| What has been your role in the new business efforts of the agency? | |
|---|---|
| Nitesh Thattasery Vice President | Negligible, joined 3 months back |
| Richa Shrivastava. Brand Services Director, Leo Burnett, Mumbai. | Contacting new business prospects, generating and following up on leads |
| Uma Ayyagari Brand Strategy Associate | Nil, except for a pitch for a pharma client and small contributions to other pitches. |
| Spandan Mishra, Brand Strategy Associate | Have been involved in practically every major pitch in India over the last 2 years, with special emphasis on b2b clients and technology clients. |
| Richa Shrivastava, Brand Services Director, LB Mumbai. | Prospecting and Generating new business leads. |
| Nitin Sharma, Brand Partner | Have been a part of several new business acquisition initiatives over the last year |
| Vaishali.T.N,Brand Services Director | My role in new business efforts have included the following: a. Creation of repositroy of client's group company contacts b. Contacting key personnel in group companies through agency mailers and organising agency introduction meetings with them c. Monthly meetings with internal team on leads generated industry wise and agency wise and priortising them basis importance d. Initiating introduction meetings with some leads generated and sharing agency credentials with the prospect |
| Samar, VP | I have led some new business pitchesin the past. Currently am compiling the new biz prospect list |
| Sushma Singh, Brand Services Partner | 1. Intelligence on bussinesses/brands open for pitch. Get contact details for concerned people. Contact them for Bussiness opportunities. If positive response them align team and assist my Bussiness Head in the complete pitch process |
| My name is Ameya Mohane and I am Brand Director at Orchard. | Information gathering, strategy building and briefing the creative. |
| Navdeep Singh Dhindsa Head Activations | To get more business from existing and new clients for BTL activities |
| Seema Sood, Director Events and PR | just started this new events business and my job is to garner business in this space from current clients of LB India. |
| Vivek Kumar Duggal, Brand Services Partner | Having been here for a little over a month and a half, I see organic growth as the primary new business avenue. With this in mind I have been driving proactive projects that were initiated earlier by my immediate supervisor. |
| My name is Ameya Mohane and I am brand director with Orchard. | Knowledge building, strategy building, writing creative brief. |
| Ajeeta Bharadwaj Consumer Trends Director & Planning Partner | Consumer research and planning on new biz pitches |
| Ankur Mitra Brand Services Director | Undertaken research and participated in strategy development for new business pitches for brands. |
| Atin Wahal- Brand Director | Looking for new opportunities within the existing business |
| Jasravee Kaur Chandra, Planning Director | Just starting out. Attended one pre-lim meeting for a client pitch. |
| Shally Mukherjee, Regional Account Director | Look for avenues beyond the work scope agreed within the fixed fee thus be able to bring in incremental fees |
| Mahesh Balakrishnan. Brand Services Director | Look at opportunities to develop business from existing clients. Keep the senior management informed in case there is a pitch opportunity. Have managed to bring in added revenues from existing clients and also opened doors for the agency to provide brand solutions that go beyond the scope of work of a conventional creative agency. |
| Sonal kabi | None |
| Manish Somani Brand Services Director | Not much really. Its been a little over a month since I joined Leo Burnett |
| What is your background, in terms of agencies, accounts, and client-side experience? | |
| Nitesh Thattasery Vice President | Been working on FMCG business for most part of my career. Primary client has been Unilever India and Global. |
| Richa Shrivastava. Brand Services Director, Leo Burnett, Mumbai. | I started my advertising career with LB Mumbai as a management trainee in 2006 working on Sony Entertainment Tv and Pix TV for over a year.Since end of 2007, I have been working on Heinz (Products include: Complan(milk food drink) and the innovations protfolio, Heinz foods (Ready to eat, Ready to cook, juices, sauces etc). My work experience stands at 4 years 2 months, all of which I have spent at LB Mumbai. |
| Uma Ayyagari Brand Strategy Associate | Agencies: Leo Burnett Mumbai Accounts: Elder Healthcare, Asia Pacific Breweries, Colors TV, Indian Express, Heinz, P&G (Femcare) Client-side experience: Nil |
| Spandan Mishra, Brand Strategy Associate | 2 years and 3 months with leo burnett mumbai. have worked on reliance big tv, reliance globalcom, reliance mobile and mcdonalds. have been heavily involved in new business as well as major strategic projects across brands in burnett since the past 2 years. |
| Richa Shrivastava, Brand Services Director, LB Mumbai. | I joined LB Mumbai as a management trainee in 2006 where I started work on Sony Entertainment TV(SET) and PIX movies channel. In July 2007, I shifted to Heinz handling Complan(milk food drink) motherbrand, variants, innovations portfolio and I have also worked on Heinz foods (ready to eat foods, sauces, juices etc). |
| Nitin Sharma, Brand Partner | Leo Burnett (Dec '06 till date) - McDonald's, HDFC Standard Life Insurance, Diageo (Johnnie Walker), Bajaj Electricals (a multi-business organization including Fans, Lights, Kitchen & Household appliances), Indian National Congress (premier political party) Mudra Communications, Delhi (Dec '05 - Nov '06): Dabur Haircare, Philips Lighting Ogilvy & Mather, Mumbai (Jun '04 - May '05): Hutch (regional) Ambience Publicis, Mumbai (Jun '99 - May '04): Tata Press Yellow Pages (now Infomedia Yellow Pages), Elf Lubricants (now Total Fina Elf) & Kamasutra Condoms |
