| Agency Name | |
|---|---|
| Andrew Leeson, Director of Client Services | Ogilvy Health (Toronto) |
| Mike Wiles Strategy Director | Ogilvy |
| Lindsay Day - Business Lead | john st. |
| Cher Campbell, CCO | John St. |
| colin carroll / strategy director | john st |
| Meg Farquhar ECD | Ogilvy Toronto |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | Ogilvy Montréal |
| Rick Mayzis, Creative Director Health and Wellness | john st. |
| Jess Willis, Creative Director | john st |
| David Aubert, CEO Ogilvy Montreal & Quebec | Ogilvy Canada |
| Madison Papple - Director, Agency Operations | john st. |
| Paulina De la Riva - Strategic Planner | Ogilvy Health |
| Nadine Lafond, President | Ogilvy Health Canada |
| Alexandra McGregor, Account Director | Ogilvy Montreal |
| Erin Brittain, Strategy Director | john st. |
| Marc Caringal. Creative Director, Design | john st. |
| Tom Kenny, Chief Strategy Officer | Ogilvy Canada |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | Ogilvy Canada |
| Wendy Turner Executive Creative Director | Ogilvy Health - Montreal |
| Brittany Zambon , director of client service | Ogilvy Health Montreal |
| Wendy Turner Executive Creative Director | Ogilvy Health - Montréal |
| If applicable, what has been your role in working to grow your client accounts and/or new business (including Competitive Reviews and Prospecting)? | |
| Andrew Leeson, Director of Client Services | Participate in agency capabilities presentations and RFP pitches |
| Mike Wiles Strategy Director | Some pitching, building client relationships, creating planning strategies etc. |
| Lindsay Day - Business Lead | Serve as the account lead on (mostly) project based accounts. Focusing on revenue and organic growth. Have been in one new biz pitch in my 2 years at john st. |
| Cher Campbell, CCO | Organic + pitches. |
| colin carroll / strategy director | been on pitch teams for new business every year at john st |
| Meg Farquhar ECD | Not applicable yet, incoming I hope to look for creative solutions to existing client's business to mine for organic growth, I hope to build relationship that will encourage clients who take on new roles to reach out for opportunities, and to help build a suite of creative assets that will shine a light on the creative product that we are uniquely able to offer prospective clients. |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | Spotting and supporting development of organic opportunities for existing clients. Building services offers for strategic or consulting projects. Points of view in which RFPs to answer. Strategic orientations, content writing, bio selections and all other necessary roles in building RFPs response documents. Presenting to clients. |
| Rick Mayzis, Creative Director Health and Wellness | creative ideation creative direction pitch development, strategy/creative pitch presentation |
| Jess Willis, Creative Director | Given I've just joined the agency, I've not been involved in new business, but am heavily involved in building business organically given my background in cx, building brands in dimension vs. traditional channels only. In my past lives, as CD and ECD I was heavily involved in both processes from intake to presentation to execution. |
| David Aubert, CEO Ogilvy Montreal & Quebec | My role has been to identified new targets, cold calling, follow-ups, set the objectives, and build a pitch team. I created a growth committee in charge of the Net New and the organic new business but mainly created this committee to inspire people and generate an entrepreneurial mood. |
| Madison Papple - Director, Agency Operations | I serve as a project manager for active new business opportunities (creds, RFI/RFPs and pitches). I am responsible for the overall pitch process - managing credentials, triaging RFPs, assembling/managing stakeholders, preparing written RFP/RFI responses, and supporting team throughout the creation and delivery of the final pitch presentation. |
| Paulina De la Riva - Strategic Planner | Strategy development for RFPs (Competitive Review & Landscape Analysis, Brand & Engagement Strategy development), partnering with ADs in the identification of opportunities in current accounts to grow current business throughout the development of new strategic offerings or digital acceleration projects. |
| Nadine Lafond, President | Overall Agency growth from organic growth and service offering evolution to responding to RFI, leading and delivering pitches. I do some, although limited outreach due to number of opportunities that come our way. |
| Erin Brittain, Strategy Director | occasional contributions to pitches |
