| What accounts do you work on? | |
|---|---|
| Scott Davis, Executive Vice President | I touch many / most; deepest involvement with Ford, Sheetz, Wawa |
| John Camilleri, Senior VP | Blue Diamond, El Pollo Loco, Cumberland Packing |
| Regina Muldoon - Senior Media Strategist | Education and State |
| Jen Harlacher, SVP | I have 20+ accounts on my team. The largest in terms of income are: Education Affiliates, Rush Street Interactive, Pep Boys, Ford dealers, Acura dealers, Perrigo, Turkey Hill, Hess, Herschend |
| Patty Ryan - Associate Director, Business Intelligence | Wawa, Hess, Rush Street, HPP, Inspira, El Pollo Loco, & more |
| Cyndi Graiff- Media Director | CWOPA, UPMC |
| Mary Meder president | All |
| Liza Walling, Media Manager | Chicco USA (Artsana), UPMC |
| Alison Bolognese, Media Director | El Pollo Loco, Unisys, Scotties Facial Tissue, PetValu, Nice-Pak |
| Dan DiZio, Vice President | Sheetz, Michelin Wipers, ARRIS, Rita's |
| Joe Waugh, Senior Vice President | Regions Bank |
| Joe Waugh, Senior Vice President | Regions Bank |
| JoAnne Damico, Director Business Intelligence | consultant role on several |
| Jaime Webb - Media Manager | Adventure Aquarium, Hess |
| Elena Legg/Assoc,. Media Director | Primarily Cumberland Packing Corp & Blue Diamond Growers (CPG) |
| Gina Yeakel, Associate VP | UPMC, Rothman Institute, Regions Bank, ScarAway |
| Nicole Pearse, Senior Media Director | Wawa |
| Gail Hillegass, Media Director | Temple University, Kent State University, PA Department of Treasury, The Barnes Foundation, PennDOT |
| Mark Hogan - Media Director | Wawa, Pep Boys, Covance, Phila 76ers, Phila Union |
| Breana Kilpatrick, Senior Media Strategist | Sheetz, Rita's, NeoGraft |
| Rachel Williams, Media Manager | Regions Bank, Beneficial Bank, and Temple University Health Systems |
| Michael Puzo - SEO Manager | Inspira & Health Plan Partners |
| Brian Carter - Media Director | Beneficial Bank, Health Partners Plan, Temple Health, PA American Water. PSECU |
| Jeremy Kusnir - Senior Digital Strategist | Sheetz, ARRIS, Pylon |
| Lauren Hanko, Media Director | Jefferson Health System, RWJBarnabas Health |
| Sean McCormick, Media Director | Sheetz, ARRIS, Pylon |
| Jen Harmelin, Media Director | The Franklin Institute, Universal Health Services |
| Kori Williams, Associate Media Director | Fox Chase Cancer Center, Nemours Children's Health System (Delaware location) & Pennsylvania American Water |
| Colleen Flannery/Senior Media Strategist | PA Tourism and Delaware Tourism |
| Irene Neveil, VP | Wawa, Einstein Healthcare Network, The Franklin Institute, SugarHouse Casino, Temple University, Kent State University |
| Maggie Fogarty, Associate Media Director | SugarHouse Casino, Boscov's Department Stores, Visit Alexandria Tourism |
| Itzel Gonzalez - Associate Media Director | Health and PA State Accounts |
| Tom Garrity, Vice President | Fifteen accounts, with the focus primarily on healthcare clients |
| Dani Barsky, Senior Media Strategist | Trinity, Tower Health, Lehigh Valley Health Network, CWOPA, Princeton Healthcare, Magee Rehab, Pilot Freight, Erie County Dept of Health, Jefferson University |
| Caity Lamb, Associate Media Director | AMResorts, Toppers Spa |
| Merry Heim | Avis Budget, RWJBarnabas Health, CWOPA |
| Pat Fyock, Media Manager | NJM Insurance, Discover Lancaster, Covance, Sight and Sound |
| John Blanke, Senior Media Strategist | Healthcare, B2B |
| Janine Cross, VP of Digital Activation | None directly - I oversee digital activation, which is software based buying through Programmatic, Search, and Social. We collectively work across 66 parent clients. I get involved in some of the larger accounts or when issues arise on accounts. |
| Noelle- Senior Media Strategist | UPMC |
| Valerie DiBiaggio, Media Strategist | UGI, Sunday Breakfast Rescue Mission, Health Partners Plans, Regions |
| Olivia Klein, Senior Media Strategist | PSECU, Inspria Health Network, Nemours, Sunday Breakfast Rescue Mission, |
| Greg Ebbecke VP, Business Intelligence | We have over three dozen active engagements across roughly the same number of accounts. My department works across our entire portfolio. |
| Justin Timins - Senior Media Strategist | lehigh Valley Health Network, Mercy Health System, St. Mary Medical Center, Christiana Health |
| Jackie Green, Senior Media Strategist | Ford; Delaware Valley Acura Dealer Association |
| Brad Bernard - VP Digital Strategy and Innovation | I am not on an account team and work across many accounts. That said, the ones that I tend to have the most influence on are: Arris, Sheets, Unisys, Blue Diamond Almonds / Almond Breeze. Additionally, I have been told that I will be having more involvement on Wawa. |
| Dave Humphries, Media Manager | Covance, Pep Boys, WCG, Hahnemann |
| Cameron DeFelice - Sr. Media Strategist | UPMC, Rothman, Jefferson, CWOPA |
| Daniel Cox, Senior Director of Digital Planning | Ford, Turkey Hill, Hess |
| Kate Mazzaschi Associate Media Director | Health Partners Plans Regions Bank Temple University Health System |
| Michael Puzo, SEO Manager | Health Partners Plans & Inspira |
| Steve Knebels Media Director and Sports Marketing Manager | Feld Entertainment, from an Account Manager perspective. Too many to name from a buying perspective |
| Monica Crane, Senior Media Director | AMResorts & All Network Accounts TV Planning & Buying (Director of Network Dept) |
| Michal Komemi, Media Strategist | Travel & Tourism, Healthcare, Retail |
| Matt Schaeffer, Media Director | El Pollo Loco & Sinclair Broadcasting |
| Lucia Norman, Media Director | Ford Dealer Association, Acura Dealer Association |
| Jamie Grim, AVP | Hess, Turkey Hill, Adventure Aquarium |
| What is your background, in terms of agencies, accounts, and client-side experience? | |
| Scott Davis, Executive Vice President | 25 years at Harmelin; have worked as AE for Ford, Sheetz, Weis Markets; mostly focused on agency management and new business right now |
| John Camilleri, Senior VP | 37 years experience. Campbell Mithun Esty, McCann, BBDO, Deutsch, Levlane. 20 + yrs at Harmelin. Was VP Marketing at a defunct magazine. CPG focus but just about all categories |
| Regina Muldoon - Senior Media Strategist | Seven years of media planning and buying with healthcare, education, and PA state business |
| Jen Harlacher, SVP | 25 years in the media business. Began as a buyer/planner, worked my way to team management, account services, strategic planning. Areas of focus have been insurance indusrty (Aetna, Mutual O Omaha, the Hartford, AutoInsurance.com, NJM), cpg (Sergeants, PetArmor,ScarAway, entertainment/destination marketing, ROI/DR accounts. |
| Patty Ryan - Associate Director, Business Intelligence | Last (and first) agency: started as SEO copywriter then pitched idea of dedicated social team and grew it 250% and to 7 employees Harmelin: started as display buyer then pitched idea of dedicated social team and grew it 250% and to 6 employees. Founding member of Business Consulting Team which started 6/1 Have not worked client-side |
| Cyndi Graiff- Media Director | Worked 19 years at Harmelin Media |
| Mary Meder president | I've been at HM for 30 years |
| Liza Walling, Media Manager | I started working at Harmelin right out of college. I have worked on a variety of accounts since then: healthcare, B2B, entertainment and tourism. |
| Alison Bolognese, Media Director | I started at Harmelin in 2003 as an intern and have been here ever since. I've worked on several clients ranging in industry from Healthcare and Tourism to CPG to B2B. |
| Dan DiZio, Vice President | I have worked at Harmelin for 24 years, mainly as an AE/Planner. Most of my account experience is in retail. I have never worked client-side. |
| Joe Waugh, Senior Vice President | Retail Banking and Hospital- Healthcare System |
| Joe Waugh, Senior Vice President | Been at HM for my entire 23 year career |
| JoAnne Damico, Director Business Intelligence | Full service, media only and in-house experience. Account management, media buying/planning roles. |
| Jaime Webb - Media Manager | I started my career at MPG NYC working in National Broadcast buying for the Sears/Kmart account. From there I came to Harmelin Media and have worked here for 7.5 years. I have always been client facing and have most of my experience on Travel/Tourism accounts. |
| Elena Legg/Assoc,. Media Director | I have worked mostly at agencies in NYC, Boston, and now 6 years at Harmelin. My background is primarily digital on CPG. My client side experience was at a Publishing company on their travel pubs/sites/events doing SEO and SEM. |
| Gina Yeakel, Associate VP | I have been at Harmelin Media since college. Do multi-media work, but concentrate on Print. Experience in healthcare, higher education and financial accounts mainly. |
| Nicole Pearse, Senior Media Director | I worked at two NY agencies for 8 years, clients were Campbell's Soup and Canon. I have been at HM for 11 years and my primary accounts have been BET and Wawa, but I have had secondary accounts from time to time. |
| Gail Hillegass, Media Director | I have been at Harmelin for 18 years, it is the only agency I have worked at. I have worked on many different accounts over the years, from non-profit to healthcare to education. I have experience in buying, planning and account management. |
| Mark Hogan - Media Director | 15 years agency experience, 4 year sales experience (local print and local radio), small to large account work, local, regional and national media placements |
| Rachel Williams, Media Manager | Only job out of college; internship on vendor-side and collegiate courses |
| Michael Puzo - SEO Manager | 3 Different Agencies over the last 9 years including Harmelin, where I started in August 2017. Managed SEO campaigns for lots of different types of clients, the most high profile being Aeropostale, Great Wolf Resorts, JG Wentworth & Inogen. |
| Brian Carter - Media Director | I have been a member of Harmelin Media for nearly 10 years, as a transplant from another state I also have prior agency experience. I have been involved with several accounts over the years, covering various verticals and industries (tech, auto, banking). |
| Jeremy Kusnir - Senior Digital Strategist | Traditional (Radio, tv, print) buyer. Digital Planner/Buyer |
| Lauren Hanko, Media Director | I have worked at Harmelin for 11 years and have experience in both planning and buying traditional media, with some insight on digital media. I have the most category experience with healthcare and work directly with clients on a day to day basis. |
| Sean McCormick, Media Director | 13 years of media experience: Agencies: Cmedia, Brooks Advertising, Harmelin In-house: Nutrisystem Various accounts: Total Gym, Ab Lounge, The Gazelle, Sony Music Direct, The Goddard Schools, Nutrisystem (Women, Men, Senior & Diabetic programs), Fortis, Mutual of Omaha, Sheetz, ARRIS, Pylon, Mantis Tillers, Connect America. |
| Jen Harmelin, Media Director | I have been at Harmelin for about 15 years always at the agency. |
| Kori Williams, Associate Media Director | I interned at a small semi-Full Service agency, Domus in between my Junior and Senior year of college. I started at Harmelin Media just out of college in 2008. I have worked on a number of accounts within the agency of the last 9+ years. They have mainly been healthcare focused. Past accounts I have worked on include Inspira Health Network, Lehigh Valley Health Network and Valley Preferred. Non-healthcare accounts have included Traffic.com, PSECU and the Salvation Army. |
| Colleen Flannery/Senior Media Strategist | I've worked at Harmelin for around 5 years total, specializing in digital. I have also worked at 2 smaller full-service agencies where I learned about traditional media. I am now a digital planner learning more traditional media at Harmelin and also working as an AE on my accounts. |
| Irene Neveil, VP | All agency-side work. I worked for a variety of full service agencies, starting in 1981. Two years in account service, the rest has been focused on media. I'm with Harmelin Media since 2004. |
| Maggie Fogarty, Associate Media Director | 11 years total within 2 agencies, no client-side experience. The majority of my experience has been with retail, tourism & entertainment accounts. |
| Itzel Gonzalez - Associate Media Director | My experience has been in the health category mainly. Most of my experience has been with Harmelin where I have moved from planning/buying to direct client contact in the past 11 years. |
| Tom Garrity, Vice President | Full services agencies (Grey Advertising in New York and Elkman Advertising in Philadelphia) before coming to Harmelin. Worked on packaged goods accounts at Grey, QSR at Elkman, QSR and healthcare at Harmelin |
| Dani Barsky, Senior Media Strategist | This is my third agency, I've worked within the pharmaceutical industry marketing to primarily HCPs but also DTC, and now my verticals are Healthcare, Higher Education and Government. |
| Caity Lamb, Associate Media Director | Started at Havas on Sears/Kmart National Buying Team Came to Harmelin as National Buyer and learned how to plan network television - work on all Harmelin Network TV business for pas 6.5 years - biggest accounts BDG and AMResorts Started working on AMResorts as an account manager 3 years ago |
| Chelsea Fletcher - Solutions Engineer | I started as traditional media buyer, so not very close to client work. I've transitioned to a data analytics role which is closer to the client and key decision makers. I work on projects for some of our top clients. |
| Merry Heim | BBDO, Wieden & Kennedy Automotive, Healthcare |
| Pat Fyock, Media Manager | Programmatic, Digital Activation, Digital Strategy, Inventory and Data Relationships |
| John Blanke, Senior Media Strategist | Mostly offline buying and planning for healthcare clients |
| Janine Cross, VP of Digital Activation | I have spent my entire career in digital media on the agency side, with the majority of my time in a client facing role, doing both planning and buying work. I have the most experience on CPG (food & beverage), but have worked across most client categories at Harmelin. However, almost 4 years ago, I moved into an internal service role and am rarely client facing. |
| Noelle- Senior Media Strategist | I've been Harmelin Media for 6 1/2 years. I've worked on the planning teams for the following accounts: Entertainment- BET, TVLand, CBS3, and CW Health Care- RWJBH, Geisinger Health, Grand View Health, and UPMC Media buying for the following: National Vision, Regions Bank, and Victory Motorcycle |
| Valerie DiBiaggio, Media Strategist | Worked 3 years on vendor-side (TV), and have been with Harmelin for 4 years. Have experience in buying - broadcast, print, OOH - and planning, as well as account management for small accounts. |
| Olivia Klein, Senior Media Strategist | 4 years at Harmelin Media, both on the digital buying and planning sides |
| Greg Ebbecke VP, Business Intelligence | Worked at Harmelin and Digitas Health. I've served as a digital specialist, media generalist, account manager, contributed to the development of internal technology solutions, helped set up our reporting and analysis department and now lead our Business Consulting initiative |
| Justin Timins - Senior Media Strategist | Media Planner at TracyLocke with focus on QSR and Telecommunication national accounts. Also worked the media sales side for a little bit with a focus in Healthcare Advertising. |
| Jackie Green, Senior Media Strategist | 3 1/2 years on the buying side at Harmelin Media for various clients (NVI, Bimbo, Belk, Boscovs, Turkey Hill, Hess). Began on the account side 2 1/2 years ago and have worked only with Ford and Acura. |
| Brad Bernard - VP Digital Strategy and Innovation | Previous agencies: Leo Burnett, Tracy-Locke/DDB, Rapp Collins, OMD (wide range of accounts ranging from Phillip Morris, Travelocity, Post Foods) Client side: Serve a couple role at Sprint (4.5 years) in their business services group including Media Manager (manage agencies for all the B2B advertising for Sprint); Integrated Marketing Manager for their enterprise network solutions product line. |
