| What is the total number of employees at your office and nationally? How has this changed over the last 2 years? | |
|---|---|
| Mike Schreurs | 118 |
| What are the total revenues for your office (substitute & indicate billings if this is the only available number): | |
| Mike Schreurs | 16.5M |
| List your clients for the past 2 years (grouped by industry category, indicate past/current client). Cut and paste from another document if this helps. | |
| Mike Schreurs | Home products/services--Lennox Heating & Cooling, Service Experts, RH Peterson (Fire Magic, America's Outdoor Grills), Pella Windows/Doors, Vollrath (NUCU bakeware, cookware), Echo and Shindaiwa (outdoor power), American Home Products (Louvre Shops), Exmark (outdoor lawn equipment), Kohler Generators, Marketplace Events (home and garden shows), Royal Mfg. (countertops, tubs),, Enercare Insurance/finance--Wells Fargo Home Mortgage, Farm Bureau Financial Services (wealth management), Iowa Finance Authority (FHA affordable home financing), Foster Group (investments/wealth management) Service Finance Healthcare--Mercy Health Network, Broadlawns Community Hospital, Stryker Orthopedics, Stryker Spine, Telligen, Opioid Clinical Management Government--Iowa Lottery Authority, Iowa Finance Authority, IPERS, Iowa Worforce Development-Future Ready Iowa, Iowa STEM Council Retail--Wendy's Restaurants, Farrells Extreme Fitness, Sprint, Iowa Lottery, Massage Heights Tourism/Destination Marketing--Catch Des Moines, Promote Iowa City, Stoney Creek Inns B2B--Aureon, Precision Food Technology, Oilgear, Mercer Associations--Iowa Farm Bureau Federation, Governor's STEM Council, Iowa Credit Union League, Iowa Pet Alliance Non-profit--Count the Kicks, Boys/Girls Club, Dorothy's House, Wildwood Hills Ranch |
| Bullet point the services you offer your clients: | |
| Mike Schreurs | -Account Planning -Advertising -Branding -Computer generated images/videos -Creative -Copy -Digital Media -Direct Marketing -Field Marketing -Interactive Services -Lead Generation -Lists -Marketing materials -New Product launch -Planning -Reporting -Search SEO, SEM -Strategy Development -Testing -Web services |
| What percent of new revenue comes from the following sources: | |
| Mike Schreurs | 11-20% |
| Expanding on your answer above, how has most new business come in? | |
| Mike Schreurs | Referrals from existing clients |
| Have you done any outbound business development over the last 2 years? If so, please explain. | |
| Mike Schreurs | Always via customized emails (lists through Access Confidential), through relevant trade shows, through RFI's/RFP's |
| Do you use any CRM, marketing or project management software for any of your new business activities? | |
| Mike Schreurs | Starting to use Sales Force |
| How many people are regularly involved in your new business competitive reviews/RFPs? (also list names/titles) | |
| Mike Schreurs | |
| How aligned would you say your management / new business team is as it relates to a new business approach? | |
| Mike Schreurs | Generally good |
| How many Competitive Reviews/RFPs will you enter this year? | |
| Mike Schreurs | 5-7 |
| Of those, what percentage do you expect to win? | |
| Mike Schreurs | 60-70% |
| How many Competitive Reviews/RFPs did you enter last year? | |
| Mike Schreurs | 8-10 |
| Of those, what percentage did you win? | |
| Mike Schreurs | 50-60% |
| What percentage of your Competitive Reviews/RFPs involve a credentials presentation that is separate from a final strategy/execution presentation (vs. one combined credentials/final presentation session)? | |
| Mike Schreurs | 25% |
| How often do you submit a strategy/execution recommendation with no in-person presentation? | |
| Mike Schreurs | 25% |
| On the smaller half of your Competitive Reviews/RFPs, how much do you typically spend on each (out of pocket on average)? | |
| Mike Schreurs | $1,000-$5,000 |
| On the larger half of your Competitive Reviews/RFPs, how much did you typically spend on each (out of pocket on average)? | |
| Mike Schreurs | $10,00-$20,000 |