| Marc Caringal. Creative Director, Design | N/A, I am a new hire having just started on November 27, 2020. |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | I have been working for several years (in and out) on new business and the development of different pitch documents and presentations. My experience spans both the reception, study and answer to all types of RFPs (Government, Retail, Private, CSR, etc.) as well as live presentations and physical pitches. |
| Wendy Turner Executive Creative Director | My role has been supporting the account/strategic team in developing creative that will move brands and also develop relationships with clients, to become a valued, trusted partner; not only for existing brands, but for brands that are coming through the pipeline. |
| Brittany Zambon , director of client service | My role in growing existing accounts has been through relationship building with marketing teams , strategic partnership, leading account team to bring our best work forward. By becoming an extension of client marketing teams and understanding their business challenges, it allows us to continually offer new and proactive solutions. My role in new business has included minimal prospecting as a lot of our growth has been organic. Mostly, I have been on the receiving end of an RFP where I work with Nadine to evaluate the ask and then with team to work through the ask and formulate our approach. |
| Wendy Turner Executive Creative Director | My role has been to support the client service/strategic team in devising strategic creative that not only moves our current brands but also builds relationships and trust with clients to become an ally and partner for future brands. |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Andrew Leeson, Director of Client Services | Ogilvy Health helps make brands matter across the healthcare continuum. We are creatively driven, yet scientifically grounded. |
| Mike Wiles Strategy Director | We make brands matter. We help big brands dominate, and challenger brands get big. |
| Lindsay Day - Business Lead | We are a leading creative agency in Canada who's purpose is to make our clients brands unignorable. We've done just that on many Canadian businesses including No Frills, PC Brand, Home Hardware and Tangerine Bank. |
| Cher Campbell, CCO | Unignorable. |
| colin carroll / strategy director | we're a group of people with grrrrrrrr who want to make your brand unignorable. |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | Ogilvy is a worldwide network of experts, skilled creative humans, that deliver worldwide, national but also very local business solutions. We are certainly known for the communications and brand efficiencies we create but we are much more than that. We really are looking to answer the right questions with you and we'll do everything to actively transform your business, to create momentum and growth with you. |
| Rick Mayzis, Creative Director Health and Wellness | we exist to make our client's brands unignorable by combining strategy with design to produce work that is meaningful and relevant. |
| Jess Willis, Creative Director | At john st, we believe brands should be unignorable. Unrelenting in their pursuit of better. Unwavering in their purpose. Unstoppable in driving business results. Here, with a lot of heart and whole lotta grrrr, we move at the speed of culture to deliver work that works, changing consumers into converts. |
| David Aubert, CEO Ogilvy Montreal & Quebec | Our focus is on generating value and growth, which means keeping a close eye on customer experience and the perceived value of our client’s offering. Our prime directive is to help clients win more customers and make those customers more valuable in creating experiences that change behavior. |
| Madison Papple - Director, Agency Operations | john st. is one of Canada's top creative agencies and we partner with some of Canada's biggest brands across every industry. Our mission is to make our clients' brands unignorable - we do that by giving them Purpose (the why behind the what) and Order (the application of that why across the entire customer experience). We believe powerful brand platforms can change the growth trajectory of a brand and should influence more than just advertising. |
| Nadine Lafond, President | Ogilvy Health is a full-service Agency which partners with clients to develop business solutions as it pertains to the marketing of their products. We go further because we’re motivated by seeing your business grow. We have extensive experience in the constrained Canadian environment – and we also work extensively in developing global campaigns. Where we feel we differentiate most, however, is by bringing the marketing and communication expertise to consult on your go-to market model and develop your brand strategy, define your ecosystem where we will engage with the right physician at the right time with the right message. |
