| What has been your role in the new business efforts of the agency? | |
|---|---|
| Laura Levitan - Partner/Chief Evangelist | Outreach to generate meeting opportunities and then follow up til we receive an assignment.... |
| Matt Britton, CEO | I have driven large-scale relationships with many of the agencies largest clients since its inception inclduign prospecting, ideation, presenteing, and relaitonship building. Ov er the past few years we have built a sales team so my new business focus is on select large clients includign Microsoft and P&G. |
| Evan Kraut Senior Director, Brand Development | A combination of bringing in new clients and stewarding inbound leads through the agency introduction process and ultimately through the opportunity/assignment/pitch process. Once clients are formally engaged, I continue to oversee the business and work to generate additional opportunities within the brand, company, and/or parent company. |
| Tori Truong, Sales Coordinator | Screen new business requests, research, rely info to management |
| joe fairless, account supervisor | involved in new pitches when available as well as growing existing client business |
| Jenna Amelotte, Account Supervisor | My role has been mostly in working with our existing clients to recognize new opportunities within their division, as well as in other areas of their business to open the doors and build our relationship as a partner to their brand. |
| Laura Levitan, Chief Evangelist/Partner | Outreach and relationship building with potential clients - getting meetings with senior level marketers at appropriate consumer companies and then continuing the dialougue until they give us an assignment |
| Nick Fuller, Senior Director of Brand Growth | Forge long-term relationships with new companies via outbound contact. Reaching out with an informed POV on the business and industry, and engaging senior level executives. |
| Melissa Lentz, SVP Account & Strategy Services | Strategy development, expanding existing business, pitching new business |
| Kristin Morgan, Account Supervisor | Fostering existing client relationships and looking to up-sell or cross-sell our capabilities for their brand or other brands within the organization. |
| Ethelbert Williams, VP Brand Development | New business efforts for range of accounts. |
| Cathy Cercena, VP Brand Development | Joined the agency in an account role 4 years ago and was responsible for renewal and upsell of assigned accounts, in addition to account management. With the re-org and my move to Southern CA over a year ago, my role has been very specifically business development of new and existing accounts on the west coast. This includes pitching the agencies capabilities, identifying and assessing opportunities, and managing the new business process internally. |
| Karl Franz Williams, VP Business Strategy | I manage our business relationship with PepsiCo |
| Kelly Buchanan, Account Supervisor | Assisting with the ideation, strategy and presentation within existing and new business |
| What is your background, in terms of agencies, accounts, and client-side experience? | |
| Laura Levitan - Partner/Chief Evangelist | LAURA LEVITAN 540 Bircham Way 770-649-0980 Roswell, GA 30075 Lauralevitan@bellsouth.net SUMMARY: Dynamic integrated marketing executive with demonstrated leadership and business building skills among world class, high profile marketing organizations across a wide variety of categories. Accomplished in recruiting, developing and managing multi-functional business teams in the application of integrated marketing tools and skills to develop brand position, enhance brand image, and maximize return on marketing investment to improve bottom-line profitability. Depth of knowledge and experience in Word of Mouth marketing. Prolific social networker. PROFESSIONAL EXPERIENCE KELLER FAY GROUP, Atlanta, GA 2006-2007 Senior Vice President Recruited as third executive member of start up to develop a blue chip client base for this innovative, market research firm focused exclusively on word of mouth (WOM) marketing, enabling marketers to measure all talk in whatever form or context it occurs, focusing on the face-to-face and telephone (more than 90% of WOM). Introduced not only Keller Fay’s research services but helped teach leading marketers and consumer insight professionals to understand and harness this consumer paradigm shift. Responsible for developing firm’s client base, identifying key issues/opportunities, communicating capabilities, recommendations and plans, and acting as primary liaison between firm service and client teams to effectively capture and relate client needs and expectations. Creatively juggled multiple priorities to ensure new weekly outreach to over 200 marketing and consumer insights executives and managed an on-going pipeline of 1,000s of contacts across diverse, consumer-driven industries. Created firms’ client on-boarding and service process. Dramatically expanded the firm’s client base by securing numerous clients. Worked independently from home office. Member Word of Mouth Marketing Association (WOMMA). ZYMAN GROUP, Atlanta, GA 2005- 2006 Director, Client Outreach Appointed to newly created role designed to leverage extraordinary breadth of industry contacts and relationships, passion for networking, and skill in helping business executives and industry-leading organizations develop, design and execute progressive business building strategies and programs. Cultivate relationships with premier marketing, sales and general management leaders to identify, develop and create new growth opportunities, extend service offerings, and ensure delivery of services to meet client needs. THE LEVITAN GROUP, Stamford, CT 2004-2005 Founder and Principal Established an integrated marketing consulting and services company providing agency/account management services, innovative business building ideas, integrated marketing plans, and flawless program execution. Established an executive search research, candidate development and search practice. Developed 2004-2005 Consumer and Channel Marketing plan for GE Lighting. Channels included big box, DIY and grocery. Served as Interim VP Marketing for Phoenix Brands, a $100 million Lehman Brothers start up that purchased Niagra Spray Starch, Rit Dye, Sunlight Dish products and others from Unilever. Served as marketing liaison between Phoenix Brand and Unilever, hired Packaging and Customer Marketing agencies, generated consumer insights from research to utilize for new positioning strategies as well as short term packaging enhancements Led marketing agency pitch for Alberto VO5 promotion assignments and won. REVLON CONSUMER PRODUCTS CORPORATION, New York, NY 2003 Vice President Marketing – Promotion, Planning and Communications Recruited by and reported to EVP/Chief Marketing Officer. Designated liaison between Marketing and Customer Marketing, responsible for overseeing efforts to develop and implement marketing programs and delivering new, one time only and promotional products to retail channels. Evaluated entertainment and other associative imagery properties and opportunities. Managed seven promotion, planning and communications professionals. THE LEVITAN GROUP, Stamford, CT 1997-2003 Founder and Principal Established an integrated