| Vaishali.T.N,Brand Services Director | Joined Leo Burnett, Mumbai in June 2006 and have been working in the client servicing department since then. Have handled multiple accounts across categories that include Life Insurance , White good manufactures, Milk Food drinks and Foods and Commodities |
| Samar, VP | Other than my first 2 years with Lowe Lintas have been with a single agency LB. at LB - 2 years in media planning and then 2 years in account management in Delhi 6 years with Orchard Bangalore - from the time we started it 2 years moved out was with Virgin Comics now back for 2 years at LB Mumbai Varied accounts and experiences. At Orchard was heading Bangalore so was actively chasing new biz |
| Sushma Singh, Brand Services Partner | Have an overall experience of 9+ years Been with LB since December 2007 and have worked on Reliance Moblie, Reliance Globalcom, Reliance BIG TV, McDonalds & HomeTown. Prior to LB was with the Corp. Comn team at TATA AIG Life Insurance Company for an year Have also been with Percept (3 yrs) handling & Forecast (2 yrs) handling Banking & Finance brands |
| My name is Ameya Mohane and I am Brand Director at Orchard. | I have been a part of Orchard for last 4 years. I have handled a vast range of accounts from IT to FMCG to Entertainment. Some of the accounts I have handled at Orchard are Cinthol (Godrej Consumer Products), INX Media, Rediff.com, TATA Chemicals, Godrej Appliances (TV Business), BlackBerry Smartphones etc. I have been involved on new business pitches, and have worked on winning pitches for 9X and 9XM (INX Media), Tata Chemicals, FairGlow (Godrej Consumer Products) and SPS. Before joining Orchard I have worked with Contract Advertising and G Advertising in client serving function. |
| Navdeep Singh Dhindsa Head Activations | Worked with Solutions before handled IT clients and channel management clients. Client side experience is in consumer durables, industrial products, IT Hardware and software. |
| Seema Sood, Director Events and PR | 12 years of experience with agencies like Mudra and Ambience Publicis in addition to Leo Burnett. Over the years, have handled several big brands like Westside, Nerolac Paints, Heinz, and Philips. Started the social responsibility cell- LeoHope at Burnett. Work done by LeoHope has gone on to win several national and international awards. Before joining the advertising world, I also worked as a journalist and handled the corporate communication function. Prior to joining LB in August i was working for an NGO in the capacity of a COO, I put together the largest World Conference on Tobacco Or Health. also organised several large scale sport and creative events for underprivileged children. I have been responsible for organizing Goafest, India Advertising awards function in 2006/7. |
| Vivek Kumar Duggal, Brand Services Partner | Saatchi & Saatchi, Rediffusion-DYR, Lowe-Lintas. The categories, a mixed bag - online lotteries, engine oils, FMCG [bath soap], consumer durables. The stint that I would term as most significant so far would be my time on Lifebuoy at Lowe... was very rewarding in terms of being able to partner clients on projects from the project vision onwards. |
| My name is Ameya Mohane and I am brand director with Orchard. | I have been a part of Orchard Advertising for last 4 years. I have handled a range of brands in various product categories from FMCG to IT to Entertainment. Some brands I have handled are Cinthol, Evita (Godrej Consumer Products), Rediff.com, 9X and 9XM (INX Media), BlackBerry smartphones (RIM), Godrej Eon Televisions (Godrej and Boyce) etc. I am also involved on business pitches and have worked on winning pitches for TATA chemicals, Fiarglow Soap (Godrej), SPS, INX Media. |
| Ajeeta Bharadwaj Consumer Trends Director & Planning Partner | Accounts - P&G, Heinz |
| Ankur Mitra Brand Services Director | I have been with Leo Burnett, Mumbai for the last 3 years and have handled various brands like Reliance Mutual Fund, Tata Capital, Sony Entertainment Television, Hindustan Coca Cola Beverages Pvt. Ltd, Vedanta Aluminium Ltd. Before this i was working with Ogilvy & Mather, Mumbai for a year and a half. There i worked on ICICI Prudential Mutual Fund and Pidilite Industries. I started my career with an agency in Pune call Paradigm Plus where i was servicing the regional office of LG Electronics |
| Atin Wahal- Brand Director | Have been in advertising industry for past 8.5 years and have worked on clients like Samsung, LG,Asian Paints, Cadbury's, Nestle,P&G, Heinz, GM, Hyundai etc. Thus, its been a mix of FMCG, Consumer Durables, Automobiles. |
| Jasravee Kaur Chandra, Planning Director | Have been in research and planning. Research Agencies : ORG-MARG, R-I Agencies : Percept-H, Lowe Lintas, Orchard |
| Shally Mukherjee, Regional Account Director | Agencies: FCB, JWT Accounts: Kelloggs, ITC foods, Financial Brands, entertainment brands |
| Anupriya Shetty, Brand Services Director | More than 7 years in advertising. Have worked on various brands such as Hush Puppies, Bata, Hyatt Hotels, Crowne Plaza, Diageo, Sony Entertainment Television etc |
| Mahesh Balakrishnan. Brand Services Director | I'm a Brand Services Director. I handle clients like Tata Capital, Hindustan Petroleum Corporation Ltd and Coke regional. Tata Capital is a client that is new in the market. They have been utilizing the services of the agency for brand strategy and creative solutions. Understanding of their business and good creative has made them give the agency the added role of giving them web solutions to CSR initiatives. (HPCL) HPCL the largest public sector petroleum company in the country. As they are a public sector company familiarly and belief in the agency drives more business. We have been first agency to be called for all communication initiatives. We planned and executed National Promotion's, films, websites, developing and executing OOH communications from 3 different divisions in the company. |
