| What has been your role in the new business efforts of the agency? | |
|---|---|
| x | x |
| Micah Aberson, Director of Business Development & Account Supervisor | Point person for all new business activities. Pitch lead, prospecting lead & agency marketing support. |
| Robin Temple, Director of Digital Marketing | I work with the team on all aspects of new business developemnt - crafting proposals, developing presentations, pitching, prospecting, etc. |
| Dan Edmonds - Vice President Design Services | Primarily conceptual development and execution of spec creative and pitch materials. Member of presentation team depending on the situation. |
| Mark Glissendorf - VP Operations & Multimedia | I have helped evaluate potential opportunities and assisted with the creative and strategic development of the pitch materials. |
| John Pohlman - VP Creative Services | Strategy and concepting for proposals and pitch presentations. Presenter at pitches. |
| Dave Haan, Director of Digital Technology | 1. Assisting in RFP responses, 2) Participating in pitches, 3) for web-only project clients I'm involved in all steps of the process... initial contact, deciding if prospect is a good fit, discovery, proposal development, pitch and close. |
| Dave Haan | (already ready submitted) |
| Scott lawrence-President and CEO | Networking, Relationship building and new business pitch team. |
| Scott Lawrence, President and CEO | Networking, Relationships, new business pitch team. |
| Tom Helland Vice President - Client Services | I had Micah's Business Development responsibiliites in the past and have been a part of recent pitch teams. |
| Tom Helland Vice President - Client Service | NA |
| Molly Schenkel - Media Director | Helping with pitches as needed |
| Molly Schenkel | NA |
| Billie Jo Waara, Director of Account Planning & Research | Marketing, Relationship Building, Event and Outreach Efforts |
| What is your background, in terms of agencies, accounts, and client-side experience? | |
| x | x |
| Micah Aberson, Director of Business Development & Account Supervisor | I have been at L&S for 6 years. Joined as an intern and worked up from account coordinator, to AE to Account Supervisor. I manage an $11M client roster with gross income of $3M. As Business Development Director the past 24 months, we have won/retained almost $15M in new business accounting for nearly $3.4M in gross revenues. |
| Robin Temple, Director of Digital Marketing | I have worked for L&S for 3 years, run the Deadwood office, manage digital projects in addition to providing client service for Black Hills clients. Prior to joining L&S, I worked for an outreach program at a University managing cooperative digital marketing programs, providing client service, and developing new business. Before that, I was at an agency in Denver and earned my MBA, Marketing from Regis University. |
| Dan Edmonds - Vice President Design Services | 22 years at L&S. I've worked on most of our major accounts creative at one time or another - both past and current. Client experience in banking and finance, communications, healthcare, food service, travel and tourism, fishing and outdoor recreation, agriculture. Prior to that I was with a division of HON Industries (office furniture, etc.) as an in-house copywriter and graphic designer for 2-1/2 years. |
| Mark Glissendorf - VP Operations & Multimedia | I have been with L&S for 22 years. The first half of my career I was primarily a director/writer/producer of TV commercials and sales videos. The second half has been spent in agency management and client service. I have worked extensively with clients in the health care, higher education and retail sectors. |
| John Pohlman - VP Creative Services | Member of L&S since 1986. Have worked on all major L&S accounts in some capacity - as copywriter, broadcast director/producer; or creative director. Continue to have regular touches at CEO/CMO level with major L&S clients - including SD Tourism, Great Western Bank, Midcontinent Communications, Sanford Health, University of South Dakota and Taco Johns. Also play lead creative/conceptual role on most of the agency's political work - including the election and re-election of SD Governor Mike Rounds. |
| Dave Haan, Director of Digital Technology | I've been at Lawrence & Schiller since 1997. First role was writer and producer of long format videos. Website development (as a writer/producer/project manager) quick became part of my duties. By 1999 I was taking part in hiring decisions and managing day-to-day web actitives. At different times, depending on the situation, I've described my job as translator (the go between for technical and non-technical people), mediator (between designers, programmers, writers, clients, and account service), strategist, planner and firefighter (it isn't a question of "if" there's problem but "when" will something go wrong... then it's often been my job to calm the room, help figure out what went wrong, make sure it's fixed short term and long term and clearly communicate the situation to the client. Prior to L&S I worked as a TV reporter and anchor for 9+ years. I think that experience as a reporter heps me ask good questions and follow-up questions, listen and take clear notes. |