marketing consulting company providing agency/account management services, innovative business building ideas, integrated marketing plans, and flawless program execution. Work closely with senior marketing, sales and general management executives at client companies to implement appropriate brand marketing tools, maximize client marketing ROI, and secure long-term mutually beneficial business relationships. Generated $1 million in revenues. Laura Levitan – Page 2 Developed Sponge Bob umbrella initiative to drive display and feature support for property and key licensees and leveraging Nickelodeon’s partnership with Kmart in a 2003 Back to School event. Leveraged Upromise association with premier consumer packaged goods companies including Coca-Cola, Kellogg’s, Kimberly Clark and Minute Maid, and collaborated with senior key account directors to create customized marketing and promotion programs for Kroger. Assumed Vice President of Marketing role for Iceland Spring, Inc., a premium bottled water manufacturer attempting to reinvigorate a failing 10-year effort to penetrate the U.S. market. Penetrated 30 U.S. states via 23 distributors making significant inroads to the natural and health food channels, generating 210,000 case sales and $1.8 million revenue in just 12 months. Led Tracy Locke Partnership account and creative teams in framing unique multi-layered marketing initiatives for Pepsi-Cola, including consumer promotion programs for the Pepsi Blue launch and leveraging parent Pepsi’s broad sports sponsorships for 2004. Moderated brain-storming session with client representatives, as well as five diverse Omnicom agencies, to develop and gain consensus on Frito-Lay’s brand platforms and programs for 2003. Served as Director of Promotion for J.Brown/LMC Group (division of Grey Advertising). Played integral role in creation and implementation of successful partnerships such as Tropicana’s Wal*Mart TPI initiative, Campbell’s 2002 Winter Olympic sponsorship, and Quaker Oats/Nickelodeon’s Jimmy Neutron promotion. Devised retailerspecific promotion plans for marketing organizations like Pepsi, Kraft, and Nabisco. Generated capitalized billings increases during a period of general industry downturns. Provided Drinks America/Maximillian Partners with in-depth analysis of ready-to-drink tea market, then created brand positioning for relaunch of imported Swiss tea featuring an integrated approach based upon insight into consumer target, the Brand, its competitive set and business channels and emphasizing continuous performance measurement throughout the marketing process to maximize ROI. Identified and recruited key on-line technology marketer for Qode.com, to infuse organization with new talent and skills during critical growth phase. Member Marketing Advisory Board responsible for providing recommendations for leveraging consumer insights and conducting search for national advertising agency. ALCONE MARKETING GROUP (Omnicom), Darien, CT 1996-1998 Executive Vice President (1996-1998) Recruited by Gaskell Associates for equity position which was acquired by Omnicom 90 days after joining agency. Responsible for the strategic development and creative execution of all fully integrated marketing plans; promotion, sports and entertainment sponsorships, event marketing; strategic marketing planning and calendar development, etc., supporting core Guinness Import and Welch’s brands, which represented $5 million in agency revenues. Also provided marketing and promotions support to clients including Pepperidge Farm, Nestlé, The Weather Channel, Revlon and GTE. Directly managed 10 client service professionals, with dotted line responsibility for a multifunctional staff of 25+. Partnered with Guinness management to assess portfolio opportunities, establish priorities and develop annual integrated marketing plans to create consumer awareness/trial, distributor and on and off premise trade support for core brands, vastly improving coordination and cost effectiveness of all marketing and promotion programs. Designed and implemented consumer interaction programs including first U.S.-based Guinness Fleadh music festival, Red Stripe Bobsled Team on-premise tour, and Pilsner Urquell Film Festival to drive critical market share and volume increases Formulated test market and national launch plans for Welch’s BAMA, refrigerated juices and frozen smoothies. Collaborated with New Products and Research teams to identify consumer needs, trade opportunities and brand positionings. Conceived, negotiated and implemented innovative partnership between BAMA and Mercedes- Benz, a marketer unaccustomed to participating in joint marketing activities. Attained AOR assignment to identify, negotiate and secure entertainment properties for Welch’s core jelly jar brand. Assigned as first agency to lead Welch’s through customer marketing approach and initiatives. CLARION MARKETING & COMMUNICATIONS (McManus Group), Greenwich, CT 1987-1996 Senior Vice President, Director of Client Services (1992-1996) Vice President (1989-1992) Account Supervisor (1987-1989) Developed and managed broad portfolio of clients representing more than $6 million in annual revenues including Pepsi, A&W, Revlon, Johnson & Johnson, Heublein, Labatt, Cadbury Beverages, Procter & Gamble, General Foods, Taco Bell, M&M Mars, Lenders, Pontiac, and Stanley Tools. Financial accountability for client budgets and agency revenue targets. Built and directed highly motivated team of 20 direct reports and 50+ agency personnel, and engaged them to own and achieve aggressive goals for client satisfaction and market place results. Reported to President. Member of Agency Management Committee responsible for setting strategic goals and processes, building organizational capacity and capabilities, and developing/ influencing agency culture. Laura Levitan – Page 3 Forged relationship with Pepsi resulting in 5 year Agency of Record (AOR) engagement for client’s promotions, new products, and direct marketing efforts. Developed and implemented highly effective national promotions such as “Cool Cans”, and partnerships with Nintendo Game Boy and Fox’s Home Alone properties. Executed aggressive integrated marketing programs for Pepsi AM, H2OH and Mountain Dew Sport. Managed Pepsi East’s first test of consumer loyalty tools. Assigned by Pepsi Senior Management to swat team to retain Burger King account when significant competitive threats emerged. Developed diverse portfolio of new product concepts, consumer positions and packaging for qualitative testing and potential development. Secured AOR assignment for A&W Beverages and transitioned with company after acquisition by Cadbury Beverages. Leveraged category/three-tier distribution expertise to lead development and implementation of annual promotion plans for 520 million case portfolio. Built and directed account and creative teams to create trial and awareness programs that gained bottler and trade support for brands, including 7Up, Squirt, Crush, Sunkist, Welch’s, Schweppes, Canada Dry, Hershey’s, NAYA and licensed General Foods brands. Member of team that launched company’s most successful new product, Crystal Light Ready to Drink. Helped revitalize eroded 7Up brand and brought A&W repositioning to life in consumer and trade messaging through