| Sonal kabi | Lowe India.Tata Tea Account.Worked there for 5.5 years before moving to LB India. |
| Manish Somani Brand Services Director | 2 years in Lowe Lintas. - Worked on brands like UTI Mutual Funds, Bharat Petroleum Corporation Limited, Kwality Walls and also worked on Close-up for a couple of months. 2 years in Saatch & Saatchi. - Worked on brands like ICICI Bank Home Loans, ICICI Rural Banking and Hyundai Electronics 1 year in Triton - Worked on Aquaguard 1 year in Linterland - Worked on BTL activities and rural communications on brands like Tata Wiron and Tata Indicom |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Nitesh Thattasery Vice President | We put growth of the brand 1st and everything else comes later. We use creativity to transform behavior which will help the brand grow both in terms of sales and stature in the consumers eyes. And we are an agency who engages with the brands thru acts and not just ads. |
| Uma Ayyagari Brand Strategy Associate | We are a passionate agency. As a team, its not just great minds and great effort that go into producing great work - but also a lot of fun - and that shows in our work - very human and easy to relate to. |
| Spandan Mishra, Brand Strategy Associate | we are the a truly global agency with 86 offices in 94 countries. we believe that communication must be memorable, clutterbreaking and relevant ot the clients issues and all our advertising stems from this ambition. our success in partnering clients to grow sucessfully shows in our extraordinarily long relationships with most of our key clients. |
| Richa Shrivastava, Brand Services Director, LB Mumbai. | Following in the steps of its very origins, Leo Burnett has partnered with its clients consistently through all sorts of business climates providing the best strategic and communication solutions.Our talent pool which is one of the best and most awarded in the industry has been trained to always go that extra mile to produce outstanding results. Also, being part of a large global network additionally helps us provide holistic, market sensitive and globally tuned solutions for our clients. |
| Nitin Sharma, Brand Partner | 1. Leo Burnett believes that every brand must exist to make a difference to the consumer's lives. 2. We believe that all consumers are, at the end of the day, humans who behave in a certain manner because of who they are & what's happening around them. 3. Through our proprietary process called HumanKind, we help create powerful brands by instilling a sense of purpose into brands so that consumers can recognize the difference it can make to their lives |
| Vaishali.T.N,Brand Services Director | Leo Burnett is a full service advertising agency with a global presence in more than 84 countries.We are a company who belive in the power of creativity that transforms human behaviour. With clients' business at the heart of everything we do, we strive to understand people and communicate with them in a manner that changes the way they think and feel and therefore behave with our brands |
| Samar, VP | We believe that only if our clients businesses are successful are we successful. We have a long track record of having partnered both Indian and MNC business. And we are argueably the most creative agency in India. |
| Navdeep Singh Dhindsa Head Activations | We are the global gaints for ATL activities and also for BTL activities. Our endeavor is to be a preferred agency for every client so that in due course we are treated as a part of the internal team rather than an agency for the client. Our work sets the bench mark in the industry. |
| Sushma Singh, Brand Services Partner | An agency that brings in a 'Global' perspective mixed with local understanding An agency that connects to consumers with Acts rather than ads An agency that beleives in delivery to the client as its first and only priority through channelizing teamwork |
| Seema Sood, Director Events and PR | Leo Burnett is an agency that believes in creatitvity at every core communication idea. It goes beyond the 30sec TVC in understanding and addressing client's marketing concerns and has an ear to the ground realities of every brand category it operates in. |
| Vivek Kumar Duggal, Brand Services Partner | We are a rare combination of keen business & category understanding - coupled with the quest for creative excellence. No where else will you find a team that's as [or more] committed as yourself to your brand. And no, peanuts won't do. |
| My name is Ameya Mohane and I am brand director with Orchard. | Orchard Advertising is a full service creative agency which has been in the industry for 10 Years and already has ranked among the most admired agencies to work with in the country. At Orchard we handle a host of reputed brands out of four offices (Bangalore, Chennai and Delhi apart from Mumbai). It believes in working in partnership with their clients, and is an equal partner in ensuring brands health, wealth and longevity. |
| Ajeeta Bharadwaj Consumer Trends Director & Planning Partner | We are very sound on strategy and consumer understanding We have a good mix of some of the best brands - Indian and international Our clients value us for good partnerships |
| Ankur Mitra Brand Services Director | The repute of Leo Burnett is proven by not only successful campaigns for renowned brands but also getting awarded for its outstanding work showcased at Ad-Festivals. The agency with its talent pool has lent the right mix of creative and strategic planning to every brand and campaign. The strength of the company lies in the credible brands it has in it's kitty and the loyalty its clients have shown for so many years. |
