| What is your agency name and location? Please use the full agency name. |
|---|
| Sneha Padmanabhan, Director - Key Accounts |
Performics.Convonix, Mumbai |
| V N Satish - Sr VP - Buying - Print , radio and Cinema |
Starcom - gurgaon |
| Atul Sharma Sr Vice President |
Zenith ( Gurgaon)- |
| Sushant Mishra, Sr. Vice President |
Performics.Convonix, Gurgaon |
| Parag Prabhu, Vice President - Digital Buying & Trading, DTI |
Publicis India, Mumbai, India |
| Peeyush Sharma, Director - Media Solutions |
Performics.Convonix, Mumbai |
| Rahul Kothari - Vice President Buying |
Zenith The ROI Agency - Mumbai |
| V n Satish - Sr VP Meida Buying (national role) for Print /Radio/ Cinema |
StarCom- Gurgoan |
| v n satish - Sr VP |
Starcom Mediwest - Gurgaon |
| Love Guglani, Sr VP |
Zenith, Gurgaon |
| Simran Bedi Madan |
PMX, APEX |
| Johnsy Quadras Sr Business Director |
Starcom Mumbai |
| Aditi Patkar, Sr. Director - Strategy |
Starcom, Mumbai |
| Sushant Mishra, Sr Vice President |
Performics.Convonix, Gurgaon |
| Sanjeev Kumar |
Starcom, Gurgaom |
| Rashmi Sehgal, AVP |
Performics, Gurgaon |
| Saikat Das Mohanty, Vice President |
Zenith Media, Bengaluru |
| Tanushree, Managing Partner |
Performics, Gurgaon |
| Swati Jha, Senior Vice President. |
Zenith India, Mumbai. |
| Surajendu Sinha ( Vice President - Display) |
Performics.Resultrix ( Gurgaon) |
| Lalit Kataria
VP - Earned Media |
Performic.Resultrix
Gurgaon |
| Gurpreet Singh, VP-Paid Media |
Performics.Resultrix, Gurgaon |
| Jake, Business Director |
Starcom, Mumbai |
| Ronak parikh
VP Strategy |
Starcom - Mumbai |
| Gautham Ram Pingali; Vice President - Business Transformation & Content |
Publicis Media - Mumbai |
| Mr. Subhabrata Dasgupta
|
Publicis Media - OOH – Gurgaon |
| Imran Kantawala - AVP |
Performics.Resultrix - Mumbai |
| Kartic Raghav
General Manager |
Starcom - Gurgaon |
| Rashmi Sehgal , AVP |
Performics, Gurgaon |
| Mr. Subhabrata Dasgupta |
Publicis Media - OOH
Location : Gurgoan, New Delhi NCR |
| Soumya Ranjan Acharya, Sr VP, Buying |
Zenith Media, Gurgaon |
| Basabdatta Chowdhuri
head Trading & Managing Partner - Publicis Media India |
Publicis Media - India |
| Shan Jain, Practice Head - Business Transformation, India |
Publicis Media, I am located in Gurgaon and responsible for Business Transformation across all clients cross India and across both Starcom and Zenith |
| Name: Vibhor Mehrotra
Title: VP & Business Head -- South |
Agency Name: Performics.Resultrix
Location: Bangalore & Mumbai
|
| Shweta Sampat
Director - Biddable Media |
Performics.Convonix - Mumbai |
| Ms Shan Jain
Practice Head, Business Transformation India |
Publicis Media, located in Gurgaon, but responsible for clients pan India |
| Nitesh Kumar, Vice President |
Zenith |
| Vinit Kumar, VP |
Zenith, Gurgaon |
| Gautam Surath, Sr.Vice President |
Starcom, Mumbai |
| Nixan Crasto - VP Earned Media |
Performics Resultrix, A Publicis Groupe Company, Mumbai, India |
| Nishant Gopalia, AVP-Digital Paid Media |
Performics.Resultrix, Mumbai |
| Akshay Purandare - Associate Vice President - Programmatic & TAAG |
Performics.Convonix, Mumbai |
| Rahul -Senior Business Director |
Starcom Mumbai |
| Rizwan Shaikh - Paid Media Head |
Performics Resultrix - Mumbai |
| Rajeev Jha |
Zenith Media,Gurgaon, Haryana |
| Mallikarjun Das, CEO - Starcom India |
Starcom, India |
| Rizwan Shaikh - Mumbai |
Performics.Resultrix - Mumbai |
| Kunal Shah . VP, Digital Marketing |
Performics.Convonix, Mumbai |
| Sarfaraz Khimani, Co-CEO |
Performics.Convonix, Mumbai |
| Rahul Nagarkatti - Senior Business Director |
Starcom- Mumbai |
| Navin Lalchandani |
Starcom - Mumbai |
| Piyush Srivastava AVP - Media Planning |
Starcom , Gurgaon |
| Shan Jain
Practice Head, Business Transformation |
Publicis Media, I am located in Gurgaon, but am
Responsible for clients across India |
| Dipankar Mitra - Creative Director (Digital Art) |
Performics.Resultrix - Mumbai |
| Suchit Sikaria (Senior Vice President) |
Performics.Convonix | Mumbai, India |
| Gautam R. Save
VP - Technology |
Performics.Resultrix - Mumbai |
| SANTOSH GHOSH - MANAGING PARTNER - PMX (HEAD OF DIGITAL MEDIA BUYING & TRADING), HEAD OF APEX BUSINESS |
PUBLICIS MEDIA EXCHANGE & APEX; LOCATION: MUMBAI & GURGAON |
| Gautham Ram Pingali, Vice President - Business Transformation & Content |
Publicis Media, Mumbai |
| Ankesh Bansal, AVP |
Starcom, Gurgaon |
| Srinivas Kanchapu - Business Director |
Starcom - India (Mumbai) |
| Javed Sharif - AVP Performance Media |
Resultrix Mumbai |
| John Britto, Senior Business Director |
Zenithmedia, Bangalore |
| Varun Chawla, Vice President - Biddable Media |
Performics.Convonix, Mumbai |
| Avinash Vanpal
AVP - Paid Media |
Resultrix Media Pvt. Ltd., Mumbai |
| Navendu Tripathi, Associate Director |
Zenith Media, Gurgaon |
| Ajit Gurnani
Managing Partner, Head- West and South at Zenith |
Zenith, Mumbai |
| Basabdatta Chowdhuri
Managing Partner and Trading Head |
Publicis Media, India |
| K Suresh Kumar
Vice President |
Zenith Media
Gurgaon |
| Payal Singhal AVP |
Performics.resultrix |
| PUJA KANKRANIA |
PUBLICIS MEDIA ANALYTICS AND INSIGHTS |
| Bhavya Khurana, Director - Communication Planning & Strategy |
Resultrix.Performics |
| Pratik Dongaonkar - Sr. Manager, Business Development |
Performics.Convonix - Mumbai |
| Kunal Shah - Associate Director (Earned Media) |
Performics.Resultrix - Mumbai |
| Deepak Sharma, MD- North India |
Starcom, Gurgaon |
| Arjun Sood, Group Head - Biddable Media (Domestic clients) |
Performics.Convonix, Mumbai. |
| Arjun Sood, Group Head - Biddable Media (Domestic Businesses) |
Performics.Convonix, Mumbai |
| Ashish Jha |
Publicis Media India, Gurgaon |
| Aarti Bharadwaj, Sr. Vice President, Analytics and Insights |
Publicis Media, Gurgaon |
| Rohan Arora - Associate Director, Biddable Media |
Performics.Convonix |
| Navin Lalchandani - VP |
Starcom Mumbai |
| Jake Joss, Business Director |
Starcom, Mumbai |
| Which agencies have you worked at (and in what roles)? Have you worked client-side or outside the agency industry? |
|---|
| Sneha Padmanabhan, Director - Key Accounts |
Been at Convonix since 2008. Interned at Leo Burnett for 3 months. Not worked outside of the agency setup. |
| V N Satish - Sr VP - Buying - Print , radio and Cinema |
Carat - Media Controller -Implementation and Buying
Madison - Media Director - Buying - Print , Radio and Cinema
OMD - AVP - Buying for Print , radio and Cinema
ZO - VP - Buying for Print , radio and Cinema
Rajasthan Patrika as Branch head - ad Sales and marketing
Madison - National Buying head - Print , Radio and Cinema
|
| Atul Sharma Sr Vice President |
Madison Chief strategy Officer, VP New Delhi
Lodestar GM Communications Planning and Strategy. Yes worked with NDTV on Consumer Segmentation Models
|
| Sushant Mishra, Sr. Vice President |
Prior to Performics.Convonix (Starcom), I was working with DDB as Group Account Director. I have worked in the BFSI & Dot Com sectors before my agency experience. |
| Parag Prabhu, Vice President - Digital Buying & Trading, DTI |
Zenith Optimedia - Assitance Vice President, Digital Buying & Trading
People Interactive Pvt Ltd : Group Head - Digital Marketing
|
| Peeyush Sharma, Director - Media Solutions |
Worked at PHD Mumbai, worked on a few categories on the Unilever's digital mandate. Lead on Digital buying for Unilever India |
| Rahul Kothari - Vice President Buying |
Agency: Mindshare Fulcrum (Sr. Director Buying Television channels)
Media House: Zee Telefilms Ltd (Manager TV Sales) |
| V n Satish - Sr VP Meida Buying (national role) for Print /Radio/ Cinema |
Carat Media Services - Media Controller - Implementation and Buying
Madison Communication Pvt Ltd - Media Director - Buying - Print /Radio/Cinema
OMD - AVP -Buying
Zenith Optimedia - Buying - Print /Radio /Cinema
Outside Agency - Rajasthan Patrika - As Ad Sales Head of Branch in Delhi
Madison Communciations pvt ltd - VP Buying -National role - Print /Radio/Cinema
|
| v n satish - Sr VP |
Carat Media Serivces - Media Controller -Buying & Implementations
Madsion communciations pvt - Media Director Buying - Print /Radio /Cinema
vvOMD - AVP Buying - Print /Radio /Cinema
Zenith Optimedia - VP Buying - Print /Radio/Cinema
Rajasthan Patrika - Branch Head - Ad sales and Marekting
Madsion communciations pvt - VP - Print /Radio /Cinema
|
| Love Guglani, Sr VP |
Lodestar UM, Maxus, Carat. No |
| Simran Bedi Madan |
Zenith Optimedia, Resultrix - Trading & Buying
Not worked outside agency nor client side. |
| Johnsy Quadras Sr Business Director |
I have worked for Madison for 8 years on accounts like Mondelez and Marico |
| Aditi Patkar, Sr. Director - Strategy |
I have worked for Mindshare for 7 yrs on HUL |
| Sushant Mishra, Sr Vice President |
Prior to Performics.convonix (Starcom), I have worked with DDB. I have also worked outside the agency industry in BFSI & Dot Com industry |
| Sanjeev Kumar |
Have worked at Groupm & Dentsu as a buyer and Usha & Intex at client side as media head |
| Rashmi Sehgal, AVP |
Agency
Current - Performics, heading digital business for nestle
Previous - Madison Comm, heading fmcg clients nationally and new business pitches