image reinforcing programs including partnership with Marvel Comics “Spiderman”. Gained AOR for Labatt’s Specialty Import Division, responsible for repositioning, creation of launch plans, and development and execution of integrated marketing programs for Red Stripe, Stella Arqois and Boddington’s. Achieved 13% sales increase, earning Dos Equis, Tecate and Sol brand assignments. Launched Revlon Colorstay Lipcolor with pioneering mobile marketing sampling program—credited with driving brand to #1 position in category in first 6 months. Directed design and implementation of sweepstakes and contests, including annual “Unforgettable Woman”. Key driver in repositioning Johnson & Johnson’s newly acquired Clean ‘n Clear brand to target teen women. Developed launch program, including MTV “House of Style” tie-in, generating tremendous excitement within J&J sales force and at key drug and mass retailers. Persuaded J&J and MTV corporate leaders that concept was strong enough to warrant relinquish of previous J&J ban on MTV Network advertising. Attained 7-year AOR engagement for Heublein’s Smirnoff, Christian Brothers, Jose Cuervo 1800, Black Velvet, Lancers, Club Cocktails and Arrow Cordials brands. Devised and implemented in-store merchandising, consumer promotions, sales communication materials and distributor incentives whose success resulted in additional appointment to Heublein’s new products group. Created Lender’s integrated marketing program utilizing authenticity and heritage platform. Implemented 1927 themed bagel truck sampling program to generate trade support and consumer trial/awareness. Drove huge gains in incremental trade feature and display – unique in frozen category. Successfully cross-sold assignments, including strategic consulting, sports and entertainment, packaging, direct marketing and corporate communications to clients including Pontiac and Taco Bell. OGILVY & MATHER PROMOTIONS, New York, NY 1985-1987 Account Supervisor Developed and implemented traffic-building, loyalty and consumer relationship programs for clients, including Hardee’s, Chemlawn, General Foods and Sears. Pioneered innovative STAR UPC continuity program and strategic alliance between General Foods and Sears – one of earliest consumer loyalty efforts in CPG category. MARDEN-KANE, INC., Lake Success, NY 1981-1985 Account Director Reported to Chairman who was broadly recognized as pioneer of promotion discipline. Conceived and implemented sweepstakes/games/contests and other incentives for 30+ clients including Sony, American Home Foods, General Foods, Nabisco, ABC, Beiersdorf, Nestle, Lorillard, American Tobacco, and the New York Post. VENTURA ASSOCIATES, New York, NY 1980-1981 Account Executive SPECIAL PROJECTS Established Executive Search practice including candidate development, research and placement. Searches include Director of Retail Analysis for prestigious consulting firm, Senior Business development executive for prominent experiential marketing company and a host of Account Management positions for premiere integrated marketing services agency. Work with numerous search professionals across the country as well as coach job search candidates in search and networking. EDUCATION Ohio University, Athens, Ohio. BS Communications, 1980, summa cum laude with 3.8 GPA. Marketing and Advertising Minors. Financed 100% of college education. |
| Matt Britton, CEO | I founded Mr Youth in 2002 and have worked with over 50 leading brands. I have never worked on the client side. prior to starting Mr Youth i ran sales for a youth marketing firm called YouthStream Media. |
| Evan Kraut Senior Director, Brand Development | 3 years at Mr Youth exclusively in New Business Development. Prior experience in Garment Industry and Financial Services. |
| Tori Truong, Sales Coordinator | Dealt with PR Agencies and restaurant accounts in previous jobs |
| joe fairless, account supervisor | tracylocke - 1 year chiat/day - 1 year mr youth - 4 years |
| Jenna Amelotte, Account Supervisor | I have been in the work force for 4 years and worked for an event agency for 1 year prior to beginning with Mr Youth, so my experience is mostly on the agency side. I have worked with numerous clients across the board from retail (Nike, TJMaxx/Marshalls) to CPG (P&G, Kellogg's) to technology (Microsoft, Samsung) to automotive (Ford). |
| Laura Levitan, Chief Evangelist/Partner | LAURA LEVITAN 540 Bircham Way 770-649-0980 Roswell, GA 30075 Lauralevitan@bellsouth.net SUMMARY: Dynamic integrated marketing executive with demonstrated leadership and business building skills among world class, high profile marketing organizations across a wide variety of categories. Accomplished in recruiting, developing and managing multi-functional business teams in the application of integrated marketing tools and skills to develop brand position, enhance brand image, and maximize return on marketing investment to improve bottom-line profitability. Depth of knowledge and experience in Word of Mouth marketing. Prolific social networker. PROFESSIONAL EXPERIENCE KELLER FAY GROUP, Atlanta, GA 2006-2007 Senior Vice President Recruited as third executive member of start up to develop a blue chip client base for this innovative, market research firm focused exclusively on word of mouth (WOM) marketing, enabling marketers to measure all talk in whatever form or context it occurs, focusing on the face-to-face and telephone (more than 90% of WOM). Introduced not only Keller Fay’s research services but helped teach leading marketers and consumer insight professionals to understand and harness this consumer paradigm shift. Responsible for developing firm’s client base, identifying key issues/opportunities, communicating capabilities, recommendations and plans, and acting as primary liaison between firm service and client teams to effectively capture and relate client needs and expectations. Creatively juggled multiple priorities to ensure new weekly outreach to over 200 marketing and consumer insights executives and managed an on-going pipeline of 1,000s of contacts across diverse, consumer-driven industries. Created firms’ client on-boarding and service process. Dramatically expanded the firm’s client base by securing numerous clients. Worked independently from home office. Member Word of Mouth Marketing Association (WOMMA). ZYMAN GROUP, Atlanta, GA 2005- 2006 Director, Client Outreach Appointed to newly created role designed to leverage extraordinary breadth of industry contacts and relationships, passion for networking, and skill in helping business executives and industry-leading organizations develop, design and execute progressive business building strategies and programs. Cultivate relationships with premier marketing, sales and general management leaders to identify, develop and create new growth opportunities, extend service offerings, and ensure delivery of services to meet client needs. THE LEVITAN GROUP, Stamford, CT 2004-2005 Founder and Principal Established an integrated marketing consulting and services company providing agency/account management services, innovative business building ideas, integrated marketing plans, and flawless program execution. Established an executive search research, candidate development and search practice. Developed 2004-2005 Consumer and Channel