| What accounts do you work on? | |
|---|---|
| Lianne Sinclair, EVP | Wrigley |
| Kevin Bogusz, SVP Client Service Director | SC Johnson - Ziploc |
| Emily Doskow, SVP Director of Business Development | New Business |
| Liz Gruszkievicz, VP Client Service Director | Currently focusing on American Egg Board |
| Marilyn Sorita, SVP, Client Service Director | Global Bayer Consumer Health |
| Anna Bleers, SVP Client Service Director | Starbucks, Kerrygold and The Cradle |
| Katie Clow, EVP Client Service Director | Bayer Consumer Health |
| Pete Ruest, Group Account Director | Home Instead Senior Care; ZTE |
| Serena Lignel, Account Supervisor | Bayer - Alka Seltzer Original/Plus, Aspirin |
| Amanda Nieman, Account Supervisor | Home Instead Senior Care |
| Patrick Burke Assistant Global Operations Manager | Mars/Wrigley |
| Jamie Harbron, Account Supervisor | Bayer: One A Day and Flintstones |
| Anne Dooley Omnicom and BBDO Global Business Lead for SCJ | SCJ Global |
| Marta Witko, Account Executive | Bayer |
| Nicole Guisto, SVP Sr. Account Director | Bayer Nutritionals and Digestive Health |
| Greg Morrison, Global Senior Account Director | Mars Wrigley |
| Carla Eboli EVP Multicultural | Avocados From Mexico, Pearle Vision, American Egg Board, Ziplock, Cape Line and new business accounts |
| Sean Brewster, VP, Account Director | SCJ // Pest Control |
| Leah Bowman Account Supervisor | Pearle Vision |
| Kristen Schumacker, Senior Account Executive | Ocean Spray, National Safety Coucnil |
| Sara Grenchik Global Operations Director | Mars |
| anna axley, account executive | American Egg Board |
| Rosa B. Roy, Global Account Supervisor | SC Johnson (Pest Control) |
| NA | NA |
| Cara Christman, Senior Account Director | SC Johnson Global Pest Control |
| Kristin Grandberry, Account Supervisor | Mars Wrigley |
| Lucie Lavrard Senior Account Executive | Mars Wrigley |
| Jamie Harbron, Account Supervisor | Bayer: One A Day, Flintstones |
| Matt Doscher - Account Director | Luxottica - Pearle Vision & Target Optical |
| Martha McAuliffe, Senior Account Executive | SCJ, Ziploc |
| What is your background, in terms of agencies, accounts, and client-side experience? | |
| Lianne Sinclair, EVP | Boutique shops, Martin Agency, BBH, BBDO (three locations). Breadth of category experience. |
| Kevin Bogusz, SVP Client Service Director | I've been in advertising for 20 years. I've been with BBDO for 14 years, but at various offices: New York, Shanghai and Chicago. I started my career at Saatchi & Saatchi New York. I've worked primarily on package goods accounts: P&G, General Mills, SC Johnson. Also worked on Anheuser-Busch and GE accounts. I've worked in global, domestic and regional accounts roles. |
| Emily Doskow, SVP Director of Business Development | All agency side (boutique & networks) - Swanson Russell, JWT, Leo Burnett, VSA Partners, Energy BBDO |
| Liz Gruszkievicz, VP Client Service Director | Most of my experience is agency side, working at JWT NY and Chicago (domestic and Global businesses, a lot of CPG); La Agencia de Orcí (Hispanic), Digitas Also worked at a now defunct marketing consulting agency (Energy Infuser) and research and media tech startup, Mindset Media. |
| Marilyn Sorita, SVP, Client Service Director | Previously worked at Y&R Chicago, have been at BBDO for over 19 years. Experience is Financial Services (LaSalle Bank/BOA), Liquor & Spirits (Stoli, Kahlua, Beefeater), CPG (Kraft, Monsanto, Colgate), OTC (Aleve, Bayer Aspirin, Claritin, One A Day) |
| Anna Bleers, SVP Client Service Director | Agency experience at Leo Burnett and Energy BBDO. Working on Procter & Gamble, Nintendo, Bayer Consumer Care, PepsiCo - Frito Lay and Quaker (North America and Global), Illinois Lottery, VTech Electronic Learning Toys, Kohl's and Business Development |
| Katie Clow, EVP Client Service Director | 21 years at Energy BBDO - Wrigley/Mars, Frito Lay, AB InBev, Pearle Vision, Bayer Consumer Health. Both US & Global experience. |
| Pete Ruest, Group Account Director | - Energy BBDO: Mars/Wrigley (Orbit, Extra & Global Oral Care); AB InBev Bud Light (Lime, Platinum, Lime Ritas, NBA, World Cup; Bayer (Global Claritin & Dr. Scholl's); Merisant (Equal Sweetener & Whole Earth Sweetener Co.); ZTE smartphones; Home Instead Senior Care; Ocean Spray; & new business - Y&R Chicago: Sears Retail; Craftsman; DieHard; Kenmore; NASCAR Craftsman Truck Series; Sears Home Services; Miller Brewing - Wieden + Kennedy: Nike (Running, Tennis, Golf, ACG, Retail, Basketball Asia & Nike Goddess) - The Martin Agency: Timberland; Sandbox.com |
| Serena Lignel, Account Supervisor | Worked at Leo Burnett and Publicis NA on P&G and Campbell's |
| Amanda Nieman, Account Supervisor | All agency experience: ~3 years working on a variety of healthcare brands: hospitals, academic medical centers, and health systems. All local-level clients (Rush University Medical Center, University of Kansas Medical Center, Palos Community Hospital, etc). ~2 years working on a global CPG client: home cleaning brand, multiple products within brand across various international markets (SC Johnson: Mr. Muscle). ~2 years working on global in-home senior care business, which includes both consumer/service marketing and employee recruitment campaigns - heavy lead generation KPIs for both. (Home Instead Senior Care). |
| Jamie Harbron, Account Supervisor | Previous agency: Abelson Taylor Accounts: Ziploc, Drano, SCJ Family Campaign (Corporate Account), sleep aid, pain (opioids). |
| Anne Dooley Omnicom and BBDO Global Business Lead for SCJ | Global Business Leader for Bayer 2005-2013 COO Batten Consulting and Global Business Lead for J&J 2014&15 Global Business Lead for SCJ 2015-Present Director of Strategy & Biz Dev at Kraft Foods Account Magmt on P&G at Leo Burnett for 11 years |
| Marta Witko, Account Executive | 2 years of Agency Account Management experience in consumer healthcare |
| Nicole Guisto, SVP Sr. Account Director | EnergyBBDO: Bayer, SCJ Downtown Partners: Walgreens DDB: Capital One, Wrigley Element 79: Pepsico/Quaker FCB: Quaker, Kraft Hal Riney & Partners: John Deere, Aveda, Florsheim Shoes |
| Greg Morrison, Global Senior Account Director | BBDO - Jim Beam, Mars Wrigley, SC Johnson, Director of Business Development |
| Carla Eboli EVP Multicultural | 10 years working for a global PR agency - Ketchum (Sao Paulo office and USA assignments) - running the Healthcare & Wellness practice and coordinating a group of 18 executives. Also part of the Ketchum crises management global group. 11 years at Dieste Multicultural Agency, running all the PR and marketing activities + new business. |
| Sean Brewster, VP, Account Director | I've worked at ENERGY BBDO for the last 15 years (first and only agency right out of college). I've worked on several clients since I've been here: Bayer Consumer Care (Midol, One-A-Day, Aleve, Alka-Seltzer), Wrigley (Eclipse, Altoids, Extra), Pepsico (Quaker Oats), Luxottica (Pearle Vision), AB-InBev (Bud Light), SCJ (Pest Control). |
