| What is your background, in terms of agencies, accounts, and client-side experience? | |
|---|---|
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | Started advertsing with O&M in 1998 and joined LB in 2000. Between being in LB since 2000 was transferred to LB Sing in 2005 to 2006. Have been handling an array of accounts: Banking & Insurance, FMCG, Oil Business,Tobacco, Airline, Corporate Communications and Property. |
| What is the total number of employees at your office: | |
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | 141 pax |
| What is the number of employees you have nationally: | |
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | 136 pax |
| List your clients, grouped by category/industry (no older than 3 years): | |
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | Property: Naza TTDI, WHB, Mah Sing, Insurance: ING FMCG: Sime Darby Foods Banking: Maybank & Central Bank Oil: Petronas Lubricant Automative: Chevy & BMW Airline: Air Asia Corporate Hardware, Home Application, Mobile Phone, Camera: Samsung |
| What percentage of your revenue growth over the last 12 months has come from: | |
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | 5-10% |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | Creative Edge, Constant Growth, Accountable, Honest - provides solution that is effective, different and talked about across our Client portfolios |
| List the top few agencies that you do/will compete against most often. | |
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | Mccanns, Naga DDB, Ogilvy & Mather, BBDO |
| In the eyes of clients, what do you provide of value, that none of your competitors do? | |
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | Creative edge and 360 integrated solutions under one roof |
| Are there any negative perceptions that prospects might have about the agency that could hold you back in new business? | |
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | LB is perceived in the market as expensive |
| What new business activities have you conducted over the past 12 months? (ie, any proactive outreach, competitive pitching, PR, etc.) | |
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | New business win: 1) Sime Darby Foods, 2) BMW CRM & Digital 3) Naza TTDI - 360 integration 4) Mah Sing: Brand Communication and Digital 5) Samsung 6) Chevy |
| The following is a list of potential roadblocks that hold you back with your overall new business efforts. On a scale of 1- 10, rate each on how much it is a road block (1 being not a road block, 10 being a significant road block): | |
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | 5 |
| Specifically regarding pitches/RFPs, when you lose, what are typically the top 3 reasons? Consider both the client's expecations and how you compare to your competitive set. (check only 3) | |
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | |
| How many competitive pitches have you participated in over the past 12 months? (based on having engaged in a pitch in any way) | |
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | 5-7 |
| What percentage of those did you win? | |
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | 50-60% |
| Bottom line, what do you think the agency most has to do to improve at new business? | |
| Mazuin Zin, General Manager Leo Burnett Malaysia & ARC Worldwide | Stay focus! |