Marketing plan for GE Lighting. Channels included big box, DIY and grocery. Served as Interim VP Marketing for Phoenix Brands, a $100 million Lehman Brothers start up that purchased Niagra Spray Starch, Rit Dye, Sunlight Dish products and others from Unilever. Served as marketing liaison between Phoenix Brand and Unilever, hired Packaging and Customer Marketing agencies, generated consumer insights from research to utilize for new positioning strategies as well as short term packaging enhancements Led marketing agency pitch for Alberto VO5 promotion assignments and won. REVLON CONSUMER PRODUCTS CORPORATION, New York, NY 2003 Vice President Marketing – Promotion, Planning and Communications Recruited by and reported to EVP/Chief Marketing Officer. Designated liaison between Marketing and Customer Marketing, responsible for overseeing efforts to develop and implement marketing programs and delivering new, one time only and promotional products to retail channels. Evaluated entertainment and other associative imagery properties and opportunities. Managed seven promotion, planning and communications professionals. THE LEVITAN GROUP, Stamford, CT 1997-2003 Founder and Principal Established an integrated marketing consulting company providing agency/account management services, innovative business building ideas, integrated marketing plans, and flawless program execution. Work closely with senior marketing, sales and general management executives at client companies to implement appropriate brand marketing tools, maximize client marketing ROI, and secure long-term mutually beneficial business relationships. Generated $1 million in revenues. Laura Levitan – Page 2 Developed Sponge Bob umbrella initiative to drive display and feature support for property and key licensees and leveraging Nickelodeon’s partnership with Kmart in a 2003 Back to School event. Leveraged Upromise association with premier consumer packaged goods companies including Coca-Cola, Kellogg’s, Kimberly Clark and Minute Maid, and collaborated with senior key account directors to create customized marketing and promotion programs for Kroger. Assumed Vice President of Marketing role for Iceland Spring, Inc., a premium bottled water manufacturer attempting to reinvigorate a failing 10-year effort to penetrate the U.S. market. Penetrated 30 U.S. states via 23 distributors making significant inroads to the natural and health food channels, generating 210,000 case sales and $1.8 million revenue in just 12 months. Led Tracy Locke Partnership account and creative teams in framing unique multi-layered marketing initiatives for Pepsi-Cola, including consumer promotion programs for the Pepsi Blue launch and leveraging parent Pepsi’s broad sports sponsorships for 2004. Moderated brain-storming session with client representatives, as well as five diverse Omnicom agencies, to develop and gain consensus on Frito-Lay’s brand platforms and programs for 2003. Served as Director of Promotion for J.Brown/LMC Group (division of Grey Advertising). Played integral role in creation and implementation of successful partnerships such as Tropicana’s Wal*Mart TPI initiative, Campbell’s 2002 Winter Olympic sponsorship, and Quaker Oats/Nickelodeon’s Jimmy Neutron promotion. Devised retailerspecific promotion plans for marketing organizations like Pepsi, Kraft, and Nabisco. Generated capitalized billings increases during a period of general industry downturns. Provided Drinks America/Maximillian Partners with in-depth analysis of ready-to-drink tea market, then created brand positioning for relaunch of imported Swiss tea featuring an integrated approach based upon insight into consumer target, the Brand, its competitive set and business channels and emphasizing continuous performance measurement throughout the marketing process to maximize ROI. Identified and recruited key on-line technology marketer for Qode.com, to infuse organization with new talent and skills during critical growth phase. Member Marketing Advisory Board responsible for providing recommendations for leveraging consumer insights and conducting search for national advertising agency. ALCONE MARKETING GROUP (Omnicom), Darien, CT 1996-1998 Executive Vice President (1996-1998) Recruited by Gaskell Associates for equity position which was acquired by Omnicom 90 days after joining agency. Responsible for the strategic development and creative execution of all fully integrated marketing plans; promotion, sports and entertainment sponsorships, event marketing; strategic marketing planning and calendar development, etc., supporting core Guinness Import and Welch’s brands, which represented $5 million in agency revenues. Also provided marketing and promotions support to clients including Pepperidge Farm, Nestlé, The Weather Channel, Revlon and GTE. Directly managed 10 client service professionals, with dotted line responsibility for a multifunctional staff of 25+. Partnered with Guinness management to assess portfolio opportunities, establish priorities and develop annual integrated marketing plans to create consumer awareness/trial, distributor and on and off premise trade support for core brands, vastly improving coordination and cost effectiveness of all marketing and promotion programs. Designed and implemented consumer interaction programs including first U.S.-based Guinness Fleadh music festival, Red Stripe Bobsled Team on-premise tour, and Pilsner Urquell Film Festival to drive critical market share and volume increases Formulated test market and national launch plans for Welch’s BAMA, refrigerated juices and frozen smoothies. Collaborated with New Products and Research teams to identify consumer needs, trade opportunities and brand positionings. Conceived, negotiated and implemented innovative partnership between BAMA and Mercedes- Benz, a marketer unaccustomed to participating in joint marketing activities. Attained AOR assignment to identify, negotiate and secure entertainment properties for Welch’s core jelly jar brand. Assigned as first agency to lead Welch’s through customer marketing approach and initiatives. CLARION MARKETING & COMMUNICATIONS (McManus Group), Greenwich, CT 1987-1996 Senior Vice President, Director of Client Services (1992-1996) Vice President (1989-1992) Account Supervisor (1987-1989) Developed and managed broad portfolio of clients representing more than $6 million in annual revenues including Pepsi, A&W, Revlon, Johnson & Johnson, Heublein, Labatt, Cadbury Beverages, Procter & Gamble, General Foods, Taco Bell, M&M Mars, Lenders, Pontiac, and Stanley Tools. Financial accountability for client budgets and agency revenue targets. Built and directed highly motivated team of 20 direct reports and 50+ agency personnel, and engaged them to own and achieve aggressive goals for client satisfaction and market place results. Reported to President. Member of Agency Management Committee responsible for setting strategic goals and processes, building organizational capacity and capabilities, and developing/ influencing agency culture. Laura Levitan – Page 3 Forged relationship with Pepsi resulting in 5 year Agency of Record (AOR) engagement for client’s promotions, new products, and direct marketing efforts. Developed and implemented highly effective national promotions such as “Cool Cans”, and