| Dave Humphries, Media Manager | I have been at Harmelin for a little under 7 years, this is the only agency I have worked for. I have predominantly worked on/managed a biotech/pharma account. I also have experience working on a theater account which was active in several markets. I have daily contact with clients, and I am the main agency point of contact for a couple of clients. |
| Cameron DeFelice - Sr. Media Strategist | digital planner |
| Daniel Cox, Senior Director of Digital Planning | Have worked on the agency side for 8 years, 3 years in Offline media (TV/Radio Buying, OOH/Print Planning), 5 years in digital. Two years at a digital publisher. |
| Kate Mazzaschi Associate Media Director | I have worked at Harmelin Media for the past 9 years. I started as a media assistant and worked my way to an associate media director. I have worked on a variety of accounts across categorizes including Sheetz, Dex, UGI Utilities, Regions Bank, Health Partners Plans and Temple Health |
| Michael Puzo, SEO Manager | Work at 3 different agencies over the past 9 years, leading the SEO team at each. Most notable accounts I have worked on include JG Wentworth, Great Wolf Lodge and Aeropostale. I do not have experience working in-house somewhere the contracts with an external agency. |
| Steve Knebels Media Director and Sports Marketing Manager | Predominantly a media buying background with years of management and account/client facing experience. Harmelin is the only agency i have worked for. |
| Monica Crane, Senior Media Director | Have only worked for three agencies in my 25 year career. One was McCann-Erickson in NYC, on L'Oreal, where I gained the network TV experience that allows me to now run the HM network dept. Also experience in the travel, banking categories. |
| Michal Komemi, Media Strategist | Harmelin Media is the first media agency I've worked at. My first two years were spent working on a Healthcare client with some exposure to a few smaller local clients. I now work on healthcare, travel & tourism and retail. My client-side experience is only what i've been exposed to on the agency side, interactions between us and the client. |
| Matt Schaeffer, Media Director | I was hired my Joanne Harmelin in the Fall of 1993 right out of college and fresh off an internship at Earle Palmer Brown. I have worked on a CPG, QSR, Pharma/Healthcare and Media/Entertainment clients here at Harmelin. |
| Lucia Norman, Media Director | I have been with Harmelin Media for 12 years. |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Scott Davis, Executive Vice President | Harmelin Media is a strategic media agency focused on delivering strong returns on client advertising investments. We are channel agnostic, working across digital and traditional media channels to develop custom, strategic solutions to client problems. We use data and analytics to drive business success through paid media tactics. |
| John Camilleri, Senior VP | Harmelin Media can assist in leading your firm to greater business success. Our 200 person + media services firm has deep CPG experience and proven connections between media efforts and business outcomes |
| Regina Muldoon - Senior Media Strategist | Harmelin Media strives to provide excellent customer service. We treat our clients as valued individuals and strategically position their brand. |
| Jen Harlacher, SVP | Harmelin Media is a results-focused, full service media planning and buying company. We are one of the largest independent media service companies in the country, focused on driving business results for our clients. |
| Patty Ryan - Associate Director, Business Intelligence | Harmelin Media is an independently owned full-service media planning & buying agency. With 35 years of experience across all industries, we have a depth and breadth of knowledge that allows us to operate effectively across verticals and markets. |
| Cyndi Graiff- Media Director | There are more choices with media than ever before, changing and growing everyday. Harmelin is the leader in understanding this ever changing landscape. Allow us to show you how our knowledge can become your success. |
| Mary Meder president | Harmelin Media is a strategic media planning and buying agency that specializes in activating our clients brand in their local markets. We do this across categories, regions and media. |
| Liza Walling, Media Manager | Harmelin Media is a results-focused, full service media planning and buying company. We are one of the largest independent media service companies in the country, but our clients say we’re not like other agencies. Our dedication to customer service is matched only by our dedication to our client's goals and successes. |
| Alison Bolognese, Media Director | Harmelin will be your strategic media partner with data-driven results. We have a staff of professionals dedicated to your success through insights, analytics, planning solutions, and local market expertise. |
| Dan DiZio, Vice President | Harmelin Media is a full-service, strategic media planning and buying agency. We offer a suite of services from front-end planning to back-end analytics and everything in between. |
| Joe Waugh, Senior Vice President | Business results focused Strategic based solutions Best in class customer service |
| Joe Waugh, Senior Vice President | Business results oriented Strategic based solutions Best in class customer service |
| JoAnne Damico, Director Business Intelligence | A goal-driven media agency that delivers media recommendations that are designed with business impact in mind. |
| Jaime Webb - Media Manager | Harmelin will provide you excellent customer service and will truly care about your business. We will take all of the data that you can provide us and deliver a strategic media plan. We have market specialists in all 210 markets that will negotiate hard for you and provide you with the best media buy for your business. |
| Elena Legg/Assoc,. Media Director | Harmelin Media is a family owned, woman run, independent Media buying & planning agency with about 250 employees. Harmelin plans and buys across all media types (TV, Print, Radio, Outdoor, Digital, Lifestyle) with specialists in each, across various verticals from Healthcare to Retail to CPG. Customer service is at our core which is why we have clients of 20+ years. |
| Gina Yeakel, Associate VP | Harmelin is a media and marketing strategy partner to our clients. We work alongside our clients to help them reach their marketing goals. |
| Nicole Pearse, Senior Media Director | Harmelin Media is a client service based agency. |
| Gail Hillegass, Media Director | Harmelin Media is a service orientated media buying and planning agency. We develop strategic plans for our clients and deliver high quality buys. While we pride ourselves on our strategy and negotiating skills, the heart of our agency is customer service. |
| Mark Hogan - Media Director | Harmelin is a strategic media planning and buying firm that can handle any size account and all media types. Our focus on media only allows us to provide clients with deeper research, for more targeted campaign efforts, with more effective and efficient media placements so that we can create more impactful campaigns for their budgets. |
| Rachel Williams, Media Manager | Harmelin Media is an agency built on deep client relationships and in-depth media knowledge. Harmelin does media 'right' and prides themselves on having the knowledge to guide clients through the changing media landscape while remaining committed to transparency and customer service. This agency has a proven track record of long-standing and successful partnerships. |
| Michael Puzo - SEO Manager | Harmelin Media is one of the largest independent media service agencies in the country. We are a results focused, full service media planning and buying company. |
| Brian Carter - Media Director | Harmelin Media is a privately owned, full service media planning and buying organization focused on driving results. Our agency is one of the largest independent media centric establishments in our region. We pride ourselves in strong local relationships and effective partnerships. |
| Jeremy Kusnir - Senior Digital Strategist | Our agency will provide unmatched customer service while executing plans to meet your goals. We will actively listen to all client related comments and concerns and adjust our plans as the clients goals evolve. |
| Lauren Hanko, Media Director | Not only does Harmelin provide excellent customer service, we also provide innovative and strategic media planning for our clients. Harmelin Media is known for our buying clout and negotiation skills, as we are always determined to get the best rates for our clients. |
| Sean McCormick, Media Director | Small to mid-sized agency specializing in media buying. Strategically centered with a focus on delivering results oriented campaigns. Independently owned for 30+ years with a loyal client base. |
| Jen Harmelin, Media Director | Harmelin is a results driven, media buying agency which focuses on strategic thinking and customer service. We are full disclosure and have many long term clients whose business we helped grow. |
| Kori Williams, Associate Media Director | A Media Planning and Buying Agency that focused on strategic plans to deliver the best results for this clients. Customer Service being Harmelin's number one goal. |
| Colleen Flannery/Senior Media Strategist | Harmelin Media is extremely dedicated to serving their clients, going above and beyond to fulfill requests. Harmelin is always researching future trends and investing in these areas. |
| Irene Neveil, VP | Harmelin Media is one of the nation's largest independent media planning & buying agencies. We are strategic and results-focused, and guide our clients through the ever-changing media landscape. |
| Maggie Fogarty, Associate Media Director | While always staying current with media trends and strategies, Harmelin continues to be a progressive company that constantly seeks out innovative and creative ideas for each client. Harmelin can effectively understand your business goals and will work collaboratively with you to achieve results. |
| Itzel Gonzalez - Associate Media Director | Do you want to learn how our strategic marketing capabilities can help your business excel? We want to partner and grow with your business. Let us show you some historical examples on how we work and how we can tailor our strategic thinking to drive results for your business. |
| Tom Garrity, Vice President | Harmelin Media is a results-focused, full service media planning and buying company. We are one of the largest independent media service companies in the country, but our clients say we’re not like other agencies. We are strategic thinkers and problem solvers, focusing in on customer service. |
| Dani Barsky, Senior Media Strategist | Harmelin is a family-owned media planning and buying agency with 35 years of experience. We are a dedicated group of people working to be a strategic partner to help our clients accomplish their business goals. |
| Caity Lamb, Associate Media Director | Harmelin Media is independent agency focused on strategic media planning and buying that drives business results for our clients. |
| Merry Heim | Category expertise, customer service, data driven |
| Pat Fyock, Media Manager | Harmelin frequently retains its clients far longer than the industry average due to high levels of customer service, intelligent solutions and high quality insight. The size of the agency encourages communication from all levels and innovation from every angle |
| Janine Cross, VP of Digital Activation | We are long terms relationships builders, with many of our employees and our clients staying with us for over 20 years. We have the personnel and resources of a large company, but with a small company feel of personalized customer service. We are honest, transparent, and do what is in our clients best interest. |
| Noelle- Senior Media Strategist | Harmelin Media is a full service planning and buying agency that is result driven. We are always looking for opportunities how to grow our company and better service our clients. The culture and chemistry of the agency is unmatched by any other agency,which allows us to develop and maintain great relationships with our clients and vendors. |
| Valerie DiBiaggio, Media Strategist | Harmelin Media is a full service client-focused media agency. |
| Olivia Klein, Senior Media Strategist | Harmelin Media is a full service media buying and planning agency. Over the past few years, Harmelin has been advancing in data and analytics as well as the increasing media dollars in the digital space. |
| Greg Ebbecke VP, Business Intelligence | Harmelin has over 35 years of strategic planning and buying experience. Our agency was founded on a commitment to transparency and customer satisfaction that radiates in every interaction with our account teams. We are expert at maximizing the value of your media dollar and offer unrivaled expertise in local market planning. |
| Justin Timins - Senior Media Strategist | Client service and satisfaction orientated. Honest and hard working. Strive to creatively solve media challenges. |
| Jackie Green, Senior Media Strategist | Harmelin Media's primary focus is on the overall goals and business results of each of our clients. We are a full service media planning and buying agency, whose concern is customer service and exceeding our clients expectations. We pride ourselves in our long standing relationships with our clients and feel as though that speaks strongly to our commitment, communication and innovative thinking in today's media landscape. |
| Brad Bernard - VP Digital Strategy and Innovation | We are one of largest independent agencies in the country investing over $600 million in media across all channels. We have a particular expertise in the retail category with a diverse roster of retail clients including Belk, Pep Boys and Fine Wine & Good Spirits. We specialize the omnichannel customer driving traffic to brick and mortar locations and online shopping experiences, increasing shopping basket size and leveraging data to deliver personalized messaging to increase conversion rates. |
| Dave Humphries, Media Manager | One of the country's largest privately owned media agency. Has grown and excelled over the past 35 years due to a strong commitment to customer service. Dedicated to helping our client's achieve their business goals through strategic thinking and collaboration. |
| Cameron DeFelice - Sr. Media Strategist | Strong knowledge of traditional and digital media employee loyalty has helped create strong relationships with clients. We work with you as a partner to achieve your business goals. |
| Daniel Cox, Senior Director of Digital Planning | Great customer service. Work hard to understand their clients' business and media needs. Prioritize innovation and accountability. |
| Michael Puzo, SEO Manager | Harmelin Media is one of the largest independent media companies in the country. We are a result focused, full-service agency that excels in both traditional and digital media buying. |
| Steve Knebels Media Director and Sports Marketing Manager | Harmelin Media is your one-stop shop for strategic media buying and planning, creative and innovative thinking, and superior customer service. |
| Monica Crane, Senior Media Director | We are committed to growing your business and providing expertise in media. |
| Michal Komemi, Media Strategist | Harmelin Media is a strategy focused company. We value customer service, quality media and efficiency. Our clients success is our number one priority. |
| Matt Schaeffer, Media Director | Harmelin Media is a forward thinking, client-service oriented agency that has driven client successes for 35 years. |
