| What is your background, in terms of agencies, accounts, and client-side experience? | |
|---|---|
| Kerri Sweeney - .NET Technical Lead | I have been at BD for five years in a client facing role as a tech lead. |
| Catherine Parrinello, COO | 15+ years in client delivery at Publicis Groupe. Broad range of clients and categories. Marketing, media, tech consulting and execution. Data/tech product delivery. 6 months at Boston Digital. |
| Megan Marston Senior Director of Project Management | I have just over 15 years of agency experience. Ranging in size from $5,000 yearly to $127 MM. Verticals range across QSR, Financial Services, AEC, Consumer goods, and healthcare. I've worked on a variety of technical deliverables and some direct mail and print. I have no client side experience. |
| Lily Hanlon - Associate Account Director | Prior to coming to BD, I worked for Digitas (a subsidiary of Publicis Groupe) where I worked on the Bank of American client (across LOBs) for almost 4 year. I was in a hybrid Account & Project Management role. I've been at BD for ~1.5yrs now, working across industries and clients. |
| Casey Cardon Associate Director of Digital Media | At Boston Digital, I have served as one of the primary points of contact with digital marketing clients. I have worked on the Myomo, Lehigh Valley Health Network, Valley Bank, SynQor, Liberty Mutual, and Eze accounts. For Myomo, Lehigh Valley Health Network, SynQor, and Liberty Mutual, I also hold monthly to quarterly reporting meetings with the clients. I typically handle the overall paid media campaign management as well as paid and organic performance reporting. Prior to Boston Digital, I worked at WordStream, where I also worked in a client facing role. Working as an account associate where I managed a portfolio of roughly 3-5 accounts, while assisting on 10 accounts. In this role, I also did the day-to-day management of paid campaigns, while meeting monthly and weekly with clients to cover performance reporting. |
| Vatché Chamlian, Senior Director of Technology | I have worked at two other agencies, OHO Interactive and The Penzias Group (which I was a founding partner). In terms of accounts I have worked on too many to list, they range from the Romney campaign of 2012 to Planet Fitness, Moderna, Mass General Brigham, Harvard and MIT. In terms of client-side experience I have interfaced with them through every stage of the process; pre-sales, sales, discovery, consulting, post delivery/managed services, etc. |
| Bevan, Business Analyst | BD is my only agency experience and this is my 4th month. Prior to this role I was in tech. |
| Katie Farrell Senior Account Manager | I worked client-side in higher education for two years in a digital marketing/web management role prior to coming to Boston Digital. Now, I am on the account services team and have been with the agency for 3.5 years. I am the day to day point of contact for several clients including Foley Hoag (law firm), Liberty Mutual, ZOLL Medical (medical devices), Eze (fintech software), and Valero. |
| Corey DeSimone, Senior Art Director | Mostly agency (Havas, Connelly Partners, and others) but worked in-house once at Wolverine Worldwide. |
| Rob Poyas, VP of Sales & Marketing | This is my first time on the agency side of things. I was a client of Boston Digital for 7 years, one of their largest accounts. My first 20 years were in hospitality sales and then 10 years in senior living sales and marketing. |
| Anna Marie Conneely, Human Resources Director | I do not have prior agency or client side experience |
| Carolyn Moore - Associate Director of Business Development | I have worked at Boston Digital for 8 months but have no prior agency experience. I have years of client facing account management and new client acquisition experience. Most of these accounts were with large hotel properties throughout my previous role at TripAdvisor. |
| Peter Prodromou, CEO | Boston Digital, CEO (previously head of growth) Racepoint Global/Digital Influence, founder, EVP Easter Region, EVP Client Services, President, Global CEO Weber Group/Weber Shandwick, SVP Emerging Practice, SVP Cosmopoulos, Crowley & Daley, Partner, Practice Lead/PR All roles included extensive work in business development and sales Have led sales and run accounts for clients including (among others): Carrier Corporation, AT&T, American Chemistry Council, Dassault systems, ARM, Polaroid Corporation, Consumer electronics Association, Fujitsu, TJX Corp, Huawei, Panasonic, Samsung, Mass General Brigham, Children's Hospital, Cook Medical tens of dozens of startups, leading sales pitch, and later the accounts. Governments of Libya, Rwanda, Togo, Kingdom of Jordan, Indonesia (high stakes environments where "selling" and servicing is a matter of nuance. Managed integration of foreign geographies into US sales and marketing and vice versa. |
| Julie Nugent, Account Director | 14 years agency, 6 years client-side. |
| What has been your role in the new business and organic growth efforts of the agency? | |
| Kerri Sweeney - .NET Technical Lead | I have participated in multiple pitches over the years mostly with new business that would be built on the .NET framework. I've occasionally been a part of pitches for a marketing engagement or other CMS technology, but mostly .NET engagements. |