partnerships with Nintendo Game Boy and Fox’s Home Alone properties. Executed aggressive integrated marketing programs for Pepsi AM, H2OH and Mountain Dew Sport. Managed Pepsi East’s first test of consumer loyalty tools. Assigned by Pepsi Senior Management to swat team to retain Burger King account when significant competitive threats emerged. Developed diverse portfolio of new product concepts, consumer positions and packaging for qualitative testing and potential development. Secured AOR assignment for A&W Beverages and transitioned with company after acquisition by Cadbury Beverages. Leveraged category/three-tier distribution expertise to lead development and implementation of annual promotion plans for 520 million case portfolio. Built and directed account and creative teams to create trial and awareness programs that gained bottler and trade support for brands, including 7Up, Squirt, Crush, Sunkist, Welch’s, Schweppes, Canada Dry, Hershey’s, NAYA and licensed General Foods brands. Member of team that launched company’s most successful new product, Crystal Light Ready to Drink. Helped revitalize eroded 7Up brand and brought A&W repositioning to life in consumer and trade messaging through image reinforcing programs including partnership with Marvel Comics “Spiderman”. Gained AOR for Labatt’s Specialty Import Division, responsible for repositioning, creation of launch plans, and development and execution of integrated marketing programs for Red Stripe, Stella Arqois and Boddington’s. Achieved 13% sales increase, earning Dos Equis, Tecate and Sol brand assignments. Launched Revlon Colorstay Lipcolor with pioneering mobile marketing sampling program—credited with driving brand to #1 position in category in first 6 months. Directed design and implementation of sweepstakes and contests, including annual “Unforgettable Woman”. Key driver in repositioning Johnson & Johnson’s newly acquired Clean ‘n Clear brand to target teen women. Developed launch program, including MTV “House of Style” tie-in, generating tremendous excitement within J&J sales force and at key drug and mass retailers. Persuaded J&J and MTV corporate leaders that concept was strong enough to warrant relinquish of previous J&J ban on MTV Network advertising. Attained 7-year AOR engagement for Heublein’s Smirnoff, Christian Brothers, Jose Cuervo 1800, Black Velvet, Lancers, Club Cocktails and Arrow Cordials brands. Devised and implemented in-store merchandising, consumer promotions, sales communication materials and distributor incentives whose success resulted in additional appointment to Heublein’s new products group. Created Lender’s integrated marketing program utilizing authenticity and heritage platform. Implemented 1927 themed bagel truck sampling program to generate trade support and consumer trial/awareness. Drove huge gains in incremental trade feature and display – unique in frozen category. Successfully cross-sold assignments, including strategic consulting, sports and entertainment, packaging, direct marketing and corporate communications to clients including Pontiac and Taco Bell. OGILVY & MATHER PROMOTIONS, New York, NY 1985-1987 Account Supervisor Developed and implemented traffic-building, loyalty and consumer relationship programs for clients, including Hardee’s, Chemlawn, General Foods and Sears. Pioneered innovative STAR UPC continuity program and strategic alliance between General Foods and Sears – one of earliest consumer loyalty efforts in CPG category. MARDEN-KANE, INC., Lake Success, NY 1981-1985 Account Director Reported to Chairman who was broadly recognized as pioneer of promotion discipline. Conceived and implemented sweepstakes/games/contests and other incentives for 30+ clients including Sony, American Home Foods, General Foods, Nabisco, ABC, Beiersdorf, Nestle, Lorillard, American Tobacco, and the New York Post. VENTURA ASSOCIATES, New York, NY 1980-1981 Account Executive SPECIAL PROJECTS Established Executive Search practice including candidate development, research and placement. Searches include Director of Retail Analysis for prestigious consulting firm, Senior Business development executive for prominent experiential marketing company and a host of Account Management positions for premiere integrated marketing services agency. Work with numerous search professionals across the country as well as coach job search candidates in search and networking. EDUCATION Ohio University, Athens, Ohio. BS Communications, 1980, summa cum laude with 3.8 GPA. Marketing and Advertising Minors. Financed 100% of college education. |
| Nick Fuller, Senior Director of Brand Growth | I've worked for both large and small agencies, including both agencies inside WPP and Omnicom. |
| Melissa Lentz, SVP Account & Strategy Services | 360 channel background - breadth of category experience |
| Kristin Morgan, Account Supervisor | I'm a Mr Youth lifer, here for 5 years. I've worked in the account services department (or as an account manager role) on Dell, JetBlue, Macy's, mark., Neutrogena, T-Mobile, Wonderwall, PacSun, LG, Pepperidge Farm, Schick, Barnes & Noble, Chase. No agency-side experience. |
| Ethelbert Williams, VP Brand Development | 8 years brand/marketing experience. 2 years media and digital agency experience |
| Cathy Cercena, VP Brand Development | Upon graduation, I joined a college marketing agency called Collegiate Advantage in Boston (Founder/President was also Matt's Founding Partner of Mr. Youth), where I developed and managed a college acquisition program for Sprint for 4 years. Joined a NY based promotions agency, US Concepts, doing account management for brands such as HBO, Coke, Salon Selectives, and others. Re-joined Collegiate Advantage shortly before we were acquired by another Boston college marketing firm, Student Advantage (no relation to Collegiate Advantage!), where I was responsible for account management for AT&T, Citibank, VW and others..before moving into a business development role for several years. Wanting to garner more traditional sales experience, I moved to NYC and joined Entertainment Weekly Magazine as a sales rep in '00 where key accounts included record labels,VW, Gillette, Heineken,Puma and many others. From there I accepted a position at People Magazine, also doing sales. In 2004 I randomly joined GoSmile, a tooth-whitening company based in NYC, to head up their retail marketing division managing relationships with key accounts such as Sephora, Department and specialty stores before joining Mr Youth! |
| Karl Franz Williams, VP Business Strategy | I spent ten years in the operations (2) and marketing/branding (8) departments at Procter & Gamble (4) and Pepsi North America (6). |
| Kelly Buchanan, Account Supervisor | Mr Youth is the first job I've had out of college. I've worked on a variety of accounts including Crayola, Macy's, Pepperidge Farm and Microsoft |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Laura Levitan - Partner/Chief Evangelist | Socially infused, strategically grounded, innovative integrated marketing agency with a focus on Word of Mouth, Social Integrated Marketing and Experiential Marketing |