| Dave Haan | (already ready submitted) |
| Scott lawrence-President and CEO | Twenty five years at L&S, all in account service. Started as AE, moved to VP Sales, Moved to President |
| Scott Lawrence, President and CEO | Twenty five years. Started as AE., VP Sales, President |
| Tom Helland Vice President - Client Services | In media sales (radio and TV) for two years, followed by four years in small agency and past 17 here at L&S. I have worked with many industries, but none more than foodservice. |
| Tom Helland Vice President - Client Service | NA |
| Molly Schenkel - Media Director | I've been planning and buying media for about 10 years. I started at Colle + McVoy in Minneapolis, then moved to Sioux Falls to work at L&S, where I've been for 7 years (6 1/2 as media director). Clients I have worked with include ag companies (Cenex/Land O'Lakes, Pfizer Animal Health, Dekalb seed), B2B companies and most of the companies Lawrence & Schiller works with currently (healthcare, education, banking, tourism). |
| Molly Schenkel | NA |
| Billie Jo Waara, Director of Account Planning & Research | Primarily have served on the client side until coming to L&S in early 2008. |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| x | x |
| Mark Glissendorf - second round | Mark Glissendorf - second round |
| Micah Aberson, Director of Business Development & Account Supervisor | Lawrence & Schiller is a 33 year old full service advertising agency located in South Dakota. We have a proven track record of building market leaders and providing positive return on advertising spend. We have expertise in several categrioes & disciplines, including our web marketing product digitology. |
| Robin Temple, Director of Digital Marketing | Lawrence & Schiller builds market leaders in a relentless, passionate impactful manner. While there's no such thing as a "typical" Lawrence & Schiller approach, we do adhere to a proven philosophy: we have a way of thinking known as “5280” meaning that we will go the extra mile for our clients, ensuring that our marketing strategies are built upon a foundation of research and careful planning. Once the goals of a plan are established, we work with our clients to produce fresh and smart strategic solutions that meets the target audience segments where they live, work or play. |
| Dan Edmonds - Vice President Design Services | L&S is focused one one thing - building market leaders. Our approach and our product - every step, every day - are designed to achieve specific results and help our clients become the dominant force in their industry. |
| Mark Glissendorf - VP Operations & Multimedia | Lawrence & Schiller is an integrated marketing communications company that passionately and relentlessly provides results for our clients. We do that through a full circle approach that allows us to continually understand, plan, implement and evaluate our marketing programs. We absolutely embrace the power of social media and digital marketing as a part of the aresenal we put to work for our clients. |
| John Pohlman - VP Creative Services | Lawrence and Schiller works hard to quickly understand your business and drive your marketing efforts. Our clients tell us we are collaborative, fun and energizing to work alongside. And our work is proven effective - resulting in decades-long relationships with many of our clients. |
| Dave Haan, Director of Digital Technology | Lawrence & Schiller is a full service marketing and advertising firm focused on out-thinking and out-doing your competition. Together we'll investigate of your needs, develop an annual plan, execute the ideas and report the results. L&S has deep experience in the tourism, telecommunications, banking, healthcare, higher education, franchisee and food industry marketing. |
| Dave Haan | (already ready submitted) |
| Scott lawrence-President and CEO | Nobody will work harder for your business, nobody will bring more fun, and nobody will bring more results. |
| Scott Lawrence, President and CEO | Noboby will work harder, bring more fun, and positive results. |
| Tom Helland Vice President - Client Services | Lawrence & Schiller has a staff that genuinely cares about the success of our clients. We will exhaust all resources to prove that we're serious about working for you and making your life as our client easier. |
| Tom Helland Vice President - Client Service | NA |
| Molly Schenkel - Media Director | Lawrence & Schiller is a 34-year old full-service agency based in Sioux Falls, with market-leading clients throughout the central part of the U.S. We follow a course for marketing our clients that includes understanding their business, planning to reach their goals, executing the plan and evaluating what worked and didn't. We promise to out-think and out-do in all we do for our clients. |