| Leah Bowman Account Supervisor | I interned at Energy BBDO in summer of 2014 and have been working here continuously since. I interned and then worked part-time on Bud Light until the end of the year, then started full time on Bayer in 2015. In February of 2019 I switched to Pearle Vision. |
| Kristen Schumacker, Senior Account Executive | I've worked at agencies since graduating college, for about the past 5 years, working across Bayer Aspirin, Flintstones Vitamins, National Safety Council and Ocean Spray. |
| Sara Grenchik Global Operations Director | I've been at BBDO for 15 years, prior to the last 5 years in Global Operations, I was in Account Leadership working primarily on the Bayer business. Prior to BBDO, I has started at a small creative shop and then was at Euro RSCG for 2 years. |
| anna axley, account executive | Most of my professional experience is in Public Relations, but I've been at BBDO on the Egg Board business for about five months now. |
| Rosa B. Roy, Global Account Supervisor | I've been at BBDO-Proximity my entire career. Started in our office in Barcelona where I worked for Global and Regional clients such PepsiCo Snacks/FritoLay, Roca, Henkel, Sony, plus local clients, gaining broad experience in pretty much all categories. Transferred to our Proximity office in Cincinnati to work on P&G in 2014. Worked there for 15 months before I rotated to my current job in our BBDO Chicago office, where I've been working for SC Johnson Pest Control since. |
| NA | 15 years agency-side, servicing cpg, telecom and financial clients. |
| Cara Christman, Senior Account Director | I started at a small Omnicom agency in New York with a specialty in live entertainment before making the transition to large global agencies in New York, London and Chicago on working on global B2B and B2C brands including UPS, Nestle, GE and SC Johnson. I have no client-side experience. |
| Kristin Grandberry, Account Supervisor | I've worked at Energy BBDO for almost 8 years. I've worked on a number of accounts, all in Account Leadership, including Lay's, Lay's Kettle Cooked, Stacey's Pita Chips, Alka-Seltzer, Alka-Seltzer Plus, Coricidin, Dr. Scholl's, Whole Earth Sweetener, Equal, and Extra Gum, |
| Lucie Lavrard Senior Account Executive | - 1 year internship in Trade Marketing at Coke - 5 years at BBDO in Paris (CLM BBDO) working on different clients (national and international): Emirates, SCA, Henkel, Mars Chocolate (M&M's), Ubisoft, Foot Locker. |
| Jamie Harbron, Account Supervisor | Pharma, consumer ad agencies. Pain market, SCJ Family Campaign, Drano, Ziploc. One A Day, Flintstones. |
| Matt Doscher - Account Director | Smaller Automotive Ad Agencies, Smaller NYC shop (RDA), BBDO NY, Energy BBDO - No client-side experience. |
| Martha McAuliffe, Senior Account Executive | I have worked at Energy since i graduated from college in 2016. I have worked on SCJ the entire time, but have worked on Pest and Ziploc. |
| If applicable, what has been your role in working to grow your client accounts? | |
| Lianne Sinclair, EVP | Unlock barriers to business problems. Creatively solve business problems. |
| Emily Doskow, SVP Director of Business Development | Account management & new business leader responsible for guiding teams in their organic growth pursuits as well as leading new business pitches, prospecting and proposals. |
| Liz Gruszkievicz, VP Client Service Director | I have played an active role in pitching several accounts at Energy BBDO both as potential client lead and multicultural expert. Form an organic growth standpoint, I am always on the look out for opportunities and ensure that our clients are up to speed on our offerings, latest work, and how we can best serve their growing needs while successfully delivering on our agreed-to assignments |
| Marilyn Sorita, SVP, Client Service Director | Understand unmet needs, actively present solutions/opportunities based on Agency expertise, whether it's Energy BBDO or OMC network partners. |
| Anna Bleers, SVP Client Service Director | Leading the business for the agency |
| Katie Clow, EVP Client Service Director | Primarily in growing existing accounts organically, either by winning more brand responsibilities from a Client or pitching new Agency capabilities. |
| Pete Ruest, Group Account Director | Active role with Merisant, ZTE, Home Instead & Ocean Spray, with some successes & some failures. |
| Serena Lignel, Account Supervisor | N/A |
| Amanda Nieman, Account Supervisor | Played a big role in helping clients grow global creative / marketing campaigns and initiatives. |
| Anne Dooley Omnicom and BBDO Global Business Lead for SCJ | I am the primary growth strategist for OMC and help clients plan for transformational change to accelerate growth across countries , categories aND ALONG THE VALUE CHAIN |
| Marta Witko, Account Executive | Deliver work according to project timelines Coordinate with internal teams to ensure project is moving on track Strategize and ideate against bigger ideas to deliver on a more modern marketing approach |
| Nicole Guisto, SVP Sr. Account Director | Grew from providing "traditional" TVC only to become IMC lead agency and digital AOR |
| Greg Morrison, Global Senior Account Director | I led business development for the agency for four years. I am currently responsible for organic growth opportunities on my current brands within Mars Wrigley. |
| Carla Eboli EVP Multicultural | Brand analysis in order to identify multicultural marketing opportunities. |
| Sean Brewster, VP, Account Director | Not applicable. |
| Leah Bowman Account Supervisor | My role on Bayer was to simplify a complicated strategic, creative, and production process for multiple brands across multiple markets in a way that conveyed expertise and leadership. Now on Pearle Vision, it has been to make ourselves critical members of the brand team and work as a unit to provide the maximum value to the client team. |
| Sara Grenchik Global Operations Director | Working to provide insight on how the Global Operations role along with models and tools can drive efficiencies, aid WOWs for larger Global Clients. |
| anna axley, account executive | Helping new team members onboard and learn the account so we can provide the most value to our clients. |
| Rosa B. Roy, Global Account Supervisor | Identifying opportunities for organic growth at small (within existing projects) and large scale (new assignments and capabilities). |
| Cara Christman, Senior Account Director | In my current role I work with clients to identify potential business opportunities. In some instances we've been able to secure incremental fees but, in most instances, it's a trade-off between priorities. |
| Kristin Grandberry, Account Supervisor | My role has to be find opportunities that not only help drive awareness and sales growth on my clients business, but also find creative opportunities. This includes, help find and sell an idea that is slightly outside of the client scope (e.g. Alka-Seltzer Plus social videos when we were only scoped to do TV). |