| Catherine Parrinello, COO | Served as project manager for new business pitches early in my career at Digitas. Currently participate in many aspects of new business - RFI/RFP responses, Pitch deck development, Pitching in the room, follow-up meetings/conversations with prospective clients pre-close. |
| Megan Marston Senior Director of Project Management | I participate in speaking to the BD process. I also help to establish pricing and timing for requested work. I have oversight or a role in developing the majority of the agency's SOWs. |
| Lily Hanlon - Associate Account Director | As a relationship lead across clients, I work to drive organic growth efforts and upsell our team's capabilities/menu of services. I work educate clients of our breadth of expertise. For new business, I get pulled into pitches when/as needed to help present our process and overall approach to prospective new clients. I also help to scope out clients requests and draft up SOWs. |
| Casey Cardon Associate Director of Digital Media | I have helped out on several new business proposals since I have been at Boston Digital. My capacity in these meetings has typically been in providing first-hand insights about the work that we did in digital marketing case studies, as well as going over our POV on paid digital advertising and capabilities. |
| Vatché Chamlian, Senior Director of Technology | I have worked on research and development, which has spurred thought leadership articles. I have also worked with our teams to discover new offerings, like headless CMS using platforms like Contentful. |
| Bevan, Business Analyst | As a business analyst my role is to coordinate and improve internal functions through cross functional collaboration on multiple projects. It is also my responsibility to identify areas of weakness in the business and opportunities for development that align with our business goals |
| Katie Farrell Senior Account Manager | I work on crafting new business proposals for new business RFPs that come in or when organic growth opportunities arise with our existing clients. I usually own the deck making process and ensure there is a consistent theme/story within them. I also am an active participant in pitches, explaining our agency process and how we'll collaborate with clients. |
| Corey DeSimone, Senior Art Director | I have been on a few pitches where I thought through strategy, created spec work and presented the creative section of the deck. More often, I play a supportive design role but have not been involved in the pitch process recently. |
| Rob Poyas, VP of Sales & Marketing | I'm responsible for the new business growth and I have a very little impact on the organic growth. |
| Anna Marie Conneely, Human Resources Director | Support of the those who are responsible for new business and organic growth |
| Carolyn Moore - Associate Director of Business Development | • Managing inbound leads ○ Reaching out to schedule a call ○ Creating personalized emails for outreach depending on how the lead was generated ○ Screen budget and scope ○ If the lead seems viable - involving team to vet the opportunity and determine budget • Managing Salesforce ○ Cleaning leads list - ensuring all leads have been followed-up with ○ Closing out unqualified leads ○ Managing opportunities to ensure all next steps and timelines are up to date • Proposal/Caps Deck (project management) ○ Resourcing time from the team to create proposals when their input is needed ○ Scheduling meetings with the team to prep and strategize for proposals ○ Project managing creation of the proposal to ensure team members are completing their section ○ Ensuring the proposal has a strategic positioning and flows cohesively ○ Reformatting slides to ensure the deck is unified (example: case studies) • Outbound outreach ○ Generating lists of prospects ○ Collecting contacts/contact info of prospects ○ Creating email outreach campaigns and executing |
| Peter Prodromou, CEO | Headed growth/marketing and sales prior to becoming CEO. Involved in several pitches. |
| Julie Nugent, Account Director | I participate with a team and have a group goal for organic growth within my pool of accounts. I participate in new business as schedules and needs align. |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Kerri Sweeney - .NET Technical Lead | Boston Digital is a full service digital marketing agency that has broad expertise in digital experiences, digital marketing, strategy, and website development. |
| Catherine Parrinello, COO | Boston Digital is an independent Digital Marketing agency that delivers Strategy, Creative, Digital Marketing and Web Design and Dev experiences for clients. Our deep understanding of our clients' challenges and our holistic approach drives growth for our clients. |
| Megan Marston Senior Director of Project Management | An innovative digital agency driven by strategic thinking. We specialize in digital transformation across websites and digital marketing. We have a staff with deep expertise across a lot of verticals by healthcare, technology, financial services and legal are were our deepest knowledge lies. |
