| What is your name? | |
|---|---|
| Micah Aberson | |
| What is the total number of employees at your office? | |
| 60 | |
| What is the total number of employees in the U.S.? | |
| 63 | |
| What are the total revenues for your office (substitute & indicate billings if this is the only available number): | |
| Gross Revenue (GP) $7.6M | |
| What percent of new revenue comes from the following sources: | |
| 5-10% | |
| List the clients the firm has worked for (grouped by industry category, and also indicate past/current client). Cut and paste from another document if this helps. | |
| Tourism SD Office of Tourism Rapid City CVB Deadwood CVB Custer CVB Aberdeen CVB Spearfish CVB Custer State Park Black Hills Vacations Health Care Sanford Health DAKOTACARE QMed (former) St. Lukes Hospital CHCS Services (sub of Universal American) C1 Health TeleCom Midcontinent Communications Ubiquitel (former) Premier Communications Banking Great Western Bank (National Bank of Australia) Home Federal Bank (former) Norwest Bank (former) Food/QSR Taco John’s Hot Stuff Foods (former) Schwans (former) Energy East River Electric Heartland Consumer Power (former) VeraSun Energy (former) Touchstone Energy Cooperatives TransAmerica Education South Dakota State University (former) University of South Dakota Augustana College University Center Williston State College Political Mike Rounds Governor’s Race (2002 & 2006) Dusty Johnson PUC (2004 & 2010) Dennis Daugaard Governor’s Race (2010) Pat Costello for Mayor (2010) Steve Kirby for Gov (2002) Numerous other political candidates & ballot initiatives | |
| Bullet point the services you offer your clients: | |
| Account Planning & Research Services Broadcast (TV, Radio, Video etc) Print (Outdoor, magazine, print, POP, collateral) Public Relations Web Development Web Marketing (SEO, Analytics, Email, Digital PR) Dashboards & Return on Ad Spend Reporting Media Planning & Placement | |
| What outbound business development have you done over the past 2 years? | |
| What are the top 4 sources that most contribute to generating new business? | |
| How many people are regularly involved in your new business pitches and RFPs? (also list names/titles) | |
| How many competitive pitches/RFPs will you enter this year? | |
| 3 | |
| Of those, what percentage do you expect to win? | |
| 60-70% | |
| How many competitive pitches/RFPs did you enter last year? | |
| 3 | |
| Of those, what percentage did you win? | |
| 90-100% | |
| How often do you submit a strategic/creative recommendation with no in-person presentation? | |
| 25% | |
| On the smaller half of your pitches, how much do you typically spend on each (out of pocket on average)? | |
| $1,000-$5,000 | |
| On the larger half of your pitches, how much did you typically spend on each (out of pocket on average)? | |
| $10,00-$20,000 | |