| Matt Britton, CEO | Mr Youth is solely focused on driving engagement and ongoing dialogue with consumers. We strive to be a business partner with clients in developing deep brand strategies rooted in strong consumer insights. We then aim to bring these strategies to market levergaging our IP and core disciplines inclduing social media, experiential and word of motuh. |
| Evan Kraut Senior Director, Brand Development | Mr Youth is a new breed of agency focused on engagement and creating conversations between brands and consumers. We take a media agnostic approach to defining a social marketing strategy for our clients grounded in ROI delivering activations. Our full-service in-house capabilities include strategy, creative, interactive, technical, production, and account management. |
| Tori Truong, Sales Coordinator | Mr. Youth is a social marketing agency that has partnered with some of the world’s leading brands to help them connect and engage with the rapidly evolving consumer. We're innovative, creative, strategic, and a new breed of agency that executes strong campaigns that engage, deliver, and stir positive WOM and buzz. |
| joe fairless, account supervisor | a strategic marketing agency that focuses on word of mouth, social media and experiential initiatives |
| Jenna Amelotte, Account Supervisor | Mr Youth is a strategic marketing agency that focuses on innovative, integrated and scalable programs for our clients. We have a deep understanding of the new savvy consumer and their habits and seek to establish quality, two-way engagements between them and our clients while creating tangible results and positive ROI. We focus on a multitude of solutions, including digital, social media, word-of-mouth, events and experiential marketing. |
| Laura Levitan, Chief Evangelist/Partner | Strategically ground, innovative socially infused integrated marketing agency with a depth of expertise in Word of Mouth, Social Interactive and Experential. Although we work across consumer segments, we are recognized for being thought leaders in the Youth and Millennial Segments.... |
| Nick Fuller, Senior Director of Brand Growth | We are a truly integrated agency with expertise in digital and social media. We execute social marketing strategies which engage audiences, start conversations and empower communities. |
| Kristin Morgan, Account Supervisor | Mr Youth is an agency that develops over-arching brand strategy with a focus on building consumer engagement via a synergy of social media, online/digital programs and experiential marketing. We're flexible, forward thinking, driven by the need states we identify with consumers and how they can best be met based on priorities and business goals of our client partners. |
| Ethelbert Williams, VP Brand Development | An agency focused on driving big ideas through activation, digital and social interactive channels. |
| Cathy Cercena, VP Brand Development | Mr Youth is an integrated marketing agency helping brands connect with and engage today's rapidly evolving consumer. Recently named one of Fast Company's "Top 10 Most Innovative Marketing and Advertising Agencies in the World", we leverage our proprietary word of mouth technology, RepNation, to drive ROI for brands across a variety of industries and categories. Our work includes the development and execution of promotional campaigns and platforms spanning word-of-mouth, social interactive and experiential channels. |
| Karl Franz Williams, VP Business Strategy | We are an agency that focuses on consumer engagement through peer and experiential interactions. We are considered to be one of the most creative companies in the world and we place a premium on hiring the brightest, most strategic people we can. |
| Kelly Buchanan, Account Supervisor | Mr Youth is an up and coming non-traditional agency that's constantly evolving to meet client needs and expand it's offerings. |
| Stuart Elliott, who covers agencies for the New York Times, decides he is going to write an article about your agency. After spending a day at your offices, and then going back to write the piece.... what would the headline be? | |
| Laura Levitan - Partner/Chief Evangelist | There is no other agency like Mr Youth! |
| Matt Britton, CEO | Mr Youth looks to create new seat at table for a new type of consumer. |
| Evan Kraut Senior Director, Brand Development | Young entrepreneurs power a new kind of agency |
| Tori Truong, Sales Coordinator | What Every Agency Should Look Like |
| joe fairless, account supervisor | Vibrant shop taking on big boys and winning |
| Jenna Amelotte, Account Supervisor | Mr Youth adds Big Names and Innovative Campaigns to Their Roster Again |
| Laura Levitan, Chief Evangelist/Partner | There is no other agency like Mr Youth! |
| Nick Fuller, Senior Director of Brand Growth | Mr Youth leads innovation in brand engagement via social media. |
| Kristin Morgan, Account Supervisor | Mr Youth. A Whole Lot of Awesome. |
| Cathy Cercena, VP Brand Development | From Midgets to Marketing - a new generation of Agency! |
| Karl Franz Williams, VP Business Strategy | Why I left the New York Times to work for Mr. Youth |
| Kelly Buchanan, Account Supervisor | Leveraging the energy of the Youth |
| Now bring the agency to life. You have certainly been through this exercise, however applying it to your agency agency can be quite revealing in understanding more about your "DNA". If the agency were a car, what kind would it be? What color? Why? | |
| Laura Levitan - Partner/Chief Evangelist | Infiniti GS7 Sport....red |
| Matt Britton, CEO | We would be a whiteMini Cooper. A Mini Cooper because we are small and nimble yet have the credibility of a major brand due to our history and ecperience. We would be white as it represents the blank canvas for us to be media-agnostic and inventive on behalf of our clients. |
| Evan Kraut Senior Director, Brand Development | Volkswagen Jetta in Black because we're young, cool, forward thinking, and solid all around. |
| Tori Truong, Sales Coordinator | Something fun, lime green, and environmentally friendly; we would build our own car. |
| joe fairless, account supervisor | actually hasn't been invented yet but it would be a amphibious motorcycle that can fly |
| Jenna Amelotte, Account Supervisor | We are a relatively small/compact agency with a lot of energy. We focus our efforts on being true to the environment, as well as our personality as an agency and enjoy having a ton of fun, but at the same time are reliable and get you from point A to B. All of that being said, I think we would be an electric blue Ford Escape or BMW X5. |
| Laura Levitan, Chief Evangelist/Partner | Infiniti G7 Sport - red.....luxury car, fast, nimble, beautifully engineered - red is because we can be a little flashy! |
| Nick Fuller, Senior Director of Brand Growth | White Audi TT. Fast, nimble, yet approachable. Small enough to be agile, yet powerful enough to lead the way. |
| Kristin Morgan, Account Supervisor | fun, but smart... http://1.bp.blogspot.com/_gTJMEP-c2fo/Si7bQlteL_I/AAAAAAAAM6M/yxJr57n1psY/s400/smart-batmobile-2.jpg |
| Ethelbert Williams, VP Brand Development | A red or hot pink mini cooper (young fresh) |
| Cathy Cercena, VP Brand Development | Smart Car - Innovative, generates attention, always nimble & well... Smart! Consumers can also invent a color to paint their Smart Car...'nuff said! |