| Atin Wahal- Brand Director | Leo Burnett is one of the leading agency in India has always believed in understanding the clients business and their needs not from a outsider's perspective, but as part of their team. Its always believed that the work produced should act as the building businesses and brands. |
| Jasravee Kaur Chandra, Planning Director | Believe in deep long committments with clients. Create advertising that works in the market. Invest in strategy thats fresh and insightful |
| Mahesh Balakrishnan. Brand Services Director | Brands are looking at ways and means to create a human purpose in the consumers life To do this brands need to move beyond conventional communication and find new ways to touch thier audience We believe we are here to bring brands closer to its customers by involving them through innovative and interesting ways that will make your brand the first and last choice in the consumer's mind |
| Sonal kabi | We like to keep our teams thin so that each person has a very specific role and can contribut significantly towards the brands they handle. We are extremely cautious about the kind of talent we hire. We allow people to grow and take on responsibility to the bets of their potential. |
| Manish Somani Brand Services Director | At Leo Burnett, we strive to come up with up with interesting ideas and insights to produce great creative work which delivers from the client's perspective. At Leo Burnett, we believe that advertising is a valuable investment and we aim to build brands that last the test of time At Leo Burnett, we set standards which are not only appreciated by our internal and external customers but are admired by industry at large |
| Stuart Elliott, who writes about agencies for The New York Times, is doing a story about agencies around the world. After spending After spending a day at your offices, and then going back to write the piece.... what would the headline be? | |
| Nitesh Thattasery Vice President | A day is not enough!! |
| Uma Ayyagari Brand Strategy Associate | Burnett Mumbai ranks in top 5 fun places to work globally |
| Spandan Mishra, Brand Strategy Associate | "Leo Burnett Mumbai : Still looking for that big leap" |
| Richa Shrivastava, Brand Services Director, LB Mumbai. | Ad agencies beware! Forget that you're talking to human beings and you'll soon forget how to communicate with them. / The consumer is finally Human! (Assuming he would have been taken through our "Human kind" philosophy which is a unique process structured to use human behaviour as the starting point and guide through the whole communication process.It gives one an idea as to what the agency stands for and acts as a differentiator) |
| Nitin Sharma, Brand Partner | Finally, someone recognizes consumers as 'humans' |
| Vaishali.T.N,Brand Services Director | Creativity has the power to transform Human Behvaiour- What Leo Burnett believes in everything they do |
| Samar, VP | Leo Burnett is still alive - though now in Mumbai |
| Navdeep Singh Dhindsa Head Activations | The best "One Stop Solution" for all marketing activities |
| Sushma Singh, Brand Services Partner | Leo Burnett: An agency where Jack is never a dull boy |
| Seema Sood, Director Events and PR | Leo Burnett expresses and understands the 'real' issues.. |
| Vivek Kumar Duggal, Brand Services Partner | Mediocrity, give way. |
| My name is Ameya Mohane and I am brand director with Orchard. | Orchard Advertising - Wisdom of experience, Firepower of youth. |
| Ajeeta Bharadwaj Consumer Trends Director & Planning Partner | The agency of suits or creative leaders? |
| Ankur Mitra Brand Services Director | A well balanced agency. |
| Atin Wahal- Brand Director | Finally an agency that think business and act creative. |
| Jasravee Kaur Chandra, Planning Director | Agency with a lot of potential |
| Mahesh Balakrishnan. Brand Services Director | An agency that values its clients business |
| Sonal kabi | Agency for a dedicated few |
| Manish Somani Brand Services Director | Reach for the stars, Quite Literally |
| Now bring the agency to life. You have certainly been through this exercise, however applying it to your agency agency can be quite revealing in understanding more about your "DNA". If the agency were a car, what kind would it be? What color? Why? | |
| Nitesh Thattasery Vice President | Fiat Linea Silver grey Not too big, looks good and has potential but stand out as much it should be |
| Uma Ayyagari Brand Strategy Associate | If LB Mumbai were a car, it would be Chevrolet Spark or "Sparky" - fun, friendly, easy to navigate and yet gives quality performance and mileage. |
| Spandan Mishra, Brand Strategy Associate | A green Chevrolet Spark - small car, lightweight and seems spunky but lacks takers. |
| Richa Shrivastava, Brand Services Director, LB Mumbai. | I would equate my agency to a well maintained silver Mercedes C class. A mercedes and silver because according to me it is classy and dignified , retains a bit of the old world charm. A 'C' class because despite all the above qualities, it is still attainable (in terms of the car) and hence approachable/ accesible (in terms of the agency) |
| Nitin Sharma, Brand Partner | A red Beetle - because its a people's car... and so are we, all about people. |
| Vaishali.T.N,Brand Services Director | It would be a BMW, Black in colour. This car is sleek, professional, sophisticated and is a performance brand with a premium image. |
| Samar, VP | I guess it would be green. It is our agency colour. Also as a colour it is rooted in nature - and not a flight of fantasy. It also represents prosperity in an Indian context |