| Lily Hanlon - Associate Account Director | Side-note: I would customize my response depending upon what I knew this prospective client was looking for, what industry they're in, etc. But in the most generic/broadest sense, I'd say - We are a full service, in-house agency with expertise across digital capabilities. But ultimately, we specialize in creating and spearheading a research-founded strategy that will drive key business outcomes based on your unique goals. We customize our approach based on your needs. |
| Casey Cardon Associate Director of Digital Media | I would describe our agency as a performance oriented partner that leverages data-drive insights in order for our clients to reach their goals. |
| Vatché Chamlian, Senior Director of Technology | Boston Digital is a full service agency that can transform your company's digital presence. Beyond the technical aspect of what that takes we are a rare group of people that work hard to understand what success means for you and then we work even harder to get you there. |
| Bevan, Business Analyst | BD is an agency that helps you enhance your digital presence by developing websites that engulf the core aspects and foundations of your business in a visual manner, allowing you to reach more consumers without geographic and physical barriers |
| Katie Farrell Senior Account Manager | Boston Digital is a digital marketing agency that helps a variety of brands, small and large, tell their story. We are a full service agency and our capabilities range from branding, to design, to development. We're a nimble team of 45 people passionate about what we do. |
| Corey DeSimone, Senior Art Director | We are fast and responsive. |
| Rob Poyas, VP of Sales & Marketing | It would really depend on who the client is, which industry, and how well i know them. ...But it all were unknowns I would write, "As a former client I can comfortably say that Boston Digital crafts beautiful digital experiences across the full spectrum of services, from website development to video production, and we are relentless when it comes to achieving clients' business goals." |
| Carolyn Moore - Associate Director of Business Development | Boston Digital is a full service agency that can help with all digital needs. This allows us to take a holistic and analytical approach when strategizing specifically for your business needs. Our team will serve as an extension of your team, involving you every step of the way to ensure the outcome is everything you are hoping for and more! |
| Peter Prodromou, CEO | If your goal is to enhance sales and competitive advantage by maximizing every dollar spent on digital marketing, you want to work with Boston Digital. We offer four services: digital experiences, campaigns, marketing technology optimization and emotive content. Brands ranging from healthcare and pharmaceutical, to technology, to financial services, to higher education are working with Boston Digital to engage and win in today's competitive environment. |
| Julie Nugent, Account Director | We are a full-service high-touch agency. We will partner together to meet and exceed your expectations as we execute and deliver on our commitments. We listen and work together to solve your digital marketing and branding needs. |
| List the agencies that you do/will compete against most often in pitches/RFPs. In the eyes of clients, what do they provide of value, that you do not? | |
| Kerri Sweeney - .NET Technical Lead | Not sure I'm aware of our usual competitors but I think we're smaller than most. |
| Catherine Parrinello, COO | Amp, Genuine, LiveArea. I am not sure if there is a difference in value provided or if it so commoditized at this point that it is purely a pricing decision. |
| Megan Marston Senior Director of Project Management | Genuine, Verndale, American Eagle I think they are often able to compete more on pricing which leads me to believe, they either have an internal structure that allows for a lower hourly rate, they end up charging more for add ons once a contract is started. |
| Lily Hanlon - Associate Account Director | Not sure about this! I think it depends on the client, the industry, the business, the request, etc. |
| Casey Cardon Associate Director of Digital Media | Do not have a clear answer on this since I do not typically get insights into who we are specifically up against. I would say most often we reach final rounds where we are among the smaller agencies. Some of these agencies have a more robust analytics department and offering. |
| Vatché Chamlian, Senior Director of Technology | OHO Interactive, Genuine, Velir |
| Bevan, Business Analyst | I have no comment on this as I have not communicated with clients regarding our investors and most of my work is internal |
| Katie Farrell Senior Account Manager | Genuine Interactive, OHO Interactive |
| Corey DeSimone, Senior Art Director | I'm not very familiar with them. |
| Rob Poyas, VP of Sales & Marketing | Verndale, amp agency, iCrossing, Velir. I'm 2 months in and I haven't heard from clients about something another agency provides that we do not. |
| Anna Marie Conneely, Human Resources Director | N/A |
| Carolyn Moore - Associate Director of Business Development | OHO Interactive Walker Sands Now Speed Marketing |
| Peter Prodromou, CEO | Genuine, AMP, Digitas, Merkle Challenge is space increasingly sounds same. It's not that they are offering anything different. It is that everyone's offer is increasingly a commoditized same |