| Molly Schenkel | NA |
| Billie Jo Waara, Director of Account Planning & Research | Today, we are the region's leader in developing and executing online marketing campaigns, while providing proven success with television, newspaper and other traditional campaigns. L&S is comprised of the most talented marketing professionals in the region. Success is a definitive measure for us, your goals are defined up-front and we hold ourselves, and our work, accountable to those metrics. |
| Stuart Elliott, who covers agencies for the New York Times, decides he is going to write an article about your agency. After spending a day at your offices, and then going back to write the piece.... what would the headline be? | |
| x | x |
| Micah Aberson, Director of Business Development & Account Supervisor | Beacon of Advertising Light Shines Bright in the Prairie |
| Robin Temple, Director of Digital Marketing | Big city talent meets midwest work ethic |
| Dan Edmonds - Vice President Design Services | Who are those guys? The most effective agency you've never heard of. |
| Mark Glissendorf - VP Operations & Multimedia | South Dakota agency defies economic downturn with new thinking and old fashioned ideals |
| John Pohlman - VP Creative Services | Small agency out-thinks, out-does out there. |
| Dave Haan, Director of Digital Technology | "Lawrence & Schiller Delivers Lower Marketing Costs AND Higher Returns" is the safe headline. "Look Out Goliath! A New David Is Taking Aim" would be more fun. |
| Dave Haan | (already ready submitted) |
| Scott lawrence-President and CEO | Small agency in the Dakotas makes big impact for clients. |
| Scott Lawrence, President and CEO | Small Agency in the Dakotas makes big splash for clients. |
| Tom Helland Vice President - Client Services | Delighted, entertained...and impressed on the Prairie. |
| Tom Helland Vice President - Client Service | NA |
| scott lawrence President and CEO | Small agency in the dakotas makes big splash in the region. |
| Molly Schenkel - Media Director | Stellar Year in Trying Times: Midwest Agency Does it with Smarts and Heart |
| Molly Schenkel | NA |
| Billie Jo Waara, Director of Account Planning & Research | SD Agency is Positioned for National Growth |
| Now bring the agency to life. You have certainly been through this exercise, however applying it to your agency agency can be quite revealing in understanding more about your "DNA". If the agency were a car, what kind would it be? What color? Why? | |
| x | x |
| Micah Aberson, Director of Business Development & Account Supervisor | Tahoe Hybrid. Silver. A mix of heartland SUV with a nod to hip, progressive & sustainable. |
| Robin Temple, Director of Digital Marketing | The new Ford Taurus, shiny white: modern, sleek, reliable, trusted and true. In the heart of America. |
| Dan Edmonds - Vice President Design Services | The new Ford Taurus SHO. Dark red. A practical, comfortable way to get you where you want to go – with a lot of unexpected horsepower hidden under the hood. |
| Mark Glissendorf - VP Operations & Multimedia | L&S is a silver GMC Yukon Hybrid. We are strong, flexible, capable of traversing diffficult roads and stylish. |
| John Pohlman - VP Creative Services | White SUV - hard driving and ready to go off-road, with great load capacity; but cleans up nice at showtime. |
| Dave Haan, Director of Digital Technology | A GMC Acadia - a blend of speed and power, comfortable ride on top of a tough chassis, Champagne color. |
| Dave Haan | (already ready submitted) |
| Scott lawrence-President and CEO | White Suburban LTZ. (thats what I drive) Responsive, trustworthy and a very comfortable ride offering many hauling options. |
| Scott Lawrence, President and CEO | White Suburban. Trustworth, dependable, Comfortable and capable of hauling different loads and towing things. |
| Tom Helland Vice President - Client Services | Dark blue Toyota Avalon. Nice, well built and practical. |
| Tom Helland Vice President - Client Service | NA |
| Molly Schenkel - Media Director | Black GMC Acadia (SUV) - U.S.-made, hard-working but still elegant |
| Molly Schenkel | NA |
| Billie Jo Waara, Director of Account Planning & Research | We would be a GMC Yukon, White, with all the options, including fuel flex. We are a hard working, domestically grown company that strives for the best in a responsible way. |
| What agencies do you most admire? Why? | |
| x | x |
| Mark Glissendorf - second round | Mark Glissendorf - 2nd round |
| Micah Aberson, Director of Business Development & Account Supervisor | We are very well connected within our market. We own the relationships with all major decision makers and clients. We are respected as the market leader with good creative & a winning business mentality. |
| Robin Temple, Director of Digital Marketing | Since I work in the digital space, the agencies I admire top the digital charts: Razorfish, Ogilvy Interactive, Sapient Interactive, R/GA, VML, Wunderman |