| Sushma Singh, Brand Services Partner | The car would be a Volkswagon Beetle that is red in color. As the beetle is a car catering to people & their needs by adhering to the highest standards of performance , we are the same. Red in color because we are forever vibrant and bursting with ideas that will change behavior. |
| Seema Sood, Director Events and PR | a beautiful black Mercedes,coz it is not out of league of several people yet is aspirational and motivating. a pleasure to be in. |
| Vivek Kumar Duggal, Brand Services Partner | It'd be a souped up Dodge Charger, 3 litre, 400 bhp, capable of 275 kmph...a mean machine capable of awesome power. Got all that you ever want under the hood to cut through traffic, chaff and faff. Would stand apart in the way it looks as much as the way it moves. Silver, with lightning flashes on the sides [a bit dinky, but sure to get noticed]! |
| My name is Ameya Mohane and I am brand director with Orchard. | It would be a VW Polo. Its small, but the combination of design, high-performance engine that delivers on fuel-efficiency and power alike make it a complete car. Orchard is small, but its lean structure with efficient and able people give it the same edge. It will be red in color. Red signifies alertness and hardworking which is what the agency is to its clients. |
| Ajeeta Bharadwaj Consumer Trends Director & Planning Partner | A Merc - Big, high on credibility, high on performance, comfortable for the people sitting inside, slightly ponderous |
| Ankur Mitra Brand Services Director | It would be a bottle green sports utility vehicle. Because like a SUV due to its features can handle any kind of terrain the agency with its talent can handle any kind of challenges. |
| Atin Wahal- Brand Director | It would be a Volkswagen (Yellow/Red) - Dependable, Accurate, Passionate and vibrant |
| Jasravee Kaur Chandra, Planning Director | Ambassador Sturdy, reliable.But predictable. Needs to adapt its design/marketing to the changing times. |
| Mahesh Balakrishnan. Brand Services Director | Honda City - Pearl Silver - Its got an International design, fits very well for the Indian roads, a bit premium, super efficient, rough and tough for every day use, stable car for years. |
| Sonal kabi | Corolla.Silver |
| Manish Somani Brand Services Director | A BMW 7 seriess. Black in color. Because we are one of the best that’s available in the market. Updated with technology and fast with work. |
| What agencies do you most admire? Why? | |
| Nitesh Thattasery Vice President | Ogilvy: Simplicity of thought and the imp[act of its work BBH: Great thinking and application of startegy in work Lowe: Consumer connecting work |
| Uma Ayyagari Brand Strategy Associate | O&M - Their creative work is a handbook of inspiration for "Good 2 great" Mudra - They have mastered the art and ability to handle clients from Indian PSUs and banks - their humility and hardwork is something these clients can relate to. |
| Spandan Mishra, Brand Strategy Associate | Ogilvy and Mather - top class creative work - the best in india. Consistently define standards of what advertising can and should do for clients, work that both clients and agency can be proud of. JWT - seems to have a massive planning drive and though i don't like their advertising too much, their focus on planning makes them a interesting agency to compete against. Lowe Lintas - the big daddies when it comes to a coveted client list. Simplae, effective advertising and a system that works. |
| Richa Shrivastava, Brand Services Director, LB Mumbai. | O & M. For consistently delivering good campaigns to their clients and also managing perceptions really well in an indusry where every single client can either become an advocate or then bad mouth you. |
| Nitin Sharma, Brand Partner | Ogilvy & Mather: Outstanding creative work & peer acknowledgment Draft FCB: Powerful strategic orientation & 'hardworking' creative product |
| Vaishali.T.N,Brand Services Director | Leo Burnett- Creatvitiy is at the heart of everything we do. The team spirit is alive here as employess across various functions work together with the passion to do good work on the brand Lowe- Provides a good training ground for strategy led brands Ogilvy-Churn out some good creatives |
| Samar, VP | O&M - they have the most popular campaigns in the Indian market BBH - they operate as consultants and not "a creative" agency |
| Sushma Singh, Brand Services Partner | O&M- For sheer creative prowess and genuine insights that make their client bank with them for years on end. |
| Navdeep Singh Dhindsa Head Activations | None , I only admire work. |
| Seema Sood, Director Events and PR | Leo Burnett, O&M and Taproot- creative and wacko yet real and workable communication ideas generated with the hand on the pulse of the nation. |
| Vivek Kumar Duggal, Brand Services Partner | Other than my current workplace, 1. Lowe-Lintas 2. Lowe-Lintas 3. Lowe-Lintas It taught me to actually work 'with' as opposed to 'for' clients...a refreshing change from the 'vendor-client' mould that defines most agency-client relationships. |
| Ajeeta Bharadwaj Consumer Trends Director & Planning Partner | O&M - their ads are creative as well as popular among masses |
| Ankur Mitra Brand Services Director | Lowe Lintas - because the kind of creative work they develop within the brand framework. JWT - because their brand strategy |
| Atin Wahal- Brand Director | O&M - Cutting Edge creative work LOWE- Business oriented |
| Jasravee Kaur Chandra, Planning Director | Lowe Lintas |
| Mahesh Balakrishnan. Brand Services Director | Ogilvy. Creative quality. Present clients a brand plan where the client can clearly see where the brand will be 1 year from now. |
| Sonal kabi | Saatchi and Saatchi -the global work is very good.Lowe argentina has done some fabulous work on Axe |