Client -
Yatra.Com, marketing strategic alliances |
| Saikat Das Mohanty, Vice President |
Motivator - Client Leader
Madison - Business Director
Starcom - Business Director
Mindshare - Group Head/Business Manager
Never worked in client side or outside of the agency industry |
| Tanushree, Managing Partner |
webchutney - SEM analyst, Manager, Group Head
Zed Digital - AD, Director
Performics - AVP
MEC, Group M - North India Head
|
| Swati Jha, Senior Vice President. |
1. Madison Communications Pvt. Ltd.
2. Starcom Mediavest Group
3. Mindshare
I have always been in the Media Agency, and have no experience of working on the Client side or outside of the media agencies. I started my career 14 years back with Madison Communications Pvt Ltd, and have grown to be in senior leadership roles since then. For a very long time, I have been heading businesses/AORs as Client Leader, handling very large sized teams. My role mainly revolves in the areas of Communication Planning and Strategy, though I am required to collaborate and work closely with all the possible functions like Media Buying, Digital, Analytics etc. |
| Surajendu Sinha ( Vice President - Display) |
Mindshare ( Group M), Neo@Ogilvy, Business Standard |
| Lalit Kataria
VP - Earned Media |
Vivaki - AD (SEO)
Performics - AVP (Earned Media)
GroupM - Head SEO & Analytics
Haven't worked for Client or outside Country. |
| Gurpreet Singh, VP-Paid Media |
Zeta Interactive (A US Based agency). I started as DM associate and was servig there as a Manager when I left. No, I have not worked outside of agency culture |
| Jake, Business Director |
Mindshare, MediaCom, Starcom. Media Planning |
| Ronak parikh
VP Strategy |
Madison and as Plannning Head |
| Gautham Ram Pingali; Vice President - Business Transformation & Content |
Agency experience:
Havas Group - Last role as Digital branch head delhi & head of digital Strategy
Non Agency experience:
Founding team @ Myrmidon Consulting which was Capgeminis remote recruitment office in Hyderabad
ABN AMRO Bank - Officer managing the US dollar wire transfer division |
| Mr. Subhabrata Dasgupta
|
Agencies :
Publicis Media - National head for OOH
Zenith - Head for OOH
Vivaki specialist Services - Regional head - North India (OOH)
Starcom - (Retail Division Enhance) - National head for Retail
Client Side / Outside Agencies
3M- Regional head Sales - north India for Commercial Graphics Division
Canon - Major Account Manager - managing office Automation sales and key accounts
Ricoh (Gestetner) - Sales functions for consumable, and office equipments
DDB Mudra - Regional head North India - for OOH and Retail Branding
Ramms - Head for Signage division and Part of Retail branding
|
| Imran Kantawala - AVP |
1. iProspect - Account Director
2. Optima Reponse - Manager Digital Initiatives
3. Brand Portrait Digital - Sr Executive - Digital Operations |
| Kartic Raghav
General Manager |
Maxus - Media Executive
Madison - Business Director |
| Rashmi Sehgal , AVP |
Agency
Current - Performics - Heading Nestle Digital account
Previous - Madison Communications - Handling FMCG clients nationally, New business team
Client
Yatra.com - Marketing & Strategic alliances |
| Mr. Subhabrata Dasgupta |
Agencies :
Publicis Media - Head of OOH
Zenith - Head for OOH
Vivaki Specialist Services - Regional Head - North India for OOH
Starcom - Enhance - National Head - Retail and Navigation
Non- Agencies
3M - Regional head - North India : Commercial Graphics Division
Canon - Major Account Manager - Copier Sales
Ricoh (Gestetner) - Sales Function for Digital Copiers and Copy Printers |
| Soumya Ranjan Acharya, Sr VP, Buying |
Madison - ITC (Buying Head - TV, All India)
Maxus - Buying Head North - Nokia, Hero, Perfetti, Reebok, Monte Carlo, ICI Paints
Dentsu - HMSI, Sony Ericsson |
| Basabdatta Chowdhuri
head Trading & Managing Partner - Publicis Media India |
Publicis Media India - Price leadership ,
COO Starcom - Revenue growth, New Business growth and client KPI delivery
Madison Communications India -Revenue growth, New Business growth and client KPI delivery, Retaining existing clients , Agency ranking
Mediacom India - Media Planning
Outside agency industry :Times of India - Media sales
|
| Shan Jain, Practice Head - Business Transformation, India |
In my career of 25 years, I have worked across Media Agencies and Creative Agencies and worked and led clients such as Unilever, GSK for India and South Asia. Have worked across multiple categories such as FMCG, Automobile, Education, Retail and Telecom |
| Name: Vibhor Mehrotra
Title: VP & Business Head -- South |
Client side
1) ICICI Prudential Life Insurance
2) Tata AIG General Insurance
|
| Shweta Sampat
Director - Biddable Media |
Performics.Convonix
No other work exp. |
| Ms Shan Jain
Practice Head, Business Transformation India |
In my experience spanning over 25 years I have worked across Media agencies, Creative Agencies have handled clients such as Unilever, GSK, and worked across all categories. I've always been on the agency side. |
| Nitesh Kumar, Vice President |
Lintas, Ogilvy and GroupM |
| Vinit Kumar, VP |
I have worked with Lintas (IPG group)- Group Head planning, Mindshare (Group M)- category business head and Madison- Kolkata unit/branch head apart from Zenith |
| Gautam Surath, Sr.Vice President |
Starcom only. No other agency or client |
| Nixan Crasto - VP Earned Media |
Last 6 years with Performics Resultrix, Mumbai - Role is Head of SEO & Social Organic
7 Years with eBrandz Web Solutions Mumbai, - Role was Head of SEO |
| Nishant Gopalia, AVP-Digital Paid Media |
Agency - Group Head & Manger - Group M (Maxus)
Agency - GM, Digital Media - PHD Worldwide (Unilever)
Client - Digital Marketing lead - Zydus Wellness
Client - Digital Media Manger - Star India (Hotstar) |
| Akshay Purandare - Associate Vice President - Programmatic & TAAG |
I've only worked at Performics.Convonix within the agency ecosystem. I have spent approximately 15 months in a publisher development at an ad network called Komli Media. |
| Rahul -Senior Business Director |
Maxus (Group M)
Business Planning role on Vodafone
Investment Head on Kotak Group, HDFC Life Insurance, IDFC Bank, Tata Cliq |
| Rizwan Shaikh - Paid Media Head |
iProspect - Manager to Account Director
GroupM - Business Director |
| Rajeev Jha |
Madison Communication, As Buying Head on ITC (Personal care) |
| Mallikarjun Das, CEO - Starcom India |
Madison - COO
Yes. Spent 2 years in e-learning at Tata Interactive Systems
Worked on the client side at Asian Paints heading Media, Market Research and Activation |
| Rizwan Shaikh - Mumbai |
iProspect - From Manager to Account Director
GroupM - Business Director |
| Kunal Shah . VP, Digital Marketing |
Convonix has been my first job & completed 9 years recently. |
| Sarfaraz Khimani, Co-CEO |
N/A, 7 months in Investment Banking with JP Morgan in 2008 |
| Rahul Nagarkatti - Senior Business Director |
Maxus (Group M) . My last role was of an Investment Director. |
| Navin Lalchandani |
Carat - Buying lead on Mondelez
Maxus - L'Oreal buying lead
Maxus - Vodafone buying lead
Maxus - Vodafone media planning |
| Piyush Srivastava AVP - Media Planning |
Carat as Business Director
Lintas as Media Director
Usha International as Head of Media |
| Shan Jain
Practice Head, Business Transformation |
Mindshare - Client Leadership. Handling Unilever and GSK for India
RKSBbdo - head of Delhi office
Have worked on the creative agency side previously for 7 years in Account Planning
|
| Dipankar Mitra - Creative Director (Digital Art) |
1. Grey Worldwide - Sr. Art Director, 2. FCB Ulka - Group Head Art
Never worked client-side.
Worked in an IT company for couple of years. |
| Suchit Sikaria (Senior Vice President) |
Have worked with Nokia in a sales and marketing role for 2.5 years before joining Convonix. |
| Gautam R. Save
VP - Technology |
O&M
Started as Team lead in Technology, Was VP - Technology when I quit |
| SANTOSH GHOSH - MANAGING PARTNER - PMX (HEAD OF DIGITAL MEDIA BUYING & TRADING), HEAD OF APEX BUSINESS |
AGENCY WORKED AT BEFORE THIS ROLE: ZENITHOPTIMEDIA (June 2014 to June 2016)
Have you worked client-side or outside the agency industry: YES |
| Gautham Ram Pingali, Vice President - Business Transformation & Content |
Founding team - Myrmidon Consulting; a IT recruitment firm
Officer @ ABN AMRO bank; responsible for US dollar funds tranfer
Havas Media - Delhi digital branch head & Digital Strategy lead
SMG Digital - Digital Head, West & South
SMG Convonix - Director Key Accounts & AVP Strategy
Starcom Mediavest Group - Strategy lead (Integrated Media) |
| Ankesh Bansal, AVP |
Mediacom, Carat & Havas in planning role.
Worked in Nielsen in the RMS (Retail Measurement System) team as Client Servicing head & NBD |
| Srinivas Kanchapu - Business Director |
Lodestar (IPG) - Manager, Group Head
Initiative Media (IPG) - Media Director |
| Javed Sharif - AVP Performance Media |
Vistaprint - Client Side
Interactive Avenues
Pinstorm |
| John Britto, Senior Business Director |
Agencies : Mindshare, Madison, Lintas/Initiative
Clients : Cavinkare Pvt Ltd and Babajob Services Pvt Ltd |
| Varun Chawla, Vice President - Biddable Media |
No Agencies, Have worked client-side (Nokia) |
| Avinash Vanpal
AVP - Paid Media |
Manager - Havas Media (Earlier Acmic Interactive).
Account Director - Resolution Media Singapore (Omnicom Media)
Business Director - Resolution Media Mumbai (Omnicom Media) |
| Navendu Tripathi, Associate Director |
- Mindshare (Communication Planning)
- Publicis Capital (Account Planning) |
| Ajit Gurnani
Managing Partner, Head- West and South at Zenith |
Mindshare (Principal Partner- Client Leadership)
MEC ( GM and Head- West)
Marico ( Media Manager, Brand Manager)
IFFCO ( Marketing Manager) |
| Basabdatta Chowdhuri
Managing Partner and Trading Head |
Publicis Media India - Price leadership ,
COO Starcom - Revenue growth, New Business growth and client KPI delivery
Madison Communications India -Revenue growth, New Business growth and client KPI delivery, Retaining existing clients , Agency ranking
Mediacom India - Media Planning
Times of India - Media ssales
|
| K Suresh Kumar
Vice President |
Madison Media
Mediacom India
Lodestar
Media Buying role
not worked at client side or outside the agency industry |
| Payal Singhal AVP |
Mindshare as Director Digital
Yes. I have been with Dell and Spice labs so I have experienced all sides. Publisher, Client and agency |
| PUJA KANKRANIA |
Have previously worked at ICICI Bank in the Analytics division. In Publicis media, have worked across Starcom, Zenith and Spark clients globally delivering our flagship solution - convergence analytics |
| Pratik Dongaonkar - Sr. Manager, Business Development |
NA |
| Kunal Shah - Associate Director (Earned Media) |
In terms of Digital Marketing Agency Resultrix is the only agency I have worked at. |
| Deepak Sharma, MD- North India |
i have been with agency all through life |
| Arjun Sood, Group Head - Biddable Media (Domestic clients) |
Client-side.
Company: Nestle India Ltd, Gurgaon, India.
Role: Asst. Brand Manager, Flavour World (MAGGI Foods Team) |
| Arjun Sood, Group Head - Biddable Media (Domestic Businesses) |
Client side: Nestle India Ltd, Gurgaon, India
Role: Asst. Brand Manager - Flavour World (MAGGI Foods Marketing team) |
| Ashish Jha |
Have not worked with any agency before this; worked outside the agency industry in the publishing and digital media spectrum |
| Aarti Bharadwaj, Sr. Vice President, Analytics and Insights |
Starcom, Mindshare
Outside experience - Sage Publications, India Development Foundation, TERI |
| Rohan Arora - Associate Director, Biddable Media |
Mondelez India - Area Sales Manager
Exxon Mobil - Quality Analyst
|
| Navin Lalchandani - VP |
Media Buying in Carat (Mondelez) & Maxus (Loreal & Vodafone)
Media Planning in Maxus (Vodafone)
Media Planning in Madison (Marico) |
| Jake Joss, Business Director |
Mindshare, MediaCom, Starcom
Media Planning |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: |
|---|
| Sneha Padmanabhan, Director - Key Accounts |
Performics.Convonix is a full-service digital marketing agency. We are highly data-driven and specialize in Digital Performance Campaigns. |
| V N Satish - Sr VP - Buying - Print , radio and Cinema |
we are the best Innovative agency, wherein we provide 360 degree solution for our brands as per the objective given.
we have great negotiation skills and create wonders for our brands
we also share the best relations with media and our partners
|
| Atul Sharma Sr Vice President |
Business Driven Outcomes |
| Sushant Mishra, Sr. Vice President |
We are an organization built on a seemingly process of transformation, creation & combination of people & technology that creates experiences that people love & actions brand need. |
| Parag Prabhu, Vice President - Digital Buying & Trading, DTI |
Publicis India provides strategic creative and digital ideas helping clients to Lead the Change and to succeed in their own marketing transformation. |
| Peeyush Sharma, Director - Media Solutions |
Performics.Convonix is a digital focused agency, the core strengths of the agency lie in the profound understanding of the medium and how to use it well to translate into business growth for our clients. Their is a very heavy dependency on data driven solutions for almost every client brief the agency works on. |
| Rahul Kothari - Vice President Buying |
Zenith's core value of Return on investment (ROI) is absorbed across each role with our focus on new age technology to understand core target audience and media touchpoints through media and non media tools and software. |
| v n satish - Sr VP |
We are the solution driven agency & focus on Innovative solutions for their brands with a 360 degree approach, as per brand objective.
We are proffetionally driven agency and share healthy relation with media partners
|
| Love Guglani, Sr VP |
Very young and exciting, collaborative, leadership vision. |
| Simran Bedi Madan |
1) Excellent team to handle performance business
2) Large set of clients, good mix of domestic & global clients.
