| What is your name? | |
|---|---|
| Brunner | |
| What is the total number of employees in the U.S.? | |
| Approximately 200 | |
| What percent of new revenue comes from the following sources: | |
| 40-50% | |
| List the clients the firm has worked for (grouped by industry category, and also indicate past/current client). Cut and paste from another document if this helps. | |
| Retail and Restaurants Atlanta Bread Company (Previous) Bob Evans Dick's Sporting Goods-Golf products LaRosa's Pizzeria Mimi's Cafe Pennsylvania Lottery Consumer Package Goods Bob Evans Heinz (Project Work) GlaxoSmithKline (Multiple brands, including Alli, Aquafresh, Nicorette, Nicoderm, and Tums) Lucky Leaf Pie Filling Musselman's Apple Sauce Wise Foods (including the Cheez Doodles brand) Durable Goods Cub Cadet Cooper Tire (Commercial) Huffy Zippo Sporting Goods Dick's Sporting Goods-Golf products Golf Pride Building and Home Repair Products The Dow Chemical Company-the Great Stuff brand James Hardie Building Products Pittsburgh Corning Manufacturing Eaton Vehicle Group PPG Industries Healthcare Highmark (Employee benefits products) Philips Healthcare (the Respironics division) Rockford Health System Miscellaneous Other CONSOL Energy DeVry University | |
| Bullet point the services you offer your clients: | |
| Brand Strategy Research and Account Planning Creative Services Media Planning and Buying Digital Marketing, including Social Media and Mobile Public Relations One-to-One Consumer Promotional Services, including Shopper Marketing Design Services Measurement and Analytics | |
| What outbound business development have you done over the past 2 years? | |
| What are the top 4 sources that most contribute to generating new business? | |
| How many people are regularly involved in your new business pitches and RFPs? (also list names/titles) | |
| How many competitive pitches/RFPs will you enter this year? | |
| 5-7 | |
| Of those, what percentage do you expect to win? | |
| 20-30% | |
| How many competitive pitches/RFPs did you enter last year? | |
| 11-15 | |
| Of those, what percentage did you win? | |
| 40-50% | |
| What percentage of your competitive pitches/RFPs involve a credentials presentation that is separate from a final strategic/creative presentation (vs. one combined credentials/final presentation session)? | |
| 50% | |
| On the smaller half of your pitches, how much do you typically spend on each (out of pocket on average)? | |
| $10,00-$20,000 | |
| On the larger half of your pitches, how much did you typically spend on each (out of pocket on average)? | |
| $30,000-$50,000 | |