| In the eyes of clients, what do you provide of value, that none of your competitors do? | |
| Kerri Sweeney - .NET Technical Lead | I think clients feel we collaborate more with them and provide a partnership that other competitors may not. |
| Catherine Parrinello, COO | Strategic thinking and insights. We are working on quality delivery as well. |
| Megan Marston Senior Director of Project Management | Over the past year, we've been trying to shift our relationship with clients to be more retainer based. This allows us the ability to flex and pivot based on a client's changing business need. |
| Lily Hanlon - Associate Account Director | Depends on the client - some clients value having a team in-house, other clients value having a certified & expert dev team, other clients value our research methods and ability to rally around a centralized strategy. |
| Casey Cardon Associate Director of Digital Media | I think that due to our size, we provide a very custom and tailored approach to our clients needs. Rather than a large agency that has more of a set it and forget it mindset, we are constantly doing all that we can to reach clients goals. |
| Vatché Chamlian, Senior Director of Technology | We actually consult instead of following orders. |
| Bevan, Business Analyst | I believe affordability and value add are key metrics that help BD distinguish itself from the rest of the market |
| Katie Farrell Senior Account Manager | We offer a range of capabilities, giving us a holistic perspective and approach to problem solving. |
| Corey DeSimone, Senior Art Director | We have carved out expertise in a few different industries which gives us a leg up |
| Rob Poyas, VP of Sales & Marketing | A very easy and immediate connection. I heard from a client that we were the first (and only) agency that introduced them to the team that would be working on the account. |
| Carolyn Moore - Associate Director of Business Development | We are a perfect size (around 40 people) - we are big enough to have the resources of a full service agency, but small enough to nurture each client we are working with. I think our account management/project management team is one of our most valuable assets. They ensure everything is on track and hold frequent check ins to ensure the client is involved throughout the entire process. |
| Peter Prodromou, CEO | Client praise us for quality of account management/project management. Hands on, personal and knowledgable. |
| Julie Nugent, Account Director | While I think we are considered a boutique agency, we have a team that will roll our sleeves up and do what it takes to get the job done right and on time, even if that means working late or starting early when necessary. |
| Are there any negative perceptions about the agency that might hold back your new business efforts? | |
| Kerri Sweeney - .NET Technical Lead | Cost, QA issues. |
| Catherine Parrinello, COO | Current clients have us boxed in as a Web Dev shop. We need to do more to make sure prospective clients understand the full breadth of services and particularly the strength of our Strategy and Digital Marketing capabilities. |
| Megan Marston Senior Director of Project Management | We aren't consistent in our approach/pricing. Our flat rate can make it hard to come in at a lower price for a client that is interesting but doesn't have a large budget. For a small agency our teams don't always know how to work outside of their lane to help streamline resources needed on a smaller project. |
| Lily Hanlon - Associate Account Director | Depends on the client - Some may think we're too small, some may think we don't have the right expertise in a particular CMS. Most believe we're too expensive. |
| Casey Cardon Associate Director of Digital Media | I think that this is dependent on what services that the prospective client is looking for. We historically have been perceived as only web dev agency, but are now more of a full service agency. |
| Vatché Chamlian, Senior Director of Technology | I think a lot of external companies think we are too small. |
| Bevan, Business Analyst | As a smaller company, experience and resourcing may be questioned when conducting business in the agency market |
| Katie Farrell Senior Account Manager | Previously we were known as only a web development shop, so people might not think of us for capabilities outside of that initially. |
| Corey DeSimone, Senior Art Director | I am not sure. |
| Rob Poyas, VP of Sales & Marketing | We are usually one of the higher priced agencies but I don't know if that's a perception or just a reality. |
| Anna Marie Conneely, Human Resources Director | Unaware of any negative perceptions |
| Carolyn Moore - Associate Director of Business Development | 1. That we just create websites, when there is lots of opportunity for more business in Digital Marketing and Paid Media. 2. We are a premium agency and our price is not worth the outcome |
| Peter Prodromou, CEO | Clients have indicated challenges around evenness of quality deliverable |
