| What is your name? | |
|---|---|
| Keith Busch/Kevin Kinsley | |
| What is the total number of employees at your office? | |
| 96 | |
| What is the total number of employees in the U.S.? | |
| 96 | |
| What are the total revenues for your office (substitute & indicate billings if this is the only available number): | |
| 11,600,000 | |
| What percent of new revenue comes from the following sources: | |
| 70-80% | |
| List the clients the firm has worked for (grouped by industry category, and also indicate past/current client). Cut and paste from another document if this helps. | |
| Automotive Goodyear Tire & Rubber Company- Current client - Dunlop Tires - Current client - Goodyear Commercial Tire Systems - Current client - Goodyear International, Latin America & Asia - Current client - Kelly Tires- Current client - Just Tires - Gemini Automotive Care Nexa Autocolor- Current client Gear 1 Powertrain Solutions - Current client Home Glidden (AkzoNobel) - Current client Homax- Current client KraftMaid (MRCG) - Current client Flowguard Gold Pipe & Fittings (Lubrizol) - Current client Flood (AkzoNobel) - Current client Hoover Archerfish (Cernium) Home Options Storage Solutions Dulux (ICI) – Current client Genie Andreas Furniture Wickes Furniture College University University of Akron FlashNotes - Current Building Products Louisiana-Pacific Building Products- Current client Schneller/Veritas Carter Lumber Liquid Nails Adhesive (AkzoNobel) - Current client Fypon Tremco (RPM) - Current client Simonton Windows- Current client BlazeMaster Fire Sprinkler Systems- Current client Icynene- Current client ThermaTru Doors Lumbermen’s Merchandising Corporation- Current client Sakrete (Oldcastle) - Current client Oatey Veritas (Schneller) GemSeal Pavement Solutions¬- Current clients Bonsal American (Oldcastle) ¬- Current client ProSpec¬- Current client AmeriMix- Current client BlueLinx Pulte Homes Owens Corning Fashion/Jewelry Ju Ju Beads Non-Profit Akron Marathon- Current client Arthritis Foundation- Current client American Cancer Society- Current client Walsh Jesuit high School- Current client Leadership Akron Akron Civic Theatre Italian-American Societies Council- Current client Stephen A. Comunale Family Cancer Foundation- Current client Soap Box Derby- Current client Akron Symphony Orchestra Keep Akron Beautiful- Current client Sports Against Cancer The GriefCare Place Greater Akron Chamber Political Judge Thomas Teodosio Judge Linda Tucci Teodosio Financial PRLKW- current client FirstMerit Bank Restaurant Moe’s Restaurant- Current client Big City Chophouse Healthcare Akron General Medical Center- Current client Summa Hospitals & SummaCare Travel Choice Hotels- Current client AAA Geauga Lake Amusement Park Government City of Akron- Current client Premium Incentive Product Distribution MAS, Inc. - Current client Grocery Giant Eagle Aviation Lockheed Martin Recreational Firestone Country Club- Current client Silver Lake Country Club- Current client | |
| Bullet point the services you offer your clients: | |
| Marketing/Research • Strategic planning • Brand development • Brand messaging • Brand architecture • Relationship marketing • Sales promotion • Industry and competitive analysis • Database marketing • Loyalty programs • Product launches • Channel strategy • CRM development and analysis • Market research - Web usability - Account planning and ethnographic research - Online not only includes online surveys, but also constitutes listening to our target audience’s conversations, further refining segmentation models, determining needs and developing online programs that deliver on needs states, including social media strategies - Quantitative research and analysis Account Services • Marketing plans • Promotional programs • Product launch plans • Budget supervision • Project management Creative • Consumer print advertising • Trade print advertising • Collateral, sell sheets, catalogs • Broadcast radio • Broadcast TV • Website and digital media design • Product line review • Product launch materials • Sales videos • POS • Corporate identity • Brand/product name generation • Billboards Production • Digital asset management • Illustration, photo retouching and compositing • Design • Collateral, sell sheets, POS and catalogs • Direct marketing mailing, fulfillment and follow-up • Print buying Interactive Marketing • Digital strategy development • Website development and maintenance • Interactive programming, tracking and reporting • Banner design • Search engine optimization • Email marketing • Application development and testing • Interface design and integration Media • Traditional, non-traditional and digital media planning and buying • Demographic and geographic targeting • Negotiation and added value • Online display advertising: banner ads, rich media, behavioral and contextual targeting and retargeting • Search engine marketing: keyword recommendation, management and optimization • Direct marketing • Campaign measurement • Tracking, reporting and optimization • CPM, CPA, CPC models • Target account programs • Sponsorships Public Relations • Media relations • Press materials and press kits • White papers and advertorials • Trade shows • Event planning and coordination • Speaking opportunities • Press tours • Developing/placing feature articles • Media training Social Media Marketing • Online Anthropology research using licensed tools that aggregate and analyze data • Social media strategy development • Customer engagement • Response flows and content plans • Training • Community management • Creation of appropriate social media technologies, including Blogs, Facebook Pages, YouTube Channels, Podcasts and more • Validation/tracking including increases in volume and sentiment of conversation and ROI | |
| What outbound business development have you done over the past 2 years? | |
| What are the top 4 sources that most contribute to generating new business? | |
| How many people are regularly involved in your new business pitches and RFPs? (also list names/titles) | |
| How many competitive pitches/RFPs will you enter this year? | |
| 5-7 | |
| Of those, what percentage do you expect to win? | |
| 90-100% | |
| How many competitive pitches/RFPs did you enter last year? | |
| 8-10 | |
| Of those, what percentage did you win? | |
| 10-20% | |
| What percentage of your competitive pitches/RFPs involve a credentials presentation that is separate from a final strategic/creative presentation (vs. one combined credentials/final presentation session)? | |
| 25% | |
| How often do you submit a strategic/creative recommendation with no in-person presentation? | |
| 25% | |
| On the smaller half of your pitches, how much do you typically spend on each (out of pocket on average)? | |
| $30,000-$50,000 | |
| On the larger half of your pitches, how much did you typically spend on each (out of pocket on average)? | |
| $100,000-$150,000 | |