Mirren Training - Leo Burnett: Dominican Republic - Biz Dev Program/NB Lead

What is your name?
Alejandro Reyes
What is the total number of employees at your office?
35
What is the total number of employees nationally?
31
List the clients the firm has worked for (grouped by industry category, and also indicate past/current client). Cut and paste from another document if this helps.
Cigarettes &tobacco: PM and La Aurora Bank: Scotiabank Alcoholic Beverages: JW , Bacardi Telco: Trilogy Viva Pharmaceutical: Abbott, Pharmatech Beverages: Grupo Rojas 911 energy drink, Coco Rico Cosmetics: Covergirl
Bullet point the services you offer your clients:
ATL BTL OOH PR
What outbound business development have you done over the past 2 years?
What are the top 4 sources that most contribute to generating new business?
How many people are regularly involved in your new business pitches and RFPs? (also list names/titles)
How many competitive pitches/RFPs will you enter this year?
4
Of those, what percentage do you expect to win?
60-70%
How many competitive pitches/RFPs did you enter last year?
4
Of those, what percentage did you win?
10-20%
What percentage of your competitive pitches/RFPs involve a credentials presentation that is separate from a final strategic/creative presentation (vs. one combined credentials/final presentation session)?
75%
How often do you submit a strategic/creative recommendation with no in-person presentation?
50%
On the smaller half of your pitches, how much do you typically spend on each (out of pocket on average)?
$1,000-$5,000
On the larger half of your pitches, how much did you typically spend on each (out of pocket on average)?
$1,000-$5,000
What are the total revenues for your office (substitute & indicate billings if this is the only available number):
US 1.188
What percent of new revenue comes from the following sources:
20-30%