| Karl Franz Williams, VP Business Strategy | A brightly colored yellow SOBE lovebus. We've got this great group of really different people who all come together to connect with people in unique and special ways. |
| Kelly Buchanan, Account Supervisor | Cadillac Escalade; a cool and unexpected remake of an old model. Bold, loud, but sexy and cool at the same time. |
| What agencies do you most admire? Why? | |
| Matt Britton, CEO | Crispin Porter - Creativity, keeping culture strong amindst big agency growth Big Spaceship & Barbarian Group - cutting edge digital creative Deep Focus - Understanding of cutting edge technology and their use Resource Interative: Solid 360 approach, great creative, $40MM privately held company |
| Evan Kraut Senior Director, Brand Development | R/GA because they do really break-through digital/creative work |
| Tori Truong, Sales Coordinator | Crispin, DDB |
| joe fairless, account supervisor | i don't necessarily admire any but i recognize that they each have their strengths and weaknesses |
| Jenna Amelotte, Account Supervisor | RGA - because they work with some amazing brands, are edgy and have the reputation to convince their clients to take risks with smart and innovative work. |
| Nick Fuller, Senior Director of Brand Growth | Wolff Olins - Fearlessly creative, yet buttoned-up strategy. Creative and strategy in-sync to develop the best work for their clients. |
| Kristin Morgan, Account Supervisor | RGA, |
| Ethelbert Williams, VP Brand Development | BBH (Levis, Axe and Diageo work) |
| Cathy Cercena, VP Brand Development | Crispin Porter - consistently develop Award winning, ground breaking campaigns that get talked about in the industry (Burger King, Best Buy's "Twelpforce", etc..). |
| Karl Franz Williams, VP Business Strategy | Wish I had a better answer to this, but don't know the agency world that well. I found that when I was still at Pepsi looking for agencies, it was always a tough project to find someone that was truly great. I do admire RedScout. I think they are very smart thinkers and great strategists. |
| Kelly Buchanan, Account Supervisor | Bite PR: a small agency similar to Mr Youth that also works to offer a variety of marketing services that combined, equal success Burson Marsteller: In an industry that is making public relations tough to achieve and manager, Burson is coming up with the latest and greatest ways to stay true to traditional media while exploring social media |
| List the top few agencies that you do/will compete against most often. | |
| Matt Britton, CEO | Deep Focus, Big Fuel, Alloy, Night Agency, BzzAgent, Ignite Social Media |
| Evan Kraut Senior Director, Brand Development | Alloy (incl. Alloy Digital, Amp, etc) Colangelo |
| Tori Truong, Sales Coordinator | JWT, Fallon, |
| joe fairless, account supervisor | tracylocke on anything pepsi PR agencies on social media and word of mouth programs |
| Jenna Amelotte, Account Supervisor | Because our offerings are so diverse, I feel like we compete with a lot of agencies. However, I would say Alloy, Resource Interactive, Gigundo, Ogilvy, etc. |
| Laura Levitan, Chief Evangelist/Partner | R/GA. Wieden & Kennedy, Team Detroit |
| Nick Fuller, Senior Director of Brand Growth | Not sure yet. |
| Kristin Morgan, Account Supervisor | G2, DeVries, JWT, |
| Ethelbert Williams, VP Brand Development | Existing AORs (PR, Media, Digital) |
| Cathy Cercena, VP Brand Development | Youth - Alloy's Amp Agency Interactive/Social - Tribal, Resource WOM - House Parties, BzzAgent, |
| Karl Franz Williams, VP Business Strategy | TLP Vivid The "cool, shiny" new agency that someone is buzzing about at the moment |
| Kelly Buchanan, Account Supervisor | 2006-2008: Alloy Most recently: Barbarian, Publicis, G2 |
| In the eyes of clients, what do you provide of value, that none of your competitors do? | |
| Matt Britton, CEO | Youth market expertise and best in class reputation Repnation word of mouth marketing technology The abiltiy to deliver big ideas. Blue chip client roster and experience |
| Evan Kraut Senior Director, Brand Development | An understanding of the new model of communication between brands and consumers |
| Tori Truong, Sales Coordinator | Unique WOM platform and an amazing team of producers, creative, and strategy. People dont realize how small of an agency we are. |
| joe fairless, account supervisor | word of mouth initiatives via RepNation ...and now proactively providing strategic insights on their business on an ongoing basis that solve a problem |
| Jenna Amelotte, Account Supervisor | I think we are true partners and really work to understand our clients and build our relationships with them. As well as strategic thinking around social marketing, WOM, etc. where so many other agencies are trying to catch up in those fields we have been working with it since their inceptions. |
| Laura Levitan, Chief Evangelist/Partner | Our innovativeness |
| Nick Fuller, Senior Director of Brand Growth | Proprietary technologies - Crowdtap, Repnation Not just a digital agency, fully integrated marketing led by powerful strategy |
| Kristin Morgan, Account Supervisor | An understanding of how consumer demographic and psychographic information lives outside the panel, focus group, survey, etc. Mr Youth understands what people want and expect of brands, and how to help brands socialize with their consumers. |
| Ethelbert Williams, VP Brand Development | Crowdtap/Repnation platform (when relevant) |
| Cathy Cercena, VP Brand Development | Big ideas that can live across multiple channels Excellent Account Service and execution Proprietary software |
| Karl Franz Williams, VP Business Strategy | 1. The most organized and well thought out system for managing ambassador programs 2. The best understanding of what it really means to influence/engage a consumer outside of traditional media |
| Kelly Buchanan, Account Supervisor | The word of mouth marketing piece; RepNation |
| Are there any negative perceptions that prospects might have about the agency that could hold you back in new business? | |
| Matt Britton, CEO | Solely focused on youth market (prevents us from getting mass market opportunities) Perhaps perceives as a smaller, scrappy, tactical shop unable to deliver heady brand strategy Perhaps perceives as not great at creative (not ideaiton, but execution) |
| Evan Kraut Senior Director, Brand Development | Yes, regarding how junior our staff is. |
| Tori Truong, Sales Coordinator | Metrics and measurement. |
| joe fairless, account supervisor | - only youth oriented - only do one aspect of what our offerings entail (i.e. if they are doing a brand ambassador program then we only think of us for those services) |
| Jenna Amelotte, Account Supervisor | People often silo us into a youth category which can often be good or bad, however, due to our name it seems that we have to often work extra hard to prove ourselves. |
| Laura Levitan, Chief Evangelist/Partner | Sometimes our name is polarizing |
| Nick Fuller, Senior Director of Brand Growth | Mr Youth name - may seem too focused on youth market? |
| Kristin Morgan, Account Supervisor | We're small, young, and think big, however we may appear to lack experience either in the category, or with the clients themselves. |
| Ethelbert Williams, VP Brand Development | Perception (Youth) |