| Lucie Lavrard Senior Account Executive | - build strong relationship with the clients and maintain a relation of trust with the client teams - help building a strong client-agency chemistry - provide help for pro active work (for new product launch for example for M&M's or for a specific Video Game that was not in our scope for Ubisoft) - support the strategic teams to make sure the strategic and creative work are right for the brand and have good business impact and outcomes - do research and get to know the category of business I am working on with my clients and understand the business objectives of our clients |
| Matt Doscher - Account Director | My goal has been working with both accounts to drive results and identify opportunities to obtain more project-based work within Luxottica (based on success of PV/TO) |
| Martha McAuliffe, Senior Account Executive | I've been able to work on a few projects that have been really out of the box and helped launch Ziploc into a new space, which has been interesting because we've seen varying ranges of success. That said, it's been a good learning lesson for both clients and our team at the agency. |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Kevin Bogusz, SVP Client Service Director | Energy BBDO's strength is in its strategic business leadership and how they integrate across agency partners to create meaningful brand experiences with great creative that builds the business. |
| Emily Doskow, SVP Director of Business Development | Energy BBDO is a full-service integrated creative agency, who specializes in energizing people and brands. It starts with our positive and rewarding culture that brings out the best in our talent and client partnerships. We are a mid-size agency with an entrepreneurial spirit, connected to the resources of a global network. |
| Liz Gruszkievicz, VP Client Service Director | We are a leading edge creative organization that energizes people and energizes brands. We are a positive force and champions of what's possible thinking. It drives everything we do. |
| Marilyn Sorita, SVP, Client Service Director | Award winning creative solutions that have been proven drive business performance. A nimble Agency team with strong strategic capabilities and innovative ideas. All delivered through a highly experienced client-relationship centered team. |
| Anna Bleers, SVP Client Service Director | Creative, Innovative and an entrepreneurial spirit |
| Katie Clow, EVP Client Service Director | Strategic business partner that values close collaboration to identify business problems and find creative ways to solve them. Proven expertise in re-energizing brands through evocative storytelling and innovative experiences. Data-driven approach to creativity with expertise across channels and categories. |
| Pete Ruest, Group Account Director | Energy BBDO is built upon the mission of energizing people and energizing brands. We are a passionate group of diverse thinkers and doers who set out to create evocative brand stories and innovative brand experiences in order to propel our clients' business forward. A key tenant to this approach is that we believe in strong client partnerships built on mutual trust. |
| Amanda Nieman, Account Supervisor | Highly creative agency with experience across multiple categories and resources that span many areas of expertise. |
| Marta Witko, Account Executive | dynamic, honest, dedicated |
| Nicole Guisto, SVP Sr. Account Director | An agency with long and deep client relationships characterized by trust, respect and strong understanding of their categories and business. We believe in powerful strategic thinking that leads to great brand building communications. We are smart, passionate, nice people who care. |
| Greg Morrison, Global Senior Account Director | Energy BBDO is a lead global agency for BBDO, the world's most awarded agency network for creativity and effectiveness. What sets Energy BBDO apart within our network and the world as a whole is our unique culture, a a creative boutique in Chicago that brings cross-cultural expertise to clients in the US and around the world. |
| Sean Brewster, VP, Account Director | ENERGY BBDO is an innovative, creative, award-winning ad agency within the BBDO global network known for creating work that not only drives business but becomes ingrained in culture. We develop brand solutions to meet business goals, whether that's traditional advertising, digital, a brand act or experience or all of the above with an integrated program. We focus on work that works. |
| Leah Bowman Account Supervisor | A tight-knit family of hard workers and creative thinkers. A flexible agency that can accommodate and tackle any project, from a social post to the Super Bowl. An agency with expertise across every category that understands a business need can only be solved with a solid strategy, insight, and platform. |
| Kristen Schumacker, Senior Account Executive | We are a creative agency that provides strong strategic thinking and creative ideas to help you achieve business impact. We will be true partners with you to help achieve the brand's goals and drive your business forward. |
| Sara Grenchik Global Operations Director | Energized strategic thinkers that understand your business goals and will partner with you to drive those goals. Focus on creative and The Work to drive business goals, including the necessary data to get there. People you will genuinely like to engage and work with. |
| anna axley, account executive | A creative unit that works together and works hard to provide the ultimate reward and sense of value to our clients by discovering the most important business needs. |
| Rosa B. Roy, Global Account Supervisor | Energy BBDO is a full integrated agency that provides excellent strategic and creative service to their clients. We have diverse talent, expertise and experience which make it easy to create custom-made teams based on our clients' needs. We are true partners, caring for your business as much as you do (your success is our success). |
| NA | Strategic partner, committed to creative excellence, deeply knowledgeable about our clients business, always pushing, never settling. |
| Cara Christman, Senior Account Director | We energize brands though creativity. Creative problem solving, creative insights and creative work that drives business results. |
| Kristin Grandberry, Account Supervisor | Energy BBDO is an agency rooted in creating creative, innovative advertising that drives business growth. Our passion for 'The Work The Work The Work' lifts our clients to the top of their category and keeps them there. We're an agency full of dedicated people, ready to bring positive results to brands. |
| Lucie Lavrard Senior Account Executive | The work The work The work |
| Jamie Harbron, Account Supervisor | Passionate, strategic, partners. |