| Lucia Norman, Media Director | Harmelin is a media buying and planning agency specializing in strategic solutions. While the industry changes rapidly, our commitment to customer service will always be the core of our business. |
| If applicable, what has been your role in working to grow your client accounts? | |
| Scott Davis, Executive Vice President | I play a leadership role in developing new products or services within Harmelin, and trying to introduce those new services to our client base. |
| John Camilleri, Senior VP | Head up 11 person new business team as well as CPG practice |
| Regina Muldoon - Senior Media Strategist | Providing competitive information and research |
| Jen Harlacher, SVP | I have been a member of the agencies new business team. I am actively networking and looking for new business opportunities on my own. I look for ways to uncover additional needs from current clients where HM may be able to provide an incremental product/service. |
| Patty Ryan - Associate Director, Business Intelligence | In building the social media team, it was my responsibility to on-board clients to our social media services and grow them once they were up and running. My somewhat limited sphere of influence prevented me from applying those abilities outside of the social team though I sometimes tried. On my new team I am responsible for finding growth opportunities with other services. |
| Cyndi Graiff- Media Director | day to day communication understanding their current needs and how the offerings of our company can help them. |
| Mary Meder president | I have been doing new business for 30 years |
| Liza Walling, Media Manager | I mentored on the new business committee for 1 year. |
| Alison Bolognese, Media Director | I've worked under the head of our new business team for several years, so I have assisted in several pitches. |
| Dan DiZio, Vice President | Selling new products/services that can aid my clients business; reviewing existing compensation structures and revising them when necessary; selling creative "add-ons" that fall outside of the base budgets. |
| Joe Waugh, Senior Vice President | New Biz Development team |
| Joe Waugh, Senior Vice President | Member of the new business development team |
| JoAnne Damico, Director Business Intelligence | I have been a big supporter of organic growth in the agency in my role as AE, selling incremental services to clients and shifting dollars to higher-income media and fee opportunities, while still keeping recommendations in-line with client goals. |
| Jaime Webb - Media Manager | I have always been on the planning/AE side so I have been trying to get more data from our clients that we can work with to inform our media decisions. |
| Elena Legg/Assoc,. Media Director | I moved from the digital team to a planning team to help aid clients and AEs in feeling more comfortable investing in digital |
| Gina Yeakel, Associate VP | I am an AE, so I work to introduce new offerings from Harmelin Media. I end up serving as a connection between the client and new team members from digital, BI, etc. |
| Nicole Pearse, Senior Media Director | For BET, adding internal media products and developing BI projects with the BI team. |
| Mark Hogan - Media Director | As an AE, suggesting new media types, sponsorship, promotions, incremental spend opportunities, etc. |
| Rachel Williams, Media Manager | Account executives are taking more of a role through client satisfaction surveys where clients can list their interests in additional services. We also are encouraged to understand a client's business and provide realistic budgets and understanding for our client when they have requests so they know what these requests cost. |
| Michael Puzo - SEO Manager | Working with the account team to look for SEO opportunities to grow their specific accounts. |
| Brian Carter - Media Director | Currently my role as a planner has been more focused on providing support from a strategic standpoint |
| Jeremy Kusnir - Senior Digital Strategist | Provide digital plans to grow their account. Oversee the implementation of those plans and take what we learn from reporting to improve the performance as the campaign is live. |
| Lauren Hanko, Media Director | In the past few years, there have been many mergers happening with our hospital accounts. I have been through two mergers and our client has retained us after each one. From the mergers, this has brought in more income to Harmelin. It is very important to have a strong relationship with your client because you never know where it can lead. |
| Sean McCormick, Media Director | I've been tasked with growing organic growth by offering new/underutilized Harmelin offerings. In addition, I've focuses my time on developing new business, bringing in one client thus far (Connect America). |
| Jen Harmelin, Media Director | I have always presented new opportunities and new services of the agency. |
| Kori Williams, Associate Media Director | I am currently the Account Manager for all of the accounts that I work on. In the past I have been a Strategic Lead on accounts. Growing our accounts is one of the main responsibilities of both of these roles. |
| Colleen Flannery/Senior Media Strategist | When Harmelin offers new services, my team is always mentioning these right away to clients. For instance, the recent SEO offering was already proposed to my client, Delaware Tourism. |
| Irene Neveil, VP | Identifying, presenting and selling new media opportunities and Business Intelligence services |
| Maggie Fogarty, Associate Media Director | I have worked with Harmelin's Business Intelligence team on a few occasions with intentions to improve our reporting with one of our casino accounts, SugarHouse Casino. |
| Itzel Gonzalez - Associate Media Director | Understanding the client needs and coordinating internal efforts to provide strategic planning and execution of marketing plans. |
| Tom Garrity, Vice President | As account manager for most of the accounts I work on, client growth has been a primary role |
| Dani Barsky, Senior Media Strategist | N/A |
| Caity Lamb, Associate Media Director | Explaining network television to accounts and helping account teams and clients transition to national, network TV, which can result in higher budgets. |
| Chelsea Fletcher - Solutions Engineer | My role is to provide tangible products that are used for organic growth initiatives |
| Merry Heim | New Biz Committee and my own Prospecting |
| Pat Fyock, Media Manager | Seeking larger budgets to test new and emerging technologies in order to better serve our clients long-term. My goal as an AE and a Digital Planner is to understand a client's long term growth goals, and to help them get there through intelligent uses of Harmelin's internal services and longstanding media relationships. |
| John Blanke, Senior Media Strategist | Mostly dictated by client budgets, but from our side, its important to constantly pitch ideas and packages to the client to review. |
| Janine Cross, VP of Digital Activation | Many of our clients under invest in digital media, so myself and my team work to share information about their category, competitors, and opportunities to improve their business with enhancing their digital schedules. Whenever a client will share data and real business goals, we apply them to their campaigns. |
| Noelle- Senior Media Strategist | N/A |
| Olivia Klein, Senior Media Strategist | Working with our business intelligence team to grow our clients knowledge in reporting/analytics and SEO |
| Greg Ebbecke VP, Business Intelligence | I've been a key contributor/presenter for several new business pitches. My current team is specifically charged with leveraging data visualization and analysis as the means to generating organic growth through fee-based engagements. |
| Justin Timins - Senior Media Strategist | keep them up to date with current trends and innovative ideas/solutions. |
| Jackie Green, Senior Media Strategist | Acura is a relatively new client, to which I've been heavy involved in growing the relationship with the client contacts as well as getting a feel for their business goals, desired strategies, concerns and how they communicate and interact with us as their media agency. |
| Brad Bernard - VP Digital Strategy and Innovation | Developing new services/solutions for the agency to bring to our clients. Participate in large planning sessions to assist in strategic development and identify new opportunities. |
| Dave Humphries, Media Manager | I work to bring new ideas to my client's that would require incremental spend (not always approved due to budget). Also, expanding a client's media footprint can and has lead to larger budgets for some clients. |
| Cameron DeFelice - Sr. Media Strategist | n/a |
| Daniel Cox, Senior Director of Digital Planning | No official role, but often look to expand client budgets by selling them on the value of additional social and digital video presence. |
| Kate Mazzaschi Associate Media Director | As an AE, I have worked to include additional services into client budgets including Google Analytics and SEO consulting. |
| Michael Puzo, SEO Manager | I review our accounts for SEO opportunities in an effort to grow them. |
| Steve Knebels Media Director and Sports Marketing Manager | While I have managed some accounts that have gone out of business or are no longer Harmelin clients, my current client, Feld Entertainment, has been a success story. We continue to grow their business by being rewarded with additional market assignments due to the success in our current markets. |
| Monica Crane, Senior Media Director | I am also on the new business team. |
| Michal Komemi, Media Strategist | N/A |
| Lucia Norman, Media Director | I have participated in two new business pitches. I have spoken to clients about our additional services such as SEO and Competitive Insights. |
| When you consider your clients, what do they most value about the agency? | |
| Scott Davis, Executive Vice President | We are known for our customer service, and for maintaining long staff-client relationships. They value our honesty and our commitment to their business. We provide strong value for their investment in terms of out-of-pocket cost. We bring new ideas to the table and keep our clients educated. |
| John Camilleri, Senior VP | Chemistry and customer service |
| Regina Muldoon - Senior Media Strategist | Forward thinking and customer service skills |
| Jen Harlacher, SVP | Chemistry/relationship Trust-worthy Good value strategic thinking |
| Patty Ryan - Associate Director, Business Intelligence | Customer service and a strong strategic partnership |
| Cyndi Graiff- Media Director | Our understanding of their workflow and how we can work to fit in with their process. Our organizational skills. They trust us. |
| Mary Meder president | They trust and rely on us to guide them through this ever changing media landscape. |
| Liza Walling, Media Manager | Customer service, well thought out and executed plans, research and insights into their business. |
| Alison Bolognese, Media Director | That we're accessible, and hopefully that we assist in making them "look good" to their internal leadership |
| Dan DiZio, Vice President | That we have their best interest in mind with whatever solutions we are bringing to the table. |
| Joe Waugh, Senior Vice President | Our people - great chemistry, our customer service oriented nature and our ability to provide solutions to help their business. |
| JoAnne Damico, Director Business Intelligence | Efficient communication and processes. |
| Jaime Webb - Media Manager | I think my clients value that fact that we are very responsive and can act quickly. If business is struggling, we can turn on a media within days. |
| Elena Legg/Assoc,. Media Director | Customer service/relationships; media planning expertise; nimble and flexible with deadlines and requests |
| Gina Yeakel, Associate VP | Our customer service |
| Nicole Pearse, Senior Media Director | Client Service |
| Gail Hillegass, Media Director | customer service |
| Mark Hogan - Media Director | Our chemistry, honesty, and strategic planning efforts as they related to their account and business. |
| Breana Kilpatrick, Senior Media Strategist | Unmatched customer service, innovative media plans, company and work transparency |
| Rachel Williams, Media Manager | Customer service and agency relationships. I think our local clients also appreciate our position and knowledge of the Philadelphia market, while larger clients like that we can take our local model and recreate it in their footprints. |
| Michael Puzo - SEO Manager | I've been here six weeks so I have not had enough interaction with clients to provide an opinion of value here. |
| Brian Carter - Media Director | Our ability to assess their needs and develop appropriate solutions |
| Jeremy Kusnir - Senior Digital Strategist | Communication, Recommendations, Quick responses. Strategy and analysis. All adding up to great customer service. |
| Lauren Hanko, Media Director | Our customer service |
| Sean McCormick, Media Director | Quick turnaround time on projects and overall attention to detail. I think they value the attention they get from a smaller agency (big fish, small pond). |
| Jen Harmelin, Media Director | Customer Service, chemistry, full disclosure, transparency, cost |
| Kori Williams, Associate Media Director | Quick turnaround times and response rate. Relationships - how well we get along with our clients and the chemistry. |
| Colleen Flannery/Senior Media Strategist | Dedication, organization - my clients are really busy and over-worked/under-staffed, so they really value that we keep them organized and on track. |
| Irene Neveil, VP | The chemistry and service |
| Maggie Fogarty, Associate Media Director | Attentiveness, media capabilities |
| Itzel Gonzalez - Associate Media Director | Cost efficiencies. |
| Tom Garrity, Vice President | Customer service |
| Dani Barsky, Senior Media Strategist | Media expertise within their industry/vertical. |
| Caity Lamb, Associate Media Director | Media strategy and business intelligence partnership |
| Chelsea Fletcher - Solutions Engineer | I think they value our long standing relationships and transparency |
| Merry Heim | Customer Service and Our Category Expertise |
| Pat Fyock, Media Manager | Quality customer service, quality media plans |
| John Blanke, Senior Media Strategist | Partnership feel, chemistry between agency and client, effective and quick response times, solid plans with measurable impacts to their KPIs |
| Janine Cross, VP of Digital Activation | customer service |
| Noelle- Senior Media Strategist | I would say they most value the fact that we're forward thinking. |
| Valerie DiBiaggio, Media Strategist | I think the clients most value Harmelin's commitment to client satisfaction. |
| Olivia Klein, Senior Media Strategist | Long-standing client relationships and our honest, well thought out recommendations |
| Greg Ebbecke VP, Business Intelligence | Client/Account Team chemistry, Buying power/negotiated savings, Traditional media expertise |
| Justin Timins - Senior Media Strategist | Our relationships and willingness to churn things as quickly as possible when needed. Also the amount of savings and added value we are able to attain. |
| Jackie Green, Senior Media Strategist | Customer Service and deliverables |
| Brad Bernard - VP Digital Strategy and Innovation | Responsiveness need to the requests, integrity, superior negotiated media costs. |
| Dave Humphries, Media Manager | Media expertise and cost efficiencies we are able to offer (via vendor relationships and negotiation). HM account teams foster strong working relationships with our clients. Overall responsiveness and customer service. |
| Cameron DeFelice - Sr. Media Strategist | n/a |