| Manish Somani Brand Services Director | LOWE for its ability to produce work which reflects in most of their clients balance sheets. O&M for their sheer ability to produce creative work JWT for their sheer size because they must be getting something right |
| List the top few agencies that you do/will compete against most often. | |
| Nitesh Thattasery Vice President | Ogilvy,Lowe, JWT, BBH, BBDO, Bates, |
| Uma Ayyagari Brand Strategy Associate | O&M JWT Lowe Lintas |
| Spandan Mishra, Brand Strategy Associate | O&M, JWT, Mudra, Lowe ... |
| Richa Shrivastava, Brand Services Director, LB Mumbai. | Mudra, Contract, Euro, Lowe |
| Nitin Sharma, Brand Partner | JWT O&M DDB/Mudra Rediffusion DY&R Lowe |
| Vaishali.T.N,Brand Services Director | O & M Mccann Erickson Contract Advertising |
| Samar, VP | O&M McCann JWT Mudra DDB |
| Navdeep Singh Dhindsa Head Activations | Every agency in the BTL space |
| Sushma Singh, Brand Services Partner | JWT, O&M, Rediffusion, Lowe & McCann |
| Seema Sood, Director Events and PR | Mostly event management and PR agencies- Wizcraft, 360, Seventy etc |
| Vivek Kumar Duggal, Brand Services Partner | 1. JWT 2. Ogilvy 3. Lowe-Lintas 4. Smaller set ups like Law & Kenneth which seem to be grabbing more than a fair share of business |
| My name is Ameya Mohane and I am brand director with Orchard. | JWT, Rediffusion DY&R, McCann, Mudra. |
| Ajeeta Bharadwaj Consumer Trends Director & Planning Partner | O&M, McCann, Draft |
| Ankur Mitra Brand Services Director | Ogilvy & Mather Lowe JWT |
| Atin Wahal- Brand Director | O& M McCan Erickson LOWE JWT |
| Jasravee Kaur Chandra, Planning Director | Percept -H Bates 141 Saatchi & Saatchi BBDO |
| Mahesh Balakrishnan. Brand Services Director | Ogilvy. Lowe. Mc Cann, Grey, Saatchi & Saatchi. |
| Sonal kabi | OnM in India |
| Manish Somani Brand Services Director | LOWE, O&M and JWT |
| In the eyes of clients, what do you provide of value, that none of your competitors do? | |
| Nitesh Thattasery Vice President | We can identify what will make the brand sell better. |
| Uma Ayyagari Brand Strategy Associate | Actually, not sure. |
| Spandan Mishra, Brand Strategy Associate | 24-7 top class servicing ... perhaps intelligent strategic initiative ... good television scripts (hindi) |
| Richa Shrivastava, Brand Services Director, LB Mumbai. | Very strong strategic inputs. Most of the accounts handled by the agency look at us as strategic and not just communication experts. Another factor would be very strong and experienced servicing teams. |
| Nitin Sharma, Brand Partner | We change human behaviour through creativity |
| Vaishali.T.N,Brand Services Director | Understanding client's business as your own. Making a significant contribution to every sale the business makes. This would include not just great creative output but a combination of understanding client's business, creatvie output and better consumer understanding |
| Samar, VP | Understanding of real business issues |
| Sushma Singh, Brand Services Partner | The perfect amalgamation of minds, i.e. of servicing, planning & creative that deliver good to great work keeping our clients timelines, strategic/creative & business needs in mind |
| Navdeep Singh Dhindsa Head Activations | Knowledge and competency regarding their business and proposing solutions around it. Never being a only execution team but being a part of the conceptualizing phase. |
| Seema Sood, Director Events and PR | Obviously brand and category understanding but along with that Humane issues. |
| Vivek Kumar Duggal, Brand Services Partner | A category & business understanding which reflects in a high quality of effective, clutter breaking work. And I would think that clients could [ideally should] value the agency's commitment to telling them what's good for the brand rather than what's good for their ears alone. |
| My name is Ameya Mohane and I am brand director with Orchard. | Good creative output in shortest possible time be it print, radio or even films. |
| Ajeeta Bharadwaj Consumer Trends Director & Planning Partner | Top management involvement, good strategy, good partnerships |
| Ankur Mitra Brand Services Director | We are an agency with the proper balance of creativity and strategy where as most other agencies are either inclined towards creative or strategy. |
| Atin Wahal- Brand Director | - Taking pains to get to the bottom of the problem - Talk the language which consumers understand |
| Jasravee Kaur Chandra, Planning Director | No frill |
| Mahesh Balakrishnan. Brand Services Director | Viweing every brand through the Human Kind Approach. |
| Sonal kabi | Great servicing talent,like nowhere else.Creative work that they are allowed to have a lot of say in |
| Manish Somani Brand Services Director | Leo Burnett has people which are driven by passion for advertising and also for the clients business. |
| Are there any negative perceptions that prospects might have about the agency that could hold you back in new business? | |
| Nitesh Thattasery Vice President | No great piece of work has been out that has made everyone ask "who did it?" |
| Uma Ayyagari Brand Strategy Associate | We are an expensive agency - and hence smaller clients will not approach us. |
| Spandan Mishra, Brand Strategy Associate | unlikely, barring our lack of presence on PR and low profile on indian awards since 2008 ... |
| Richa Shrivastava, Brand Services Director, LB Mumbai. | We have a major problem. That of not being top of mind for clients. A lot of people haven't even heard about LB. The larger businesses would just invite the agencies which they have heard of like O&M or Lowe or Grey or even Contract. The smaller businesses think we are too big to even consider dealing with and dont even have positive perceptions that would overrule any apprenhensions.All new business leads cannot be generated through personal contacts.Perceptions, word of mouth, pr etc play a major role in pulling business. |