| Cathy Cercena, VP Brand Development | 1) Lack of priority/focus in all phases of business on measurement esp in the areas where we position ourselves as experts - WOM and social marketing 2) Limited research |
| Karl Franz Williams, VP Business Strategy | That we are too expensive and that we only focus on college ambassador programs |
| Kelly Buchanan, Account Supervisor | That we are young and perhaps inexperienced Lacking traditional advertising |
| What is one of the most innovative "pitch or RFP tactics" the agency has ever applied in a new business situation? This might include a distinctive questionnaire response or RFP, "presentation theater," dressing of the room, unique video content, innovative research, a special way of engaging/interacting with the client, etc., etc. | |
| Matt Britton, CEO | Our best pitch tactics have been: * Conducting our own research prior to pitches * Bringing retail partnerships and other 3rd party vetted opportuntiites to the table during the pitch * Having a deep proprietary brand strategy delivered during the pitch complete with visceral graphics that simply deliver the thinking For Mountain Dew we used potch theatre in giving out customized digital photo frames with images of the general concept we were trying to portray which was that consuwemrs were already customizing the brand. The photo frames had pre-loaded slide shows of these images which were revealed thorughout the room while we were presenting our concept on screen |
| Evan Kraut Senior Director, Brand Development | From my personal experience, it was at our Crayola pitch where the 8 presenters wore a different color from the Crayola crayon box and handed out our presentations in gift-wrapping with our signatures in our color of crayon. |
| joe fairless, account supervisor | created a Pepsi Max Fantasy World experience at our office by building a booth and hiring attractive girls to fulfill our clients' fantasies |
| Jenna Amelotte, Account Supervisor | For a pitch with Dodge, we did some green screen work and placed our employeed in the dodge vehicles so I would say that presentation was pretty memorable and then a few others with Pepsi and Pepsi Max where we hired improv comedians for the actual pitch. |
| Nick Fuller, Senior Director of Brand Growth | Not sure yet. |
| Kristin Morgan, Account Supervisor | Most of our attention and flair goes into the deck deliverable, and we could definitely use more time to practice key speaking points and approaches to presentation theatre. I was not involved in the particular pitch, but I think the Crayola team's association with actual colors was a nice personal touch. |
| Ethelbert Williams, VP Brand Development | n/a |
| Cathy Cercena, VP Brand Development | The most innovative pitches has always been a result of truly creative/amazing ideas. But to name one memorable and effective tactic, I'd say bringing the target demo (P&G campus Ambassadors) to a renewal pitch with us... |
| Karl Franz Williams, VP Business Strategy | The best was when we actually brought an actor with us to impersonate a character we wanted to create. We've done some great videos too. |
| Kelly Buchanan, Account Supervisor | Presenting our RepNation capabilities through our custom software; a RepWare portal |
| The following is a list of potential roadblocks that hold you back with your overall new business efforts. On a scale of 1- 10, rate each on how much it is a road block (1 being not a road block, 10 being a significant road block): | |
| Matt Britton, CEO | 1 |
| Evan Kraut Senior Director, Brand Development | 2 |
| Tori Truong, Sales Coordinator | 1 |
| joe fairless, account supervisor | 2 |
| Jenna Amelotte, Account Supervisor | 5 |
| Laura Levitan, Chief Evangelist/Partner | 1 |
| Nick Fuller, Senior Director of Brand Growth | 1 |
| Kristin Morgan, Account Supervisor | |
| Ethelbert Williams, VP Brand Development | |
| Cathy Cercena, VP Brand Development | 1 |
| Karl Franz Williams, VP Business Strategy | |
| Kelly Buchanan, Account Supervisor | 1 |
| Specifically regarding pitches/RFPs, when you lose, what are typically the top 3 reasons? Consider both the client's expecations and how you compare to your competitive set. (check only 3) | |
| Matt Britton, CEO | |
| Evan Kraut Senior Director, Brand Development | |
| Tori Truong, Sales Coordinator | |
| joe fairless, account supervisor | |
| Jenna Amelotte, Account Supervisor | |
| Nick Fuller, Senior Director of Brand Growth | |
| Kristin Morgan, Account Supervisor | |
| Ethelbert Williams, VP Brand Development | |
| Cathy Cercena, VP Brand Development | |
| Karl Franz Williams, VP Business Strategy | |
| Kelly Buchanan, Account Supervisor | |
| When you win a pitch, what do you think are typically the top 3 reasons? (check only 3) | |
| Matt Britton, CEO | |
| Evan Kraut Senior Director, Brand Development | |
| Tori Truong, Sales Coordinator | |
| joe fairless, account supervisor | |
| Jenna Amelotte, Account Supervisor | |
| Nick Fuller, Senior Director of Brand Growth | |
| Kristin Morgan, Account Supervisor | |
| Ethelbert Williams, VP Brand Development | |
| Cathy Cercena, VP Brand Development | |
| Karl Franz Williams, VP Business Strategy | |
| Kelly Buchanan, Account Supervisor | |
| Bottom line, what do you think the agency most has to do to improve at new business? | |
| Matt Britton, CEO | We are generally excellent at new business, meaning bringing new client sin the door. We have a robust new business peipeline and have a very good win/;loss ratio in ptiches. I think the main thing inhibiting major growth is the ability to position ourselves within new and existing clients as a "tier A" or "AOR" typoe agency. We need to move from $1MM client to $5 to $10MM clients and finally graduate from the mid-market to the major leagues. We have all of the right clients in our roster but we need them to perceive us the in the samelight that they woul dpercei a JWT or Y&R which is challenging sicne we are not doing their traditional adfvertising. |
| Evan Kraut Senior Director, Brand Development | Develop a more strategic approach with the client's business objectives as the singular focus. |
| joe fairless, account supervisor | have more time to proactively work on new business and define a process to grow existing business then implement it |
| Nick Fuller, Senior Director of Brand Growth | Complete integration and transparency of leads, from first contact to project win. |
| Kristin Morgan, Account Supervisor | this was discussed in the earlier sessions, but we need to prove that engagement, social media, etc CAN drive purchase and other critical consumer decisions, and illustrate that clearly so clients can articulate this to their superiors. |
| Cathy Cercena, VP Brand Development | 1) Add resources to creative team - people who have demonstrated ability to conceive big ground breaking concepts 2)Have an internal resource dedicated to Measurement & Metrics 3) Have an internal resource dedicated to research and market insights for pitches etc.. |
| Karl Franz Williams, VP Business Strategy | Deliver 2 to 3 more great ideas in a pitch. To do this means adjusting the process a bit to allow for exploring and better crafting more ideas |
| Kelly Buchanan, Account Supervisor | Continue to define departmental roles during a pitch so each department can weigh in appropriately |