| Julie Nugent, Account Director | If I think of a couple of my longer term pharmaceutical clients, they did perceive us as more of a dev shop. They work with pharma specific agencies for content/designs. I am working with them to show how we have evolved over the course of our relationship and the full suite of service we have to offer and have executed for other pharma clients. |
| Bottom line, when you step back and think about new business for the agency, what do you think the agency most has to do to improve? | |
| Kerri Sweeney - .NET Technical Lead | QA , internal process improvements, and appropriate levels of resourcing to adequately service the needs of our existing clients. That will improve or reputation and improve our ability to win new clients. It will also allow existing staff to focus on more creative and innovative work rather than focus a majority of effort on the basics. |
| Catherine Parrinello, COO | We need to better articulate our full service offerings. We need to do a better job of aligning with C-level decision makers. |
| Megan Marston Senior Director of Project Management | Improved intake and rating process for prospects that will allow for some kind of scalable consistency in pricing and approach. Better understanding of employee skillsets/interests and where they can stretch outside of their traditional lane. |
| Lily Hanlon - Associate Account Director | Ability to draft a concise, story-driven pitch deck that differentiates us from other agencies and tells a cohesive narrative. And, our ability to give tight, buttoned-up answers to client questions on the fly. |
| Casey Cardon Associate Director of Digital Media | I think that we need to showcase experience that we have exhibited with previous clients that is not only service specific but also industry specific. |
| Vatché Chamlian, Senior Director of Technology | We need to improve how we position ourselves and how we define what we do for our clients. |
| Bevan, Business Analyst | Resourcing. We currently attract more business than our resourcing capabilities can manage easily, which adds strain to teams and individuals. It is difficult to asses an appropriate resourcing level as agency have billable hours which may complicate things |
| Katie Farrell Senior Account Manager | Differentiating ourselves from other firms and making our pitches/proposals memorable. |
| Corey DeSimone, Senior Art Director | Better align on goals and how to achieve them, as well as better display our passion for the work. |
| Rob Poyas, VP of Sales & Marketing | More leads: Improve marketing efforts in a sustained way that will drive more qualified leads to the team. Connect with the customer quickly and establish trust - be interesting and/or fun to work with. Personalize proposals and make it more about the client rather than Boston Digital. |
| Carolyn Moore - Associate Director of Business Development | Presenting our strategy and making our proposals centered around solving the clients problem. I think this needs to be a team effort. I am able to identify some areas of opportunity as this point but need more assistance from the other teams in alluding to what we can do differently than any other agency to solve the clients business problem. During proposal presentations we talk to much about ourselves and our approach rather than how our approach will directly solve their problem. We need to make these more interactive and client focused. |
| Peter Prodromou, CEO | Emphasize differentiated competitive position (e.g., our Impulse Generation approach to targeting and persona development that is designed to exploit behavior in a way our competition does not), deeper quality of delivery, additive services that extend relationships (e.g., digital advertising, earned digital, creative). |
| Julie Nugent, Account Director | At the moment we are working on user experience design, which I think will be a great improvement on what we offer our clients. I also think documenting the high level process for what we offer across our suite of services would help as we deliver on our commitments. |
| On a scale of 1 - 5, how well would clients say your team understands and address their business (and category-specific business/marketing measures)? For example, in Lodging, the measures are defined as Rate per Occupancy, Duration per Occupancy, and Inbound Inquiries. For Retail Grocery, the measures would include Basket Size, Basket Mix, Store Traffic, Trip Duration, etc. | |
| Kerri Sweeney - .NET Technical Lead | 3. "They understand my category-specific business and marketing measures." |
| Catherine Parrinello, COO | 5. “They are effective at tying all the agency’s work back to my category-specific business KPIs” |
| Megan Marston Senior Director of Project Management | 3. "They understand my category-specific business and marketing measures." |
| Lily Hanlon - Associate Account Director | 3. "They understand my category-specific business and marketing measures." |
| Casey Cardon Associate Director of Digital Media | 5. “They are effective at tying all the agency’s work back to my category-specific business KPIs” |
| Vatché Chamlian, Senior Director of Technology | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Bevan, Business Analyst | 3. "They understand my category-specific business and marketing measures." |
| Katie Farrell Senior Account Manager | 3. "They understand my category-specific business and marketing measures." |