| Nitin Sharma, Brand Partner | None |
| Vaishali.T.N,Brand Services Director | No |
| Samar, VP | We dont have a singular thing that stands out about us. We are also not very visible |
| Sushma Singh, Brand Services Partner | The general perception of Business houses in Inida that Leo Burnett is too big an agency to participate in 'our' pitch. |
| Seema Sood, Director Events and PR | not much Agency experience in the Event mgt space as of now. |
| Vivek Kumar Duggal, Brand Services Partner | [Mis] conceptions that the agency cannot or might fall short in terms of 360 solutions? |
| My name is Ameya Mohane and I am brand director with Orchard. | The agency does not have a flag bearing expertise. |
| Ajeeta Bharadwaj Consumer Trends Director & Planning Partner | Not salient enough in media |
| Atin Wahal- Brand Director | NONE |
| Jasravee Kaur Chandra, Planning Director | Clients might not consider us 'happening' ? We might need to build our profile by reporting through media good work done ? |
| Mahesh Balakrishnan. Brand Services Director | No. |
| Sonal kabi | No great real creative work.Most of the work is scam.The agency gets recognised for scam work vs real work |
| Manish Somani Brand Services Director | No |
| The following is a list of potential roadblocks that hold you back with your overall new business efforts. On a scale of 1- 10, rate each on how much it is a road block (1 being not a road block, 10 being a significant road block): | |
| Nitesh Thattasery Vice President | 7 |
| Uma Ayyagari Brand Strategy Associate | 9 |
| Spandan Mishra, Brand Strategy Associate | |
| Richa Shrivastava, Brand Services Director, LB Mumbai. | |
| Nitin Sharma, Brand Partner | 8 |
| Vaishali.T.N,Brand Services Director | 4 |
| Samar, VP | |
| Sushma Singh, Brand Services Partner | 8 |
| Navdeep Singh Dhindsa Head Activations | 3 |
| Seema Sood, Director Events and PR | 3 |
| Vivek Kumar Duggal, Brand Services Partner | |
| My name is Ameya Mohane and I am brand director with Orchard. | 8 |
| Ajeeta Bharadwaj Consumer Trends Director & Planning Partner | 5 |
| Ankur Mitra Brand Services Director | 6 |
| Atin Wahal- Brand Director | 5 |
| Jasravee Kaur Chandra, Planning Director | 7 |
| Mahesh Balakrishnan. Brand Services Director | 1 |
| Sonal kabi | 8 |
| Manish Somani Brand Services Director | 7 |
| When you win a pitch, what do you think are typically the top 3 reasons? (check only 3) | |
| Nitesh Thattasery Vice President | |
| Uma Ayyagari Brand Strategy Associate | |
| Spandan Mishra, Brand Strategy Associate | |
| Richa Shrivastava, Brand Services Director, LB Mumbai. | |
| Nitin Sharma, Brand Partner | |
| Vaishali.T.N,Brand Services Director | |
| Samar, VP | |
| Sushma Singh, Brand Services Partner | |
| Navdeep Singh Dhindsa Head Activations | |
| Seema Sood, Director Events and PR | |
| Vivek Kumar Duggal, Brand Services Partner | |
| My name is Ameya Mohane and I am brand director with Orchard. | |
| Ajeeta Bharadwaj Consumer Trends Director & Planning Partner | |
| Ankur Mitra Brand Services Director | |
| Atin Wahal- Brand Director | |
| Jasravee Kaur Chandra, Planning Director | |
| Mahesh Balakrishnan. Brand Services Director | |
| Sonal kabi | |
| Manish Somani Brand Services Director | |
| What is one of the most innovative "pitch or RFP tactics" the agency has ever applied in a new business situation? This might include a distinctive questionnaire response or RFP, "presentation theater," dressing of the room, unique video content, innovative research, a special way of engaging/interacting with the client, etc., etc. | |
| Uma Ayyagari Brand Strategy Associate | Not aware. |
| Spandan Mishra, Brand Strategy Associate | i hear we did some amazing innovative research on bikers when we won the bajaj caliber motorbike account years ago. it involved innovative traffic signal research, bollywood film song projection and actually getting a msuic composer of the most projected song for our TG to compose the song for the ad. it remains one of my all time favourite ads from burnett. unique video content in a recent pitch on Cavin Care for toothpastes included a futuristic news report on our prospect doing brilliantly on 2015 complete with graphics and voice over recording. other than this, pitch theatre is only now being actively included in our work. |
| Richa Shrivastava, Brand Services Director, LB Mumbai. | My example would be pertaining to generating leads. A brilliant effort was made last year when the whole world was grappling with the crashing of financial markets and recession. Using Leo Burnetts origins as an example and wanting to reach out to people whose businesses were caught in the turmoil, small crates of apples along with industry specific messages and some information about LB were sent to CEOs and other top management of about 150 companies. The response was very good as we received call backs from many companies, some just wanting to meet even if they had agencies on board, just because they were so pleased with the small gesture. A successfull goodwill PR exercise for lead generation. |
| Nitin Sharma, Brand Partner | 1. Pitch theatre - an simple yet engaging audio-visual presentation, replete with images/sounds etc. 2. Increasingly presenting film ideas as 'scratch films' is becoming popular (have also seen films being presented as impromptu skits - hugely entertaining) |
| Vaishali.T.N,Brand Services Director | Sharing unique consumer testimonials that add authenticity to the strategy presented. Innovative research that would include hot button generation excersise that provides a comprehensive understanding of what the consumer needs in the contaxt of the client's business |