| Matt Doscher - Account Director | We are an innovative creative agency that delivers business results through ideas that motivate our consumers. |
| Martha McAuliffe, Senior Account Executive | Energy is all about the work, the work, the work. We work to ensure that our clients are getting what they need by understanding our business challenges and bring great work every day. |
| When you consider your clients, what do they most value about the agency? | |
| Kevin Bogusz, SVP Client Service Director | Brand stewardship - SCJ respects how much we know their businesses and consider us valuable strategic partners. |
| Emily Doskow, SVP Director of Business Development | Our culture and values, which is clearly reflected in our people |
| Liz Gruszkievicz, VP Client Service Director | The people and the amazing work we do for them. Te fact that we care about their business as if was our own. |
| Marilyn Sorita, SVP, Client Service Director | Client orientation. Their goals are our goals. |
| Anna Bleers, SVP Client Service Director | Collaboration, partnership, strategic perspective and creativity |
| Katie Clow, EVP Client Service Director | Our thought leadership and ability to help them transform their organization to a more modern marketing engine. |
| Pete Ruest, Group Account Director | Meaningful partnerships, plus strong, well-executed creative ideas. |
| Amanda Nieman, Account Supervisor | Creativity and innovative ideas. |
| Marta Witko, Account Executive | approachability |
| Nicole Guisto, SVP Sr. Account Director | Our partnership in providing strong strategic guidance, working collaboratively and producing good work. |
| Greg Morrison, Global Senior Account Director | Great creative that drives their business forward, made by people they like to do business with. |
| Sean Brewster, VP, Account Director | Strategic leadership, innovative creative ideas and ability to execute. |
| Leah Bowman Account Supervisor | They value our teamwork and ability to work quickly and as good partners. |
| Kristen Schumacker, Senior Account Executive | Bringing strategic thinking and creative ideas to them to help reach their business goals. |
| Sara Grenchik Global Operations Director | Business Understanding Creative The People |
| anna axley, account executive | Our commitment to serve their needs. |
| Rosa B. Roy, Global Account Supervisor | Knowledge of their business/category Strategic and creative capabilities Global experience and structure |
| NA | Strategic thinking and partnership. Our expert knowledge of their business, our pushing them beyond their comfort zone with new ways of thinking. |
| Cara Christman, Senior Account Director | Partnership. |
| Kristin Grandberry, Account Supervisor | Our strategic thinking has led to some of the most compelling, inspiring, and effective work that has not only garnered business growth, but driven awareness and fame for our brands. |
| Lucie Lavrard Senior Account Executive | - strategic thinking/insight development - relationship/people - reactivity to provide revised work or new ideas / ability to bounce back - efficient creative work that drives business impact |
| Matt Doscher - Account Director | Expertise in the eye care category and ability to identify impactful insights that can help deliver award-winning (and business-driving) work. They also value our team and trust that we have established. |
| Martha McAuliffe, Senior Account Executive | The work we bring, the people on the teams, and the understanding we bring to their business challenges. |
| When you consider your clients, what do they need but are not getting from the agency? In other words, do you see any missed opportunities in terms of fulfilling unmet client needs? This is not meant to be negative, but instead to have you consider Organic Growth from a "client need" perspective. | |
| Kevin Bogusz, SVP Client Service Director | Clients have too many agency partners with blurred lines of responsibility, especially between creative agencies like BBDO and shopper agencies. Likewise, media agencies tend to be on the outside. |
| Emily Doskow, SVP Director of Business Development | Digital leadership (from an ecosystem and technical standpoint...we are great at digital content) |
| Liz Gruszkievicz, VP Client Service Director | We should be in charge of their organic social content (that responsibility resides with Kwtchum currently, another Omnicom agency). |
| Marilyn Sorita, SVP, Client Service Director | More creative/innovative resources with strong digital capabilities. |
| Anna Bleers, SVP Client Service Director | At times we don't move as quickly and nimbly as we need to, have the right resourcing often gets in our way. |
| Katie Clow, EVP Client Service Director | A data-driven way to identify the right audiences/segments, generate insights from those audiences, build relevant creative execution and buy media directly against that audience (OMNI). We have started a test leveraging OMNI but there is much more opportunity. A more efficient approach to content production across channels, that is infused with data and ongoing optimization. |
| Pete Ruest, Group Account Director | Home Instead: Innovation process management (exploration, consumer evaluation and business projection); Digital asset management system; ZTE: Full US website redesign/development; Ongoing brand research tracker; |
| Amanda Nieman, Account Supervisor | Flexible & "on-call" creative work. In an ideal world, our client would be able to request creative assets on an ad-hoc basis and with an extremely quick turnaround. |
| Marta Witko, Account Executive | resources |
| Nicole Guisto, SVP Sr. Account Director | Our Bayer client would benefit from a stronger digital and content strategy that we could provide, but they don't see the value. They believe we are expensive when it comes to production, especially for smaller, more flexible needs. |
| Greg Morrison, Global Senior Account Director | They want more work for less money, which usually means sacrificing quality in place of quantity by going to lesser providers (publishers, agencies, etc.). What they need is more strategic rigor and brand stewardship behind the work, which they aren't getting as they work with lesser agencies. |
| Sean Brewster, VP, Account Director | Streamlining their overall operations. The client is global and their operations are extremely complex. Agency resources/time can often become primarily focused on operations vs. work that drives business impact. Also, more cases on how data is being used to inform work and drive impact. |
| Leah Bowman Account Supervisor | They are not getting the full attention of key leadership and particularly creative teams that would lead to more expertise, bringing more proactive ideas, and having cleaner round 1 reviews. |
| Kristen Schumacker, Senior Account Executive | Efficient and cost effective production for quick projects. |