| Alexandra McGregor, Account Director | I think Ogilvy Montreal would be the best agency able to bring you better customer understanding, insights into your industry and help you grow your business. By using our worldwide network we are able to share learnings that otherwise would not be available to you. |
| Erin Brittain, Strategy Director | john st. is a leading creative agency that is consistently recognized for helping clients transform their brands and make them meaningful and relevant through strategy, design, technology and advertising. |
| Meg Farquhar ECD | This is your local global agency. An agency that has created some of the most culture-shifting work of the past 20 years and will do so on your business as well if you partner with us. We know our market and know it well, but as a part of the Ogilvy global network, we are able to tap into global the resources that you need to take on any challenge that presents itself. |
| Marc Caringal. Creative Director, Design | We are John St., a creative agency with grrrrr. That means a passion and hunger to understand your business and create work that is un-ignorable. We help clients communicate with consumers in authentic and meaningful ways that move them beyond being a product or service and turning them into well-loved brands. |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | We Make Brands Matter. By integrating them deep into culture. And understanding short, mid and long term business objectives. |
| Brittany Zambon , director of client service | At Ogilvy Health, we stay curious about your business and agile in our approach. We pride ourselves the impact of our ideas and the insight-driven way in which we reach them. We are a team that is hungry to learn and ready to tackle your biggest business challenge. |
| Wendy Turner Executive Creative Director | Ogilvy Health Montreal is a team of dedicated professional healthcare experts. We authentically care about our clients' business and if it is our own. We go beyond in our research, strategy, and creativity to ensure your brands are at their full potential. |
| Consider what clients most need from an agency. With that in mind, name the agencies you compete against most often and summarize the most important benefits they provide that your agency does not. Based on your role, do the best you can. Please be specific and think about answers that go beyond things such as, “They’re cheaper than us” (as a client negotiation tactic, all agencies are told they’re too expensive). | |
| Andrew Leeson, Director of Client Services | Havas Health, McCann Health, Draft FCB - all on par with Ogilvy Health Anderson DDB - greater U.S. Client base Klick - greater digital offerings |
| Mike Wiles Strategy Director | Rethink - has an ability to get PR buzz with all their work and earns media in all their campaigns. |
| Lindsay Day - Business Lead | Lately - Rethink. Not that they do this incredibly well, but I believe clients are looking for a full integrated/system thinking, someone who proves CX competency and can inform strategy and creative at any point of the consumer journey. What john st. appears to be famous for are big, beautiful TV commercials. |
| colin carroll / strategy director | I think we primarily compete with two types of companies: 1) consultants who are deeply embedded with the client's business. they're in the room with them and have broader contacts within the organization. 2) channel specialists (eg. social media agencies) who manage and execute campaigns and charge less. |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | Cossette, LG2 : They own the Quebec and Canadian markets in terms of agency/brand love (they don't front as a network which is not the greatest advantage for our local players). Their offer is fully integrated (communications, digital, technological, media, brand) when they present it - meaning clients never have to worry about scalability of their needs or dealing with multiple entities. This is not always true, but that's how they present it. Their local case studies are superior to ours currently in terms of diversity and concrete realizations. Sid Lee : clients are looking for the Sid Lee iconic creation - again their offer is fully integrated on the surface. All in house or at the very least, under one Sid Lee or Sid Lee digital contact. Adviso and Absolunet : gaining on us because of their digital pure play offer - lacking on strategy and brand but they are factually cheaper than us in the end. All of them have put a lot into appearing accessible, human and involved in local and tactical events, external training, very grass-root approach. They may not have the credentials and experts we have in behavioural science or international level campaigns for instance, but they are very tactical and agile in the relationships and field presence they have. 2 side notes : 1) These players are super strong in Employee brand and have invested a lot in the past years which contributes to their brand love in every major Canadian market. 2) I am purposefully not including here our Consulting competition because they're a set of totally different players and realities. Let me know if we want to expand on that |
