| What is the total number of employees at your office and nationally? How has this changed over the last 2 years? | |
|---|---|
| Gala Struthers, CMO | 23 employees | ~20% increase from 2 years ago. We are also more spread out across the US with covid/work from home. |
| What are the total revenues for the agency (substitute & indicate billings if this is the only available number): | |
| Gala Struthers, CMO | $3.5m billings |
| List your clients for the past 2 years (grouped by industry category, indicate past/current client). Cut and paste from another document if this helps. | |
| Gala Struthers, CMO | 1. Wound care (current clients): 3M and MiMedx 2. Vision: (current clients): J&J Vision, Clerio Vision, Topcon and WaveDyn 3. Neurology (current client): MicroVention 4. Surgical (current clients): Provisio Medical and J&J Ethicon (Note: we just completed our first project for Ethicon and are working to turn this into an agency client vs. a one-off project.). 5. Orthopedic (current client): Biogennix 6. Engage (current client): This is a technology provider and we work with them on healthcare clients such as AbbVie, Galderma, and Glaukos 7. Past clients: Neurolief (limited funds, but we believe they will work with us if budget allows) and ViewPoint Medical (they are currently trying to raise funds for their product launch and will bring us in upon budget availability). Also, Caldera stopped working with us a few months into the start of covid as elective procedures stopped. Then, they had significant changes in personnel at the company. Also, Biocept has stopped working with us due to limited funds, but I believe they will come back if things change for them. |
| Bullet point the services you offer your clients: | |
| Gala Struthers, CMO | - Branding and strategic services - Sales promotional materials (online and offline include customer journey mapping and execution as well as sales collateral) - DTC, DTP - Media planning and management as well as creative development - Tradeshow creative and experiences - Website development - Social media creative and management |
| What percent of new revenue comes from the following sources: | |
| Gala Struthers, CMO | 71-80% |
| Expanding on your answer above, how has most agency revenue growth come in? | |
| Gala Struthers, CMO | Primary - Through inline strategic support/creative ideation. Secondary - Through connections with employees that leave their place of business and ask us to follow them. |
| If any, how do you see these sources of revenue growth changing in 2022? | |
| Gala Struthers, CMO | We need to be better in both areas. Not everyone at the agency looks for opportunities the same ways. Some of the QooQoo staff sit back and are a bit more of an order taker. |
| Do you use any project management / account management software to help manage your accounts and any production / billing? | |
| Gala Struthers, CMO | Teamwork for project management. We have a budget tracker connected with Quickbooks to help with production/billing. |
| What strategic resources do you make available to your teams? For example, do you have any proprietary strategy, research, data, tools, or any services you subscribe to? | |
| Gala Struthers, CMO | We subscribe to emarketer and MarketScope as well as MM&M. For other projects we may source special research reports. |
| Are client leaders held accountable for executing and monitoring the initiatives, and activities for client Organic Growth plans? Please explain. | |
| Gala Struthers, CMO | No, we don't do a great job of this. Thus the reason for hiring Mirren to (1) train account leads to develop plans, and then to (2) be held accountable. For example, we will do ideation and then some account leads don't follow through without a bit of pushing. |
| How would you rate your account teams’ effectiveness at driving Organic Revenue Growth — based on having documented plans, a methodical approach, and being assertive? Please explain. | |
| Gala Struthers, CMO | Well, as we don't currently have organic plans, this would be poor. Also, only Kim is assertive on the account team, other than Clay and myself. |
| When you consider Organic Growth, specifically, where does the team most need to improve? Where is the greatest opportunity for the team? | |
| Gala Struthers, CMO | They need to identify opportunities and then work to drive growth. Some will say that they don't want to be a "salesperson." |
| Is there anything else that would provide insight into your Organic Growth goals opportunities or challenges? | |
| Gala Struthers, CMO | It may be easier to chat this through, so let me know if you'd like to hop onto a call as this is complicate to explain in a survey. |