| What has been your role in the new business efforts of the agency? | |
|---|---|
| Amjad Pendhari - Technical Director | Digital research for competitors, Suitable Digital Channels evaluation with respect to the proposed idea. |
| What is your background, in terms of agencies, accounts, and client-side experience? | |
| Amjad Pendhari - Technical Director | I am working as a Technical Director, where my primary role is to evaluate the technical implementation of idea and its execution. I worked on the projects such as JAAGORE, HPCL and Carrefour. |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Amjad Pendhari - Technical Director | Arc Worldwide is the Integrated Marketing Services arm of Leo Burnett and part of the Publicis Groupe. Arc was formed in 2004, bringing together best-in-class direct / CRM, interactive marketing, promotion and retail marketing expertise from around the world. |
| Stuart Elliott, who writes about agencies for The New York Times, is doing a story about agencies around the world. After spending After spending a day at your offices, and then going back to write the piece.... what would the headline be? | |
| Amjad Pendhari - Technical Director | Arc Worldwide is a company designed to combine strategy, creativity and execution to deliver on that premise. |
| Now bring the agency to life. You have certainly been through this exercise, however applying it to your agency agency can be quite revealing in understanding more about your "DNA". If the agency were a car, what kind would it be? What color? Why? | |
| Amjad Pendhari - Technical Director | BMW 7 Series - Deep Sea Blue Metallic - Because I like it. |
| What agencies do you most admire? Why? | |
| Amjad Pendhari - Technical Director | Arc Worldwide - Work culture and team work Web Chutney - Speedy delivery |
| List the top few agencies that you do/will compete against most often. | |
| Amjad Pendhari - Technical Director | OgilvyOne JWT Mudra |
| In the eyes of clients, what do you provide of value, that none of your competitors do? | |
| Amjad Pendhari - Technical Director | Service. Once the project is over, for me its just start for something new. That something new can be encashed over a period of time. This needs to engage client consistently and provide the VAS. |
| Are there any negative perceptions that prospects might have about the agency that could hold you back in new business? | |
| Amjad Pendhari - Technical Director | Not yet encountered. |
| What is one of the most innovative "pitch or RFP tactics" the agency has ever applied in a new business situation? This might include a distinctive questionnaire response or RFP, "presentation theater," dressing of the room, unique video content, innovative research, a special way of engaging/interacting with the client, etc., etc. | |
| Amjad Pendhari - Technical Director | Augmented Reality application |
| The following is a list of potential roadblocks that hold you back with your overall new business efforts. On a scale of 1- 10, rate each on how much it is a road block (1 being not a road block, 10 being a significant road block): | |
| Amjad Pendhari - Technical Director | 4 |
| Specifically regarding pitches/RFPs, when you lose, what are typically the top 3 reasons? Consider both the client's expecations and how you compare to your competitive set. (check only 3) | |
| Amjad Pendhari - Technical Director | |
| When you win a pitch, what do you think are typically the top 3 reasons? (check only 3) | |
| Amjad Pendhari - Technical Director | |
| Bottom line, what do you think the agency most has to do to improve at new business? | |
| Amjad Pendhari - Technical Director | Pro activeness and more research oriented solutions (Digital Channel Innovations) |