| Daniel Cox, Senior Director of Digital Planning | Customer Service. Strong relationships. TV/Radio buying power. Honesty and transparency. |
| Kate Mazzaschi Associate Media Director | Chemistry, trust, strategic thinking, results |
| Michael Puzo, SEO Manager | I started under 2 months ago so I have limited experience with Harmelin's clients but it seems they value the relationship and the results |
| Steve Knebels Media Director and Sports Marketing Manager | Negotiation prowess, strategic thinking and knowledge of their business. |
| Monica Crane, Senior Media Director | our customer service and assessibility |
| Michal Komemi, Media Strategist | Customer Service and our media expertise |
| Matt Schaeffer, Media Director | Our client service as well as knowledge of their industry. |
| Lucia Norman, Media Director | Efficient costs, buying clout in the Phila market, strategic thinking |
| When you consider your clients, what do they need but are not getting from the agency? In other words, do you see any missed opportunities in terms of fulfilling unmet client needs? This is not meant to be negative, but instead to have you consider Organic Growth from a "client need" perspective. | |
| Scott Davis, Executive Vice President | Our clients need to understand how media impacts their business. To get there, they need to be more comfortable sharing data with us, and allowing us access to their critical business information (and decision makers). Our clients need to see how media works with the other aspects of their marketing mix. |
| John Camilleri, Senior VP | Marketing mix modeling, predicting ROI |
| Regina Muldoon - Senior Media Strategist | Knowledge of their product |
| Jen Harlacher, SVP | Always be looking to find better ways to tie media to business goals. |
| Patty Ryan - Associate Director, Business Intelligence | Research and insights |
| Cyndi Graiff- Media Director | Analytics and Data Analysis for CWOPA - however this hurdle is due to an existing contract. |
| Mary Meder president | They need us to use more of their first party data in planning their media. |
| Liza Walling, Media Manager | There may be potential to grow Chicco's needs, however we may not be working with them moving forward depending on their budgets. |
| Alison Bolognese, Media Director | For me personally, if we could provide better global services for my B2B client, I think that could help grow the account organically. Currently, our challenge areas are experience, language, and billing. |
| Dan DiZio, Vice President | Deeper dive competitive information. Media solutions that ladder back to business objectives. |
| Joe Waugh, Senior Vice President | Stronger understanding our their business. Ability to better connect their business results with our media campaigns |
| JoAnne Damico, Director Business Intelligence | Comprehensive planning strategies. |
| Jaime Webb - Media Manager | With budgets shifting more and more towards measurable digital media, I think clients are wanting to be able to measure all media. |
| Elena Legg/Assoc,. Media Director | understanding their business more tenured/refined media mix modeling offering |
| Gina Yeakel, Associate VP | I would say clients would like better/more competitive information. The problem is often that the clients expect more than what the research can provide. My focus is often print only, so I don't always see the full account. |
| Nicole Pearse, Senior Media Director | Organizing and evaluating media across multiple markets on a quick moving, high volume client. |
| Gail Hillegass, Media Director | Temple does not use our digital services. We always struggle with delivering accurate competitive. |
| Mark Hogan - Media Director | Clients are not receiving the deeper analytics that they are being tasked with getting by their bosses. Most insights I've seen, from any agency, are a regurgitation of the facts with no further industry, business, or consumer info behind them to put the impact or change into perspective. We think too superficially with the data only and don't consider the additional "why?" |
| Rachel Williams, Media Manager | I think that clients need more measurement and data tracking and more accessible information regarding the additional services offered. We ask clients what they are interested in but are still working on the model to best continue that conversation in a thorough and applicable manor to the client. |
| Michael Puzo - SEO Manager | I've been here six weeks so I have not had enough interaction with clients to provide an opinion of value here. |
| Brian Carter - Media Director | Better structured results, which are tailored and directly effect their bottom line goals |
| Jeremy Kusnir - Senior Digital Strategist | More creative recommendations. Even though we do not build the creative we should have input as to what the creative should look /sound like depending on our goals and the clients goals. |
| Lauren Hanko, Media Director | We have a traffic department for broadcast, but it would be helpful to have a traffic department for other mediums, such as print and OOH. We could charge for these services too. |
| Sean McCormick, Media Director | Better competitive reporting, specifically surrounding digital and research. We need a reporting structure that combines all media (digital & traditional) into a comprehensive format that focuses on business goals...not media metrics. |
| Jen Harmelin, Media Director | faster digital reports |
| Kori Williams, Associate Media Director | I think they need to treat us as a partner and consultant for their business instead of just the media planners and buyers. This will only help to strengthen both their business but also the client-agency relationship. We are making advancements within the company to take on this role but discussions with clients may be tough. |
| Colleen Flannery/Senior Media Strategist | We could send more thoughtful strategies at times- we could send ideas when they are not expecting them or requesting them more often. We could have a better knowledge of their category. This all relates to lack of time and help- there is not time to research the Tourism category daily, for instance. |
| Irene Neveil, VP | Development of goal-oriented KPIs, with workable results. In many cases, it's the client that holds us back from their ultimate goals. |
| Maggie Fogarty, Associate Media Director | Possibly a better understanding of their business/corporate goals. |
| Itzel Gonzalez - Associate Media Director | Better tracking/data analysis of the media strategies we provide for client's to better understand media results tied to their goals. A more cohesive and collaborative agency where every account manager has full access to all the resources the company is able to offer to each of its clients. |
| Tom Garrity, Vice President | Understanding of their business |
| Dani Barsky, Senior Media Strategist | We could be providing more strategic direction in terms of comprehensive plans. We are typically too busy executing small campaigns to look at the bigger picture. |
| Chelsea Fletcher - Solutions Engineer | Holistic campaign management as it relates to business goals |
| Merry Heim | No, I don't see any unmet needs |
| Pat Fyock, Media Manager | we need to continue to increase our reporting (offline and online) capabilities to better weave a narrative of "why" we have recommended or executed a certain plan |
| John Blanke, Senior Media Strategist | Search Engine Optimization - hot button topic now, and goes hand in hand with our other digital service offerings. I also think a lot of the things they're looking for, we offer already from our BI team. However, a lot of clients have been told of other BI offerings, but they dont take advantage of them. |
| Janine Cross, VP of Digital Activation | We often give a client what they ask for, but that is not necessarily what they need - we need to feel more comfortable pushing them in a new direction if it is in there best interest. |
| Noelle- Senior Media Strategist | Deeper Analysis on current and past media plans. |
| Valerie DiBiaggio, Media Strategist | The only example I personally have is digital and traditional media integration. I have a client that would like to see better digital strategies integrated with the overall account strategy and executions, however, we currently do not have their digital business. |
| Olivia Klein, Senior Media Strategist | N/a |
| Greg Ebbecke VP, Business Intelligence | Our biggest deficit is in "understanding our client's business". We have established a team to help our media teams better bridge the gap between business objective and media metric, but we will not be able to fully address that deficit until our account teams themselves become more "business-oriented" |
| Justin Timins - Senior Media Strategist | More pro-activity. Since there is always so much going on with each of my clients, its always a "catch-up" game. Would love to explore ways in which we can be more pro-active when it comes to sending new ideas or success stories related to their industry. |
| Jackie Green, Senior Media Strategist | Understanding their business |
| Brad Bernard - VP Digital Strategy and Innovation | 1. Drawing a clear line between media recommendation and forecasted business results. 2. Attributing business results to the media 3. BIG ideas that ladder up to an important business strategy/goal |
| Dave Humphries, Media Manager | Increased need for HM to supply business insights or analytics. More and more, clients what to know what effect media is having on their bottom line. |
| Cameron DeFelice - Sr. Media Strategist | better reporting - looking at all channels as a whole instead of seperate and how together have met their overall business goals. Clients are not providing us sales data and patient appointment data. |
| Daniel Cox, Senior Director of Digital Planning | Innovation. Cohesive reporting that tie campaigns to business results. |
| Kate Mazzaschi Associate Media Director | I think our services are very siloed and that can be apparent to clients. As an AE, I have not been given the tools to have an in depth conversation with a client about a service outside of our core media planning and buying. |
| Michael Puzo, SEO Manager | With the accounts I have worked with, clients would benefit from a stronger understanding of the analytics data and it's implications. |
| Steve Knebels Media Director and Sports Marketing Manager | Service from other mediums besides broadcast. My client would love us to handle other facets of their business, but their hands are tied due to ties to other agencies |
| Monica Crane, Senior Media Director | cross-channel synergy |
| Michal Komemi, Media Strategist | I think that the industry is continuing to grow and move toward results and analytics, we need to continue to grow and optimize based on those needs |
| Matt Schaeffer, Media Director | Being able to connect specific TRP levels, TV dayparts, programming and show data to sales data to draw additional insights and optimize our current media buys. This is currently a Nielsen product that we do not subscribe to. |
| Lucia Norman, Media Director | Better service from the AE's; AE's have too many internal responsibilities and cannot focus on customers |
| When you think about competitive firms, what benefit do you provide to clients that they don’t? | |
| Scott Davis, Executive Vice President | As an independent agency, we are more transparent and focused on the long-term success of the client, not on just short-term gains. We truly aim to do what is right for a client every time. We offer senior level staff on all key accounts, and a history of consistency when it comes to staffing for our clients. |
| John Camilleri, Senior VP | Senior leadership great chemistry. |
| Regina Muldoon - Senior Media Strategist | Customer service skills |
| Jen Harlacher, SVP | Experienced, dedicated staff Nimbleness- the ability to make an immediate difference Entrepreneural spirit |
| Patty Ryan - Associate Director, Business Intelligence | Independently (family) owned and operated, deep roots in Philadelphia, strong vendor relationships, low employee turnover |
| Cyndi Graiff- Media Director | History, knowledge of the inner workings. |
| Mary Meder president | No one does local media better than we do. |
| Liza Walling, Media Manager | Customer Service |
| Alison Bolognese, Media Director | I think our size and market expertise in terms of the traditional buying team are strong. |
| Dan DiZio, Vice President | N/A |
| Joe Waugh, Senior Vice President | Transparency, best in class customer service, depth of business intelligence results |
| JoAnne Damico, Director Business Intelligence | Being able to associate marketing goals and budgets with performance. |
| Jaime Webb - Media Manager | I think that any client would feel like they are our most important client at Harmelin. |
| Elena Legg/Assoc,. Media Director | 'A teams' working on clients with small budgets |
| Gina Yeakel, Associate VP | I think we are more likely to provide senior staff and low turnover on accounts. |
| Nicole Pearse, Senior Media Director | They are able to sell their services better |
| Gail Hillegass, Media Director | excellent customer service, great relationships, quality plans and buys |
| Mark Hogan - Media Director | Most of our competitors do creative as well and focus more on that end due to the potentially higher income to the agency. By doing Media only, Harmelin can be more cost effective for our clients, especially in our ability to negotiate savings off of the planned budgets. |
| Breana Kilpatrick, Senior Media Strategist | We have multiple departments across the agency that can deliver research and analytics to back our strategies. |
| Brian Carter - Media Director | I feel we have local marketing expertise, which is qualified and ultimately allows us to have a unique position |
| Jeremy Kusnir - Senior Digital Strategist | Unmatched customer service, whether they are the biggest client or the smallest client. |
| Lauren Hanko, Media Director | Our buying clout and negotiations. |
| Sean McCormick, Media Director | Stability and excellent customer service. |
| Jen Harmelin, Media Director | Business intelligence and a trading desk |
| Kori Williams, Associate Media Director | While we have over 200+ employees overall we are still a small agency. We can devote time to our clients so they feel as though they are our only ones. |
| Colleen Flannery/Senior Media Strategist | Media expertise |
| Irene Neveil, VP | The difference we've always provided has been unmatched service. As we grow our services and take on new responsibilities, it becomes challenging to keep up the pace. |
| Maggie Fogarty, Associate Media Director | Locality and experience with their type of business |
| Itzel Gonzalez - Associate Media Director | The clout and business relationships we have as a whole and personalized customer service we provide |
| Tom Garrity, Vice President | Years and depth of experience |
| Dani Barsky, Senior Media Strategist | Knowledge of the market, the industry, and vendor relationships. |
| Caity Lamb, Associate Media Director | We have a long standing relationship and understand their business |
| Chelsea Fletcher - Solutions Engineer | Larger teams and resources |
| Merry Heim | Customer Service. |
| Pat Fyock, Media Manager | small size - all hands on deck, every single day |
| John Blanke, Senior Media Strategist | competitive cost, quicker responses and plan turn-around. |
| Janine Cross, VP of Digital Activation | low turnover, so more consistent personnel working on a clients business |
| Noelle- Senior Media Strategist | N/A |
| Valerie DiBiaggio, Media Strategist | Our AE's both manage the account, and plan their campaigns whereas in other agencies, these roles are typically split up |