| Dan Edmonds - Vice President Design Services | Crispin Porter shows up on almost everyone's list, for good reason. They're one of the few agencies that can legitimately claim their creative product as a point of differentiation. Also, some of the digitally-focused shops have been doing very innovative interactive things - Tribal DDB is an example. |
| Mark Glissendorf - VP Operations & Multimedia | I most admire Alex Bogusky and his agency. He is the first rockstar creative I've heard preach a culture of working hand-in-hand with clients. The clients and their success always come first. He has proven you can maintain that attitude while creating breakthrough work. |
| John Pohlman - VP Creative Services | Crispin Porter Bogusky - able to do great work and generate great ideas, but still maintain a commonsense attitude about the value of the client, the client's ideas, and their client relationships. The place you'd expect to find all the rockstar creative diva bullshit, but don't. |
| Dave Haan, Director of Digital Technology | Crispin Porter + Bogusky - because they cut through the clutter and were a forerunner integrating digital distribution channels. TBWA\Chiat\Day - because of their work for Visa, Gatorade, Apple, etc. |
| Dave Haan | (already ready submitted) |
| Tom Helland Vice President - Client Services | Krispin - they get clients to take risks Fallon for their approach to account planing |
| Tom Helland Vice President - Client Service | NA |
| Molly Schenkel - Media Director | Agencies that have been able to grow while still retaining their "small" feel |
| Molly Schenkel | NA |
| Billie Jo Waara, Director of Account Planning & Research | I like the numerous agressive companies that have grown unexpectedly - Martin Agency, but also the numerous digital shops. |
| List the top few agencies that you do/will compete against most often. | |
| x | x |
| Micah Aberson, Director of Business Development & Account Supervisor | Henkin Schultz - Sioux Falls Bailey Luerman - Omaha/Lincoln Preston Kelley - Minneapolis |
| Robin Temple, Director of Digital Marketing | For most of our business we compete mostly with local shops in Rapid City, Sioux Falls, Pierre, Omaha. However, for the kind of accounts we want to acquire, I think we will begin to compete with regional shops branching out into Minneapolis and Denver. |
| Dan Edmonds - Vice President Design Services | Until recently our main competition was local or regional. I would expect to run up against the more well-known regionals as we expand our efforts. We pitched against Bailey Lauerman out of Lincoln and won. I could see us running into some of the Minneapolis shops, Kansas City. Maybe Swanson Russell out of Lincoln/Omaha. |
| Mark Glissendorf - VP Operations & Multimedia | We don't compete against Sioux Falls, SD agencies very often and will do so even less in the future. Moving ahead we'll be up against regional agencies our size or larger like we encountered on the Taco Johns pitch. (IE Bailey Lauerman) |
| John Pohlman - VP Creative Services | Bailey Lauerman; Interger; Sundog; Preston Kelly; Odney; Flint; Russell & Herder; Valentine Radford; CFM&Z |
| Dave Haan, Director of Digital Technology | Locally the competition is Paulsen, Henkin Schultz, ClickRain, Electric Pulp. Regionally it's Bailey Lauerman, Preston Kelly, Sundog Interactive |
| Dave Haan | (already ready submitted) |
| Tom Helland Vice President - Client Services | Odney Bailey Lauerman Sun Dog Paulsen |
| Tom Helland Vice President - Client Service | NA |
| Molly Schenkel - Media Director | Shops from Omaha or Lincoln, Sun Dog in Fargo, some Minneapolis or Denver shops |
| Molly Schenkel | NA |
| Billie Jo Waara, Director of Account Planning & Research | Agencies in Omaha (Bailey Lauerman, SMith Kaplan), Twin Cities (Preston Kelly), competitors are regional or within the vertical. |
| In the eyes of clients, what do you provide of value, that none of your competitors do? | |
| x | x |
| Micah Aberson, Director of Business Development & Account Supervisor | Depth of talent & a commitment to their business. We are a partner to our clients. |
| Robin Temple, Director of Digital Marketing | We "get" our clients and deliver measurable results. We take the time to understand our Clients' business goals and align our marketing solutions to help meet those goals. We hold ourselves accountable by monitoring these key indicators on dashboards and reports. |
| Dan Edmonds - Vice President Design Services | We've had a lot of success helping companies talk not only to their customers, but their internal audience as well- management, staff, sales force, dealers and franchisees. Also, our clients have deep contacts within the agency. They know most of their team on a first name basis - 8 -10 people, plus significant contact from exec team and agency leadership. |
| Mark Glissendorf - VP Operations & Multimedia | L&S delivers excellent creative PLUS an intense desire to work along side our clients as a part of their team genuinely focusing on their success. |
