| What has been your role in the new business efforts of the agency? | |
|---|---|
| Lisa Kelly Senior Vice President, Group Management Director | Directing new business teams, specialist as part of pitch |
| What is your background, in terms of agencies, accounts, and client-side experience? | |
| Lisa Kelly Senior Vice President, Group Management Director | Publicis was my first agency. Started in 2003. Before that, worked for 7 years at a food manufacturer/food service/agriculture company trade association. |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Lisa Kelly Senior Vice President, Group Management Director | Publicis Consultants USA offers a holistic approach to food and lifestyle marketing, employing specialists in public relations, digital media, creative design, food and culinary and business-to-business strategy. While part of the fourth largest communications agency worldwide, Publicis Consultants USA operates as a boutique agency, offering our clients the best talent to advance brands, reputations, and messages in order to maximize business value. |
| Stuart Elliott, who covers agencies for the New York Times, decides he is going to write an article about your agency. After spending a day at your offices, and then going back to write the piece.... what would the headline be? | |
| Lisa Kelly Senior Vice President, Group Management Director | Got Food? Seattle Holistic Communications Agency May be for You |
| Now bring the agency to life. You have certainly been through this exercise, however applying it to your agency agency can be quite revealing in understanding more about your "DNA". If the agency were a car, what kind would it be? What color? Why? | |
| Lisa Kelly Senior Vice President, Group Management Director | Blue Toyota Prius -- small, efficient, lean serving the needs well for a specific target audience |
| What agencies do you most admire? Why? | |
| Lisa Kelly Senior Vice President, Group Management Director | Weber Shandwick -- offers the best of a large agency, with special divisions serving client needs of today anda relatively stable employeed pool Pollack -- small agency that honed in on its expertise and wins impressive accounts |
| List the top few agencies that you do/will compete against most often. | |
| Lisa Kelly Senior Vice President, Group Management Director | Ketchum, Edelman, Porter Novelli, Weber Shandwick, Pollack, Lewis and Neale, Foodminds |
| In the eyes of clients, what do you provide of value, that none of your competitors do? | |
| Lisa Kelly Senior Vice President, Group Management Director | Senior talent very connected to client business -- we don't pitch SVPs/VPs and then parcel the work down to SAEs and lower -- our teams are hands on and all levels are actively represented We are nimble to provide talent specific to clients' needs -- we listen to what they want/what they want to accomplish and invest in the talent to perform the work exceptionally |
| Are there any negative perceptions that prospects might have about the agency that could hold you back in new business? | |
| Lisa Kelly Senior Vice President, Group Management Director | Seattle-based agency is often perceived as negative when compared to NY, Chicago, Atlanta, etc. Specialized staff limits us on the breadth of the work we do best, and can limit the imagination of prospective clients about how we can easily adapt. |
| The following is a list of potential roadblocks that hold you back with your overall new business efforts. On a scale of 1- 10, rate each on how much it is a road block (1 being not a road block, 10 being a significant road block): | |
| Lisa Kelly Senior Vice President, Group Management Director | |
| Bottom line, what do you think the agency most has to do to improve at new business? | |
| Lisa Kelly Senior Vice President, Group Management Director | Focus, dedicate time and resources to put the best programs forward |