| Sara Grenchik Global Operations Director | There is an opportunity to better showcase our digital/social capabilities |
| anna axley, account executive | I think we could afford to try to understand our client's working styles in a stronger way to best work together. |
| Rosa B. Roy, Global Account Supervisor | Data-based insights, more proactiveness |
| NA | Ideas presented through tangible, real and traceable KPIs |
| Cara Christman, Senior Account Director | Creative vision. Work on day-to-day briefs is good but creative leadership that understands the business is lacking. |
| Kristin Grandberry, Account Supervisor | More and more our clients are asked to deliver impactful results faster with significantly tighter budgets from even just a year ago. We need to continue to adapt to an ever changing environment to not only demonstrate to our clients that we're mailable in times of budget strains and significant changes to the marketing industry, but a true leader in how we think and operate. We need to more aggressively tighten timelines, be nimble with production approach, become experts of the digital landscape and be open to changing processes in order to keep up with this continuously evolving landscape. |
| Lucie Lavrard Senior Account Executive | More flexibility in terms of social/digital content production and delivery. We sometimes face difficulties to do "quick and dirty" work for social or digital. Timings are often too long and costs too expensive. This is what we are working on with Flare 3 'Fs". |
| Martha McAuliffe, Senior Account Executive | Faster turnaround. More resources. |
| When you think about competitive firms, what benefit do you provide to clients that they don’t? | |
| Kevin Bogusz, SVP Client Service Director | They may not be as precious with the work, therefore more nimble and efficient with time. |
| Emily Doskow, SVP Director of Business Development | Our collaborative, no-ego culture and our strength in brand strategy. We also bring integrated multicultural abilities. And we have deep experience acting as global lead agency utilizing our global operations group to ensure seamless work across borders. |
| Liz Gruszkievicz, VP Client Service Director | Incredibly strong creative ideas. |
| Marilyn Sorita, SVP, Client Service Director | They are faster and cheaper. |
| Anna Bleers, SVP Client Service Director | The business, strategy and collaborative partnerships and relationships that we build are different from what I often see from other agencies. |
| Katie Clow, EVP Client Service Director | OMNI - The ability to leverage data to drive audience identification, audience-specific insights, tailored creative execution and addressable media. Our strength in emotional storytelling |
| Pete Ruest, Group Account Director | Strong creative platform ideas and effective integration management across all partner agencies. |
| Amanda Nieman, Account Supervisor | Fresh creative perspective driven by very sound consumer strategy and insights. |
| Marta Witko, Account Executive | delivering on tactical needs AND bringing larger ideas |
| Nicole Guisto, SVP Sr. Account Director | Smart strategy combined with collaborative spirit -- we listen and problem solve accordingly. |
| Greg Morrison, Global Senior Account Director | The most effective, efficient creative in the world. |
| Sean Brewster, VP, Account Director | Big, creative ideas fueled by a global network of extremely talented people. |
| Leah Bowman Account Supervisor | We have the best people of any agency, with similar (if not better) creative output. |
| Sara Grenchik Global Operations Director | Possibly more nimble and agile models which we are already working toward |
| anna axley, account executive | A creative agency plus incredible account leadership. |
| Rosa B. Roy, Global Account Supervisor | Global experience and structure Strategic skills Expertise (we have great talent with deep expertise in specific areas) Great and safe partner |
| Cara Christman, Senior Account Director | We are great at finding ways to say yes -- striving to being partners and helping themselves problems. |
| Kristin Grandberry, Account Supervisor | In addition to providing great strategic thinking, business knowledge, and creativity - we provide a human element that is necessary for brands to grow. We want to understand their clients on a business and personal level in order to help drive results. |
| Lucie Lavrard Senior Account Executive | We are doing effective work and we create experiences that deliver a brand-defining idea to people in surprising, innovative ways. |
| Matt Doscher - Account Director | We provide expertise in the category + the ability to develop the most strategic and creative work across all channels/disciplines. Their partner firms only specialize in particular areas (media, in-store, etc.) |
| Martha McAuliffe, Senior Account Executive | A more human-level understanding to the problems their business' face. Great strategic thinking. |
| When you think about competitive firms, what benefit do they provide to clients that you don’t? | |
| Kevin Bogusz, SVP Client Service Director | Speed |
| Emily Doskow, SVP Director of Business Development | Digital ecosystem expertise |
| Liz Gruszkievicz, VP Client Service Director | Really smart, thoughtful digital solutions. |
| Marilyn Sorita, SVP, Client Service Director | Better ideas, stronger strategic capability and depth of business/consumer understanding. |
| Anna Bleers, SVP Client Service Director | Deeper digital and social depth, this is an area we can continue to improve upon and build. |
| Katie Clow, EVP Client Service Director | Deeper digital expertise (social, UX/website design, mobile) Shopper and E-comm expertise |
| Pete Ruest, Group Account Director | Speed and more focused role/deliverables, typically at a lower cost. |
| Marta Witko, Account Executive | delivering on tactical needs quickly |
| Nicole Guisto, SVP Sr. Account Director | Faster, cheaper creative development and production. |
| Greg Morrison, Global Senior Account Director | different styles of creative. different tools. better salesmanship. |
| Sean Brewster, VP, Account Director | Specific functions for the work that we don't do (e.g., shopper marketing, localization, etc). These other agencies are within the holding company, but it's not the same as being "in-house". I also think that in general, other firms get "scrappy"/move fast compared to us. |
| Leah Bowman Account Supervisor | Larger teams, more staff, more proactive ideas. |
| Sara Grenchik Global Operations Director | More social and digital expertise and thinking |
| anna axley, account executive | n/a |
| Rosa B. Roy, Global Account Supervisor | Thinking of smaller agencies/boutiques: More creative (not because they are better, but because they are less submissive and might know less about the category) More agile and flexible Consultancies: more data |
