| What is your background, in terms of agencies, accounts, and client-side experience? | |
|---|---|
| DongWook Kim / President | 23 years in agency such like Oricom, McCann, JWT and LB 2 years in client, Citi Bank and Walt Disney Movie |
| Youmi Cho, Client Service Director | Client Service Department |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | Account Side |
| What is the total number of employees at your office: | |
| DongWook Kim / President | 74 |
| Youmi Cho, Client Service Director | 74 |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | 74 |
| What is the number of employees you have nationally: | |
| DongWook Kim / President | 74 |
| Youmi Cho, Client Service Director | 74 |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | 74 |
| List your clients, grouped by category/industry (no older than 3 years): | |
| DongWook Kim / President | Phlip Morris, P&G, McDonald's, Chrysler, Diageo, LGE, Google, Sanofi Aventis, Pfizer, MSD, Novartis,Bayer, AIA |
| Youmi Cho, Client Service Director | LG global, /google, Pfizer, MSD, Novatis, Chrysler, |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | LB Global, Chrysler, Pfizer, |
| What percentage of your revenue growth over the last 12 months has come from: | |
| DongWook Kim / President | 5-10% |
| Youmi Cho, Client Service Director | 5-10% |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | 5-10% |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| DongWook Kim / President | LB Korea is the biggest mutinational agency in Korea and provide holistic marketing solutions with excellent creative idea based on HumanKind concept. |
| Youmi Cho, Client Service Director | LB Korea is the business partner who can provide business solution for client |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | LBK is the agency who provide solution for client's business issue. and the solution can change humans' behavior. |
| List the top few agencies that you do/will compete against most often. | |
| DongWook Kim / President | Cheil Communication, TBWA, Innocean |
| Youmi Cho, Client Service Director | TBWA, Innotion, |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | TBWA, Innotion which is Hyndai in-house agency |
| In the eyes of clients, what do you provide of value, that none of your competitors do? | |
| DongWook Kim / President | Network and holistic solution including shopper marketing, design, event, on-line, etc. |
| Youmi Cho, Client Service Director | International Network and one- stop service who understand their business as much as marketer and provide all solutions. |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | not Ads but Acts. our acts is much bigger than ads and it can help clients to solve their business issue. |
| Are there any negative perceptions that prospects might have about the agency that could hold you back in new business? | |
| DongWook Kim / President | Size compare to local in-house agencies. Also most of big Korean clients own their in-house agencies. |
| Youmi Cho, Client Service Director | LBK is too small in terms of size. And, Korean ads industry is driven by in - house agency & Jaebul oriented. And LBK is independent internal agency |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | our size is too small and we're not big company's in-house agency. Korea Ads industry is driven by family oriented big company's in-house agency |
| What new business activities have you conducted over the past 12 months? (ie, any proactive outreach, competitive pitching, PR, etc.) | |
| DongWook Kim / President | Assign new business director. Made new business plan and built personal net work data base. Keep contacting prospects reguarly. Participating pitches if there is a possibility. Set internal incentive system for whom did contribution. |
| Youmi Cho, Client Service Director | New Business Director, new business plan - wish list, DB, network... |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | Attack list - we prepare potential clients list. New year, new biz plan among existing clients |
| The following is a list of potential roadblocks that hold you back with your overall new business efforts. On a scale of 1- 10, rate each on how much it is a road block (1 being not a road block, 10 being a significant road block): | |
| DongWook Kim / President | 1 |
| Youmi Cho, Client Service Director | |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | |
| Specifically regarding pitches/RFPs, when you lose, what are typically the top 3 reasons? Consider both the client's expecations and how you compare to your competitive set. (check only 3) | |
| DongWook Kim / President | |
| Youmi Cho, Client Service Director | |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | |
| How many competitive pitches have you participated in over the past 12 months? (based on having engaged in a pitch in any way) | |
| DongWook Kim / President | 8-10 |
| Youmi Cho, Client Service Director | 8-10 |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | 8-10 |
| What percentage of those did you win? | |
| DongWook Kim / President | 30-40% |
| Youmi Cho, Client Service Director | 30-40% |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | 30-40% |
| Bottom line, what do you think the agency most has to do to improve at new business? | |
| DongWook Kim / President | LB should try based on its strength. Prospects who knows about LB or if they needs our specific service, there is a high possibility. Also need to improve our product since great campaign is the best tool for new business. |
| Youmi Cho, Client Service Director | JV |
| youmi Cho, Client Service Director of LB/ Maniging Director of ARC | We need to do Joint venture with one of big comapny. |