| Greg Ebbecke VP, Business Intelligence | A commitment to transparency and customer service that is unrivaled (sometimes to our detriment). Harmelin also puts more effort at delivering against the letter of a "promise" rather than the surface. For example, if we promise to beat market rates for TV, we try to guarantee it at the market-level rather than simply having some aggregate savings across the buy. |
| Justin Timins - Senior Media Strategist | unmatched customer service and a dedication to our clients' needs. |
| Brad Bernard - VP Digital Strategy and Innovation | - Deep bench of experts that will work on the business - Nimble, responsive - We will do the heavy lifting that other agency wont especially on the local market level - Transparency |
| Dave Humphries, Media Manager | I have never worked at another agency, but I would imagine that the customer service Harmelin offers surpasses what is offered at larger agencies. |
| Cameron DeFelice - Sr. Media Strategist | n/a |
| Daniel Cox, Senior Director of Digital Planning | Transparency. Honesty. Customer Service. History/stability. Senior staff working on all accounts. |
| Kate Mazzaschi Associate Media Director | Customer service, transparency, solution-driven |
| Michael Puzo, SEO Manager | I am new here and do not have a deep understanding of the company's workings compared to competitors, however on the surface level differentiating benefits would probably include services not offered by competitors, better analytics capabilities and the demonstrating of expertise in the client industry or vertical. |
| Steve Knebels Media Director and Sports Marketing Manager | Experience. Knowledge. Ahead of the curve on trends and finger on the pulse of what's hot. |
| Monica Crane, Senior Media Director | turn-key solutions |
| Michal Komemi, Media Strategist | Customer Service and media value |
| Matt Schaeffer, Media Director | client service. |
| Lucia Norman, Media Director | We have really smart people who care about their clients |
| What benefit do they provide to clients that you don’t? | |
| Scott Davis, Executive Vice President | Sometimes other agencies effectively package their offerings better than Harmelin, and things are more cohesive / simpler. We tend to overcomplicate things. |
| John Camilleri, Senior VP | The black box. If you do this, then this will be the outcome. |
| Regina Muldoon - Senior Media Strategist | Full service |
| Jen Harlacher, SVP | Holding companies will have greater resources, cache. Full service agencies may have comp arrangement that facilitates better staffing, they also have access to more information about the clients goals, onbectives & products. Media has not traditionally put as much focus on these areas as creative and full services agencies have, but we should. |
| Patty Ryan - Associate Director, Business Intelligence | Stronger strategies and deeper consumer insights |
| Cyndi Graiff- Media Director | More in depth analysis |
| Mary Meder president | The large holding companies can do it all with their inhouse agency partners |
| Liza Walling, Media Manager | Creative services and therefore a more unified strategy. I would think potentially more prompt reporting/results. |
| Alison Bolognese, Media Director | Scope of buying... big shops spend more money with vendors, so their clients likely see more benefits and discounts based on that. |
| Dan DiZio, Vice President | N/A |
| Joe Waugh, Senior Vice President | Not sure |
| JoAnne Damico, Director Business Intelligence | Quicker turnaround times and more robust industry/category insights. |
| Jaime Webb - Media Manager | More in depth reporting possibly. I think that we do a great job with our clients. |
| Elena Legg/Assoc,. Media Director | more forward thinking from upper management- we are often considered the 'safe' choice (getting better..) full service agencies vs. media only |
| Gina Yeakel, Associate VP | Perhaps a full-service shop, one-stop shopping (in some cases). |
| Nicole Pearse, Senior Media Director | Better staffed accounts/agency structure |
| Gail Hillegass, Media Director | a full service agency may be seen as a bonus |
| Mark Hogan - Media Director | They do creative.... |
| Brian Carter - Media Director | Larger umbrella corporations may be backing them, which adds depth to their service offering |
| Jeremy Kusnir - Senior Digital Strategist | Creative direction. |
| Lauren Hanko, Media Director | Creative services |
| Sean McCormick, Media Director | I feel like other agencies come off as cutting edge and Harmelin can be viewed as an "old media" type of agency. While this may have been true for a period of time, I think it's changing. We need to update our image, specifically our website. |
| Jen Harmelin, Media Director | I have no idea |
| Kori Williams, Associate Media Director | The latest innovative technologies and/or media planning/buying and research tools. |
| Colleen Flannery/Senior Media Strategist | Full service Better systems in place (billing) and less structural changes |
| Irene Neveil, VP | Larger agencies have the benefit of knowledge and insights from larger-spending accounts. More resources in terms of specialty teams. |
| Maggie Fogarty, Associate Media Director | Creative services |
| Itzel Gonzalez - Associate Media Director | More experience/bigger clients, better marketing technology |
| Tom Garrity, Vice President | Nothing that I can think of. |
| Dani Barsky, Senior Media Strategist | More senior roles within each team. |
| Caity Lamb, Associate Media Director | Promises of efficiency and cost savings (often come as a sacrifice to the quality of the buy) |
| Chelsea Fletcher - Solutions Engineer | Ability to work with larger clients and projects |
| Merry Heim | Can't think of any |
| Pat Fyock, Media Manager | Senior level account managers frequently do not understand key concepts of technology and digital media. this is not the case at some firms. |
| John Blanke, Senior Media Strategist | More stable digital planning/buying teams. Really need to make sure our digital teams are more stable - we've lost business in the past because of it. |
| Janine Cross, VP of Digital Activation | none - they just might package it up better than us |
| Noelle- Senior Media Strategist | N/A |
| Valerie DiBiaggio, Media Strategist | Planners with experience in both traditional and digital media |
| Olivia Klein, Senior Media Strategist | Creative services |
| Greg Ebbecke VP, Business Intelligence | Full-service agencies have the advantage of dedicated account teams that can see across specialties and the client's business. All of our AEs came up through media (and many are also the lead media planners) which means our perspective is almost always starting with a media bias. |
| Justin Timins - Senior Media Strategist | More "man-power" |
| Brad Bernard - VP Digital Strategy and Innovation | Proprietary technology Global network Network of other communication disciplines outside of media (creative, PR, site development) Credibility with an impressive roster of well-known brands |
| Dave Humphries, Media Manager | More in-depth data analytics/insights |
| Cameron DeFelice - Sr. Media Strategist | creative services, true analytics and reporting department, |
| Daniel Cox, Senior Director of Digital Planning | Better reporting. More cohesive buying and reporting structure. |
| Michael Puzo, SEO Manager | again, differentiating benefits would probably include services not offered by competitors, better analytics capabilities and the demonstrating of expertise in the client industry or vertical. |
| Steve Knebels Media Director and Sports Marketing Manager | Creative. |
| Monica Crane, Senior Media Director | varies by agency |
| Michal Komemi, Media Strategist | Creative in-house |
| Matt Schaeffer, Media Director | Possibly multiple agency experience. |
| Lucia Norman, Media Director | Creative services, dedicated account people that don't wear too many hats |
| Even if you’re not in account management / client services, how would you define this role? What makes a great account person? | |
| Scott Davis, Executive Vice President | A great account person understands their client's business extremely well, and is deft at identifying client problems and proactively offering solutions. The best AEs keep in mind both the client's bottom line and Harmelin's. They service the client extremely well, but can also say "no" when needed (or better yet, "I can't do that, but I can do this..." |
| John Camilleri, Senior VP | Predicting future needs, communicating between the lines. Managing client expectations. |
| Regina Muldoon - Senior Media Strategist | Communication and always being one step ahead for your client |
| Jen Harlacher, SVP | Account Services are responsible to develpoing and maintaining a win-win relationship with the client. He/she should look to devliver maximum satisfaction with the services delivered within the real of the SOW. |
| Patty Ryan - Associate Director, Business Intelligence | The account manager is responsible for "owning" the client relationship - having a depth of knowledge about their business, understanding all of their marketing efforts, having a holistic understanding of their media plans and buys, identifying growth opportunities, and solving for the client's needs. |
| Cyndi Graiff- Media Director | This position requires you to listen to your client and find solutions even if they can not come from you. |
| Mary Meder president | They understand the clients business, the consumer and how media can impact the consumer and they can convey how to get there succinctly |
| Liza Walling, Media Manager | Someone who is organized, professional and takes responsibility for their team as well as their client's needs. They find a balance between customer service and making sure that the people they work with internally have what they need to do the best job they can. |
| Alison Bolognese, Media Director | A great account person can keep both the client and their agency team happy and efficient. Managing client expectations and staying respectful of agency time & workloads is a fine line. |
| Dan DiZio, Vice President | Ability to think across a wide range - high level strategy to low-level weeds; outside the box thinker; multi-tasker who needs to execute multiple tasks and coordinate among many people at the same time; good people person. |
| Joe Waugh, Senior Vice President | The Account Executive (AE), and wider account management team, is the bridge between the client and the agency. The AE is the lead point of contact with the client/owns the relationship. They are responsible for ensuring that the agency is meeting the client’s needs and working with all the key functions that go into creating the agency’s advertising output. They must understand their clients' needs and objectives and liaise closely with them throughout campaigns, often daily. They manage administrative and campaign work and ensure that advertising projects are completed on time and on budget. They oversee media contracts and are responsible for executing upon the client contract and renewal of client contract if necessary. They manage quality control on the account, and actively pursue new opportunities with the client. They are constantly solving problems, managing internal and external communications, and driving projects to completion. |
| JoAnne Damico, Director Business Intelligence | Someone who takes the time to build the relationship/trust with a client. Taking the time to become knowledgeable about a client's business, culture and industry are key. Staying on top of every person who works on the account on the agency side is another important piece. It's embarrassing for the AM and the agency when another team member delivers something that's incorrect or incomplete or even totally off-base. It's the AM's role to QA all inputs and outputs for both internal and external communication. |
| Jaime Webb - Media Manager | An account person needs to be a great multitasker, very organized and a great communicator. We have to deal with so many departments internally and tend to the clients needs at all hours of the day and week. |
| Elena Legg/Assoc,. Media Director | Single POC for client needs/primary client contact. All moving pieces funnel through you/project management for quantity and quality of work and hitting deadlines. Needs to be very organized. Ability to speak confidently in all situations to instill confidence in our clients but also gather the appropriate info before answering questions they are unsure on. |
| Gina Yeakel, Associate VP | The AE serves as the translator between agency and client. The AE should have all the tools and support from within the company needed to serve the client. A great AE is a people person who can listen and hear what is said, what is implied and anticipate what is next. |
| Nicole Pearse, Senior Media Director | The ability to anticipate client needs and be able to communicated client goals across the agency. |
| Mark Hogan - Media Director | Too many variances based on the client contacts, personalities, account needs, etc. |
| Breana Kilpatrick, Senior Media Strategist | Any person in any role at our agency is expected to exceed our clients' expectations. All of our accounts take a team effort. A great account person works with their team to develop the best possible plan while making sure the clients' best interests are exceeded. |
| Rachel Williams, Media Manager | A great account person understands their client and their client's business. They listen to the needs of the client but also try to challenge them to consider other aspects or ideas (based in research) to help grow their business. They are knowledgeable enough to speak to all aspects of a client's plan but understand their limitations and bring in experts and in-house groups when needed. They stay up-to-date on industry and media trends. They work well with other partner agencies and provide support to all throughout the duration of the campaign. |
| Brian Carter - Media Director | Knowing the client's business, understanding their challenges and developing solutions to address them head on, having a working knowledge of all media channels which could potentially help move the needle of the client's business...not just the one the AE has direct expertise in |
| Jeremy Kusnir - Senior Digital Strategist | Someone who communicates with the client on a normal basis and gives honest, thorough recommendations regarding how to improve their campaigns based on the goals they set. Also sending clients ideas and industry information without being asked to do so. |
| Lauren Hanko, Media Director | Meeting the clients expectations and communicating clearly with them. |
| Sean McCormick, Media Director | You have to be organized and a great communicator. Both internally and when working with the client. |
| Jen Harmelin, Media Director | They do everything, they are accountable for everything. Good personality, organized |
| Kori Williams, Associate Media Director | Organized employee who knows how to time manage while juggling multiple projects. A good account person works well within his/her team/employees. Makes projects a collaborative effort. Has a constantly updated knowledge of the media world and their clients. |
| Colleen Flannery/Senior Media Strategist | Dedication to serving clients, organization and time management skills, patience, basic understanding of all media, willingness to collaborate |
| Irene Neveil, VP | A great account person can think like their client and anticipate their needs. They have the ability to balance a multitude of tasks while properly prioritizing. They also take the time to learn about their client's business. Inside the agency, a good AE has an understanding of the agency inner-workings and builds relationships to get the job done well. |