| Cara Christman, Senior Account Director | Deep understanding of how consumers experience the brand in a deeply and increasing fragmented market and how to reach them. |
| Kristin Grandberry, Account Supervisor | They provide innovative ideas, especially within digital. They're taking traditional advertising and turning it on its head and also creating highly shareable, attention grabbing THINGS that seamlessly fit into a fast paced world. They're jumping onto cultural moments when they're hot, but even more impressively, creating them. |
| Lucie Lavrard Senior Account Executive | - digital focus activation / original social and digital content - we are sometimes too much focus on traditional advertising - we are not doing enough pro active work but it is because the teams have already a lot of work to do for our clients |
| Matt Doscher - Account Director | Specific expertise and singular focus. |
| Martha McAuliffe, Senior Account Executive | More money and resources. |
| Are there any agencies you believe to be at the forefront of reinventing the industry? Building on this, are there any companies or business models outside the industry that you believe agencies could take some lessons from? Why? | |
| Kevin Bogusz, SVP Client Service Director | Weiden + Kennedy is an agency that is on the forefront of creativity and innovating for major client organizations. |
| Emily Doskow, SVP Director of Business Development | I would need to think more about that. Likely so, because agencies are more alike than different. |
| Marilyn Sorita, SVP, Client Service Director | Doroga 5 as part of larger Consulting company, getting in the ground level and providing solutions as the outside consultants are identifying them. |
| Anna Bleers, SVP Client Service Director | Droga 5 has continuously rethought brand experiences with innovative creative ideas that have been inspiring to me. I also think we could look at some of the consulting business models to help us think differently about our operating and fee approach. |
| Pete Ruest, Group Account Director | I believe Accenture and Droga5 are trying to reinvent the industry; however, I think actual reinvention will come from many smaller agencies who tend to be more nimble, less structured, and less reliant on massive client contracts. Agencies could take some lessons from: - Consulting firms on showcasing business value - Innovation firms on igniting excitement - Tech firms on constantly iterating and evolving |
| Marta Witko, Account Executive | Not agencies in the advertising industry. I think our biggest competitors outside of the Ad Industry - Accenture, Google, FB. Dynamic companies rooted in data. |
| Greg Morrison, Global Senior Account Director | We need more content creators vs. content concepters. We don't need a big, slow production house to get work made. We need creatives who can make it themselves. |
| Sean Brewster, VP, Account Director | In general, I think smaller, entrepreneurial agencies/companies are ones that we can take lessons from as it relates to moving fast and scrappy. Executing and optimizing quickly. We sometimes get stuck in legacy thinking or working how we've always worked. |
| anna axley, account executive | n/a |
| Rosa B. Roy, Global Account Supervisor | I don't think there's a formula. In my opinion, the industry keeps evolving in circles "with a twist". Everyone is doing what they can/believe is the right thing to do for their largest clients or prospects: we see holdings creating small in-house integrated agencies for clients, agencies trying to do it all (inc. media) like in the old times, and others trying to focus on consultancy, strategy and qualitative creative and delegating everything else. There's a growing trend of consultancies acquiring/becoming creative agencies and agencies trying to offer consultancy services. Based on what I've seen to date, sooner or later, those agencies will have to continue to provide the rest of services clients expect (and for less). Might not seem relevant but I think we should learn from low-cost companies on things we should not do, as our clients still expect "premium" service and results at the end of the day. The model is just unsustainable. We need to continue to show our clients the value on what we do. |
| Cara Christman, Senior Account Director | Amazon. Data-fueled, channel first creative. |
| Kristin Grandberry, Account Supervisor | VMLY&R, specifically their Wendy's account, is a brand to always keep an eye on. In a world where eating healthy, and consuming cleaner food option, Wendy's has adapted by creating an online persona that people can't resist paying attention to and engaging with. They're constantly bubbling up with viral tweets and have created organic brand ambassadors because of this. This has also allowed them to play/advertise in unexpected spaces like creating cool streetwear and a hip hop album - all positively received by consumers. |
| Lucie Lavrard Senior Account Executive | - |
| Martha McAuliffe, Senior Account Executive | I would say that some of the models that accenture digital/deloitte have are getting their. |
| On a scale of 1-10, how well are your client strategy and execution presentations backed up by an irrefutable logic trail? | |
| Kevin Bogusz, SVP Client Service Director | 7 |
| Emily Doskow, SVP Director of Business Development | 9 |
| Liz Gruszkievicz, VP Client Service Director | 8 |
| Marilyn Sorita, SVP, Client Service Director | 7 |
| Katie Clow, EVP Client Service Director | 6 |
| Pete Ruest, Group Account Director | 5 |
| Amanda Nieman, Account Supervisor | 9 |
| Marta Witko, Account Executive | 8 |
| Nicole Guisto, SVP Sr. Account Director | 7 |
| Greg Morrison, Global Senior Account Director | 9 |
| Sean Brewster, VP, Account Director | 8 |
| Leah Bowman Account Supervisor | 8 |
| Kristen Schumacker, Senior Account Executive | 7 |
| Sara Grenchik Global Operations Director | 8 |
| anna axley, account executive | 10 |
| Rosa B. Roy, Global Account Supervisor | 8 |
| NA | 7 |
| Cara Christman, Senior Account Director | 8 |
| Kristin Grandberry, Account Supervisor | 7 |
| Lucie Lavrard Senior Account Executive | 6 |
| Matt Doscher - Account Director | 6 |
| Martha McAuliffe, Senior Account Executive | 7 |
| How would you define a Target Audience Insight? | |
| Kevin Bogusz, SVP Client Service Director | A succinct, singular human truth that unlocks the potential of a brand for the audience |
| Liz Gruszkievicz, VP Client Service Director | Information/learning that sheds light on a key issue the consumer has that your brand or product can help address/solve. |
| Marilyn Sorita, SVP, Client Service Director | An idea that can be leveraged to connect with an individual to bring influence/change their opinion/behavior. |
| Anna Bleers, SVP Client Service Director | A human truth that is defined by how this audience lives their life and what is meaningful to them. This is supported by data but the insight is coming from a fresh perspective that is more than simple observation. |