| Rick Mayzis, Creative Director Health and Wellness | expertise (in-depth knowledge of a specific therapeutic category/disease state) talent (experience providing specific services to health and wellness that john st. doesn't provide |
| Jess Willis, Creative Director | Rethink: Agility & breakthrough // Combines the spirit of an independent in finding solutions to get things done quickly and efficiently with the same level of breakthrough ideation akin to john st. No Fixed Address: Caché & Collaboration // Does an excellent job at pr, ensuring they're always top of mind with talent and clients. Senior leadership is rooted deeply into larger clients like Kraft, ensuring they have the trust of clients to push work and ideas. |
| David Aubert, CEO Ogilvy Montreal & Quebec | Cossette: They are fully integrated not using a bunch of logos as much as we do or need to do (from WPP), multiple offices in Canada (real Canadian footprint), their campaigns or national not just adaptation. One brand one family Sid Lee: Strongly creative and pitch like no one, they've built an image of bad guys ready to challenge the clients, their offering (e.g Architecture) is a bit different an attractive, they are really proactive and always offer more ideas Lg2: One of the most creative Quebec agencies, very design-driven, spontaneous in creating new trends like adding shopper marketing to a title which is creating a feeling of "they really understand..." |
| Madison Papple - Director, Agency Operations | Rethink FCB Cossette Sid Lee lg2 TAXI |
| Nadine Lafond, President | As much with the large: Havas, Tank, McCann as the small: BMod, Antibody, Meducom, GLG. Tactics - small Agencies show lots of tactics which clients can relate to and jump into execution with. We focus on the big ideas, the strategy and creative and list tactics but we feel other Agencies present a shopping list of fun tactics with less strategy and it somehow connects with junior clients. |
| Alexandra McGregor, Account Director | I'm currently not involved in the Pitch processes so am unable to reply |
| Erin Brittain, Strategy Director | Rethink - independent agency (matters to some clients) / define process on website No Fixed Address - more experience w/b2b Cossette - longevity (been around almost 50 years) / sell broad expertise (particularly cx, data science, innovation & transformation) |
| Meg Farquhar ECD | I can answer the first part better than the second. I believe clients most need partnership. They need someone who understands their business inside and out and can be dedicated to solving business problems in big, smart, creative ways. |
| Marc Caringal. Creative Director, Design | I haven’t been at John St. long enough yet to know its competitors. I think what clients want most from agencies is empathy. I believe clients want agencies to understand and immerse themselves in their business and culture. Clients want agencies to care just as much, if not more, about their success. |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | Creativity & Humanity. Lg2 - local creds and knowledge of clients (Quebec) SID LEE - edginess and human experiences designed at the center of everything. Also their history. Cossette - one-stop-shop with "unlimitied" resources available. |
| Brittany Zambon , director of client service | Tank (more experienced account staff) Cloud Raker (strong digital offering) Les trois primes (pharmacists and doctors on staff) |
| Wendy Turner Executive Creative Director | bMod Communications - they overdeliver on pitches; they go beyond the RFP ask HAVAS Health - ? CDM - ? TANK - They have a dedicated pitch team *Unfortunately, in my role, I am not privy to a lot of this information/knowledge |
| Given social distancing, how are you conducting qualitative research to uncover meaningful insight (for clients and for competitive reviews)? | |
| Andrew Leeson, Director of Client Services | Zoom / Teams interviews, online social listening and desk research |
| Mike Wiles Strategy Director | Zoom focus groups seem to work as well as ever. |
| Lindsay Day - Business Lead | We've done qual through online research vendors such as Persky. |