3) Its a global network and supported by global analytics tools & platforms. |
| Johnsy Quadras Sr Business Director |
Our product is one of the best in the media industry
|
| Aditi Patkar, Sr. Director - Strategy |
Product is great
Strategy plays a huge role in leading brands to their business goals
Buying team is hand-on with market information |
| Sanjeev Kumar |
Starcom as an agency is a growth oriented agency, in last 2 year our client list & growth is the benchmark in media industry. One of the key driver to our growth is the “Can Do Attitude” |
| Rashmi Sehgal, AVP |
Experimentative and evolving approach
Great tools and knowledge pool |
| Saikat Das Mohanty, Vice President |
Would like to take the opportunity to introduce Zenith Media to you. We are part of Publicis Media, the media arm of world’s 3rd largest communication company Publicis Groupe. We are a full service media agency, with an integrated Zenith and Performics team and having specialists across ATL, Digital and Performance media. With a strong team in Bangalore we work with Toyota, Lactalis (Dairy giant from France), Lenovo, Bharti AXA, Nestaway etc. as some of the key clients.
|
| Tanushree, Managing Partner |
The word 'Performics' is a culmination of performance and metrics and being an ex Google owned company, we have performance in our DNA. We believe in data driven planning and are focussed on maximizing ROI for our clients. |
| Swati Jha, Senior Vice President. |
1. Zenith is The ROI Agency which blends data, technology and brilliant specialists to scout out
new opportunities, solve complex challenges and grow our clients’ businesses.
2. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics.
3. We work with some of the world’s leading brands including Aviva, Coty, Kering, Lactalis, L’Oréal, LVMH, Nestlé, Nomad Foods, Oracle, RB, SCA, Sanofi, Toyota and 21st Century Fox.
|
| Surajendu Sinha ( Vice President - Display) |
We as an agency are dedicated to maximise output for the spends you would be investing.
We as an agency have a strong resolve to utilise relevant data and insights to address your business goals and challenges.
We as an agency are a name to reckon with when it comes to performance campaigns. |
| Lalit Kataria
VP - Earned Media |
Performics focus is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit to clients and the companies it operates.
Our primary purpose is to maximise the performance on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, digital, finance, proprietary tool development and other business-critical capabilities. |
| Gurpreet Singh, VP-Paid Media |
We are a full services performance digital agency. We are largest Google buyers in India and no 1 performance search agency. |
| Ronak parikh
VP Strategy |
Its an agency with differentiated proposition and great on product. |
| Gautham Ram Pingali; Vice President - Business Transformation & Content |
We are an ROI focussed agency that is built on the following pillars
- Business driven media solutions
- Technology focus to drive efficiencies
- Providing agility @ scale |
| Mr. Subhabrata Dasgupta
|
Dear XYZ, Would like to thank you in advance for taking time to read this mail. We represent Publicis media Out-of-home division and have been in business for providing clutter breaking OOH campaigns which has enabled our clients in creating differentiation to their offerings and map campaigns against their business objectives. We work with core ideas of business/ marketing deliveries and love challenges and also bring to table our network of media, Clutter breaking innovative ideas, Media Innovations and national coverage which can create a difference to your forth coming outdoor campaign. Few examples of such campaigns in recent past has been H&M..... etc.
Would request for a meeting with you to explore opportunities for your brand and would request you to kindly give us an opportunity to take your though our credentials. Thanking you in advance
|
| Imran Kantawala - AVP |
Performics is the pioneer of Performance Marketing the worldover; using data, technology & media to drive results for our clients.
We offer services across Media, Content, Analytics and Planning & Insights.
Built by Doubleclick, Bought by Google & Now the Performance Arm of Publicis |
| Kartic Raghav
General Manager |
Future looking and ready
Data Linked and result oriented Planning approach
Best in class tools and frameworks to match business and human needs
|
| Mr. Subhabrata Dasgupta |
Dear XYZ, Would like to thank you in advance for taking time to read this mail. We represent Publicis media Out-of-home division and have been in business for providing clutter breaking OOH campaigns which has enabled our clients in creating differentiation to their offerings and map campaigns against their business objectives. We work with core ideas of business/ marketing deliveries and love challenges and also bring to table our network of media, Clutter breaking innovative ideas, Media Innovations and national coverage which can create a difference to your forth coming outdoor campaign. Few examples of such campaigns in recent past has been H&M..... etc.
Would request for a meeting with you to explore opportunities for your brand and would request you to kindly give us an opportunity to take your though our credentials. Thanking you in advance
|
| Soumya Ranjan Acharya, Sr VP, Buying |
1. 3rd Largest Holding Company in the Globe & No 3 in India
2. Fastest growing agency network (RECMA)
3. Agency with ROI philosophy; with lots of tools & data technology |
| Basabdatta Chowdhuri
head Trading & Managing Partner - Publicis Media India |
Publicis Media, part of Publicis group, is the fastest growing media agency in India. And this has helped us catapult into the Top 3 in the last one year. We are a future ready business oriented agency designed to deliver solutions in the new interconnected and ever evolving ecosystem . |
| Shan Jain, Practice Head - Business Transformation, India |
Publicis Media is a global agency that provides strategic media direction and flawless implementation, helping clients lead the change and succeed in their own marketing and communication goals.
In this time of constant change in every sphere, Publicis Media is at the helm of this change with its understanding of consumers, consumer needs and need gaps, media and media catalysts, digital and digital technology and creativity that binds all this together.
As the founder of Publicis Groupe, Marcel Bleustein Blanchet said, "You have to lead the change if you don't want to be led by it", hence in a changing world supported by realms of data and technology that can manage this change, the future of the brands and business cannot be predicted, but it can be imagined and brands can lead into this future by creating leading strategies, powerful ideas that makes rands to become unique and irreplaceable. |
| Name: Vibhor Mehrotra
Title: VP & Business Head -- South |
We are the Leading Performance Marketing Agency in India, which brings in right mix of expertise & customer-centric solutions across digital media, content, data & technology. |
| Shweta Sampat
Director - Biddable Media |
Convonix started off as a pure play SEO agency, but today we are a full fledged digital marketing agency offering complete end to end marketing solutions for our clients
we specialize have expertise in performance based as well as branding campaigns
|
| Nitesh Kumar, Vice President |
1)Data Driven
2)Drive performance
3)Tools & Technology ( insights for better implementation) |
| Vinit Kumar, VP |
We are the ROI agency. We go in great details about consumers by leveraging data and technology to devise a strategy and implement it flawlessly to grow the brand. The numerous fastest and most prestigious brands that we work with are proof to that. |
| Gautam Surath, Sr.Vice President |
Accountability, Experiences and Delivering on the basics |
| Nixan Crasto - VP Earned Media |
We are an agency with Performance Marketing Expertise within Publicis Groupe that focus rigorously on ROI
We have a team with experience over 14 years serving leading domestic and international brands
We are an agency with a passionate team constantly working on product improvement |
| Nishant Gopalia, AVP-Digital Paid Media |
We are a full service digital media agency, part of the Publicis Media Group. Our focus is to understand our client's business and become a partner to deliver the marketing goals. Our roaster of media tools makes us stand apart from our competition. |
| Rizwan Shaikh - Paid Media Head |
We are the no.1 agency for Digital Performance Marketing in India. We understand digital really well and have 50+ award winning team to service the clients for all their digital needs. Our services include Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing and Analytics. |
| Rajeev Jha |
a) We are multinational agency, Having set up in multi location, with more than 800 manpower in India.
b) We are amongst the top 5 agencies in world.
c) We are servicing some leader companies in India like Nestle, Micromax, Parle G, Toyota.... |
| Mallikarjun Das, CEO - Starcom India |
Starcom Stands for Media Neutrality, Transparency and Accountability. The media decision making calculus in India is riddled with heuristics and biases. We believe in being planning first - doing the right thing by 'buying the plan', having the right level of automation to remove cognitive biases and openness in client relationships |
| Kunal Shah . VP, Digital Marketing |
Convonix, esablished in 2003 is India's first & leading search marketing agency & our core focus is on performance marketing & partnering with clients to solve business challenges & generate ROI for across all digital channels.
With 200 + domestic clients & driving global search hubs for Groupe clients, we have exclusive partnerships & access to industry first tools, latest research & are able to leverage the potential of capable talent operating around the world.
Our employees are our strength & the strong entrepreunial culture alongwith focused programs aimed to consistently grow & challenge them ; ensures that we continue to strive & lead the industry. |
| Sarfaraz Khimani, Co-CEO |
Performics.Convonix is India's largest Digital Marketing agency specializing in Performance Marketing across several work-streams including SEO, SEM, Paid Social and Web Analytics. We are team of 400+ specialists and work on some of the largest performance marketing mandates both locally and regionally including Citigroup, AirAsia, Oppo Mobiles, Dabur, P&G and Reliance Jio. Our management team is an eclectic group from India's top business and technology schools. |
| Piyush Srivastava AVP - Media Planning |
Starcom is a data driven agency, which tries to address the client's marketing challenges with an actionable experience based media strategy. |
| Dipankar Mitra - Creative Director (Digital Art) |
Performics.Resultrix is a full service performance marketing agency with 360 degree digital expertise and a very strong client base. |
| Suchit Sikaria (Senior Vice President) |
Convonix is an integrated digital solutions provider that helps you meet your business objectives through digital channels.
Mapping business data with digital data and optimizing across the integrated conversion funnel is our core expertise.
We do this through a combination of core digital expertise built over 14 years, business & data analytics, technology and great talent. |
| Gautam R. Save
VP - Technology |
We are Performics.Resultrix, Part of Publicis Media.
We are leading Performance media agency globally as well as in India.
We use cutting edge technology innovations to maximize clients investments. |
| SANTOSH GHOSH - MANAGING PARTNER - PMX (HEAD OF DIGITAL MEDIA BUYING & TRADING), HEAD OF APEX BUSINESS |
The role was always for leading the agency's Buying & Trading function; The role is to deal with the Publishers & media vendors and not with the clients. |
| Ankesh Bansal, AVP |
Starcom as an agency builds / creates experiences for people & brands. As a part of Publicis group our strength to innovate, deliver & measure performance is fueled by our proprietary tools & methods. Our growth in India & other countries stands as a testimony for the value that we can deliver for our clients. |
| Srinivas Kanchapu - Business Director |
Starcom is a full time media agency which is a part of the Publicis Groupe. Our focus is to provide strategic solutions to clients which would address their business problems and help them attain business growth. |
| Javed Sharif - AVP Performance Media |
We're a full fledged 360 degree performance driven digital marketing agency which specializes in biddable media. At Resultrix we pride ourselves for delivering the best ROI for our clients and meeting all of their strategic and tactical business objectives. We partner with the best in the industry, i.e., Google, Facebook, Twitter, LinkedIn, Yahoo etc, to deliver cutting edge performance and first in industry innovative solutions. |
| John Britto, Senior Business Director |
A full service media agency keeping ROI at the center of it. |
| Varun Chawla, Vice President - Biddable Media |
Performics.Convonix will drive business RoI for your marketing investments through superior demand and response management. We are a full line digital marketing solutions firm that will optimize every dollar of spend across the entire marketing funnel. Driving your business is our business. |
| Avinash Vanpal
AVP - Paid Media |
Resultrix, a part of Publicis Groupe, is a full service digital marketing agency providing innovative marketing strategies to it's clients. Be it managing paid media, devising social strategy, setting up analytics or digital media branding & planning, we have got you covered!
With a staff of 200+ and offices in Mumbai, Delhi & Bangalore and across the globe, Resultrix can provide you access to breadth of knowledge and expertise and help your business benefit from it to achieve and exceed your business goals. |
| Navendu Tripathi, Associate Director |
1. We have the expertise & capability to track ROI to the last rupee.
2. We have the right brain capabilities (& network) to not just reach but touch the audience.
3. We have decades of experience of doing this across clients in India & abroad, year on year. |
| Ajit Gurnani
Managing Partner, Head- West and South at Zenith |
My agency should be able to bring competitive advantage that is able to unlock strategic, pricing and implementation levers that fuel not just brand growth but also business success. The agency should be able to future proof the changes that are happening with consumers and how they consume media, communications and advertising. |
| K Suresh Kumar
Vice President |
We are a young and dynamic agency, do a lot of data and research which will help your business grow.
Dedicated resources, transparent and effective communication.
|
| Payal Singhal AVP |
I am writing to you on behalf of Performics.Resultrix, the flag bearers of ROI driven marketing for brands.
P.R is a technology savvy data oriented agency that excels in delivering ROI for its clientele on the back of vast experience across industries.