| Maggie Fogarty, Associate Media Director | A great account person should be able to effectively service their clients while also looking for opportunities to earn additional billings for their agency. This person should know their client's brand and genuinely be interested in improving it, as well as looking out for their competition. They should know their clients' industry as its ever-changing and be able to suggest new, innovative ideas for them. An account person should possess the following qualities, in my opinion: energetic, assertive, confident, directive, engaging and personable. |
| Itzel Gonzalez - Associate Media Director | One that has full understanding of the client's business, one that has full agency support to manage the account requests/fulfill and balance the agency's and client's goals. |
| Tom Garrity, Vice President | A great account person listens and asks the right questions |
| Dani Barsky, Senior Media Strategist | Their ability to build a trusting relationship with the client, this starts with a thorough understanding of the client's business goals and objectives, and ends with being a strategic partner. |
| Caity Lamb, Associate Media Director | To be a great account manager, one must understand the clients business and goals, have a good relationship with the client, have a broad understanding of all media, and must be able to tell the client no. |
| Chelsea Fletcher - Solutions Engineer | Someone who is great at communication and time management. They need to be flexible and be able to adapt as changes arise. Keeping all teams involved and information fluidity among them is increasingly importing and this can bottleneck at the AE level. |
| Merry Heim | Customer Service |
| Pat Fyock, Media Manager | Ability to discuss complex topics in an easy, fluent way |
| John Blanke, Senior Media Strategist | Relationship building. Its about developing a rapport with the clients, establishing trust, and fostering a positive balance. Being honest with the client is a big part of that, and offering well thought-out evaluations of plans, packages, and ideas. Hard work is a must, but that's true of most positions in any organization. Most of all, its about caring about the client and wanting them to succeed. Anyone can manage an account, but its the people who actually care about the client's success who are the best AEs. |
| Janine Cross, VP of Digital Activation | They are proactive, optimistic, and great relationship builders. A good communicator internally and externally. Some one who is inquisitive by nature. They should be asking questions, many questions, to learn everything they can about their client and the business, so we can translate that into a great media campaigns to return even better business results. |
| Noelle- Senior Media Strategist | The account management/client service role is the link between the a specific account and the client. A great account person is someone who values and creates long term relationships. They understand the client's brand and skills to see that the client's visions and goals are accomplished. |
| Valerie DiBiaggio, Media Strategist | A great account person understands the industry as well as their clients company/service. The account manager should also be customer service oriented and go the extra mile to have a good relationship with their client. |
| Olivia Klein, Senior Media Strategist | Some who is an advocate for both the client and the internal account team |
| Greg Ebbecke VP, Business Intelligence | Strategic vision is the first key. If you can't lay out a plan to deliver measurable business results in terms familiar outside of the media team, you will struggle creating value for the client's organization. Second, clear, concise communication. We're all inundated with "communication". Being able to succinctly summarize the agency's efforts is key to staying top of mind. Using agency/technical vernacular or overcommunicating increase the chance your message fails to resonate. Third, chemistry. We like to work with people we like. That's not enough alone if we lack vision or can't communicate well, but it can cover most other warts for at least a time. |
| Justin Timins - Senior Media Strategist | Couple things:1)Being personable as well as having the ability to push back if needed. 2) Also the skill to be able to make a client feel like they are your only client. 3) Taking pride in the work we present and provide innovative solutions and insights when needed. |
| Jackie Green, Senior Media Strategist | A great account person is one that's communicative and goes a step further to provide the client with new and fresh ideas. The media world is becoming more and more complex and keeping clients informed on new ways to reach their goals is key. The ability to adapt media plans in a way that incorporates the clients needs and goals is also very important. |
| Brad Bernard - VP Digital Strategy and Innovation | Interpretation and diagnosis of clients needs by combining a deep understand of the clients business and the category dynamics with domain expertise in media and marketing. |
| Dave Humphries, Media Manager | The ability to manage the clients wants/needs while putting together a strategic plan that is in line with the client's business goals. It is also important to be comfortable/confident enough to push back on the client's when you do not agree with them. In addition to managing the client, being able to work collaboratively with various departments within the agency is also very important. You need to be able to mange the account and internal personalities. |
| Cameron DeFelice - Sr. Media Strategist | someone who is knowledgeable of the business goals and the company in general. someone who can be well respected by all and takes the time to really get to know the ins and outs of the account(s). |
| Daniel Cox, Senior Director of Digital Planning | Ability to translate from big picture, client business perspective to granular media perspective, and vide versa. Patience. Honesty. |
| Kate Mazzaschi Associate Media Director | A great account person is a leader, a strategic thinker, a solution finder and someone who can easily make connections. A great account manager is steering the ship while still leading all of the work behind the scenes that allows the ship to thrive. |
| Michael Puzo, SEO Manager | Attention to detail, strong organizational, communication and relationship building skills. Also strong knowledge of the clients business and their goals. |
| Steve Knebels Media Director and Sports Marketing Manager | Being knowledgeable and understanding the goals and priorities of their client. Nurturing the relationship in order to earn their client trust, showing that you have their best interests at heart. |
| Monica Crane, Senior Media Director | Someone who can manage many tasks and many personalities. Can anticipate needs and not be afraid to stick to recommendations they believe in. Can delegate! |
| Michal Komemi, Media Strategist | I think a good account manager needs to have excellent communication skills, not only for the client but for the internal team as well. They should have well-rounded knowledge of all media and how/what can help the client achieve their goals. |
| Matt Schaeffer, Media Director | The Account Team is the face of the agency and represents our mission statement on a daily basis. A great account person is not only strong in media and a client's specific industry, but is a fantastic listener. This trait allows the account person to identify not only potential opportunities, but to anticipate a client's needs sometimes before they do. |
| Lucia Norman, Media Director | An account person needs to understand client needs; An account person needs to listen, know the right questions to ask, and articulate media solutions internally and externally. |
| Where does the agency most need to improve at growing current clients? How proactive is the agency at growing current clients? | |
| Scott Davis, Executive Vice President | There is a belief here that every penny of a client's budget that Harmelin keeps is one less penny that can go to media - and that dollars are better invested in media than in Harmelin's expertise. We need to believe that our skills and our expertise are worth as much, or more, than one additional TV ad, or newspaper ad. We have not historically been proactive at growing clients but have over the past year or two begun the process of elevating the importance of growing clients as a means of growing our business. |
| John Camilleri, Senior VP | Converting from commission to other forms of comp, cutting loose low billing or low profit accounts. |
| Regina Muldoon - Senior Media Strategist | Providing data. Internally providing more resources/teams to chart and compile data efficiently. |
| Jen Harlacher, SVP | We probably have the most opportunity in terms of putting value on the "extras" we deliver and charge a fee for those services rather than "throwing it all in for free" to keep the client happy. We have a big challenge with scope creep as we have put so much focus on customer service in the past, and we have undervalued the services we provide. As our enviromnment grows ever more complicated, we need to charge for the assocuated work product. |
| Patty Ryan - Associate Director, Business Intelligence | From what I can see, the agency is not proactive about growing current clients. The AEs are "told" to grow their accounts but it doesn't seem like they are given the tools or the resources to do so. There is also not a strategic plan for doing so from the executive-level. For example, identifying clients who are in growth mode vs. those who aren't, understanding what services we have that they need, coming up with a process for pitching and measuring organic growth. There is also a perceived lack of incentive for growing existing accounts and offering new services. Therefore, it probably seems like more risk and less reward to an AE who is also responsible for client retention. |
| Cyndi Graiff- Media Director | N/A |
| Mary Meder president | Understanding their business goals. We have begun to ask those questions. Most clients do not know |
| Liza Walling, Media Manager | Every account is different. I know I have trouble growing the business because everything like Insights and what is now refereed to as "BI" was very expensive and though I let my clients know about the offerings they did not want to pay the money. Now that "BI" is available I think it will allow for other AE's to prove the worth of more agency offerings. |
| Alison Bolognese, Media Director | I think we are very proactive at the senior level. I think the challenge is making less senior AE's understand the importance of growth, and how to help achieve it. For me, I understand the importance but would like to learn how to do it while still retaining my client's trust/without feeling like a sales person. |
| Dan DiZio, Vice President | We are getting better at growing current clients, but it is a work in progress. We need to better fill out our back-end services (Business Intelligence, Analytics) and put the same energy towards providing insights to existing clients as we do for new business. Free up some time from the account executives so they can forge better relationships with clients. |
| Joe Waugh, Senior Vice President | We need to better sell in business intelligence services. These are sticky services! Agency has just started in the last two years of pushing these services |
| JoAnne Damico, Director Business Intelligence | The client growth is done proactively on an account manager level, not at an agency level. Account managers, as it stands, are not equipped to "sell". An account manager must be willing to put themselves out there and risk failure or additional work as of now. But, carving out the time to become informed is another challenge that not everyone is willing to take on. |
| Jaime Webb - Media Manager | I think the agency is generally proactive at growing current clients, however, I feel that these new services are not totally flushed out before we offer them. I think that AE's need to be more educated about these services so that they can speak to them more when the department people are not available. I feel that many AE's do not feel comfortable speaking to these services without someone from the department present. |
| Elena Legg/Assoc,. Media Director | We now have a full time employee whose job is to focus on developing new revenue based offerings. We need to be confident about our abilities when we bring them to clients and not bring them before the wrinkles are ironed out so they are getting the best product possible. |
| Gina Yeakel, Associate VP | not sure |
| Mark Hogan - Media Director | unable to answer |
| Rachel Williams, Media Manager | We are getting better and starting to ask the right questions. I think that the account teams need more support and easily accessible materials to start the conversation for additional services. |
| Brian Carter - Media Director | I feel as though this will differ by client, there are some clients who we have been able to effectively upsell services and others we have not. We have to figure out the best method to inform those clients of our ancillary services which align with their business goals. |
| Jeremy Kusnir - Senior Digital Strategist | Learning their business. Separating media goals from business goals. |
| Lauren Hanko, Media Director | I believe we are very proactive with our new business committee. |
| Sean McCormick, Media Director | I think a lot of the resources (senior management) are focused on new business and there's less emphasis on organic growth. As an account manager, I'm aware of organic growth goals, but there are limited resources to help achieve this goal. I also think there needs to be more social time (lunches, dinners, events) with clients, it builds relationships. |
| Jen Harmelin, Media Director | They need to focus on the larger clients and their unmet needs. I'm not sure how proactive we are |
| Kori Williams, Associate Media Director | Better "next steps" on how to discuss additional services or new projects/departments with our clients. Our clients fill out satisfaction surveys and the last question let's them select additional services the agency provides that they'd like to know more about. As the AE's our job is to engage them on these services but we are not well versed in most of them as it is not our department. There should be a better process to achieve this that allows us to really sell it to the client or engage the departments who can help early on. |
| Colleen Flannery/Senior Media Strategist | I am not sure. We are proactive. |
| Irene Neveil, VP | I feel we are respectably proactive. We sometimes need to get control of what we are tasked to do, and prove we are doing a great job, almost indispensable. Then we can grow the business. For instance, if we make multiple mistakes on SEM jobs, how can we expect to grow SEO? |
| Maggie Fogarty, Associate Media Director | I believe the agency is already proactively working to improve our current clients, especially within the clients that have the most potential. |
| Itzel Gonzalez - Associate Media Director | Establishing defined roles, better support and staff training is a step in allowing for better strategic thinking and growth within the company which will eventually allow for client growth. It is a work in progress and one that the agency is starting to focus on. |
| Tom Garrity, Vice President | A better understanding of their needs and matching those needs with our services. We could always be more proactive |
| Dani Barsky, Senior Media Strategist | Again, I think more senior roles in the account management-side of the business will help grow the current clients. We need more advocates for each channel with a seat at the table. |
| Caity Lamb, Associate Media Director | The agency is putting a lot of effort in growing current clients. BCT reflects that and will help. |
| Chelsea Fletcher - Solutions Engineer | The agency has a whole is striving to have a better understanding of what each of our clients needs in order to grow. Improvement here would be coaching the client to give concise context and direction of what is important to them, this would also involve communicating with the right people. |