| Katie Clow, EVP Client Service Director | A truth about a specific segment or audience based on a data-driven understanding of what drives that audience as it relates to the brand or category. |
| Pete Ruest, Group Account Director | A new thought born out of a undeniable human truth. |
| Amanda Nieman, Account Supervisor | A statement that is backed by quantitative and qualitative research findings that helps drive a creative idea that entices a consumer take action. |
| Marta Witko, Account Executive | rooted in data about the target audience |
| Nicole Guisto, SVP Sr. Account Director | A human truth that is larger than the category/product and helps identify a tension or mindset that the brand/product can speak to meaningfully. |
| Greg Morrison, Global Senior Account Director | A unique, previously unknown/unproven, data-backed, proven bit of knowledge that can lead to great work that works. |
| Sean Brewster, VP, Account Director | A human truth that is meaningful and related to the goal at hand. It should be something that is new or hasn't been activated against (but can be). It should be something where the opposite isn't necessarily false. |
| Leah Bowman Account Supervisor | An observation or articulation of a universal human truth or behavior that's relevant to the most viable consumers of a product or service. |
| Kristen Schumacker, Senior Account Executive | A key learning or observation about a specific group that will help you better reach them, and in turn, your business goals. |
| Sara Grenchik Global Operations Director | A compelling insight that engages consumers and drives purchase. Per the below, I am currently not as close to these Client presentations in the Global Operations discipline, so evaluating based on my perception. |
| anna axley, account executive | Knowing which demographics to pursue in a campaign |
| Rosa B. Roy, Global Account Supervisor | a data-based consumer truth that may drive business growth |
| NA | Something universally applicable to the target that is motivating and/or relevant - a new way to think about old information and applying it to be beneficial to the business. |
| Cara Christman, Senior Account Director | A new piece of information that illuminates how the target thinks, feels or acts as a springboard for creative. |
| Kristin Grandberry, Account Supervisor | An insight about a specific audience that will help brands develop messaging that will most effectively resonate with them and result in action from them. |
| Lucie Lavrard Senior Account Executive | An innate behavior that you had no record of doing it. The insight is what discovers things about you that you had not even stopped to think about. An insight is a true revelation of the consumer. Good insights are vital to the success of campaigns. |
| Matt Doscher - Account Director | A piece of actionable information about our desired consumer that you don't get directly through data or media consumption. Rather its an opportunity that you identify based on that data/information, that is married to a business need that we can action off of. |
| On a scale of 1-10, how well do you orient your presentation around a new and unexpected strategic consumer insight vs. a predictable consumer insight? In other words, how well do you always have something brand new to share about the client's target audience? (10 = we are always strong in this area) | |
| Kevin Bogusz, SVP Client Service Director | 7 |
| Emily Doskow, SVP Director of Business Development | 5 |
| Liz Gruszkievicz, VP Client Service Director | 6 |
| Marilyn Sorita, SVP, Client Service Director | 5 |
| Anna Bleers, SVP Client Service Director | 7 |
| Katie Clow, EVP Client Service Director | 6 |
| Pete Ruest, Group Account Director | 3 |
| Amanda Nieman, Account Supervisor | 7 |
| Marta Witko, Account Executive | 7 |
| Nicole Guisto, SVP Sr. Account Director | 3 |
| Greg Morrison, Global Senior Account Director | 6 |
| Sean Brewster, VP, Account Director | 5 |
| Leah Bowman Account Supervisor | 6 |
| Kristen Schumacker, Senior Account Executive | 7 |
| Sara Grenchik Global Operations Director | 7 |
| anna axley, account executive | 10 |
| Rosa B. Roy, Global Account Supervisor | 2 |
| NA | 8 |
| Cara Christman, Senior Account Director | 8 |
| Kristin Grandberry, Account Supervisor | 6 |
| Lucie Lavrard Senior Account Executive | 7 |
| Matt Doscher - Account Director | 8 |
| Martha McAuliffe, Senior Account Executive | 5 |
| On a scale of 1-10, how well do you orient your presentation around a new and unexpected creative/concept/program/tactical idea? (10 = we are always strong in this area) | |
| Kevin Bogusz, SVP Client Service Director | 6 |
| Emily Doskow, SVP Director of Business Development | 8 |
| Liz Gruszkievicz, VP Client Service Director | 7 |
| Marilyn Sorita, SVP, Client Service Director | 7 |
| Anna Bleers, SVP Client Service Director | 7 |
| Katie Clow, EVP Client Service Director | 8 |
| Pete Ruest, Group Account Director | 8 |
| Amanda Nieman, Account Supervisor | 8 |
| Marta Witko, Account Executive | 9 |
| Nicole Guisto, SVP Sr. Account Director | 6 |
| Greg Morrison, Global Senior Account Director | 9 |
| Sean Brewster, VP, Account Director | 7 |
| Leah Bowman Account Supervisor | 8 |
| Kristen Schumacker, Senior Account Executive | 8 |
| Sara Grenchik Global Operations Director | 8 |
| anna axley, account executive | 10 |
| Rosa B. Roy, Global Account Supervisor | 8 |
| NA | 8 |
| Cara Christman, Senior Account Director | 6 |
| Kristin Grandberry, Account Supervisor | 8 |
| Lucie Lavrard Senior Account Executive | 8 |
| Matt Doscher - Account Director | 5 |
| Martha McAuliffe, Senior Account Executive | 7 |
| On a scale of 1-10, how well do you demonstrate the business impact of your recommendation? (10 = we are always strong in this area) | |
| Kevin Bogusz, SVP Client Service Director | 5 |
| Emily Doskow, SVP Director of Business Development | 2 |
| Liz Gruszkievicz, VP Client Service Director | 7 |
| Marilyn Sorita, SVP, Client Service Director | 7 |
| Anna Bleers, SVP Client Service Director | 8 |
| Katie Clow, EVP Client Service Director | 5 |
| Pete Ruest, Group Account Director | 1 |
| Amanda Nieman, Account Supervisor | 8 |
| Marta Witko, Account Executive | 8 |
| Nicole Guisto, SVP Sr. Account Director | 4 |
| Greg Morrison, Global Senior Account Director | 2 |
| Sean Brewster, VP, Account Director | 3 |
| Leah Bowman Account Supervisor | 7 |
| Kristen Schumacker, Senior Account Executive | 6 |
| Sara Grenchik Global Operations Director | 6 |
| anna axley, account executive | 10 |
| Rosa B. Roy, Global Account Supervisor | 6 |
| NA | 3 |
| Cara Christman, Senior Account Director | 5 |
| Kristin Grandberry, Account Supervisor | 7 |
| Lucie Lavrard Senior Account Executive | 7 |
| Matt Doscher - Account Director | 5 |
| Martha McAuliffe, Senior Account Executive | 5 |
| Where does the agency most need to improve at growing current clients? How proactive is the agency at growing current clients? | |