Our data centric futuristic approach helps us in building long term associations with our clients that turn into partnerships. |
| PUJA KANKRANIA |
We uncover the nexus between human experience journey and the ROI from marketing. |
| Bhavya Khurana, Director - Communication Planning & Strategy |
1) Consultative Approach to Media Solutions
2) Data Driven Planning
3) Performance Marketing |
| Pratik Dongaonkar - Sr. Manager, Business Development |
Performics.Convonix is one of India's leading digital performance agencies. Traditionally left brained, we believe in partnering with our clients to addvalue in growing their business, moving beyond dashboard KPIs. |
| Kunal Shah - Associate Director (Earned Media) |
Performics is a leading performance marketing agency and arm of Publicis Groupe. Originally we operated as an affiliate network and over period of time we became the pioneers of the performance marketing field with our early SEM and SEO expertise. |
| Deepak Sharma, MD- North India |
We are agency with momentum
we are product focussed, driven by data, digital and content
|
| Arjun Sood, Group Head - Biddable Media (Domestic Businesses) |
Convonix.Performics, the digital arm of Publicis Media, are pioneers in cutting-edge performance marketing in India since 2003. With 400+ digital specialists managing spends of over $xx, we are Publicis Media's global centre of excellence for all programmatic and search business. Notable clients include |
| Ashish Jha |
An agency is effective in serving its clients if it understands how to communicate the client to the appropriate market. Publicis is an agency that prides itself in data intelligence and understanding customer behaviour driven by technology to serve the best solutions. |
| Aarti Bharadwaj, Sr. Vice President, Analytics and Insights |
Publicis Media is among the world's leading media conglomerates providing experience solutions to partner in driving growth for your brand. Our solutions are designed with the consumer at the core and a deep understanding of culture and context. We believe in operational excellence and invest in future forward areas like data, technology and analytics to ensure we drive relevant experiences consistently in the long term |
| Rohan Arora - Associate Director, Biddable Media |
Performics.Convonix is a leading digital agency providing integrated solutions to solve business problems. It started-off as one of the first SEO agencies in India in 2003 & since then has grown to encompass all digital services like SEM, Analytics, SMM, ORM etc. Some of the biggest clients include Axis Bank, Mahindra Holidays, HDFC Ergo. |
| Jake Joss, Business Director |
Let us know your business goals. We shall help you in determining the best way to use media for achieving those goals and growing your business. |
| Think about your top 2 or 3 competitors: In the eyes of clients, what do you provide of value, that none of them do? |
|---|
| Sneha Padmanabhan, Director - Key Accounts |
Transparency in delivery and servicing
Integrated Account Management Teams
Specialized, in-depth digital tracking and analytics |
| V N Satish - Sr VP - Buying - Print , radio and Cinema |
we give them innovation and 360 degree solution with free hand which others do not since they have commitment and internal push etc due to Buying and other push.
|
| Atul Sharma Sr Vice President |
Resilience and Business orientation |
| Sushant Mishra, Sr. Vice President |
Our strategy/product is driven bt 3 core pillars - People, Performance & Power.
- People based marketing at scale
- Performance - driving efficiencies and innovation in media and building meaningful partnerships
- Power - Leverage talent across regions & across the globe to scale new capabilities, deploy best practices & drive zone synergies. |
| Parag Prabhu, Vice President - Digital Buying & Trading, DTI |
GroupM : Driving Performance on Client KPI
Dentsu Aegis : Leading Digital Agency |
| Peeyush Sharma, Director - Media Solutions |
Interactive Avenues
Communicate2
Depth of understanding on biddable platforms, use of technology solutions to showcase ROI through dash boards and tracking conversions. |
| Rahul Kothari - Vice President Buying |
Out of Box strategic thinking and smart buying with vast experience and involvement of senior resources. |
| v n satish - Sr VP |
Innovative solution to the brand |
| Love Guglani, Sr VP |
Digital
Data
Convergence
|
| Simran Bedi Madan |
1) Transparency
2) Excellent client servicing
3) Best prices & platform deals |
| Johnsy Quadras Sr Business Director |
Product is the differentiator |
| Aditi Patkar, Sr. Director - Strategy |
Product
Startegy
|
| Sanjeev Kumar |
We are aggressive and we can deliver, innovative |
| Rashmi Sehgal, AVP |
Global pool of knowledge
Digital savvy properiatory tool
Expertise teams across verticals
|
| Saikat Das Mohanty, Vice President |
- ROI driven integrated marketing solutions, backed with data & technology |
| Tanushree, Managing Partner |
group M / Isobar /Interactive Avenues
ROI promise
|
| Swati Jha, Senior Vice President. |
1. Passionate and superior search marketing/performance marketing
2. High levels of commitment and servicing
3. Regular and deeper involvement of Senior leadership/Top management in Client's business
4. Some of our Proprietary Tools that are used for Planning & Strategy |
| Surajendu Sinha ( Vice President - Display) |
Everyone talks about data, insights and analytics but none manage to suggest a comprehensive approach addressing the companies goals & Challenges. |
| Lalit Kataria
VP - Earned Media |
Tools Expertise
Media Technology |
| Gurpreet Singh, VP-Paid Media |
Hardcore Performance driven campaigns
Media Technology |
| Ronak parikh
VP Strategy |
Tools and data orientation |
| Gautham Ram Pingali; Vice President - Business Transformation & Content |
- Complete transparency and therefore an honest relationship
- An obsession with solving problems through data & technology
- Best in class talent |
| Mr. Subhabrata Dasgupta
|
We have the largest and most organised Network of aggregators / partners which allows us to work on multiples projects together
|
| Imran Kantawala - AVP |
1. Performance Campaigns with sharp focus on driving client results
2. Sharper Optimization of Campaigns
3. More Results for the Media Spends
4. Get into understanding the sector of business they operate in more aggressively |
| Kartic Raghav
General Manager |
Our digital capabilities make us stand out in comparison to our competitors. Apart from this the emphasis on optimization ensures every penny client spends is add value to their business |
| Mr. Subhabrata Dasgupta |
We bring across a larger network of partners / aggregators which enbales us to work on muliple projects togther and provide faster turn around time |
| Soumya Ranjan Acharya, Sr VP, Buying |
Good in Implementation
Pricing
Findings of proprietor tools |
| Basabdatta Chowdhuri
head Trading & Managing Partner - Publicis Media India |
Senior management involvement
High level of service
Strong analytics |
| Shan Jain, Practice Head - Business Transformation, India |
Two or Three maybe competitive advantages over Competitors
1. Performance marketing on digital
2. Proposition of Business Transformation that is unique to the Group and is the need of the hour
|
| Name: Vibhor Mehrotra
Title: VP & Business Head -- South |
a) Strong team which has a proven track record of applying performance marketing tactics & drive positive results for the clients instead of just being good in theory
b) Media Technology integrations across BAU as well as Tentpole activities |
| Shweta Sampat
Director - Biddable Media |
portfolio of clients
latest big wins
proof of concept
in depth analysis/research during the pitch process
|
| Nitesh Kumar, Vice President |
1) Data driven approach
2) Understanding of performance marketing, maximizing the ROI. |
| Vinit Kumar, VP |
Flawless implementation, eye for details and servicing beyond scope of work. |
| Gautam Surath, Sr.Vice President |
Accontability |
| Nixan Crasto - VP Earned Media |
Conversion Rate optimization support
Insightful Data Analysis |
| Nishant Gopalia, AVP-Digital Paid Media |
Our focus on delivering business results.
|
| Rizwan Shaikh - Paid Media Head |
We are leader in performance marketing and have a unique way working to give the best ROI to client with award winning team and use of technology and innovation. So we give minimal media wastage with better ROI than any other agency. |
| Rajeev Jha |
Some exclusive Planning tools to optimise the plans |
| Mallikarjun Das, CEO - Starcom India |
All round strength - strong on the fundamentals in analog media, advanced on digital and analytics
High level of client focus, strong senior management in the business
|
| Kunal Shah . VP, Digital Marketing |
- Domain Expertise
- Strong Technology Background understanding how websites, apps etc function & ability to create customized dashboards, tech - enabled solutions
- Bent towards Data & analytics, driven by our solid recruitment process
- Solve business challenges to drive ROI |
| Sarfaraz Khimani, Co-CEO |
Dedicated teams for mid to large sized clients along with regular involvement from senior management
Analytical and Data Driven Approach backed by strong use of Technology
Obsessively detail oriented both in New Business Pitches as well as servicing clients
Extremely strong SEO + SEM offering which is unique in the ecosystem
Strong Focus on measurement |
| Piyush Srivastava AVP - Media Planning |
Date Analytics and efficient buys. |
| Dipankar Mitra - Creative Director (Digital Art) |
Conceptual approach with good turn around time. |
| Suchit Sikaria (Senior Vice President) |
Marrying of Business data with Digital data rigorously. Entire media optimization being based on the integrated conversion funnel using end of funnel metrics (sales) instead of top of funnel metrics (visits, leads etc). |
| Gautam R. Save
VP - Technology |
we can provide complete end to end solutions enabling technical integration across Client, Agency and Vendors |
| SANTOSH GHOSH - MANAGING PARTNER - PMX (HEAD OF DIGITAL MEDIA BUYING & TRADING), HEAD OF APEX BUSINESS |
1. GroupM CTG & Xaxis; Non transparent trading deals; PMX provides transparency
2. Dentsu - Amnet: Deals with only programmatic buying; PMX is a complete trading desk
3. IPG Cadreon: Limited inventory options; PMX provides inventories ranging from Performance, Impact and Self-Served
|
| Ankesh Bansal, AVP |
Our edge - Strategy, Analytics, Media Tools |
| Srinivas Kanchapu - Business Director |
Starcom is part of one of the largest media groups in the world and has presence across various countries. This helps bring learnings from across the globe. We invest heavily in qualitative and quantitative research for the betterment of client business. |
| Javed Sharif - AVP Performance Media |
The clients think of us as specialists in terms of performance campaigns and we've carved out a niche for us when it comes to biddable media. |
| John Britto, Senior Business Director |
ROI |
| Varun Chawla, Vice President - Biddable Media |
Domain expertise that is second to none; Willingness to have skin in the game wrt clients business objectives |
| Avinash Vanpal
AVP - Paid Media |
Full service agency including creative and analytics capabilities.
Immense experience in managing performance campaigns. |
| Navendu Tripathi, Associate Director |
ROI , Digital Performance |
| Ajit Gurnani
Managing Partner, Head- West and South at Zenith |
Performance specialism and focus on ROI
|
| K Suresh Kumar
Vice President |
Trust, service and Talent.
We train our employees to be super talented for to be able to handle any situation. |
| Payal Singhal AVP |
Groupm OMD
|
| PUJA KANKRANIA |
Prompt action
Product differentiation
Business Acceleration |
| Bhavya Khurana, Director - Communication Planning & Strategy |
Performance Media - SEM & Affiliate Marketing
|
| Pratik Dongaonkar - Sr. Manager, Business Development |
Going beyond digital to suggest innovations and trying to help grow the clients business. |
| Kunal Shah - Associate Director (Earned Media) |
Communicate 2 & GroupM.
Detailed Reporting & Analysis, Conversion Optimization Ideas |
| Deepak Sharma, MD- North India |
understanding of client business.
passion of team & product driven by media neutral approach |
| Arjun Sood, Group Head - Biddable Media (Domestic Businesses) |
1. Business understanding: Top tier MBA talent at mid-managerial levels, not found elsewhere. Highly unique.
2. Dedicated teams: Most clients get dedicated teams to manage their business.
3. 100% transparency: No proprietary knowledge or access that cannot be shared.
|
| Aarti Bharadwaj, Sr. Vice President, Analytics and Insights |
A core focus on the brand and the consumer defines Publicis Media. The client and their business goals remain the only agenda for the entire agency operations. Publicis is agile and adaptive in their approach according to the brands' requirements |
| Rohan Arora - Associate Director, Biddable Media |
Business Integration - Acting as business partners rather than just limiting ourselves to digital |
| Jake Joss, Business Director |
Reach based multi media approach and the HX idealogy |
| In the eyes of clients, what do your competitors provide of value, that you do not? |
|---|
| Sneha Padmanabhan, Director - Key Accounts |
Buying scale
Dedicated strat and servicing teams |
| V N Satish - Sr VP - Buying - Print , radio and Cinema |
here we have an issue since they have commodity deals hence can offer any rate as they feel which we cannot |
| Atul Sharma Sr Vice President |
don`t know |
| Sushant Mishra, Sr. Vice President |
As an organization we are not very social with clients. It's always about work & no play. We always interact with the client in a formal environment. |
| Parag Prabhu, Vice President - Digital Buying & Trading, DTI |
GroupM : Expertise in managing large brands
Dentsu Aegis (DAN) : Recently DAN has acquired SVG Media, Sokrati & hence positive positioning toward clients for servicing current & new client acquisitions. |
| Peeyush Sharma, Director - Media Solutions |
Good mix of brand & performance clients and expertise while we lean a lot on biddable solutions.
