| What is your background, in terms of agencies, accounts, and client-side experience? | |
|---|---|
| Nguyen Ha Vinh - General Manager | I've worked for LB Vietnam over the last 14 years, starting as Account Executive on Philip Morris Vietnam. I've worked on Tiger Beer, Prudential Life Insurance, Honda car, Samsung Electronics, Holcim Cement, GSK plus some local real estate and FMCG clients. |
| What is the total number of employees at your office: | |
| Nguyen Ha Vinh - General Manager | 40 |
| What is the number of employees you have nationally: | |
| Nguyen Ha Vinh - General Manager | 40 |
| List your clients, grouped by category/industry (no older than 3 years): | |
| Nguyen Ha Vinh - General Manager | FMCG: P&G (Rejoice, Tide and MDO), Dutch Lady (Dutch Lady Milk, Yomost, Fristi), Oishi Snack Acoholic Beverage: Tiger Beer Finance: Prudential Life Insurance, ANZ bank Car: Honda Cigarette: Marlboro Cement: Holcim Electronics: Samsung Healthcare: GSK |
| What percentage of your revenue growth over the last 12 months has come from: | |
| Nguyen Ha Vinh - General Manager | 40-50% |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Nguyen Ha Vinh - General Manager | LB Vietnam provides ideas that help consumers think positively towards our Client's brand. We can deliver it with mutual success mentality, humankind approach and local insights. |
| List the top few agencies that you do/will compete against most often. | |
| Nguyen Ha Vinh - General Manager | O&M Bates Lowe JWT Saatchi |
| In the eyes of clients, what do you provide of value, that none of your competitors do? | |
| Nguyen Ha Vinh - General Manager | No really sure. We have advantage in some categories, but not all. |
| Are there any negative perceptions that prospects might have about the agency that could hold you back in new business? | |
| Nguyen Ha Vinh - General Manager | Creative Cut through. Recently, our work are average in terms of creative and cut through |
| The following is a list of potential roadblocks that hold you back with your overall new business efforts. On a scale of 1- 10, rate each on how much it is a road block (1 being not a road block, 10 being a significant road block): | |
| Nguyen Ha Vinh - General Manager | 1 |
| Specifically regarding pitches/RFPs, when you lose, what are typically the top 3 reasons? Consider both the client's expecations and how you compare to your competitive set. (check only 3) | |
| Nguyen Ha Vinh - General Manager | |
| How many competitive pitches have you participated in over the past 12 months? (based on having engaged in a pitch in any way) | |
| Nguyen Ha Vinh - General Manager | 5-7 |
| What percentage of those did you win? | |
| Nguyen Ha Vinh - General Manager | 50-60% |
| Bottom line, what do you think the agency most has to do to improve at new business? | |
| Nguyen Ha Vinh - General Manager | Understanding client's real expectation. Effective mobilizing our account and creative team in balance with current workload |