| colin carroll / strategy director | using platforms like Remesh as well as databases we have access to (brand Z, WARC, WGSN, Contagious) |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | For clients - Trying to encourage them to roll out surveys, trying to compensate by following designing thinking approaches and customer-centric planning to dig deeper with our clients' teams into their knowledge of their customers etc. |
| Rick Mayzis, Creative Director Health and Wellness | we have mostly relied on our media partner to provide patient and category insights thus far |
| Jess Willis, Creative Director | Unsure. |
| David Aubert, CEO Ogilvy Montreal & Quebec | We are using different tools like emarketers, Kantar, BrandZ |
| Madison Papple - Director, Agency Operations | Unsure? I believe we mostly do quantitative and/or use trend analysis research through our partners. |
| Nadine Lafond, President | Interviews with doctors, social media listening with patients. Systematic first step of pitch. |
| Alexandra McGregor, Account Director | I do not know |
| Erin Brittain, Strategy Director | primarily use our subscription resources (WGSN / WARC / etc) and other online resources |
| Meg Farquhar ECD | In my previous role we were doing virtual qual, we did a lot of social sentiment pulls, and we built panels of diverse culture-makers to keep our clients apprised of shifts in the way the world was working and thinking. |
| Marc Caringal. Creative Director, Design | N/A |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | We had no choice but to reconvene these types of sessions online. Zoom has provided a "good enough" platform to have these discussions. However, it can't help but skew answers a bit because of the environment that is too formal on a Zoom call. Can't wait to have people back inside a room for real insight mining ! |
| Brittany Zambon , director of client service | I have been suggesting and successfully with lots of clients conducting qualitative market research , site audits, KOL consulting and even using downtime with field force to get intel. |
| Wendy Turner Executive Creative Director | Online research has been an invaluable tool during this pandemic. We dig, then we dig deeper to find insights that are pertinent to our clients, which will give them the advantage in making their brand stand out. |
| How consistently does your new business team make pitch go/no-go decisions based on a structured set of criteria? Please explain. | |
| Andrew Leeson, Director of Client Services | We have developed a streamlined process over the past year |
| Mike Wiles Strategy Director | Not sure. |
| colin carroll / strategy director | not as close to this as i'm not on the front lines but i know we say "no" to pitches often. |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | Joined Ogilvy only recently so I am just starting to gage the Ogilvy Montreal Landscape, our pitch capacities and techniques. Started recently to share my POV on go/no go. I used to be more prevalent in my previous life on the whole go/no go process and I am quite versed in it however. I do not FEEL this process has been open to many discussions so far or formalized up to now but we have just put together a new biz committee. I am not officially part of it so I cannot comment further for now. This a good first step. |
| Rick Mayzis, Creative Director Health and Wellness | rarely do we make decisions based on a set of criteria we've participated in most new business requests that have come through |
| Jess Willis, Creative Director | Unsure. |
| David Aubert, CEO Ogilvy Montreal & Quebec | Every 2 weeks we have our "Growth meeting" and we decide which opportunity should we pursue or not base on the timing, resources, % of winning, what this client could bring (money, creativity, stability, credentials in an industry, will help us grow a service). |
| Madison Papple - Director, Agency Operations | Consistently - we triage all opportunities against a set list of criteria that includes: does it ladder up to the business we're in; does it build our credentials/portfolio from either a creative/strategic opportunity or a learning/service building opportunity; what is the revenue potential; and what is the timing / available resources needed to successfully pitch. |
| Nadine Lafond, President | Almost always, however our process is flawed as we ask questions to clients but often don't get truthful answers they are trying to convince us to pitch. |
| Meg Farquhar ECD | I do not know. |
| Marc Caringal. Creative Director, Design | N/A |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | I believe this process takes time for every pitch. Pros and cons are identified and the decision is made based on this. |
| Brittany Zambon , director of client service | Not consistently . |
| Wendy Turner Executive Creative Director | I play a supporting role. |
| What are the biggest internal and external challenges you face on a daily basis with Competitive Reviews/RFPs? | |