Performics.Convonix is largely only considered for performance requirements and not brand.
|
| Rahul Kothari - Vice President Buying |
Low rates due to their vast client base and high buying power. |
| v n satish - Sr VP |
The Agency is into commodity buying, which becomes a challenge with the competitors rates.
|
| Love Guglani, Sr VP |
Science behind trading
Creative resource
|
| Simran Bedi Madan |
Large set of global clients, big volume of media buying that leads to better pricing. |
| Johnsy Quadras Sr Business Director |
Our competitors are great in servicing and passion is much higher |
| Aditi Patkar, Sr. Director - Strategy |
Great teams
Servicing
|
| Sanjeev Kumar |
there are certain media approach we are not able to provide - Activation/Sports/ Film integration |
| Saikat Das Mohanty, Vice President |
Specialized practices like Content, Sport, Cinema. Also the lack of creative and social offering from digital point. |
| Tanushree, Managing Partner |
Brand building
Client relationship
Creative ideas & innovations
|
| Swati Jha, Senior Vice President. |
1. Better rates and efficiencies
2. Stronger Brand value / Brand equity / Brand imagery |
| Surajendu Sinha ( Vice President - Display) |
They think that we are very good when it comes to performance campaigns but are not that honed when it comes to branding campaigns. |
| Lalit Kataria
VP - Earned Media |
Media Buying efficacy |
| Gurpreet Singh, VP-Paid Media |
A very strong relationship between the Top Managements of client and agency
|
| Ronak parikh
VP Strategy |
Servicing , orientation of clients business |
| Gautham Ram Pingali; Vice President - Business Transformation & Content |
- Better pricing w.r.t both rates as well as engagment commercials
- Higher investment in client engagement activities |
| Mr. Subhabrata Dasgupta
|
All our competitors are large OOH agencies, which have direct national presence.They have established OOH teams which includes, Client servicing, creative, strategy along with buying and operations team. They have able to present themselves as full-fledged OOH agencies. |
| Imran Kantawala - AVP |
1. Complete Branding Solutions across all mediums
2. Most Branding clients are with large branding agencies
|
| Kartic Raghav
General Manager |
Competition is very active in allround planning involving a lot of SU's for sports/activation etc. The similar functions in our organization are yet to pick up pace. |
| Mr. Subhabrata Dasgupta |
All other competitors have full-fledged OOH team and direct presence across the nation, which in turn brings in better cost deliveries and higher media control. |
| Soumya Ranjan Acharya, Sr VP, Buying |
Engagement of our senior management with senior level of the client
Clout in the market to Group M or IPG senior management
Good Strategic inputs to brand/ business issues
|
| Basabdatta Chowdhuri
head Trading & Managing Partner - Publicis Media India |
scale
range of service provided/ capability
ability to attract talent
|
| Shan Jain, Practice Head - Business Transformation, India |
Competitive agencies in India have
1. Scale Dominance
2. Buying Efficiency
3. Large set of clients
|
| Name: Vibhor Mehrotra
Title: VP & Business Head -- South |
1) Strong digital creative led marketing is what competition get advantage on
2) Strong social media led marketing approach which competition gets advantage from
3) Cost Effective Technology solutions |
| Shweta Sampat
Director - Biddable Media |
competitive pricing could be a factor maybe
|
| Nitesh Kumar, Vice President |
1) Buying efficacy
2) Pre post engagement with prospects. |
| Vinit Kumar, VP |
Cost efficiency and relationship/rapport may be. |
| Gautam Surath, Sr.Vice President |
Scale & Big Ideas/Awards |
| Nixan Crasto - VP Earned Media |
Quality Content |
| Nishant Gopalia, AVP-Digital Paid Media |
360 digital marketing solutions, robust audience planning capabilities & people processes. |
| Rizwan Shaikh - Paid Media Head |
We are not considered for branding campaigns majorly because competitors have better rates. |
| Rajeev Jha |
Group M Matrix system of buying.. |
| Mallikarjun Das, CEO - Starcom India |
1. Scale
2. Ability to handle large clients
3. Greater depth of talent |
| Kunal Shah . VP, Digital Marketing |
- better client servicing
- better consumer understanding
- better team structures |
| Sarfaraz Khimani, Co-CEO |
Lack of experience in certain verticals like E-Commerce |
| Piyush Srivastava AVP - Media Planning |
National presence |
| Dipankar Mitra - Creative Director (Digital Art) |
- |
| Suchit Sikaria (Senior Vice President) |
Pure branding led planning. Long term brand strategy. Creative strategy. |
| Gautam R. Save
VP - Technology |
Not sure |
| SANTOSH GHOSH - MANAGING PARTNER - PMX (HEAD OF DIGITAL MEDIA BUYING & TRADING), HEAD OF APEX BUSINESS |
Some of the leading players has an advantage of media prices because of their sheer volume of media buying. Though we do our bets to match it but clients who does branding or display business, believe that the competition can add more value to their business with better media prices |
| Ankesh Bansal, AVP |
Their edge - Hybrid Planners, Media SKUs (OOH, Activation, etc.) |
| Srinivas Kanchapu - Business Director |
None of my set of clients have ever compared our work with any other agencies. |
| Javed Sharif - AVP Performance Media |
Involvement of the senior management in the strategic thinking of the account is something that the clients feel is missing. |
| John Britto, Senior Business Director |
Big idea, better rates and least commission/charges |
| Varun Chawla, Vice President - Biddable Media |
Being part of larger holding companies in the Indian market |
| Avinash Vanpal
AVP - Paid Media |
Lower rates from publishers (cpm rates) |
| Navendu Tripathi, Associate Director |
End-to-end integration capabilities for 360 campaigns, enabled by Specialist Units. |
| Ajit Gurnani
Managing Partner, Head- West and South at Zenith |
Scale, pricing, value added services and integrated product |
| K Suresh Kumar
Vice President |
Matix - buying of a competition media agency. They offer freebies during Pitch. Because it operates differently, we cannot do so! |
| Bhavya Khurana, Director - Communication Planning & Strategy |
Creative Ideation ; Innovative Brand Solutions ; SMM |
| Pratik Dongaonkar - Sr. Manager, Business Development |
More efforts on PR of their work which creates a perception that they might be better |
| Kunal Shah - Associate Director (Earned Media) |
Content |
| Deepak Sharma, MD- North India |
Rightly or wrongly speed of revert |
| Arjun Sood, Group Head - Biddable Media (Domestic Businesses) |
1. Cost: Results at extremely low cost at times, but often result in very poor quality business outcomes
2. Automated software/tools: Which arguably perform significantly better than human decisions. |
| Aarti Bharadwaj, Sr. Vice President, Analytics and Insights |
Competitors bring the scale, which in the eyes of clients gives them leverage in negotiations. The scale also gives them better leverage in data partnerships |
| Rohan Arora - Associate Director, Biddable Media |
Tools & automation which would drive better efficiency |
| Jake Joss, Business Director |
More scale/buying power (Mindshare)
|
| Are there any negative perceptions about the agency that might hold back your new business efforts? |
|---|
| Sneha Padmanabhan, Director - Key Accounts |
Primarily an SEO agency
Great at performance but that goes against us with high brand spenders |
| V N Satish - Sr VP - Buying - Print , radio and Cinema |
NO |
| Atul Sharma Sr Vice President |
Yes, low execution orientation overtly digital |
| Sushant Mishra, Sr. Vice President |
Nothing which is alarming enough. |
| Parag Prabhu, Vice President - Digital Buying & Trading, DTI |
Aggresively pitching to new client business. |
| Peeyush Sharma, Director - Media Solutions |
A very high skew of performance clients, agency seems to be Search specialist and not a Performance Marketing agency |
| Rahul Kothari - Vice President Buying |
Not heard of any. |
| v n satish - Sr VP |
NO. |
| Love Guglani, Sr VP |
Digital Skewed
Transparency |
| Simran Bedi Madan |
N.A. |
| Johnsy Quadras Sr Business Director |
We do not feature in any of the industry forums and media awards and hence there is no positive perception of our agency |
| Sanjeev Kumar |
don't think of negative, there wont be so many wins if any negative perceptions are there |
| Tanushree, Managing Partner |
that we cant manage branding campaigns or give creative solutions |
| Swati Jha, Senior Vice President. |
1. Small in scale in comparison to other bigger agencies.
2. Doubt on our capabilities across streams like Content, Analytics, Strategy etc. as being cutting-edge/superior |
| Surajendu Sinha ( Vice President - Display) |
Not proficient with Branding camapigns |
| Lalit Kataria
VP - Earned Media |
Client's perception of Performics being a 'Performance only' agency. |
| Gurpreet Singh, VP-Paid Media |
Yes, we don't have ecommerce clients on board
We dont have much of the branding campaigns with us |
| Ronak parikh
VP Strategy |
Scale |
| Gautham Ram Pingali; Vice President - Business Transformation & Content |
- Theoretical
- Too digital focussed |
| Mr. Subhabrata Dasgupta
|
Since we are not a full-fledged agency for OOH we do not form part of clients consideration for big pitches. |
| Imran Kantawala - AVP |
1. Perception is that, we don't have a very strong Branding solution
2. W.R.T. analytics too, prefer focused analytics agencies |
| Kartic Raghav
General Manager |
No |
| Mr. Subhabrata Dasgupta |
Yes, the OOH unit is not treated parallely with other competitive agencies, since we do not buy direct network and reply on aggregators, resultant which we do not get chances to participate in bigger OOH pitches. |
| Soumya Ranjan Acharya, Sr VP, Buying |
Yes sometimes, not even getting invitation for participating for the pitch.
e,g : We don't have good relationship with Spatcial Access, E&Y ...... |
| Basabdatta Chowdhuri
head Trading & Managing Partner - Publicis Media India |
perceived as medium sized agency. Little or no rub off of holding group. |
| Shan Jain, Practice Head - Business Transformation, India |
None that I am aware of |
| Name: Vibhor Mehrotra
Title: VP & Business Head -- South |
1) Not strong in Creative & Social led planning
2) Failing partnership with Publishers/Partners due to payment issues.
