| What is your background, in terms of agencies, accounts, and client-side experience? | |
|---|---|
| Chandrasekhar Saha Executive Vice President - Brand Services | Agencies (India) Lowe, O&M, JWT, Leo Burnett, Euro RSCG, DDB Mudra Accounts (India) ITC [Classic & Berkley cigarettes], Gillette, Atlas Cycles, Xerox, Unilever (Annapurna packaged flour & salt), Taj Mahal Tea, United Breweries (McDowell whisky, rum, Blue Riband Gin, Gold Riband whisky), iFlex (banking software), TV Channels -National Geographic Channel, The History Channel, Zee News, Godfrey Phillips India (Four Square cigarettes), Dabur Chawanprash, Mawana Sugar, Coca-Cola North India Region, Volvo India, Wrigley's Orbit & Doublemint, Philips TV, Timesjob.com, Agency (Bangladesh) Accounts (Bangladesh) Djuice, Bangladesh Edible Oil (Rupchanda soybean oil, Meizan palm-olien, Phillip Morris (Marlboro), BRAC Bank, Nandos, Shanta Properties (real estate), Heinz Complan, GluconD, Godrej, Emirates, Citibank NA Some of the major clients |
| What is the total number of employees at your office: | |
| Chandrasekhar Saha Executive Vice President - Brand Services | 60 |
| What is the number of employees you have nationally: | |
| Chandrasekhar Saha Executive Vice President - Brand Services | 60 |
| List your clients, grouped by category/industry (no older than 3 years): | |
| Chandrasekhar Saha Executive Vice President - Brand Services | Financial Citibank NA, BRAC Bank, BRACEPL, United Commercial Bank Limited TELCO ~ Djuice Tobacco ~ Phillip Morris, Dhaka Tobacco Ltd. FMCC ~ Kazi & Kazi tea, Complan, GluconD, Good Knight [mosquito repellent], Rupchanda soybean oil, Meizan palm-Olin,Eclair, Whisper, Rejoice, Nestle Real Estate ~ Shanta Properties Social Marketing ~ Save the Children UK, Social Marketing Company (USAID funded), World Bank Retail ~ Singer Plus (durable), Meena Bazaar (supermarket chain), Consumer Durable ~ Singer, Lucas battery range OTC food supplement ~ Pushtikona Airlines ~ Emirates Watches ~ Credence, Cellox VAS Service provider ~ VU Mobile Restaurants ~ Nandoos & Barista Building Material ~ Scan Cement |
| What percentage of your revenue growth over the last 12 months has come from: | |
| Chandrasekhar Saha Executive Vice President - Brand Services | 60-70% |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Chandrasekhar Saha Executive Vice President - Brand Services | For over forty years Bitopi continues to be an institution in the advertising industry, that has nurtured the best brands in the country through creating communication that has shaped the way the industry thinks, and has groomed many top professionals who are now at the head of other agencies and corporates. |
| List the top few agencies that you do/will compete against most often. | |
| Chandrasekhar Saha Executive Vice President - Brand Services | GREY, Asiatic (JWT), Unitrend (Mccann), Adcomm (Lowe), Ogilvy |
| In the eyes of clients, what do you provide of value, that none of your competitors do? | |
| Chandrasekhar Saha Executive Vice President - Brand Services | Creative business solutions provider. |
| Are there any negative perceptions that prospects might have about the agency that could hold you back in new business? | |
| Chandrasekhar Saha Executive Vice President - Brand Services | Perceived to be big and expensive. Does business ethically. Weak network presence. |
| What new business activities have you conducted over the past 12 months? (ie, any proactive outreach, competitive pitching, PR, etc.) | |
| Chandrasekhar Saha Executive Vice President - Brand Services | BRAC NGO, BRACEPL, Save the Children, Emirates, Globatt (automotive batteries for international market), Pushtikona, World Bank, CITIbank NA, GluconD, Qubee Wimax, CocaCola |
| The following is a list of potential roadblocks that hold you back with your overall new business efforts. On a scale of 1- 10, rate each on how much it is a road block (1 being not a road block, 10 being a significant road block): | |
| Chandrasekhar Saha Executive Vice President - Brand Services | 7 |
| Specifically regarding pitches/RFPs, when you lose, what are typically the top 3 reasons? Consider both the client's expecations and how you compare to your competitive set. (check only 3) | |
| Chandrasekhar Saha Executive Vice President - Brand Services | |
| How many competitive pitches have you participated in over the past 12 months? (based on having engaged in a pitch in any way) | |
| Chandrasekhar Saha Executive Vice President - Brand Services | 11-15 |
| What percentage of those did you win? | |
| Chandrasekhar Saha Executive Vice President - Brand Services | 80-90% |
| Bottom line, what do you think the agency most has to do to improve at new business? | |
| Chandrasekhar Saha Executive Vice President - Brand Services | Need to form a new business pitch team. |