| Andrew Leeson, Director of Client Services | Staffing shortages (internal), agencies offering greater discounts (external) |
| Mike Wiles Strategy Director | N/A |
| colin carroll / strategy director | not agreeing with the client's approach (eg. spec creative) |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | Biggest internal challenge : always the same 3 or 4 senior people in charge of everything and making it happen, no matter the size of the opportunity. Has many advantages and disadvantages. The challenge in that is that sustainability and scalability is out of the question both mentally for people and to achieve quality and novelty for our clients. Also, the role of our accounts services is currently surprisingly non-existent relative to their importance and to the value they could and should have in the value chain. Whether it's organic or new biz dev, we are trying to equip our teams to own more in that sense. Our case studies aren't up to par and not relevant enough for local players. It's one of my worries and we are all aware of that. 2021 should bring a change to that. External challenge : Our Provincial Government accounts are important for us in many ways. As much for the revenues, as for the credentials and stability they bring to our business. However, I THINK there are a lot of political reasons that make us too controversial of a choice for local govs to select us (us being presented as a global network) relative to other competitors that are seemingly or not more local. |
| Rick Mayzis, Creative Director Health and Wellness | the biggest challenge is still finding the time and resources to be able to include new business on top of the existing client demands |
| Jess Willis, Creative Director | Unsure. |
| David Aubert, CEO Ogilvy Montreal & Quebec | When it comes to a national pitch, it's difficult to know who's leading the project. Plus, Montreal's portfolio is smaller in terms of client size, and our case studies are less impressive (smaller brands and budget). For the local pitch, our challenge is resources. |
| Madison Papple - Director, Agency Operations | The time it takes to prepare responses; that the format is always different depending on what format the client is using. |
| Nadine Lafond, President | Scope of pitches (full spec work in strategy, creative and tactics) for up to 1/6 chances of winning, terrible briefs and even worse Q&A making understanding what the key to that particular pitch is very difficult. There is a limited # of pitches we can do due to scope. |
| Meg Farquhar ECD | I do not know. |
| Marc Caringal. Creative Director, Design | N/A |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | Internal: we want to put too much in and it confuses the storytelling External: I start to think they all choose their agency even before going through the motions. At leats pay us if it's not the case... |
| Brittany Zambon , director of client service | Internal: Resources , time. External: lack of focus, broad asks, undefined success criteria . |
| Wendy Turner Executive Creative Director | I play a supporting role. |
| As we near 2021, what are the biggest changes you’re experiencing in the (virtual) pitching process? | |
| Andrew Leeson, Director of Client Services | Allocating enough time for Client questions |
| Mike Wiles Strategy Director | Building connections on a personal level is more challenging. |
| colin carroll / strategy director | the little interactions you have with people in a physical room don't happen. |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | I would say it's more of a logistical challenge in that you get less of a good feel of our teams' real availability or lack thereof, to invest and work in collaboration on an RFP. I'm assuming extraverts would find the virtual pitching process harder, which is not my case. I just think we should be better at presenting our case studies instead of showing videos remotely, that we should force discussion starters to engage clients instead of presenting pure content etc. |
| Rick Mayzis, Creative Director Health and Wellness | the biggest challenge has been around creating chemistry between the agency and the client in a virtual setting, it's difficult to get across the human element |
| Jess Willis, Creative Director | Unsure. |
| David Aubert, CEO Ogilvy Montreal & Quebec | Lack of contact. It's more difficult to create a mood or to feel the mood and read the room (or the people). Sometimes people will close their camera or will multitask more easily so you have less control. |
| Madison Papple - Director, Agency Operations | Challenge to create chemistry and rapport via a screen. |