3) New-age Technology output is not seen as strong point for PFX.RX
4) Very low on Employer Branding (though not directly linked to New Business but to the next step after the win, bringing in key resources is a challenge) |
| Nitesh Kumar, Vice President |
We have been perceived as performance agency. |
| Vinit Kumar, VP |
I would like to think that there's not any as we have come a long way from the negative perceptions. |
| Gautam Surath, Sr.Vice President |
Perception of scale & overtly strategic focus |
| Nixan Crasto - VP Earned Media |
We are expensive for some prospects. |
| Nishant Gopalia, AVP-Digital Paid Media |
High people attrition. |
| Rizwan Shaikh - Paid Media Head |
We are better known as performance agency in the market so we are getting only a part of business and the entire digital campaign. We need to improve our rates and increase the strength of media planning team. |
| Rajeev Jha |
No |
| Mallikarjun Das, CEO - Starcom India |
1. Scale
2. Residual impact of reversals suffered in 2013 when Starcom went through a significant downturn |
| Kunal Shah . VP, Digital Marketing |
none that stand out. |
| Sarfaraz Khimani, Co-CEO |
No |
| Piyush Srivastava AVP - Media Planning |
Don't see any. We have been winning business. |
| Dipankar Mitra - Creative Director (Digital Art) |
- |
| Suchit Sikaria (Senior Vice President) |
Too left brained. |
| Gautam R. Save
VP - Technology |
employee retention. |
| SANTOSH GHOSH - MANAGING PARTNER - PMX (HEAD OF DIGITAL MEDIA BUYING & TRADING), HEAD OF APEX BUSINESS |
Me or my team does not drive new business initiative; However the general post-pitch feedback of our clients are: We are a bit more theoretical. Clients needs to see presentations that are actionable within a specified time, probably we are unable to communicate this to the clients. |
| Ankesh Bansal, AVP |
Nothing in particular from a new business perspective. |
| Srinivas Kanchapu - Business Director |
Nothing as such. |
| Javed Sharif - AVP Performance Media |
We are so synonymous with performance campaigns that clients don't associate us with any other campaigns like branding. We are told that we are good for performance but the branding campaigns would be handled by some other agency. |
| John Britto, Senior Business Director |
"They don't have a team to handle this size of biz" |
| Varun Chawla, Vice President - Biddable Media |
Employee turnover could affect perceptions. |
| Avinash Vanpal
AVP - Paid Media |
Resultrix is perceived as a performance agency which is a drawback to win clients who run mostly branding campaigns. |
| Navendu Tripathi, Associate Director |
Not sure. |
| Ajit Gurnani
Managing Partner, Head- West and South at Zenith |
Size, pricing, talent and integrated product |
| K Suresh Kumar
Vice President |
No.. there is not any negative perceptions about our agency. |
| Bhavya Khurana, Director - Communication Planning & Strategy |
Our agency does not understand brand KPI's |
| Pratik Dongaonkar - Sr. Manager, Business Development |
Won't say negative but there is a perception that Performics.Convonix is mostly good only at SEO |
| Kunal Shah - Associate Director (Earned Media) |
Content Support is a big time requirement. |
| Deepak Sharma, MD- North India |
no |
| Arjun Sood, Group Head - Biddable Media (Domestic Businesses) |
No |
| Aarti Bharadwaj, Sr. Vice President, Analytics and Insights |
Publicis Media has had a bad run globally, losing some key pitches such as Coca Cola and P&G in markets like the USA. |
| Rohan Arora - Associate Director, Biddable Media |
no |
| Jake Joss, Business Director |
None |
| Where is your team most challenged in writing an effective new business pitch presentation? |
|---|
| Sneha Padmanabhan, Director - Key Accounts |
many times the solution is based on details from every specialization and could look siloed |
| V N Satish - Sr VP - Buying - Print , radio and Cinema |
Giving a 360 degree solution for any brand. |
| Atul Sharma Sr Vice President |
Execution and Tactics |
| Sushant Mishra, Sr. Vice President |
India as a market is driven by traditional media. Digital is nascent & emerging. There are a lot of syndicated tools & data sources which is available for TV planning but it's not the same for digital. There are no syndicated data sources for digital, the available planning tools provide very basic level of data. The team always struggles on integrated pitches because they struggle to craft a story basis data points. |
| Parag Prabhu, Vice President - Digital Buying & Trading, DTI |
I work in Digital Buying & Trading team and am not directly involved in new business pitch presentation |
| Peeyush Sharma, Director - Media Solutions |
Strategy
Building compelling stories |
| Rahul Kothari - Vice President Buying |
I have seen amazing new business pitch presentation products by current team. Need to learn newer ways to enhance current product. |
| Love Guglani, Sr VP |
Perspective generation
Making Toplines
Presentation Skills |
| Simran Bedi Madan |
I am not part of new business team hence not applicable. |
| Johnsy Quadras Sr Business Director |
There are too many point of views and hence it does not contribute to the pitch positively. Also we have some fantastic tools but we are not using it effectively due to lack of socialisation. |
| Aditi Patkar, Sr. Director - Strategy |
We are falling short in terms of the digital knowledge and therefore we need to coordinate with the digital team |
| Sanjeev Kumar |
haven't felt any |
| Saikat Das Mohanty, Vice President |
- Alignment with larger team
- Last minute changes and unavailability of data to deliver |
| Tanushree, Managing Partner |
Lack of time and streamlined effort |
| Swati Jha, Senior Vice President. |
1. In the core strategic area itself
2. Having a strong narrative / storyline
3. In thinking the new / In thinking beyond obvious
4. In presenting a deep and meaningful consumer understanding/consumer insights
5. In integrating offline and online strategies / insights / solutions
6. Offering most competitive rates |
| Surajendu Sinha ( Vice President - Display) |
Key resources required from Strategy point of view are not enough in numbers considering the nos. of pitch presentations are done in a month |
| Lalit Kataria
VP - Earned Media |
Time management when ppl from different expertise are involved. Not investing more time in ground work/planning. |
| Gurpreet Singh, VP-Paid Media |
Organizing Idea is something which we struggle at! |
| Ronak parikh
VP Strategy |
Sometimes due to brief clarity and too many opinions |
| Gautham Ram Pingali; Vice President - Business Transformation & Content |
- In thinking not just media but also communication & advertising |
| Mr. Subhabrata Dasgupta
|
Largely Strategy / OOH approach based on data
|
| Imran Kantawala - AVP |
Creating Campaign Ideas
Content Ideas |
| Kartic Raghav
General Manager |
We put a lot of focus on data/numbers and showing the rigour of our planning process that sometimes we dont focus on softer aspects like brand building and need. |
| Mr. Subhabrata Dasgupta |
Data, Strategy and packaging the strategy |
| Basabdatta Chowdhuri
head Trading & Managing Partner - Publicis Media India |
Translation of business goals to media/ communication goals
Case studies are often incoherent and weak on strategic thinking . Final solution and stargey often are not in line. |
| Shan Jain, Practice Head - Business Transformation, India |
In Converting Strategic Ideas and Direction to actual Media ideas. |
| Name: Vibhor Mehrotra
Title: VP & Business Head -- South |
Team is most challenged when it comes to Digital Marketing comms as well as media review across competition brands. |
| Shweta Sampat
Director - Biddable Media |
I think we are god with our technical findings & research.
what we need to now learn is our story, flow and presentation skills (making the ppt and delivering) |
| Nitesh Kumar, Vice President |
Time management. |
| Vinit Kumar, VP |
Lack of convergence in thinking I guess. There's a clear thinking divide between mainline, online and buying. To me there's never an only right answer to any RFP. So, understating client and his value system should be first. A great pitch presentation might fall flat if it's not aligned with the client's value system. |
| Gautam Surath, Sr.Vice President |
Crafting a tightly knit story |
| Nixan Crasto - VP Earned Media |
Different strategy for different clients |
| Nishant Gopalia, AVP-Digital Paid Media |
putting together a tightly knitted strategy. |
| Rizwan Shaikh - Paid Media Head |
Team is challenged most in terms of putting precise points and creating a nice story. Other thing is to convince the new client when we already working with a competition. |
| Mallikarjun Das, CEO - Starcom India |
There are only few people in our system with deck structuring and writing skills (members in the growth team and some in the business team). They tend to get overloaded. |
| Kunal Shah . VP, Digital Marketing |
understanding consumer.
thinking about breaking down the pitch into challenge, what challeges and opportuities persist in ecosystem, which leads to strategy then tactical ideas & then the Convonix approach.
Pillars of pitch presentation which showcase capability & make us standout need to be formalised & followed. |
| Sarfaraz Khimani, Co-CEO |
Getting the flow and story right
Always err on the side of being too technical which is not suitable for a certain kind of client and audience |
| Piyush Srivastava AVP - Media Planning |
Arriving at the core challenge therefore the final strategy |
| Dipankar Mitra - Creative Director (Digital Art) |
For creative pitches the most challenging part is creating a proper and effective presentation flow. |
| Suchit Sikaria (Senior Vice President) |
Big ideas. |
| Gautam R. Save
VP - Technology |
short heads up time, frequent changes in approach to the brief. |
| SANTOSH GHOSH - MANAGING PARTNER - PMX (HEAD OF DIGITAL MEDIA BUYING & TRADING), HEAD OF APEX BUSINESS |
Me or my team does not write new business pitches. We are a trading team we drive value for the clients/ agencies with the volume of spends. |
| Ankesh Bansal, AVP |
Coordination between various Stakeholders - Buying, Media SKUs, Strategy, etc. |
| Javed Sharif - AVP Performance Media |
I think the team is most challenged in building that BIG IDEA which would then translate into media objectives. |
| John Britto, Senior Business Director |
Strategy |
| Varun Chawla, Vice President - Biddable Media |
Integrating all the various individual service solutions into overall business frameworks |
| Avinash Vanpal
AVP - Paid Media |
Difficult to say this as I am just 2 months old in the system and haven't been involved in any pitch yet. However if I would have to go for a pitch, my challenge would be presenting a convincing media strategy, at least for a branding focused client. |
| Navendu Tripathi, Associate Director |
Balancing & stitching left brain analysis to right brain creativity across online/offline/media/innovations. |
| Ajit Gurnani
Managing Partner, Head- West and South at Zenith |
Strategy and its conversion into clear implementation plan based on data and insights |
| K Suresh Kumar
Vice President |
I think the Online and Offline team needs to sit together before arriving numbers that matters for a Pitch presentation. Instead of everyone does everything, online and offline needs to be given dedicated tasks and they just needs to do what is told to! |
| Bhavya Khurana, Director - Communication Planning & Strategy |
Creative Ideation ; Growth Audit |
| Pratik Dongaonkar - Sr. Manager, Business Development |
With biddable media being extremely technical, weaving a story around the pitch |
| Kunal Shah - Associate Director (Earned Media) |
Strategy |
| Deepak Sharma, MD- North India |
Target group understanding because available data is mostly dated |
| Arjun Sood, Group Head - Biddable Media (Domestic Businesses) |
1. People: Only 2 dedicated persons for business development.
2. Talent: Extremely few people who understand the business perspective. These are occupied with other roles already, and only participate in pitch presentations for brief periods of ~1 week. |
| Aarti Bharadwaj, Sr. Vice President, Analytics and Insights |
The team is most challenged in articulating the business challenge that we would be addressing through media. the team often gets caught in the detail at the cost of the larger picture |
| Rohan Arora - Associate Director, Biddable Media |
Start from scratch for every pitch presentation - Too time consuming.
Customised pitches for every client should be avoided. Having said that, one size fits all is not the solution either.
Templates for every industry to be set-up. |
| Jake Joss, Business Director |
Time is always the crucial factor.
It's quite tough to get thoroughly involved in a pitch when you have different businesses to run/multiple clients to handle. |
| How is most new business coming in to the agency (i.e., competitive reviews/RFPs, proactive prospecting, referrals, etc.)? |
|---|
| Sneha Padmanabhan, Director - Key Accounts |
Referrals are a large part of the new business
Bigger brands are now coming in through RFPs |
| V N Satish - Sr VP - Buying - Print , radio and Cinema |
i think mostly feel Referrals and RFPS |
| Atul Sharma Sr Vice President |
referrals |
| Sushant Mishra, Sr. Vice President |
Competitive reviews/RFPs & proactive prospecting |
| Parag Prabhu, Vice President - Digital Buying & Trading, DTI |
I work in Digital Buying & Trading team and am not directly involved in new business pitch presentation |
| Peeyush Sharma, Director - Media Solutions |
RFP's and referrals |
| Rahul Kothari - Vice President Buying |
RFPs and referrals |
| Love Guglani, Sr VP |
Leads through Referrals,
Understanding of the Business Challenge and the proposed way forward
RFPs |
| Simran Bedi Madan |
Mostly referrals and based upon agencies performance capabilities. |
| Johnsy Quadras Sr Business Director |
Competitive reviews |
| Aditi Patkar, Sr. Director - Strategy |
RFP |
| Sanjeev Kumar |
RFPs and Proactive prospective |
| Saikat Das Mohanty, Vice President |
- Proactive Prospecting
- Referrals from publishers/channels
- RFPs |
| Tanushree, Managing Partner |
1. largely referrals from happy clients
2. prospecting
3. RFPs |
| Swati Jha, Senior Vice President. |
As per my understanding, most of the new businesses are coming in the area of our core strength, which is, performance marketing. It is also coming from a very proactive post pitch engagement. Strength and Brand Value of our holding company 'Publicis Media/Publicis Groupe' is also a key driver in winning new businesses. |
| Surajendu Sinha ( Vice President - Display) |
Proactive Prospecting, Referrals. Now RFP's have started playing a big role. |
| Lalit Kataria
VP - Earned Media |
referral (40%)
Proactive Prospecting (35%)
RFP(10%)
Website (15%)
|
| Gurpreet Singh, VP-Paid Media |
Referrals
RFPs |
| Ronak parikh
VP Strategy |
competitive reviews/RFP |
| Gautham Ram Pingali; Vice President - Business Transformation & Content |
Only when we are called in for pitches, very little active prospecting |
| Mr. Subhabrata Dasgupta
|
1. Network Business
2. Referrals / Existing relationship with prospective clients |
| Imran Kantawala - AVP |
RFP's
Referrals |
| Kartic Raghav
General Manager |
Competitive Reviews/RFP's |
| Mr. Subhabrata Dasgupta |
Referrals / Network business |
| Soumya Ranjan Acharya, Sr VP, Buying |
Referrals
Relationship
|
| Basabdatta Chowdhuri
head Trading & Managing Partner - Publicis Media India |
lot of leads generated by the trading team
large pitches tend to invite top 5-6 agencies or RFPs |
| Shan Jain, Practice Head - Business Transformation, India |
There is no one way, its random in my opinion. |
| Name: Vibhor Mehrotra
Title: VP & Business Head -- South |
Referrals & Own Website leads |
| Shweta Sampat
Director - Biddable Media |
mostly RFPs I think. Not sure. |
| Nitesh Kumar, Vice President |
Referrals and proactive prospecting. |
| Vinit Kumar, VP |
Proactive prospecting |
| Gautam Surath, Sr.Vice President |
RFP's and Referrals |
| Nixan Crasto - VP Earned Media |
Referrals - Majority
RFPs |
| Rizwan Shaikh - Paid Media Head |
New business are coming from RFPs, client reference etc. |
| Rajeev Jha |
RFP, Proactive prospecting, referrals,relationships. |
| Mallikarjun Das, CEO - Starcom India |
A mix of competition reviews/ RFPs and prospecting. We also get a small percentage (mostly small / medium sized clients) through referrals. The approximate split would be 70: 15: 15. Most of the time prospecting is required to get into the RFP shortlist. Prospecting is a necessary but not sufficient condition |
| Kunal Shah . VP, Digital Marketing |
rfp,
referral |
| Sarfaraz Khimani, Co-CEO |
Referrals and Competitive RFPs primarily in that order. Very little of proactive prospecting.