| Navdeep Singh Dhindsa Head Activations | My job being a field job would in BTL would be more on process and execution. |
| Seema Sood, Director Events and PR | not sure of this for the last 2 years but prior to that but have known several brands to have done pitch theatre exercises to win pitches. |
| Vivek Kumar Duggal, Brand Services Partner | Am afraid, I'm not aware of what may have happened at Leo in terms of 'innovative pitch tactics' - could provide examples from other experiences if needed. |
| My name is Ameya Mohane and I am brand director with Orchard. | In an pitch for an Insurance company, we had taken a life size cut out of our NCD who could not make it to the presentation. This was in line with the creative idea for the pitch which the prospective client found to be very amusing. |
| Ajeeta Bharadwaj Consumer Trends Director & Planning Partner | Pitch theatre customized to each pitch |
| Jasravee Kaur Chandra, Planning Director | In a previous agency; for a pitch for FedEx; huge cut-out of the Fed-Ex van was installed at the entry. Refreshments were served as parcels 'delivered' |
| Mahesh Balakrishnan. Brand Services Director | One of the pitch presentations opened with a video of a new channel announcing breaking news about the client product. |
| Sonal kabi | I wou;dn't lnow.Am just about a year old in the system. |
| Manish Somani Brand Services Director | I have been in Leo Burnett for just over a month, so am not aware of any innovative technique applied by us. |
| Specifically regarding pitches/RFPs, when you lose, what are typically the top 3 reasons? Consider both the client's expecations and how you compare to your competitive set. (check only 3) | |
| Uma Ayyagari Brand Strategy Associate | |
| Spandan Mishra, Brand Strategy Associate | |
| Richa Shrivastava, Brand Services Director, LB Mumbai. | |
| Nitin Sharma, Brand Partner | |
| Vaishali.T.N,Brand Services Director | |
| Samar, VP | |
| Sushma Singh, Brand Services Partner | |
| Navdeep Singh Dhindsa Head Activations | |
| Seema Sood, Director Events and PR | |
| Vivek Kumar Duggal, Brand Services Partner | |
| My name is Ameya Mohane and I am brand director with Orchard. | |
| Ajeeta Bharadwaj Consumer Trends Director & Planning Partner | |
| Ankur Mitra Brand Services Director | |
| Atin Wahal- Brand Director | |
| Jasravee Kaur Chandra, Planning Director | |
| Mahesh Balakrishnan. Brand Services Director | |
| Sonal kabi | |
| Manish Somani Brand Services Director | |
| Bottom line, what do you think the agency most has to do to improve at new business? | |
| Uma Ayyagari Brand Strategy Associate | Not been involved in a lot of NBD, but purely from own perspective - be more aggressive about pitching to prospective clients, better creative work, and snazzier presentations. |
| Spandan Mishra, Brand Strategy Associate | prospect better and on time, have 'full agency' working mandatorily on new business as part of deliverables, creative needs to improve especially on 'art', planning must be working on every pitch and finally presentations must be mindblowing (tight, beautiful and totally engaging) |
| Richa Shrivastava, Brand Services Director, LB Mumbai. | Needs to be done consistently by setting up a unit and rotataing people working in it. Cant be done whenever its required. Also, top of mind very low. We need to create awareness and let people know we exist and who we are and what we stand for. |
| Nitin Sharma, Brand Partner | - Develop eyes/ears to know of pitches when they open - Dedicated resources for new business (either dedicated team or ensure that everybody obligatorily spends time doing it - say, 25% of man-hours every month) - Build & maintain excitement in young team members regarding proactive initiatives |
| Vaishali.T.N,Brand Services Director | Find the right leads at the right time, aggressively pursue them |
| Samar, VP | Mumbai - everything |
| Sushma Singh, Brand Services Partner | We need to have a dedicated NBD team with a clear action plan. Also, need to engage in PR activities that increases our chance for being called for more and more pitches. |
| Navdeep Singh Dhindsa Head Activations | Better interaction in between different individual groups and synergies to be created. |
| Seema Sood, Director Events and PR | not sure, have not had enough exposure on this yet to comment. |
| Vivek Kumar Duggal, Brand Services Partner | Greater focus and direction. More clarity on what kind of businesses we're looking for, and an ability to beef and package our integrated marketing communication strengths. |
| My name is Ameya Mohane and I am brand director with Orchard. | Agency should work on a truly differentiated positioning. |
| Ajeeta Bharadwaj Consumer Trends Director & Planning Partner | Good creative |
| Ankur Mitra Brand Services Director | The agency has to keep a watchful eye for new business opportunities and become more aggressive at pitching for new business. |
| Atin Wahal- Brand Director | Every team should have a target to have a new business plan. Even the teams that have regular business should be made to do new pitches. |
| Jasravee Kaur Chandra, Planning Director | A focussed approach to prospect. Active engagement of client through-out the process. Well-thought through strategy with fresh consumer insights and creative that we believe will be effective |
| Mahesh Balakrishnan. Brand Services Director | Pitch with a 1 year plan |
| Sonal kabi | Create a new business team,that aggressively pitches.Even the creative team should be different.Cannot pitch with regular day to day work especially when the teams are thin |
| Manish Somani Brand Services Director | Create a niche for itself and be more present in media. We are almost not seen or heard anywhere in any media. This will ensure that Leo Burnett is always in the consideration set of potential clients. |