| Nadine Lafond, President | We have done many virtual pitches successfully and don't see that many challenges. We get to include 1-2 additional people without looking like an army which adds value. Maintaining the energy and interactivity is more challenging and not being able to feed from the audience (some companies shut off their cameras after the intro "for bandwidth". |
| Meg Farquhar ECD | In my previous role one key change has been working the room without a room. It is hard to emotionally connect with someone on the other side of a screen when contact is limited and they are often distracted by things in their homes, lives, and inboxes. |
| Marc Caringal. Creative Director, Design | N/A |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | I believe clients have gotten used to this environment to receive a pitch. We have no choice but to do it this way for a couple of months at least so it'll make do. The one thing that is truly missing is the experience itself: creating a show for the clients is almost impossible online (unless you take the chance of it not working at all). |
| Brittany Zambon , director of client service | I just find it frustrating when clients don’t put on their cameras , challenging to read room. I also find brainstorming sessions less collaborative in leading up to pitch . |
| Wendy Turner Executive Creative Director | Internal communications have been elevated towards the end of 2020. |
| What prospecting methods have been most successful at getting in the door and converting business? | |
| Andrew Leeson, Director of Client Services | Organic growth and existing Client contacts |
| Mike Wiles Strategy Director | Not sure. |
| colin carroll / strategy director | workshopping with clients |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | I would say organic growth since I joined. Infuse new people with CX, loyalty, and other experiences and ways of look at clients' businesses. Shake the status quo a little bit. Get a chance through that to access other client teams and decisions roles. We also created Strategic Packages with approximate value and expected deliverables in order to simplify discussions and offers to our clients. Make them feel like they are making the choice and understand better what we can do. Take a consultative approach to crafting the offer. |
| Rick Mayzis, Creative Director Health and Wellness | word of mouth, most of our new business has come organically |
| Jess Willis, Creative Director | Unsure. |
| David Aubert, CEO Ogilvy Montreal & Quebec | Cold calling. |
| Madison Papple - Director, Agency Operations | Unsure. |
| Nadine Lafond, President | Showing passion for a therapeutic area and going in organically with a vision. Which is a big effort for client who may not be looking but we have had a few great hits without a pitch or it gets us invited to the next pitch. |
| Meg Farquhar ECD | Existing relationship, former agency people going client side to make the connections, tapping into the network for existing relationships and offering to extend to new offices. |
| Marc Caringal. Creative Director, Design | N/A |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | Could honestly not say. |
| Brittany Zambon , director of client service | Do not have experience with this . |
| Wendy Turner Executive Creative Director | I play a supporting role. |
| On a scale of 1-10, how well are your strategy and execution presentations backed up by an irrefutable logic trail? | |
| Andrew Leeson, Director of Client Services | 8 |
| Mike Wiles Strategy Director | 8 |
| Lindsay Day - Business Lead | 6 |
| colin carroll / strategy director | 9 |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | 5 |
| Rick Mayzis, Creative Director Health and Wellness | 8 |
| Jess Willis, Creative Director | 7 |
| David Aubert, CEO Ogilvy Montreal & Quebec | 6 |
| Madison Papple - Director, Agency Operations | 7 |
| Nadine Lafond, President | 7 |
| Erin Brittain, Strategy Director | 10 |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | 6 |
| Brittany Zambon , director of client service | 7 |
| Wendy Turner Executive Creative Director | 10 |
| On a scale of 1-10, how well do you base your presentations on a new and unexpected strategic target audience insight vs. a predictable target audience insight? In other words, how well do you always have something brand new to share about the client's target audience? (10 = we are always strong in this area) | |
| Andrew Leeson, Director of Client Services | 8 |
| Mike Wiles Strategy Director | 7 |
| Lindsay Day - Business Lead | 6 |
| colin carroll / strategy director | 8 |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | 6 |
| Rick Mayzis, Creative Director Health and Wellness | 6 |
| Jess Willis, Creative Director | 8 |
| David Aubert, CEO Ogilvy Montreal & Quebec | 5 |
| Madison Papple - Director, Agency Operations | 7 |