|
| Piyush Srivastava AVP - Media Planning |
RFP and Proactive |
| Suchit Sikaria (Senior Vice President) |
Referrals and RFPs. |
| Gautam R. Save
VP - Technology |
referrals |
| SANTOSH GHOSH - MANAGING PARTNER - PMX (HEAD OF DIGITAL MEDIA BUYING & TRADING), HEAD OF APEX BUSINESS |
Can't comment since this does not fall in my domain of expertise. |
| Ankesh Bansal, AVP |
All of the above options |
| Srinivas Kanchapu - Business Director |
Competitive reviews and global alignment |
| Javed Sharif - AVP Performance Media |
RFPs
Referrals |
| John Britto, Senior Business Director |
Mostly reviews/RFPs |
| Varun Chawla, Vice President - Biddable Media |
RFPs/Competitive Reviews and Referrals |
| Avinash Vanpal
AVP - Paid Media |
Not sure about this. |
| Navendu Tripathi, Associate Director |
I guess a mix of everything. |
| Ajit Gurnani
Managing Partner, Head- West and South at Zenith |
Combination of RFPs and prospecting. Performance business has more referrals given their positioning and strength |
| K Suresh Kumar
Vice President |
all of the above i.e., compt reviews, RFPs, referrals etc. |
| PUJA KANKRANIA |
RFPs and pro-active prospecting |
| Bhavya Khurana, Director - Communication Planning & Strategy |
Proactive Prospecting |
| Pratik Dongaonkar - Sr. Manager, Business Development |
RFPs and referrals |
| Kunal Shah - Associate Director (Earned Media) |
Referral |
| Deepak Sharma, MD- North India |
RFPs |
| Arjun Sood, Group Head - Biddable Media (Domestic Businesses) |
Nearly all new business is organically acquired, with clients reaching out to us through various modes. Proactive prospecting is little to none. |
| Aarti Bharadwaj, Sr. Vice President, Analytics and Insights |
Most new business is coming through competitive reviews and referrals |
| Rohan Arora - Associate Director, Biddable Media |
Competitive reviews/RFPs |
| Jake Joss, Business Director |
RFPs and Prospecting |
| Agency Name / Location |
|---|
| Sneha Padmanabhan, Director - Key Accounts |
PFX.CX - Mumbai |
| V N Satish - Sr VP - Buying - Print , radio and Cinema |
Starcom - Gurgaon |
| Atul Sharma Sr Vice President |
Zenith - Gurgaon |
| Sushant Mishra, Sr. Vice President |
PFX.CX - Gurgaon |
| Parag Prabhu, Vice President - Digital Buying & Trading, DTI |
Publicis Media - Mumbai |
| Peeyush Sharma, Director - Media Solutions |
PFX.CX - Mumbai |
| Rahul Kothari - Vice President Buying |
Zenith - Mumbai |
| V n Satish - Sr VP Meida Buying (national role) for Print /Radio/ Cinema |
Starcom - Gurgaon |
| v n satish - Sr VP |
Starcom - Gurgaon |
| Love Guglani, Sr VP |
Zenith - Gurgaon |
| Simran Bedi Madan |
APEX - Gurgaon |
| Johnsy Quadras Sr Business Director |
Starcom - Mumbai |
| Aditi Patkar, Sr. Director - Strategy |
Starcom - Mumbai |
| Sushant Mishra, Sr Vice President |
PFX.CX - Gurgaon |
| Sanjeev Kumar |
Starcom - Gurgaon |
| Rashmi Sehgal, AVP |
PFX.CX - Gurgaon |
| Saikat Das Mohanty, Vice President |
Zenith - Bangalore |
| Tanushree, Managing Partner |
PFX.CX - Gurgaon |
| Swati Jha, Senior Vice President. |
Zenith - Mumbai |
| Surajendu Sinha ( Vice President - Display) |
PFX.RX - Gurgaon |
| Lalit Kataria
VP - Earned Media |
PFX.RX - Gurgaon |
| Gurpreet Singh, VP-Paid Media |
PFX.RX - Gurgaon |
| Jake, Business Director |
Starcom - Mumbai |
| Ronak parikh
VP Strategy |
Starcom - Mumbai |
| Gautham Ram Pingali; Vice President - Business Transformation & Content |
Publicis Media - Mumbai |
| Mr. Subhabrata Dasgupta
|
Publicis Media - Gurgaon |
| Imran Kantawala - AVP |
PFX.RX - Mumbai |
| Kartic Raghav
General Manager |
Starcom - Gurgaon |
| Rashmi Sehgal , AVP |
PFX.CX - Gurgaon |
| Mr. Subhabrata Dasgupta |
Publicis Media - Gurgaon |
| Soumya Ranjan Acharya, Sr VP, Buying |
Publicis Media - Gurgaon |
| Basabdatta Chowdhuri
head Trading & Managing Partner - Publicis Media India |
Publicis Media - Mumbai |
| Shan Jain, Practice Head - Business Transformation, India |
Publicis Media - Gurgaon |
| Name: Vibhor Mehrotra
Title: VP & Business Head -- South |
PFX.RX - Bangalore |
| Shweta Sampat
Director - Biddable Media |
PFX.CX - Mumbai |
| Ms Shan Jain
Practice Head, Business Transformation India |
PFX.CX - Mumbai |
| Nitesh Kumar, Vice President |
Zenith - Mumbai |
| Vinit Kumar, VP |
Zenith - Gurgaon |
| Gautam Surath, Sr.Vice President |
Starcom - Mumbai |
| Nixan Crasto - VP Earned Media |
PFX.RX - Mumbai |
| Nishant Gopalia, AVP-Digital Paid Media |
PFX.RX - Mumbai |
| Akshay Purandare - Associate Vice President - Programmatic & TAAG |
PFX.CX - Mumbai |
| Rahul -Senior Business Director |
Starcom - Mumbai |
| Rizwan Shaikh - Paid Media Head |
PFX.RX - Mumbai |
| Rajeev Jha |
Zenith - Gurgaon |
| Mallikarjun Das, CEO - Starcom India |
Starcom - Mumbai |
| Rizwan Shaikh - Mumbai |
PFX.RX - Mumbai |
| Kunal Shah . VP, Digital Marketing |
PFX.CX - Mumbai |
| Sarfaraz Khimani, Co-CEO |
PFX.CX - Mumbai |
| Rahul Nagarkatti - Senior Business Director |
Starcom - Mumbai |
| Navin Lalchandani |
Starcom - Mumbai |
| Piyush Srivastava AVP - Media Planning |
Starcom - Gurgaon |
| Shan Jain
Practice Head, Business Transformation |
Publicis Media - Gurgaon |
| Dipankar Mitra - Creative Director (Digital Art) |
PFX.RX - Mumbai |
| Suchit Sikaria (Senior Vice President) |
PFX.CX - Mumbai |
| Gautam R. Save
VP - Technology |
PFX.RX - Mumbai |
| SANTOSH GHOSH - MANAGING PARTNER - PMX (HEAD OF DIGITAL MEDIA BUYING & TRADING), HEAD OF APEX BUSINESS |
Publicis Media - Mumbai |
| Gautham Ram Pingali, Vice President - Business Transformation & Content |
Publicis Media - Mumbai |
| Ankesh Bansal, AVP |
Starcom - Gurgaon |
| Srinivas Kanchapu - Business Director |
Starcom - Mumbai |
| Javed Sharif - AVP Performance Media |
PFX.RX - Mumbai |
| John Britto, Senior Business Director |
Zenith - Bangalore |
| Varun Chawla, Vice President - Biddable Media |
PFX.CX - Mumbai |
| Avinash Vanpal
AVP - Paid Media |
PFX.RX - Mumbai |
| Navendu Tripathi, Associate Director |
Zenith - Gurgaon |
| Ajit Gurnani
Managing Partner, Head- West and South at Zenith |
Zenith - Mumbai |
| Basabdatta Chowdhuri
Managing Partner and Trading Head |
Publicis Media - Mumbai |
| K Suresh Kumar
Vice President |
Zenith - Gurgaon |
| Payal Singhal AVP |
PFX.RX - Gurgaon |
| Bhavya Khurana, Director - Communication Planning & Strategy |
PFX.RX - Mumbai |
| Pratik Dongaonkar - Sr. Manager, Business Development |
PFX.CX - Mumbai |
| Kunal Shah - Associate Director (Earned Media) |
PFX.RX - Mumbai |
| Deepak Sharma, MD- North India |
Starcom - Gurgaon |
| Arjun Sood, Group Head - Biddable Media (Domestic clients) |
PFX.CX - Mumbai |
| Arjun Sood, Group Head - Biddable Media (Domestic Businesses) |
PFX.CX - Mumbai |
| Ashish Jha |
Publicis Media - Gurgaon |
| Aarti Bharadwaj, Sr. Vice President, Analytics and Insights |
Publicis Media - Gurgaon |
| Rohan Arora - Associate Director, Biddable Media |
PFX.CX - Mumbai |
| Navin Lalchandani - VP |
Starcom - Mumbai |
| Jake Joss, Business Director |
Starcom - Mumbai |
| How aligned/focused/efficient is your team when crafting new business presentations? |
|---|
| V N Satish - Sr VP - Buying - Print , radio and Cinema |
we are the organization where individuals from different verticals come together to be part of winning team |
| Atul Sharma Sr Vice President |
Low ownership |
| Sushant Mishra, Sr. Vice President |
Business teams work closely with the strategy team & and are aligned with new business requirements & presentations. |
| Parag Prabhu, Vice President - Digital Buying & Trading, DTI |
I work in Digital Buying & Trading team and am not directly involved in new business pitch presentation |
| Peeyush Sharma, Director - Media Solutions |
depending on the size of the new business, a lot of rigour goes into performance clients not much on the brand side. |
| Rahul Kothari - Vice President Buying |
Team is highly focused and aligned while crafting new business presentations. I have to learn and understand a more efficient model of pricing if any? |
| Love Guglani, Sr VP |
Not Very |
| Simran Bedi Madan |
I am not part of new business team hence not applicable. |
| Johnsy Quadras Sr Business Director |
I think we have very focused and efficient team, but it needs to be extended to the larger team so that they do good job on the existing business |
| Aditi Patkar, Sr. Director - Strategy |
Very. Considering that's our main area of focus, we are invested in new business pitches from the word go |
| Sanjeev Kumar |
well equipped with market dynamics/ trends/ numbers |
| Saikat Das Mohanty, Vice President |
Focused and efficient but challenged with collaboration from other resources |
| Tanushree, Managing Partner |
very aligned and efficient considering the timelines with which we work . Focussed .. not as much considering that they have other day to day business to deliver too. |
| Swati Jha, Senior Vice President. |
We are aligned and focused, however due to lack of a strong narrative / storyline, we are not able to bring synergies across teams and therefore appear ineffective. Also not many are equipped to write a pitch-worthy slide, one that would win business. This puts tremendous pressure in crafting a high quality presentation and in meeting tough deadlines.
Another important point is last minute turnaround time. It seems like everyone is passionately involved right from the beginning of the brief receipt, but in reality the output starts to come very late in the day, when it almost seems like a lost battle. It can be because of the lack of a strong narrative / storyline. |
| Surajendu Sinha ( Vice President - Display) |
They are aligned but rushed |
| Lalit Kataria
VP - Earned Media |
6/10 |
| Gurpreet Singh, VP-Paid Media |
Whatever pitch I have worked on, though we are aligned and focused but efficiency is something which we need to figure out may be because there are too many pitches |
| Ronak parikh
VP Strategy |
Very focused |
| Gautham Ram Pingali; Vice President - Business Transformation & Content |
Can be a lot more aligned |
| Mr. Subhabrata Dasgupta
|
We have a small team and I mostly have to work independently on pitch presentations
|
| Imran Kantawala - AVP |
Well aligned & focused. |
| Kartic Raghav
General Manager |
This organization is the best example wherein different units come together to develop a winning strategy. |
| Mr. Subhabrata Dasgupta |
Sufficiently focused |
| Basabdatta Chowdhuri
head Trading & Managing Partner - Publicis Media India |
We tend to work in silos. One common platform/ thread or vision is often missing |
| Shan Jain, Practice Head - Business Transformation, India |
I would rate it 1/4. Teams work in silos, and no one leads the strategic thinking.
