| Please indicate any other Mirren media sales training you've participated in, including private training, workshops and webinars. | |
|---|---|
| Yes - other workshops | |
| What is your role? Please provide your title, a few points about your function, and who you target for your sales efforts. | |
| VP Sales, Partnerships Work with Agencies, Advertisers and Publishers | |
| At your organization, how is success measured for your particular role? | |
| New clients | |
| As if you were writing to a prospective client or agency, please describe your advertising solution(s) in no more than several sentences. | |
| Independent trading desk solution - we sit on 12 DSPs to help execute and facilitate digital campaigns. | |
| How many media/ad sellers do you have at your organization? | |
| 10 | |
| What are two of the biggest trends you’re experiencing in terms of how media sales is changing? | |
| In house media at clients Privacy issues | |
| What are the biggest advantages of your solution(s) over that of competitors? | |
| We are agnostic - work with all. Convenient for many solutions, no fees, no minimums | |
| What are the biggest challenges your organization experiences in terms of performing at peak sales effectiveness? | |
| We customize process - can take more time depending on the complexity. Not one solution for all | |
| On a scale of 1 - 10, how effectively does your organization sell “client business impact” vs. “access to an audience or data”? (10 = "we consistently lead with client business impact in all our sales messaging and proposals") | |
| 55 | |
| On a scale of 1 - 10, how effectively does your organization provide its clients and agencies with genuine target audience insight? (10 = we consistently provide brand new insight beyond what our clients already know about their target audience") | |
| 79 | |
| What are the biggest challenges you personally experience in terms of performing at peak media sales effectiveness? | |
| Off shore cheaper operations solutions | |
| What are the biggest opportunities for your and your organization to improve its media sales effectiveness? | |
| OTT/CTV | |
| Is there any particular “sales philosophy” your organization tends to work against? | |
| We blend human thinking To a technology buying process - service still matters | |
| To help provide context for other skill development you may have received, does your organization do any sales-focused off-sites? If so, how often and do they include any sales skill development? What training topics are typically covered? | |
| 2 offsites | |
| Any final advice for us as we put the final touches on the workshop curriculum? | |
| I’m excited to be apart - it has been awhile. | |
| To help provide context for other sales skill development you may have received, which other sales training organizations have you participated in training from? Which topics were covered? | |
| Sandler Training, Own The Room | |