| Corey DeSimone, Senior Art Director | 3. "They understand my category-specific business and marketing measures." |
| Rob Poyas, VP of Sales & Marketing | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Anna Marie Conneely, Human Resources Director | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Carolyn Moore - Associate Director of Business Development | 3. "They understand my category-specific business and marketing measures." |
| Peter Prodromou, CEO | 3. "They understand my category-specific business and marketing measures." |
| Julie Nugent, Account Director | 3. "They understand my category-specific business and marketing measures." |
| On a scale of 1-10, how well do you base your presentations on a new and unexpected strategic target audience insight vs. a predictable target audience insight? In other words, how well do you always have something brand new to share about the client's target audience? (10 = we are always strong in this area) | |
| Kerri Sweeney - .NET Technical Lead | 8 |
| Catherine Parrinello, COO | 6 |
| Megan Marston Senior Director of Project Management | 7 |
| Lily Hanlon - Associate Account Director | 5 |
| Casey Cardon Associate Director of Digital Media | 8 |
| Vatché Chamlian, Senior Director of Technology | 7 |
| Bevan, Business Analyst | 6 |
| Katie Farrell Senior Account Manager | 4 |
| Rob Poyas, VP of Sales & Marketing | 3 |
| Carolyn Moore - Associate Director of Business Development | 3 |
| Peter Prodromou, CEO | 6 |
| Julie Nugent, Account Director | 5 |
| On a scale of 1-10, how well do your presentations always include a new and unexpected creative/concept/program/tactical idea? (10 = we are always strong in this area) | |
| Kerri Sweeney - .NET Technical Lead | 7 |
| Catherine Parrinello, COO | 6 |
| Megan Marston Senior Director of Project Management | 5 |
| Lily Hanlon - Associate Account Director | 5 |
| Casey Cardon Associate Director of Digital Media | 6 |
| Vatché Chamlian, Senior Director of Technology | 7 |
| Bevan, Business Analyst | 6 |
| Katie Farrell Senior Account Manager | 6 |
| Rob Poyas, VP of Sales & Marketing | 3 |
| Carolyn Moore - Associate Director of Business Development | 4 |
| Peter Prodromou, CEO | 5 |
| Julie Nugent, Account Director | 7 |
| On a scale of 1-10, how well do you demonstrate the business impact of your recommendation? (10 = we are always strong in this area) | |
| Kerri Sweeney - .NET Technical Lead | 7 |
| Catherine Parrinello, COO | 5 |
| Megan Marston Senior Director of Project Management | 6 |
| Lily Hanlon - Associate Account Director | 6 |
| Casey Cardon Associate Director of Digital Media | 9 |
| Vatché Chamlian, Senior Director of Technology | 9 |
| Bevan, Business Analyst | 9 |
| Katie Farrell Senior Account Manager | 6 |
| Rob Poyas, VP of Sales & Marketing | 4 |
| Carolyn Moore - Associate Director of Business Development | 4 |
| Peter Prodromou, CEO | 7 |
| Julie Nugent, Account Director | 9 |
| On a scale of 1-10, how well are your strategy and execution presentations backed up by an irrefutable logic trail? | |
| Kerri Sweeney - .NET Technical Lead | 5 |
| Catherine Parrinello, COO | 5 |
| Megan Marston Senior Director of Project Management | 7 |
| Lily Hanlon - Associate Account Director | 6 |
| Casey Cardon Associate Director of Digital Media | 9 |
| Vatché Chamlian, Senior Director of Technology | 10 |
| Bevan, Business Analyst | 7 |
| Katie Farrell Senior Account Manager | 4 |
| Rob Poyas, VP of Sales & Marketing | 5 |
| Carolyn Moore - Associate Director of Business Development | 4 |
| Peter Prodromou, CEO | 7 |
| Julie Nugent, Account Director | 7 |
| Any final thoughts for us as we prepare to lead you through the training program? | |
| Catherine Parrinello, COO | It would be helpful to understand how to balance outbound vs. inbound sales as well as where we are likely to get the best rate of closing so that we are focusing our energies accordingly. |
| Casey Cardon Associate Director of Digital Media | N/A. Looking forward to the program. |
| Katie Farrell Senior Account Manager | We could use training on how to take our proposals to the next level and focus more about the why versus the how – our existing presentations are heavily geared toward explaining the BD process when we should be more focused on prospective clients. |
| Corey DeSimone, Senior Art Director | I haven't answered 10–13 as I feel the answer to these has changed a fair amount over the last few years and my exposure to pitch decks recently has been low. |
| Carolyn Moore - Associate Director of Business Development | We need to work better as a team. Rather than thinking of new business as an after thought to current client work, we should be excited and prioritizing the potential of winning over a new client. |
| Julie Nugent, Account Director | I am looking to learning from your experienced team! |
| Please list any Mirren conferences you’ve attended or workshops/webinars you’ve participated in. | |
| Catherine Parrinello, COO | None yet. |
| Casey Cardon Associate Director of Digital Media | N/A |
| Katie Farrell Senior Account Manager | Webinar - Getting Paid for All Your Work Methods to Take Back Control" Multi-Session Series |
| Corey DeSimone, Senior Art Director | None. |
| Julie Nugent, Account Director | I attended the virtual Mirren Live in 2020 |