| What is the total number of employees at your office and nationally? How has this changed over the last 2 years? | |
|---|---|
| Laurie Young, CEO | Toronto:100 . Montreal:55 |
| What are the total revenues for your office (substitute & indicate billings if this is the only available number): | |
| Laurie Young, CEO | 15.7M |
| List your clients for the past 2 years (grouped by industry category, indicate past/current client). Cut and paste from another document if this helps. | |
| Laurie Young, CEO | CPG: Unilever, Kimberly-Clark, Mondelez, Post Tourism/hospitality: IHG, Destination Canada Health: Heart& Stroke, Pfizer QSR: Tim Hortons Retail: Nordstrom Financial Services: American Express Education: Centennial College Agriculture: Bayer, DuPont Pioneer B2B: IBM, Moneris, Terago Beer: Carlsberg Automotive: Castrol |
| Bullet point the services you offer your clients: | |
| Laurie Young, CEO | - strategy and planning, integrated advertising, performance marketing and CRM, creative development and design, multi-platform digital strategy and production, social media, data analytics, digital and print ptoduction, video and content production, events and activation, fast track design and production, media buying and planning |
| What percent of new revenue comes from the following sources: | |
| Laurie Young, CEO | 51-60% |
| Expanding on your answer above, how has most new business come in? | |
| Laurie Young, CEO | - organic growth by expanding service offering to existing clients - winning incremental brands from existing clients - winning competitive pitches |
| Have you done any outbound business development over the last 2 years? If so, please explain. | |
| Laurie Young, CEO | - no |
| Do you use any CRM, marketing or project management software for any of your new business activities? | |
| Laurie Young, CEO | - no |
| How many people are regularly involved in your new business competitive reviews/RFPs? (also list names/titles) | |
| Laurie Young, CEO | |
| How aligned would you say your management / new business team is as it relates to a new business approach? | |
| Laurie Young, CEO | - increasingly aligned; 3 of the 5 members are new to the agency or new to the role |
| How many Competitive Reviews/RFPs will you enter this year? | |
| Laurie Young, CEO | 8-10 |
| Of those, what percentage do you expect to win? | |
| Laurie Young, CEO | 20-30% |
| How many Competitive Reviews/RFPs did you enter last year? | |
| Laurie Young, CEO | 11-15 |
| Of those, what percentage did you win? | |
| Laurie Young, CEO | 10-20% |
| What percentage of your Competitive Reviews/RFPs involve a credentials presentation that is separate from a final strategy/execution presentation (vs. one combined credentials/final presentation session)? | |
| Laurie Young, CEO | 75% |
| How often do you submit a strategy/execution recommendation with no in-person presentation? | |
| Laurie Young, CEO | 25% |
| On the smaller half of your Competitive Reviews/RFPs, how much do you typically spend on each (out of pocket on average)? | |
| Laurie Young, CEO | $1,000-$5,000 |
| On the larger half of your Competitive Reviews/RFPs, how much did you typically spend on each (out of pocket on average)? | |
| Laurie Young, CEO | $10,00-$20,000 |