| Nadine Lafond, President | 7 |
| Erin Brittain, Strategy Director | 10 |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | 7 |
| Brittany Zambon , director of client service | 4 |
| Wendy Turner Executive Creative Director | 10 |
| On a scale of 1-10, how well do your presentations always include a new and unexpected creative/concept/program/tactical idea? (10 = we are always strong in this area) | |
| Andrew Leeson, Director of Client Services | 9 |
| Mike Wiles Strategy Director | 4 |
| Lindsay Day - Business Lead | 9 |
| colin carroll / strategy director | 7 |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | 5 |
| Rick Mayzis, Creative Director Health and Wellness | 9 |
| Jess Willis, Creative Director | 9 |
| David Aubert, CEO Ogilvy Montreal & Quebec | 7 |
| Madison Papple - Director, Agency Operations | 7 |
| Nadine Lafond, President | 7 |
| Erin Brittain, Strategy Director | 8 |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | 5 |
| Brittany Zambon , director of client service | 8 |
| Wendy Turner Executive Creative Director | 8 |
| On a scale of 1-10, how well do you demonstrate the business impact of your recommendation? (10 = we are always strong in this area) | |
| Andrew Leeson, Director of Client Services | 7 |
| Mike Wiles Strategy Director | 10 |
| Lindsay Day - Business Lead | 5 |
| colin carroll / strategy director | 3 |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | 6 |
| Rick Mayzis, Creative Director Health and Wellness | 6 |
| Jess Willis, Creative Director | 3 |
| David Aubert, CEO Ogilvy Montreal & Quebec | 1 |
| Madison Papple - Director, Agency Operations | 5 |
| Nadine Lafond, President | 5 |
| Erin Brittain, Strategy Director | 8 |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | 5 |
| Brittany Zambon , director of client service | 7 |
| Wendy Turner Executive Creative Director | 9 |
| Any final thoughts for us as we prepare to lead you through the training program? | |
| Andrew Leeson, Director of Client Services | N/A |
| Mike Wiles Strategy Director | NA |
| colin carroll / strategy director | looking forward to it! |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | Only joined Ogilvy a few months ago with an atypical profile relative to my role which can explain a few of my answers. I joined primarily to help build the consulting offer in Canada and we are just starting to staff and have an external reach on that end. I am not expecting this program to address that specific situation however. For me to be performant, I really want to know what simple and concrete resources I can access autonomously (aside from the OS) - content, agency presentations, templates, case studies etc.... |
| Madison Papple - Director, Agency Operations | Rarely do we participate in spec creative pitches - we've only done 1 this year and it was paid, and 1 last year and it was paid. More often, we are doing written RFP responses with an in-person chemistry meeting where we always bring some initial thinking on their category/consumer/brand - the hard part is when they won't share their business objectives/challenges or who their target is. We also do a lot of creds presentations where we go in knowing nothing about the opportunity (or if one exists) but we still try to bring category insights. |
| Nadine Lafond, President | Health being full spec work is a huge challenge on # of pitches we can manage in a year so we need to be hyper-focused and mix organic proposals with pitches. In 2020 we've optimized our pitching process to reduce the effort per pitch by having more system but we need to do more non-pitch activities. |
| Alexandra McGregor, Account Director | Very excited to be invited to attend and am looking forward to learning a lot! |
| Erin Brittain, Strategy Director | n/a |
| Meg Farquhar ECD | I'm new to Ogilvy so I will be learning the agency's challenges along with the tools to meet them. |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | Nope, can't wait to hear more ! |
| Please list any Mirren training programs, workshops, webinars or conferences you’ve previously attended. | |
| Andrew Leeson, Director of Client Services | N/A |
| Mike Wiles Strategy Director | I've done the new business training through DDB a few years back. |
| colin carroll / strategy director | none |
| Sandie Rotgé Vice-President Strategy, Customer and Commerce | None |
| Rick Mayzis, Creative Director Health and Wellness | this will be my third year participating with Mirren at john st. |
| Madison Papple - Director, Agency Operations | Day 2 of the Mirren training at john st. 2 years ago. |
| Nadine Lafond, President | n/a |
| Alexandra McGregor, Account Director | N/A |
| Erin Brittain, Strategy Director | n/a |
| Jean-Xavier Wilhelmy, Director Brand Strategy & Behavioural Sciences | n/a |