| John Pohlman - VP Creative Services | A rare combination of being both highly effective and very enjoyable to work with. |
| Dave Haan, Director of Digital Technology | We will out think and out do our competitors. Failure is not an option. We will deliver for clients no matter how long it takes or how many people are required. |
| Dave Haan | (already ready submitted) |
| Tom Helland Vice President - Client Services | Customer Care Social Media |
| Tom Helland Vice President - Client Service | NA |
| Molly Schenkel - Media Director | We will do just about anything to help our clients succeed. We're very good at relationships, and at making our marketing director clients look great. We aren't just out to do creative work, we want to do work that will propel their business. |
| Molly Schenkel | NA |
| Billie Jo Waara, Director of Account Planning & Research | Full circle, in house resources that span a wide scope, digital marketing. |
| Are there any negative perceptions that prospects might have about the agency that could hold you back in new business? | |
| x | x |
| Micah Aberson, Director of Business Development & Account Supervisor | Certainly our location in South Dakota is a perceived weakness outside of our 4-5 state region. Locally, we may be perceived as the most expensive player in the market. |
| Robin Temple, Director of Digital Marketing | For the kind of accounts we used to go after (small accounts), we're often perceived as too big and expensive. But for the accounts we want to go after today and in the future, I do not think we have any negative perceptions in the marketplace. |
| Dan Edmonds - Vice President Design Services | No real reputation for our creative product outside of our own region. No creatives - or anyone else for that matter - with major brand experience. We're pretty much home grown. |
| Mark Glissendorf - VP Operations & Multimedia | Why in the world would we work with an agency from little, old South Dakota? |
| John Pohlman - VP Creative Services | We're from South Dakota. Next... |
| Dave Haan, Director of Digital Technology | 1. We're from South Dakota. 2. We don't have a big name, national client (hopefully Taco John's helps on this front). 3. Larger clients will question experience, quality of creative and bandwidth. |
| Dave Haan | (already ready submitted) |
| Tom Helland Vice President - Client Services | Stuffy (which is far from the truth) Isolated |
| Tom Helland Vice President - Client Service | NA |
| Molly Schenkel - Media Director | Clients in larger cities might think we don't have the horsepower needed. We could also be viewed as a littel more conservative and old-fashioned. |
| Molly Schenkel | NA |
| Billie Jo Waara, Director of Account Planning & Research | Percieved as wide, but not deep. |
| What is one of the most innovative "pitch or RFP tactics" the agency has ever applied in a new business situation? This might include a distinctive questionnaire response or RFP, "presentation theater," dressing of the room, unique video content, innovative research, a special way of engaging/interacting with the client, etc., etc. | |
| x | x |
| Micah Aberson, Director of Business Development & Account Supervisor | In a recent successful pitch to Taco John's, we created a menu board for our presentation platform. After visiting 100 of their stores to better understand the brand, we suggested that there was always a common theme, in that, the opions for the meal are presented to us and we select what we want. In the same vein, we provided a menu of all of the elements of the RFP and had them dictate the progression of the meeting. They had control & were engaged from the first minute of the 4 hour session. We also presented a great video showcasing our visits to 100 of their stores, set to Johnny Cash "I've been everywhere". |
| Robin Temple, Director of Digital Marketing | We delivered two innovative pitches this year: 1) South Dakota Tourism - deliverable was a game that played up the relationship; during the pitch, the room was fully dressed with past work and the presentation included several videos that set the tone of the room. 2) Taco Johns - deliverables were unique to the client and represented the brand well. The entire presentation was structured in a way that they could select items from a Taco Johns menuboard for the presentation. They controlled the order of the presentation which they loved. |
| Dan Edmonds - Vice President Design Services | We've had success this year with the all-out, full court press on pitching. We out-gunned Bailey for Taco John's by doing what we do - going the extra mile, fussing over the details and doing our homework. We work hard to understand the client, their market and their internal audience. We don't get out-worked. |
| Mark Glissendorf - VP Operations & Multimedia | The Taco Johns pitched contained several excellent tactics. First we visited nearly 100 stores and visited with the owners to demonstrate our commitment to fully undertanding their culture and products. Secondly we created a pitch format which was completely random access allowing the potential client to steer our presentation where he wanted it to go. |