| Merry Heim | Prospecting |
| Pat Fyock, Media Manager | Develop more robust offline and online reporting to impress the clients harmelin currently has. It seems like the New Biz team works hard at developing a more robust client roster every year. I would say that the agency is proactive in this area. |
| John Blanke, Senior Media Strategist | I think we offer a lot of great services in our BI and Insight departments, but I'm not sure all client teams do a good job at pushing those services to the client. Not pushing the services for the sake of pushing them, but actually suggesting services that make sense for the client's needs. A lot of my clients could benefit from some of the offerings. |
| Janine Cross, VP of Digital Activation | They need to empower the AEs. AEs need to know their clients contracts, what is in and out of scope. They need to be better at asking good questions, that would help us identify a client need that we could provide a service for them to benefit the client and grow the account. We are not proactive in this area, but this training and some other internal changes are moving us slowly in this direction. |
| Noelle- Senior Media Strategist | N/A |
| Olivia Klein, Senior Media Strategist | Looking at accounts that aren't profitable. Sometimes the smaller accounts require more work than the large ones |
| Greg Ebbecke VP, Business Intelligence | We have to get more comfortable expanding outside of the media comfort zone. AEs will tell you that they are hesitant to pitch products that could "jeopardize" the existing spend without realizing that failing to deliver those same products will eventually jeopardize our ability to retain the business all the same. We are getting better at putting pressure on account teams to push incremental services, but it's always as an "add-on" or via a specialist. The account teams need to be incentivized or pressured into incorporating these new offerings into our expertise. The fact that we still have some AEs who are not well-versed enough in basic digital media (i.e. banners, SEM) to sell it through themselves is inexcusable. This just makes adoption of even more sophisticated offerings less likely. |
| Justin Timins - Senior Media Strategist | Overall as an agency we are very proactive. But i feel like we can stay in tune with our current clients' goals as they evolve and change in the landscape and adjust our structures/processes/plans accordingly. |
| Jackie Green, Senior Media Strategist | Though the work of the BCT & R&A teams, I think that the agency is being proactive in the approach to grow current clients. |
| Brad Bernard - VP Digital Strategy and Innovation | Understanding the clients business and the category in which they operate. It seems to be very spotty and done on an annually basis most of the time. |
| Dave Humphries, Media Manager | HM does roll out new offerings that are aimed at growing current clients, but account teams are not trained/armed with the knowledge that allows them to properly up sell clients (e.g. BI/BCT). We need to be able to clearly state to the client how a new offering will benefit the client. What is the value proposition, why should they invest additional dollars? |
| Cameron DeFelice - Sr. Media Strategist | we have a new business team that is always pitching new clients. |
| Daniel Cox, Senior Director of Digital Planning | Expanded digital. More video. Better reporting and attribution. Historically, I think we're more proactive and effective and getting new business then growing our existing business, but I think we're getting better. |
| Kate Mazzaschi Associate Media Director | Our digital services are sometimes a pain point for clients. There are several clients where we have their traditional business but not their digital. I also think that AEs need better training on when to engage an additional fee based service |
| Michael Puzo, SEO Manager | From my experience the agency seems proactive at growing clients, at least in SEO. One of my main duties is looking for opportunities to bring SEO into more accounts. |
| Steve Knebels Media Director and Sports Marketing Manager | I think Harmelin is doing a fine job at growing their client roster. With a new business committee, it is very proactive and constantly ongoing. |
| Monica Crane, Senior Media Director | Need to demonstrate capabilities...gain trust. |
| Michal Komemi, Media Strategist | Selling additional services, currently the agency is working on optimizations to its additional offerings to sell as an"add-on" to clients |
| Matt Schaeffer, Media Director | Digital. There is continued discussion internally about mistakes being made by the digital department that affects client's media buys/media reporting. |
| Lucia Norman, Media Director | Have we ever thought of developing a sales team? I wonder if an agency sales team would be a good support for the new business team as well as the Account Managers. |
| On a scale of 1-10, how well does the logic of a typical client presentation set up the program with an irrefutable logic trail? (10 = we are always strong in this area) | |
| Scott Davis, Executive Vice President | 5 |
| John Camilleri, Senior VP | 7 |
| Regina Muldoon - Senior Media Strategist | 6 |
| Jen Harlacher, SVP | 5 |
| Patty Ryan - Associate Director, Business Intelligence | 3 |
| Cyndi Graiff- Media Director | 8 |
| Mary Meder president | 9 |
| Liza Walling, Media Manager | 7 |
| Alison Bolognese, Media Director | 6 |
| Dan DiZio, Vice President | 6 |
| Joe Waugh, Senior Vice President | 9 |
| JoAnne Damico, Director Business Intelligence | 2 |
| Jaime Webb - Media Manager | 9 |
| Elena Legg/Assoc,. Media Director | 8 |
| Gina Yeakel, Associate VP | 10 |
| Nicole Pearse, Senior Media Director | 7 |
| Gail Hillegass, Media Director | 8 |
| Mark Hogan - Media Director | 8 |
| Breana Kilpatrick, Senior Media Strategist | 9 |
| Rachel Williams, Media Manager | 8 |
| Brian Carter - Media Director | 7 |
| Jeremy Kusnir - Senior Digital Strategist | 8 |
| Sean McCormick, Media Director | 7 |
| Jen Harmelin, Media Director | 4 |
| Kori Williams, Associate Media Director | 8 |
| Colleen Flannery/Senior Media Strategist | 6 |
| Irene Neveil, VP | 8 |
| Maggie Fogarty, Associate Media Director | 7 |
| Itzel Gonzalez - Associate Media Director | 6 |
| Tom Garrity, Vice President | 7 |
| Dani Barsky, Senior Media Strategist | 6 |
| Caity Lamb, Associate Media Director | 7 |
| Chelsea Fletcher - Solutions Engineer | 3 |
| Merry Heim | 9 |
| Pat Fyock, Media Manager | 7 |
| John Blanke, Senior Media Strategist | 8 |
| Janine Cross, VP of Digital Activation | 7 |
| Noelle- Senior Media Strategist | 5 |
| Olivia Klein, Senior Media Strategist | 5 |
| Greg Ebbecke VP, Business Intelligence | 5 |
| Justin Timins - Senior Media Strategist | 7 |
| Jackie Green, Senior Media Strategist | 7 |
| Brad Bernard - VP Digital Strategy and Innovation | 6 |
| Dave Humphries, Media Manager | 7 |
| Cameron DeFelice - Sr. Media Strategist | 6 |
| Daniel Cox, Senior Director of Digital Planning | 7 |
| Kate Mazzaschi Associate Media Director | 8 |
| Michael Puzo, SEO Manager | 5 |
| Steve Knebels Media Director and Sports Marketing Manager | 9 |
| Monica Crane, Senior Media Director | 5 |
| Michal Komemi, Media Strategist | 9 |
| Lucia Norman, Media Director | 6 |
| Matt Schaeffer, Media Director | 8 |
| How would you define a Consumer Insight? | |
| Scott Davis, Executive Vice President | A consumer insight is something we identify (that is not previously known) that can describe or predict consumer behavior. |
| John Camilleri, Senior VP | A true insight is something that the client has not previously thought of or implemented. An nsight is a way to utilize media mor effectively to drive business or marketing metrics in a way that was not previously considered. To say to use video to target millennial males IS NOT an Insight. |
| Jen Harlacher, SVP | A consumer insight is an idea or an observation about the client's business or target consumer that the client themselves may not be aware of. |
| Patty Ryan - Associate Director, Business Intelligence | Something surprising and/or new about a client's audience or the general market population |
| Cyndi Graiff- Media Director | is an interpretation patterns in human behaviors which helps to show how consumers are using media to help with sevices/sales. |
| Mary Meder president | Something about the clients business that isn't easily known but developed after deep analysis of their business. |
| Liza Walling, Media Manager | Information that is not necessarily well known and not known by the client or a a way of looking at a well/lesser known fact in a new way to present an opportunity or insight into a client's business that they hadn't thought of before. |
| Alison Bolognese, Media Director | research derived from any source including first or 3rd party data that helps determine the purchase habits or daily influencers of a target audience. |
| Dan DiZio, Vice President | Something that sheds light on an element of the clients business in a way that they might not have considered and to which media can provide value. |
| Joe Waugh, Senior Vice President | Deep insights on who the customer is as well as the customer journey on how they make decisions about purchasing a product or service of our client's industry |
| JoAnne Damico, Director Business Intelligence | Something very specific about an action that a consumer takes and what that means to a brand. |
| Jaime Webb - Media Manager | Consumer insight is understanding the consumer and their behaviors so that we know how to effectively target them |
| Elena Legg/Assoc,. Media Director | a nugget of info about the consumer that is based on research but not spelled out in the research itself, based on trends in the data |
| Gina Yeakel, Associate VP | Using data to explain consumer action or inaction, then draw conclusions and strategy. |
| Nicole Pearse, Senior Media Director | Something that sets apart the consumer than just average demo insights and something that is actionable. |
| Gail Hillegass, Media Director | A consumer insight is an interpretation of trends in human behaviors which aims to increase effectiveness of a product or service for the consumer, as well as increase sales for mutual benefit. |
| Mark Hogan - Media Director | this would depend on the account, business, category etc., but simply any info that can help me to further understand the psychographics of the target |
| Rachel Williams, Media Manager | A consumer insight is something that a client cannot get anywhere else - a piece of information they may not have known. |
| Brian Carter - Media Director | Tangible quantifiable information which helps influence the client's business/goals |
| Jeremy Kusnir - Senior Digital Strategist | An actionable insight that is taken into consideration when putting media plans together. |
| Lauren Hanko, Media Director | I would define it as target research and how it can help shape our media recommendation. |
| Sean McCormick, Media Director | A consumer opinion on a specific product or service. |
| Jen Harmelin, Media Director | An interpretation of trends in human behaviors which aims to increase effectiveness of a product or service for the consumer, as well as increase sales for mutual benefit. |
| Kori Williams, Associate Media Director | It is how a consumer interprets or reacts to a product or service that could impact their behavior |
| Colleen Flannery/Senior Media Strategist | knowledge or data regarding the client's category/industry. |
| Irene Neveil, VP | An understanding of a customer and what drives and motivates them throughout the purchase funnel. |
| Maggie Fogarty, Associate Media Director | How a customer/consumer defines, understands and associates with your brand. |
| Itzel Gonzalez - Associate Media Director | Understanding the consumers needs and wants but also understanding the ever more fragmented environment in which the consumer navigates in so we can better reach out to and relate our message to them. |
| Tom Garrity, Vice President | A nugget of information that the client is not aware of that can change how we and they think about a solution to a marketing challenge |
| Dani Barsky, Senior Media Strategist | An understanding of the target audience, their channel affinity and media consumption preferences, and how that impacts the media recommendation. |
| Caity Lamb, Associate Media Director | information about people buying/purchasing/using a product or service. |
| Chelsea Fletcher - Solutions Engineer | A consumer insight would be information derived from a measure activity involving targeting consumers. |
| Merry Heim | Info that is illuminating to a client |
| Pat Fyock, Media Manager | information from the individuals that are paying us for our media expertise |
| Janine Cross, VP of Digital Activation | An assumption, made using data |
| Noelle- Senior Media Strategist | Consumer insight is an understanding of a consumer's behavior that will help with meeting the client's goals. |
| Valerie DiBiaggio, Media Strategist | trends or observations |
| Greg Ebbecke VP, Business Intelligence | A clearly quantifiable observation that can in turn be used to inform channel selection/tactics and, in turn, can serve as a benchmark with which to evaluate the success/failure of that recommendation. |
| Justin Timins - Senior Media Strategist | an interpretation of a trend that can lead to an increased return |
| Brad Bernard - VP Digital Strategy and Innovation | A new way of looking at the consumer that the client hasn't thought of that brings an actionable solution to a business problem |
| Dave Humphries, Media Manager | A statement/observation based on information, data or research that has been analyzed. |
| Cameron DeFelice - Sr. Media Strategist | Consumer behavior and how it impacts a product, service or industry. |
| Daniel Cox, Senior Director of Digital Planning | Data and opinions that help to understand how the target thinks and acts. Used to develop strategic and tactical approach |
| Michael Puzo, SEO Manager | Client behavior data that can be used to increase marketing effectiveness. |
| Steve Knebels Media Director and Sports Marketing Manager | N/A |
| Monica Crane, Senior Media Director | Uncovers a unique solution to address a consumer need and brings the client's product or service to that consumer in a new way. |
| Michal Komemi, Media Strategist | A Consumer insight is feedback from a specific group of people about a clients product, or trends/ideas around those products to hep target and drive people to our client |
| Lucia Norman, Media Director | Behaviors, opinions (and sales data) of a brand's customers or desired customers. |
| Matt Schaeffer, Media Director | A consumer insight is something that the account team learns through our own proprietary research or the client's research that they can use to improve their media recommendations or media buys. |
| On a scale of 1-10, how well do you orient your presentation around a new and unexpected strategic consumer insight vs. a predictable consumer insight? In other words, how well do you always have something brand new to share about the client's target audience? (10 = we are always strong in this area) | |
| Scott Davis, Executive Vice President | 4 |
| John Camilleri, Senior VP | 4 |
| Regina Muldoon - Senior Media Strategist | 5 |
| Jen Harlacher, SVP | 4 |
| Patty Ryan - Associate Director, Business Intelligence | 2 |
| Cyndi Graiff- Media Director | 7 |
| Mary Meder president | 8 |
| Liza Walling, Media Manager | 4 |
| Alison Bolognese, Media Director | 9 |
| Dan DiZio, Vice President | 5 |
| Joe Waugh, Senior Vice President | 3 |
| JoAnne Damico, Director Business Intelligence | 7 |
| Jaime Webb - Media Manager | 7 |
| Elena Legg/Assoc,. Media Director | 5 |