There is lack of appropriate time given to new business development and no one leads the agenda appropriately. |
| Name: Vibhor Mehrotra
Title: VP & Business Head -- South |
I would rate them a 7 out of 10 for the above given attributes (where 10 us the highest and 0 is the least) |
| Shweta Sampat
Director - Biddable Media |
has now become a standard process. very 'templated'.
|
| Vinit Kumar, VP |
NA |
| Gautam Surath, Sr.Vice President |
HIghly focused |
| Nixan Crasto - VP Earned Media |
They are efficient but not much focussed due to time constraint. |
| Nishant Gopalia, AVP-Digital Paid Media |
I would rate 6 out of 10 |
| Rizwan Shaikh - Paid Media Head |
Team is extremely focussed and efficient and putting lot of efforts and energy for new business presentations. |
| Mallikarjun Das, CEO - Starcom India |
Reasonably aligned. Usually the problem comes in bandwidth. |
| Kunal Shah . VP, Digital Marketing |
Defintely aligned nd focused.
scope for efficiency as seamless flow between learnings, case studies, current industry happenings between operations/delievry teams and sales team is missing. |
| Sarfaraz Khimani, Co-CEO |
Extremely well aligned with the core functions and operations which ensures that the execution team gets involved right from the pitch stage |
| Piyush Srivastava AVP - Media Planning |
They are good |
| Dipankar Mitra - Creative Director (Digital Art) |
For any art person the most exciting thing is to work on ideas and the creative executions and the most boring thing is to create a pitch presentation. |
| Suchit Sikaria (Senior Vice President) |
Very. |
| Gautam R. Save
VP - Technology |
start enthusiastically but the focus wanes after few iterations. |
| SANTOSH GHOSH - MANAGING PARTNER - PMX (HEAD OF DIGITAL MEDIA BUYING & TRADING), HEAD OF APEX BUSINESS |
Very little. We only contribute on putting the best rates that may lead to winning pitches. This may be just one XL sheet in the whole pitching process. |
| Ankesh Bansal, AVP |
Partially Aligned. |
| Srinivas Kanchapu - Business Director |
In most cases, the entire work is divided into sections. All the teams put their best foot forward the come up with the best as per their capability. |
| Javed Sharif - AVP Performance Media |
The team is pretty focused when crafting new business presentations, however they get stuck on coming up with a Big Idea, which most often is a creative discussion and not a media one. |
| John Britto, Senior Business Director |
Mostly working in silos and finally trying to stitch it together where the focus gets dissolved |
| Varun Chawla, Vice President - Biddable Media |
I would say highly aligned within digital but not so much when it comes to an integrated pitch with the main line teams |
| Avinash Vanpal
AVP - Paid Media |
haven't worked on any pitches yet so to answer this would be difficult. |
| Navendu Tripathi, Associate Director |
Alignment usually happens at the last minute. But we do manage to pull off some wins. |
| Ajit Gurnani
Managing Partner, Head- West and South at Zenith |
As of now, the efforts seem diffused and scattered, There is room for improvement |
| K Suresh Kumar
Vice President |
good at it though a proper way of story telling can be cherry on cream. |
| Bhavya Khurana, Director - Communication Planning & Strategy |
Average |
| Pratik Dongaonkar - Sr. Manager, Business Development |
very good |
| Kunal Shah - Associate Director (Earned Media) |
Efficient team with all basic understanding |
| Deepak Sharma, MD- North India |
when it is new business pitch then everyone is laden with "go getter" attitude. |
| Arjun Sood, Group Head - Biddable Media (Domestic Businesses) |
Alignment is fair. However, a strong plan to make the presentation seems to be missing, with accurate timelines, responsibilities, and structured ideas and thought. The BD team is essentially reduced to only collating different parts of the deck and coordinating meetings with the prospects, with most strategy and content coming from the subject experts themselves, who have their own clients to attend to at the same time. |
| Aarti Bharadwaj, Sr. Vice President, Analytics and Insights |
The team tends to be as focused as the pitch lead. |
| Rohan Arora - Associate Director, Biddable Media |
The team is aligned & focused but could increase efficiency |
| Jake Joss, Business Director |
As mentioned earlier, my team has the burden of handling existing clients (which is of foremost importance) and hence is hardly focused during pitch work. Also most of their time is focused on culling out data/making reach curves/optimized plans rather than thinking through or writing the presentation |
| Bottom line, what do you think the agency most has to do to improve at new business? |
|---|
| V N Satish - Sr VP - Buying - Print , radio and Cinema |
should have the best strategic team who only focus on new pitch and presentation work with 360 degree solution and staying competitive alwyas |
| Atul Sharma Sr Vice President |
Landing Strategy into work plan |
| Sushant Mishra, Sr. Vice President |
We need to clearly design a new business strategy approach over the next 3 years with short term & long terms goals. We should clearly identify the accounts/brands that we have to target in the future. |
| Parag Prabhu, Vice President - Digital Buying & Trading, DTI |
Agency Positioning to clients, Build synergies across teams, Strong PR Exercise, Whitepapers on new wins |
| Peeyush Sharma, Director - Media Solutions |
we need to craft better stories which showcase us as the best performance marketing agency in the country. their is a lot of scope of improvement in the packaging.
we focus a lot on showcasing the rigor we put behind everything we do which sometimes gets too lengthy & technical, we need to showcase our differentiation in more crisp and impactful way. |
| Rahul Kothari - Vice President Buying |
A dedicated pitch team with a sound knowledge of both traditional and digital media planning and buying |
| Love Guglani, Sr VP |
Balanced approach towards business. |
| Simran Bedi Madan |
Better team management
Better client servicing
Better actionable offerings. |
| Johnsy Quadras Sr Business Director |
I think to win a new business there are 2 aspects a) Showcase our strategic capabilities b) Get some good referrals from the existing business, hence showcasing good work on the existing business is paramount |
| Sanjeev Kumar |
Building approach in medium beyond TV/print/ radio/ digital and improve in sports/ activation etc also not sure if we have a designated team to track new business opportunities |
| Saikat Das Mohanty, Vice President |
- Right talent acquisition
- Focused media product
- A mix of left and right brain |
| Tanushree, Managing Partner |
1. Choose the right battles, priortize the accounts to pitch for and then put in our best
2. Work on improving the quality of the product, to improve our strike rate
3. Plan the work well in advance and not do the typical last minute job
4. Actively work on pre & post pitch pitching, which I feel is currently lacking at our end |
| Swati Jha, Senior Vice President. |
Topmost priority - Improvise our Product and Strategic Offering. |
| Surajendu Sinha ( Vice President - Display) |
Aligned with the new business development team we need to have a crack team in place with the best of the resources which will work only on pitch presentations ( Data / Insights, Strategy, Media Approach & Solutions, RFP from Buying perspective). They should have a KPI of numbers of pitches done vis vis pitches won. |
| Lalit Kataria
VP - Earned Media |
should redo the existing results.com website, improve contact us page.
Work on RFP & Proactive prospecting. |
| Gurpreet Singh, VP-Paid Media |
Approach towrds a new business pitch |
| Ronak parikh
VP Strategy |
Great work on existing clients for better agency advocacy |
| Gautham Ram Pingali; Vice President - Business Transformation & Content |
Focus on building a more holistic product |
| Mr. Subhabrata Dasgupta
|
For Network Business : Better integration with Media agency and centrally align with the overall media strategy
For Independent OOH Business :
Showcase work
Win more awards and create PR
Prospect on medium/smaller spenders
|
| Imran Kantawala - AVP |
Make the client beleive that we are strong at Branding & Content |
| Kartic Raghav
General Manager |
We should be more aggressive in pitching and proactive in pitching for new business. |
| Mr. Subhabrata Dasgupta |
1. Explore more opportunities in network business
2. Win more awards to showcase our work
3. Sufficient PR in the trade
4. Work on individual OOH business pitches |
| Soumya Ranjan Acharya, Sr VP, Buying |
To get mainline business we need to focus on SIMPLE CONTENT, More Content on mainline strategy, tactics to be used in mainline media, more actionable points, few ideas....... Need to have a New business development head with sound command on mainline & on-line...... Strategy, Planning & Buying |
| Basabdatta Chowdhuri
head Trading & Managing Partner - Publicis Media India |
our product and delivery.
Need a solid framework that will help connect business goals to media strategy and lead to a thought thru robust solution.
Innovation is also something that we need to work on |
| Shan Jain, Practice Head - Business Transformation, India |
Have a cracker Pitch Team, |
| Name: Vibhor Mehrotra
Title: VP & Business Head -- South |
Need to work the answers that has been provided to the question no. 2 & 3 under "Your Agency & Competitor Section" |
| Shweta Sampat
Director - Biddable Media |
showcase the work we have done rather than the people's qualification
maybe build more attractive case studies to showcase our results |
| Nitesh Kumar, Vice President |
In India , for the larger client we must have a great media buying power and a Team which does have entrepreneurial attitude.
|
| Vinit Kumar, VP |
1. Know the audience/client and their real issues with the existing agency; the pitch presentation should center around solving that problem by acknowledging/taking learning from category, consumers and competition.
2. We should focus on the base than cherry, the wow factor should come eventually if the job is done with rigour. |
| Gautam Surath, Sr.Vice President |
Cold Calls |
| Nixan Crasto - VP Earned Media |
Separate Team with right people
|
| Rizwan Shaikh - Paid Media Head |
We need to improve our rates, for example if we are not getting Branding business we can suggest a separate rate for Branding and performance. |
| Mallikarjun Das, CEO - Starcom India |
More prospecting on mid sized clients (sweet spot size). Against very large businesses we run into size perception issues in a market construct where there is a huge difference between the leader (Group M) and others. |
| Kunal Shah . VP, Digital Marketing |
selling more to existing clients
defining success stories & approach
|
| Sarfaraz Khimani, Co-CEO |
We need to have a focused approached towards prospecting which we do very little of as of today. More than anything else, given our 90% hit rate in any NB pitch, we need to prepare better to handle new business and scale faster. |
| Piyush Srivastava AVP - Media Planning |
Need to boost the agency profile by remaining consistently in the news through trade and media awards.
|
| Dipankar Mitra - Creative Director (Digital Art) |
For creative new business we need a dedicated new business development team. |
| Suchit Sikaria (Senior Vice President) |
Nothing much honestly. |
| Gautam R. Save
VP - Technology |
Not sure |
| SANTOSH GHOSH - MANAGING PARTNER - PMX (HEAD OF DIGITAL MEDIA BUYING & TRADING), HEAD OF APEX BUSINESS |
1. Strategic planning on the approach to focus on a specific part of client's business.
2. An excellent digital performance team to execute the client's campaign KPIs
3. The trading partnerships with large scale publishers like Google, FB, Oath (Yahoo+AOL), Tritter, Amazon etc can drive immense value to improve new business for the agencies.
|
| Ankesh Bansal, AVP |
Improve edge with strong specialised SKUs |
| Srinivas Kanchapu - Business Director |
We are doing a wonderful job. I personally dont see a point in changing the way we are going about it right now. |
| Javed Sharif - AVP Performance Media |
We need to have a stronger creative team. |
| John Britto, Senior Business Director |
Aggressive pricing and compelling strategy with highly engaging big idea |
| Varun Chawla, Vice President - Biddable Media |
Put a sales strategy in place so as to score and go after prospects which make the most sense |
| Avinash Vanpal
AVP - Paid Media |
Too new in the system to comment on this. But I believe, to win more branding business, the perception of Resultrix as performance agency has to be changed. |
| Navendu Tripathi, Associate Director |
Integrations of offline & online and right brain with left brain. |
| Ajit Gurnani
Managing Partner, Head- West and South at Zenith |
Improve its product- strategic and implementation |
| K Suresh Kumar
Vice President |
Not everyone is a good story teller even though everyone may be a good worker.
Identify those who can be not only a good narrator but can also understand mediums and integrate it well.
|
| PUJA KANKRANIA |
Get the big picture |
| Bhavya Khurana, Director - Communication Planning & Strategy |
Better Creative Approach & Brand Planning |
| Pratik Dongaonkar - Sr. Manager, Business Development |
add people to the growth team |
| Kunal Shah - Associate Director (Earned Media) |
Dedicated team of experts who can work on pitches |
| Deepak Sharma, MD- North India |
Stay competitive in buying space that is the only way of getting business. strategy presentation has become only qualifying criteria |
| Arjun Sood, Group Head - Biddable Media (Domestic Businesses) |
1. Dedicated & skilled team: A larger team, skilled in subject matter, business understanding/experience, and presentation skills (written and oral). Strategic roadmap for new business acquisition must be drafted and followed with senior management oversight.
2. An HR team: To hire smartly, keeping in mind growth and requirement over coming months/quarters. Much better business agreements should be drafted. |
| Aarti Bharadwaj, Sr. Vice President, Analytics and Insights |
The agency needs a strong second line of leadership. Our current leadership is respected for their competence. We need to develop a second line of command that has the same standing to give clients assurance that their everyday product will have the same rigor and quality |
| Rohan Arora - Associate Director, Biddable Media |
Proactive prospecting specially by cross-selling |
| Jake Joss, Business Director |
There needs to be a specialized team handling this. The Strategy Team should ideally be leading pitches. |