| John Pohlman - VP Creative Services | Last two pitches were highly interractive. Created detailed board game for South Dakota Tourism RFP built around our performance and relationships with the client (we were the incumbent), and had key client members play the game to cue presentations during the pitch. Taco John's RFP was built around fast-food menu board, a non-linear presentation that allowed the client to make their own orders about what content they wanted to see next. |
| Dave Haan, Director of Digital Technology | Three come to mind - all from this year: 1. Board game developed for Tourism RFP response. 2. Trunk delivered to USD with RFP reponse in branded backpacks. 3. Taco John's pitch with 100+ store visits and interactive menu board presentation. |
| Dave Haan | (already ready submitted) |
| Tom Helland Vice President - Client Services | A trunk with backpacks Saddlebags An interactive menuboard |
| Tom Helland Vice President - Client Service | NA |
| Molly Schenkel - Media Director | For both the Tourism and Taco John's pitches, we found a way to make the presentation interactive. |
| Molly Schenkel | NA |
| Billie Jo Waara, Director of Account Planning & Research | Taco Johns - research, menu board (not linear presentation), RCCVB (teaser campaign), SD Tourism - interactive board game, thud factor detailed response to the RFP |
| The following is a list of potential roadblocks that hold you back with your overall new business efforts. On a scale of 1- 10, rate each on how much it is a road block (1 being not a road block, 10 being a significant road block): | |
| Micah Aberson | |
| Mark Glissendorf - second round | 5 |
| Micah Aberson, Director of Business Development & Account Supervisor | 5 |
| Robin Temple, Director of Digital Marketing | 5 |
| Dan Edmonds - Vice President Design Services | 2 |
| Mark Glissendorf - VP Operations & Multimedia | 5 |
| John Pohlman - VP Creative Services | 1 |
| Dave Haan | 4 |
| Tom Helland Vice President - Client Service | 7 |
| scott lawrence President and CEO | 1 |
| Molly Schenkel | 4 |
| Billie Jo Waara, Director of Account Planning & Research | 3 |
| Specifically regarding pitches/RFPs, when you lose, what are typically the top 3 reasons? Consider both the client's expecations and how you compare to your competitive set. (check only 3) | |
| Micah Aberson | |
| Mark Glissendorf - second round | |
| Micah Aberson, Director of Business Development & Account Supervisor | |
| Robin Temple, Director of Digital Marketing | |
| Dan Edmonds - Vice President Design Services | |
| Mark Glissendorf - VP Operations & Multimedia | |
| John Pohlman - VP Creative Services | |
| Dave Haan | |
| Tom Helland Vice President - Client Service | |
| scott lawrence President and CEO | |
| Molly Schenkel | |
| Billie Jo Waara, Director of Account Planning & Research | |
| When you win a pitch, what do you think are typically the top 3 reasons? (check only 3) | |
| Micah Aberson | |
| Mark Glissendorf - second round | |
| Micah Aberson, Director of Business Development & Account Supervisor | |
| Robin Temple, Director of Digital Marketing | |
| Dan Edmonds - Vice President Design Services | |
| Mark Glissendorf - VP Operations & Multimedia | |
| John Pohlman - VP Creative Services | |
| Dave Haan | |
| Tom Helland Vice President - Client Service | |
| scott lawrence President and CEO | |
| Molly Schenkel | |
| Billie Jo Waara, Director of Account Planning & Research | |
| Bottom line, what do you think the agency most has to do to improve at new business? | |
| Micah Aberson | Better positioning & more quality pitching opportunities. |
| Mark Glissendorf - second round | Identify our niche and swing the bat. |
| Micah Aberson, Director of Business Development & Account Supervisor | Better positioning & more quality pitching opportunities. |
| Robin Temple, Director of Digital Marketing | Prospecting - finding the right clients to align with our team. |
| Dan Edmonds - Vice President Design Services | Focus on categories where we have specific experience. Highlight our ability to integrate digital and traditional. Creatively underscore the results we generate. |
| Mark Glissendorf - VP Operations & Multimedia | Identify our niche and swing the bat. |
| John Pohlman - VP Creative Services | Dedicate more effort/resources to prospecting and maintaining touches over long sales cycles unti lprospective clients come into need. |
| Dave Haan | Define, and then promote, The Thing that truly sets us apart from the competition. |
| Tom Helland Vice President - Client Service | Be on it full time. |
| scott lawrence President and CEO | Focus our message, can go after category specific business. Be more client focused in our approach. |
| Molly Schenkel | Identify larger prospects, engage them and pitch more |
| Billie Jo Waara, Director of Account Planning & Research | Get organized and focused :) |