| Gina Yeakel, Associate VP | 9 |
| Nicole Pearse, Senior Media Director | 4 |
| Gail Hillegass, Media Director | 7 |
| Mark Hogan - Media Director | 6 |
| Breana Kilpatrick, Senior Media Strategist | 8 |
| Rachel Williams, Media Manager | 5 |
| Brian Carter - Media Director | 4 |
| Jeremy Kusnir - Senior Digital Strategist | 7 |
| Lauren Hanko, Media Director | 8 |
| Sean McCormick, Media Director | 6 |
| Jen Harmelin, Media Director | 5 |
| Kori Williams, Associate Media Director | 6 |
| Colleen Flannery/Senior Media Strategist | 2 |
| Irene Neveil, VP | 5 |
| Maggie Fogarty, Associate Media Director | 5 |
| Itzel Gonzalez - Associate Media Director | 4 |
| Tom Garrity, Vice President | 7 |
| Dani Barsky, Senior Media Strategist | 3 |
| Caity Lamb, Associate Media Director | 6 |
| Chelsea Fletcher - Solutions Engineer | 1 |
| Merry Heim | 6 |
| Pat Fyock, Media Manager | 7 |
| John Blanke, Senior Media Strategist | 6 |
| Janine Cross, VP of Digital Activation | 5 |
| Valerie DiBiaggio, Media Strategist | 8 |
| Olivia Klein, Senior Media Strategist | 7 |
| Greg Ebbecke VP, Business Intelligence | 5 |
| Justin Timins - Senior Media Strategist | 8 |
| Jackie Green, Senior Media Strategist | 7 |
| Brad Bernard - VP Digital Strategy and Innovation | 6 |
| Dave Humphries, Media Manager | 5 |
| Cameron DeFelice - Sr. Media Strategist | 6 |
| Daniel Cox, Senior Director of Digital Planning | 6 |
| Kate Mazzaschi Associate Media Director | 7 |
| Michael Puzo, SEO Manager | 6 |
| Steve Knebels Media Director and Sports Marketing Manager | 8 |
| Monica Crane, Senior Media Director | 5 |
| Michal Komemi, Media Strategist | 4 |
| Lucia Norman, Media Director | 5 |
| Matt Schaeffer, Media Director | 8 |
| On a scale of 1-10, how well do you orient your presentation around a new and unexpected creative/concept/program/tactical idea? (10 = we are always strong in this area) | |
| Scott Davis, Executive Vice President | 7 |
| John Camilleri, Senior VP | 8 |
| Regina Muldoon - Senior Media Strategist | 5 |
| Jen Harlacher, SVP | 8 |
| Patty Ryan - Associate Director, Business Intelligence | 8 |
| Cyndi Graiff- Media Director | 6 |
| Mary Meder president | 1 |
| Liza Walling, Media Manager | 5 |
| Alison Bolognese, Media Director | 7 |
| Dan DiZio, Vice President | 8 |
| Joe Waugh, Senior Vice President | 3 |
| JoAnne Damico, Director Business Intelligence | 8 |
| Jaime Webb - Media Manager | 8 |
| Elena Legg/Assoc,. Media Director | 6 |
| Gina Yeakel, Associate VP | 9 |
| Nicole Pearse, Senior Media Director | 5 |
| Gail Hillegass, Media Director | 9 |
| Mark Hogan - Media Director | 5 |
| Breana Kilpatrick, Senior Media Strategist | 8 |
| Rachel Williams, Media Manager | 5 |
| Brian Carter - Media Director | 4 |
| Jeremy Kusnir - Senior Digital Strategist | 6 |
| Lauren Hanko, Media Director | 5 |
| Sean McCormick, Media Director | 6 |
| Jen Harmelin, Media Director | 5 |
| Kori Williams, Associate Media Director | 7 |
| Colleen Flannery/Senior Media Strategist | 8 |
| Irene Neveil, VP | 5 |
| Maggie Fogarty, Associate Media Director | 6 |
| Itzel Gonzalez - Associate Media Director | 6 |
| Tom Garrity, Vice President | 7 |
| Dani Barsky, Senior Media Strategist | 3 |
| Caity Lamb, Associate Media Director | 5 |
| Chelsea Fletcher - Solutions Engineer | 3 |
| Merry Heim | 8 |
| Pat Fyock, Media Manager | 9 |
| John Blanke, Senior Media Strategist | 7 |
| Janine Cross, VP of Digital Activation | 8 |
| Valerie DiBiaggio, Media Strategist | 8 |
| Olivia Klein, Senior Media Strategist | 6 |
| Greg Ebbecke VP, Business Intelligence | 7 |
| Justin Timins - Senior Media Strategist | 4 |
| Jackie Green, Senior Media Strategist | 7 |
| Brad Bernard - VP Digital Strategy and Innovation | 8 |
| Dave Humphries, Media Manager | 8 |
| Cameron DeFelice - Sr. Media Strategist | 7 |
| Daniel Cox, Senior Director of Digital Planning | 9 |
| Kate Mazzaschi Associate Media Director | 7 |
| Michael Puzo, SEO Manager | 8 |
| Steve Knebels Media Director and Sports Marketing Manager | 9 |
| Monica Crane, Senior Media Director | 7 |
| Michal Komemi, Media Strategist | 8 |
| Lucia Norman, Media Director | 5 |
| Matt Schaeffer, Media Director | 8 |
| On a scale of 1-10, how well do you demonstrate the business impact of your recommendation? (10 = we are always strong in this area) | |
| Scott Davis, Executive Vice President | 5 |
| John Camilleri, Senior VP | 5 |
| Regina Muldoon - Senior Media Strategist | 5 |
| Jen Harlacher, SVP | 6 |
| Patty Ryan - Associate Director, Business Intelligence | 6 |
| Cyndi Graiff- Media Director | 6 |
| Mary Meder president | 4 |
| Liza Walling, Media Manager | 4 |
| Alison Bolognese, Media Director | 8 |
| Dan DiZio, Vice President | 4 |
| Joe Waugh, Senior Vice President | 5 |
| JoAnne Damico, Director Business Intelligence | 8 |
| Jaime Webb - Media Manager | 8 |
| Elena Legg/Assoc,. Media Director | 7 |
| Gina Yeakel, Associate VP | 9 |
| Nicole Pearse, Senior Media Director | 5 |
| Gail Hillegass, Media Director | 8 |
| Mark Hogan - Media Director | 8 |
| Breana Kilpatrick, Senior Media Strategist | 9 |
| Rachel Williams, Media Manager | 7 |
| Brian Carter - Media Director | 5 |
| Jeremy Kusnir - Senior Digital Strategist | 5 |
| Lauren Hanko, Media Director | 6 |
| Sean McCormick, Media Director | 8 |
| Jen Harmelin, Media Director | 3 |
| Kori Williams, Associate Media Director | 5 |
| Colleen Flannery/Senior Media Strategist | 9 |
| Irene Neveil, VP | 7 |
| Maggie Fogarty, Associate Media Director | 5 |
| Itzel Gonzalez - Associate Media Director | 7 |
| Tom Garrity, Vice President | 5 |
| Dani Barsky, Senior Media Strategist | 6 |
| Caity Lamb, Associate Media Director | 6 |
| Chelsea Fletcher - Solutions Engineer | 4 |
| Merry Heim | 7 |
| Pat Fyock, Media Manager | 7 |
| John Blanke, Senior Media Strategist | 8 |
| Janine Cross, VP of Digital Activation | 6 |
| Noelle- Senior Media Strategist | 4 |
| Valerie DiBiaggio, Media Strategist | 9 |
| Olivia Klein, Senior Media Strategist | 7 |
| Greg Ebbecke VP, Business Intelligence | 3 |
| Justin Timins - Senior Media Strategist | 4 |
| Jackie Green, Senior Media Strategist | 8 |
| Brad Bernard - VP Digital Strategy and Innovation | 2 |
| Dave Humphries, Media Manager | 6 |
| Cameron DeFelice - Sr. Media Strategist | 5 |
| Daniel Cox, Senior Director of Digital Planning | 4 |
| Kate Mazzaschi Associate Media Director | 6 |
| Michael Puzo, SEO Manager | 7 |
| Steve Knebels Media Director and Sports Marketing Manager | 7 |
| Monica Crane, Senior Media Director | 8 |
| Michal Komemi, Media Strategist | 6 |
| Lucia Norman, Media Director | 5 |
| Matt Schaeffer, Media Director | 7 |
| Overall, where does the agency most need to improve as it relates to Organic Growth? Any final thoughts for us as we prepare to lead you through the training program? | |
| Scott Davis, Executive Vice President | We need to be more comfortable talking to clients about money than we are right now - we need to not believe that anything the client asks for, they get (for free). Our expertise and our time are worth money. There is a fear of losing business at Harmelin, and a fear of nickel-and-diming our clients to death through fees. We need to understand that as long as it adds value to the client, it is OK if it is good for Harmelin too. |
| Jen Harlacher, SVP | We need to put ourselves in a position, not only to sell in a new idea or service to the client, but also have the expertise, capabilities and bandwidth to deliver on that promise. Additionally, we must set and manage the client's expectations throughout the process. Selling in the additional services should not be the final goal, but rather a successful engagement that potentially drives repeat business and referrals will signify true success. |
| Mary Meder president | We need the skills to ask the right questions and then position us as having the ability to answer those questions with additional competition |
| Liza Walling, Media Manager | Being clear about what additional "BI" or "Insights" we can provide our clients at no cost, at least initially. |
| Dan DiZio, Vice President | Tying media strategy to business objectives. Clients are asking for it, and we need to understand better how to do it. |
| Joe Waugh, Senior Vice President | Business Intelligence services |
| JoAnne Damico, Director Business Intelligence | The investment in the BCT team is a good start, but the agency needs buy-in from account managers to put in the time to better know their client and be able to communicate and anticipate needs. BCT members can't join every call or meeting and we need to be able to have account managers be able to have meaningful discussions with clients to better understand pain points and know areas that we can help. |
| Jaime Webb - Media Manager | I think that we need to invest in our people more and properly train them. I feel that I spend so much of my time training other people when I could be spending more time serving the client and anticipating needs. |
| Nicole Pearse, Senior Media Director | Better communication between departments to develop stronger learning/products that are valuable to the clients. |
| Mark Hogan - Media Director | unable to answer |
| Brian Carter - Media Director | We need to be able to more accurately assess the direct needs of our clients and align the appropriate secondary services. |
| Jeremy Kusnir - Senior Digital Strategist | Understanding actionable data and how to apply it. |
| Lauren Hanko, Media Director | Having an understanding of the contracts that we currently have in placed with our clients and making sure we seek out the items that can help us obtain additional money when the opportunity presents itself. |
| Sean McCormick, Media Director | Improve our organic growth offerings, specifically competitive, research and advanced reporting. We need more senior level management focused on current clients and less on new business. I understand the importance of both but I don't feel the resources are always available when pursuing organic growth. We are good with pushing new digital initiatives, but more often than not they don't succeed b/c we fail to accurately communicate the benefits post-campaign. |
| Jen Harmelin, Media Director | None |
| Kori Williams, Associate Media Director | Challenging our clients to share more information to improve their business. Often times we are not given the bigger picture and struggle to know the actual goals of a campaign or how they want to measure the success. |
| Colleen Flannery/Senior Media Strategist | I think internal collaboration and improvements need to happen first in order for our clients to benefit and for us to also grow. |
| Maggie Fogarty, Associate Media Director | Understanding each client's business goals & objectives. This is often hard when our clients do not proactively share (or know) this information with us. |
| Itzel Gonzalez - Associate Media Director | Staying relevant and optimizing our core capabilities & resources, creating/packaging new services, identifying and investing on those capabilities/services we have that have given better results. |
| Tom Garrity, Vice President | Ask the right questions and listen to the client's needs |
| Dani Barsky, Senior Media Strategist | The current VPs/AEs don't always have a thorough understanding of all channels yet they are the ones determining budget breakouts. If all employees become more well-rounded, we would be able to speak to higher budget recommendations more competently. |
| Chelsea Fletcher - Solutions Engineer | The agency would benefit from a better understanding of business metrics and how they are related to each client. A general understanding of business metrics will help tease out the business objectives of clients - which are sometimes not as clear as they need to be, but then aren't addressed after an assumption is made. |
| Merry Heim | Define the role of Account Management as separate from Planning |
| Pat Fyock, Media Manager | Encourage individuals that lead accounts to understand and advocate for digital. This area is categorically undertulized and misunderstood (in terms of implementation and media capabilities). |
| John Blanke, Senior Media Strategist | Mentioned it before - its really selling the additional offerings that HM offers. |
| Janine Cross, VP of Digital Activation | 1) How to ask good questions to get at a real client challenge. 2) how to say no and stay in scope, without damaging the client relationship (setting clear expectations) |
| Noelle- Senior Media Strategist | Analytics Identifying employee's strengths |
| Greg Ebbecke VP, Business Intelligence | Our account managers are too heavily biased towards traditional media. We need account managers who are first-and-foremost experts in their client's business. If they meet that criteria, they need not be fluent in all of our offerings, but they need to at least be conversational in all of our offerings. We need to be able to project confidence in our full product suite without handing the mic around the room to each specialist on staff. Let the specialists focus on getting work done and reinforcing the AE's vision rather than standing in for the AE to spell out that vision on their behalf. |
| Justin Timins - Senior Media Strategist | I think it comes down to managing individual workloads. If everyone is constantly slammed, it leads to less chances to be pro-active maintaining account relationships. If we all managed our team's time more efficiently or received help when needed, I think the growth potential could be tremendous. |
| Brad Bernard - VP Digital Strategy and Innovation | Connecting our solutions to business results. |
| Dave Humphries, Media Manager | AEs/account teams need to clearly explain the benefit of increased budgets when making recommendations to clients. Why should a client invest more dollars? When HM does roll-out a new service/offering, it would be best to strategically select a few clients to offer it to before making it available to the entire agency/all account teams. Concentrating on one or two clients would provide the opportunity to improve the service before offering it to all clients. Working out the kinks/clearly defining the offering would lead to a better product and more organic growth in the long run |
| Cameron DeFelice - Sr. Media Strategist | n/a |
| Daniel Cox, Senior Director of Digital Planning | Two key areas... 1.) More use of digital, and in more strategic ways, especially in video 2.) Increased advanced reporting and cross-channel attribution, to show business impact of media |
| Kate Mazzaschi Associate Media Director | Right now our first indication to engage a client in additional services is our client satisfaction surveys. I think we could better equip account managers with tools and information on when to engage and with what service. |
| Michael Puzo, SEO Manager | Again, very difficult for me to say here considering the level of knowledge I have about Harmelin's inner workings but increased focus on business development and service offerings can always help improve organic growth. |
| Steve Knebels Media Director and Sports Marketing Manager | N/A |
| Monica Crane, Senior Media Director | We need to be careful selling services described as "new" if they are not new in the industry or to other agencies. We don't want to seem as if we are late in rolling these out and/or not experienced here. |
| Michal Komemi, Media Strategist | I think the agency should focus on the add-on products they offer and really make sure they work (internally and externally) and also make sure there they are set up for success with our clients |
| Lucia Norman, Media Director | We need to find a growth solution that isn't the sole responsibility of the Account Manager. If the AE's are responsible for speaking about additional services, we need to coach them on the services that their client asked about. |
| Matt Schaeffer, Media Director | Identifying a true need versus simply trying to sell additional services. |