| Kevin Bogusz, SVP Client Service Director | We need to be more aggressive at re-shaping our agency model - internally and with partner agencies - to accommodate the needs of clients who want more for less...there's redundancy across agency partners that we could benefit from by merging / sharing resources across. |
| Emily Doskow, SVP Director of Business Development | More proactivity. |
| Liz Gruszkievicz, VP Client Service Director | My team just lost an opportunity to do web development work because we lacked Food Service experience, so diversifying the categories that we play in, and our audiences (we should have some b:b) would be helpful. |
| Marilyn Sorita, SVP, Client Service Director | Bringing new ideas that go beyond the clients existing research or different angles in on their research. We do this some of the time but could be more consistent. |
| Anna Bleers, SVP Client Service Director | I think we need to be more open to project models (versus feeling constrained by an annual SOW) and take on those new projects as way to showcase new capabilities. Also, proactivity can be in the work we do when seeing an opportunity that could help build their business versus just looking for opportunities to expand existing relationships. |
| Katie Clow, EVP Client Service Director | Continuing to increase our capability and culture as a data-driven organization and using that as fuel for insights and creative problem solving. Also high quality, efficient content creation with data as a backbone. We have been very successful in organically growing existing clients, but we could be more proactive identifying the right time and place to pitch additional capabilities and laying the groundwork for that. |
| Pete Ruest, Group Account Director | Showcasing our digital, social and website design strategic and creative expertise. I would say relatively proactive, yet with varying degrees of success based on client size, structure and/or business circumstance. |
| Amanda Nieman, Account Supervisor | Coming up with ideas that are creative and thought-provoking, but are blown out with efficient and effective tactics that drive lower-funnel and business impact. Tying the big idea / amazing creative concept with ways that it can go to market in an extremely tactical and efficient manner. |
| Marta Witko, Account Executive | Strategic conversations to grow the business |
| Nicole Guisto, SVP Sr. Account Director | We don't package up and get credit for a great deal of smart thinking about our clients' businesses, categories and consumers. We could take a stronger lead in the development of brand plans as well as pushing our clients out of their comfort zone to try new behaviors/channels but they do not seek this or trust our capabilities. We don't always press for what we know is right when we encounter resistance, so end up in the same swim lanes and with the same scope of work. |
| Greg Morrison, Global Senior Account Director | We need to find a way to skip over "hanging onto the scope/fee we have" and land on "growing current clients." |
| Sean Brewster, VP, Account Director | This is difficult to gauge on an agency level as most people are naturally more aware of overall agency news like pitches vs. individual accounts and what is being done to grow those accounts. Maybe that's a learning in and of itself, ie., as an agency we don't talk a lot about what we're doing on individual accounts to grow them. On SCJ, the team has stepped up in eCommerce for the client and won additional business in this area. |
| Leah Bowman Account Supervisor | I'm not sure - I don't have any visibility to how we pitch clients or who we're typically pitching. From the ones I've heard about, it does worry me that they all seem like small clients who won't even require 100% dedicated teams and grow the agency but just maintain size as SOW of other clients decrease. We need a "big fish" that brings more than a couple new hires to the agency that feels like it expands us significantly. |
| Sara Grenchik Global Operations Director | Ensuring visibility and awareness of full range of Energy BBDO capabilities including digital/social and linking to data as well as best in class examples/case studies. More overtly linking work to specific Client category KPIs. |
| anna axley, account executive | continuing to pitch new business and expand our network. |
| Rosa B. Roy, Global Account Supervisor | We need to surprise clients more, presenting work that isn't expected and pushes them out of their comfort area. The agency is somehow proactive as we fight to maintain our scope, we keep looking for opportunities to make it grow. |
| Cara Christman, Senior Account Director | Business inspired creative vision. |
| Kristin Grandberry, Account Supervisor | The current advertising environment has resulted in reduced scope, reduced staff and more hours against dedicated to less people. This leads to less innovative thinking, and less downtime to consider how we can grow our current clients. |
| Lucie Lavrard Senior Account Executive | - propose more pro active work - be more reactive, fast and efficient to produce social content |
| Matt Doscher - Account Director | Within our current client structures and organizations that are delivering results. |
| Martha McAuliffe, Senior Account Executive | showing business results in every presentation |
| Any final thoughts for us as we prepare to lead you through the training program? | |
| Anna Bleers, SVP Client Service Director | Continuing to strengthen our work on deriving innovative insights from data, organic growth strategies and selling ideas in the most powerful way we can are all areas I would like to see emphasized in the upcoming training. |
| Katie Clow, EVP Client Service Director | I think we need to change the skillset of our people at a faster rate than we have been in order to build the capabilities we desire - around data, content creation, digital/social expertise. |
| Marta Witko, Account Executive | How do we prep ourselves against companies like Google, FB, Accenture ? |
| Sean Brewster, VP, Account Director | I do think one challenge overall is that some clients seem to inherently avoid giving current agencies more business in order to keep the advantage of being able to "pit" agencies against each other as they think that can yield better/more/cheaper work. |
| Sara Grenchik Global Operations Director | Looking forward to the specific tools and insight to help drive organic growth taking into account some of the challenges acknowledged in our initial connect (i.e. budget reductions, access to clients driving growth, etc.) |
| anna axley, account executive | n/a |
| Rosa B. Roy, Global Account Supervisor | Make it very practical, move us out of our comfort zone, mix us so we work with people we don't usually work with. |
| Kristin Grandberry, Account Supervisor | None. |
| Lucie Lavrard Senior Account Executive | - |