| What has been your role in the new business efforts of the agency? | |
|---|---|
| Cameron Coursen, Vice President | Participated in all aspects of new business process. |
| Heather Innella, Finance Director | Oversight/management of business/pricing responses |
| Ellen Birek Vice President External Relations | I am the new business resource for the office - everything from writing to concepting to prospecting. I also run the bi-monthly new business meetings, the go/no go meetings, and am the "voice" of new business for / to the office. |
| Jennifer Wayman, Executive Vice President and Group Director | Leading business development (written proposals and pitches) for primarily government agencies, non-profits, and pharmaceutical companies |
| Toby Phillips, Digital Strategist | Helping putting together pitch decks. |
| Julio Valeriano and I'm a Senior Account Executive at Ogilvy Washington. | I have actively supported new biz initiatives in my group (Cause Advocacy) and across groups. As a member of a new business pursuit, I have conducted research, drafted proposals, participated in brainstorms, crafted campaigns or portions of it. |
| Allison Brown, Account Supervisor | Participated in several new business pursuits. |
| Theresa Mencarini, Senior Account Executive - Media Planner & Buyer | Attending business growth meetings, assisting/managing/developing paid media proposals |
| Carol Lyn Colon, Account Director | I have played both a lead role and a supportive role in the new business efforts of the agency. |
| Brian Smith, Account Director Social@Ogilvy, Atlanta | 80% presenting team 20% research and content team |
| Yazmine Esparza - Account Supervisor | I have coordinated various proposals, from small to over a million dollars' worth. I have also gone out and brought clients in. |
| Richard Lukstat | Creative Studio operations > team assignments including project mgmt, producers, designers and strategists. |
| Heather Innella, Finance Director/SVP | Managing the business submissions (contractual, pricing) |
| Anna Hughes, Account Director | lead pitches, help write proposals, prospecting |
| Allyson Hummel - Creative Director, Senior Vice President | Working on spec creative and pitching. |
| Ted Greener, Account Executive | Across the board. I primarily attempt to develop business organically with Washington-based orgs. |
| Lisa Osborne Ross, Executive Vice President and Group Head | I am responsible for generating leads, developing strategies, pitching prospective clients and helping others to do the same. |
| Madeline McCaul, Account Director | prospecting/developing a relationship with USAID and State contacts, attending and planning new business meetings |
| Meg Bartow, Senior Vice President | I've participated in a range of new business pursuits at Ogilvy. I work in our Social Marketing Department and we typically respond to large, Gov. RPFs - these can range from strategic communications to integrated marketing campaigns. I've led proposals, brokered partnerships with other agencies for joint efforts, led strategy for proposals, led and participated in pitch teams. |
| Carrie Dooher, VP Social Marketing | Led new business teams for social marketing projects; supported new business teams across the office (smg, cause advocacy, public affairs) and across the network (DC, Chicago, LA) with multiple opportunities in the food, nutrition, food safety and security, and health spaces/ areas. |
| eric rosenberg, svp in public affairs | lead generation, proposal writing |
| Kate Fisher, VP, Healthcare | I have helped put together decks and been on pitches |
| Todd Metrokin, Vice President, Creative Strategist for Creative Studio | strategy, creative spec work, presentation — as a lead and as support |
| Tiana Allen, Account Supervisor | I've led and assisted in preparing proposals including developing the strategic platform, tactical execution, budgeting, and developing case studies. I've also participated in several pitches. |
| Rebecca Davis EVP Social@Ogilvy | Identifying digital prospects, no/no-go decisions, pitching work, scoping work, upselling current clients. |
| Sarah Chase, Executive Assistant to Robert Mathias | Supporting Ellen Birek, VP External Relations. Pulling information (bios, cases) for proposals, editing proposals and decks, participating in all or nothing meetings, participating on the SEAL team (new business meeting task force). |
| Ellen Birek, VP External Relations | I am involved in all aspects of the new biz process - from lead generation, to rfp collection and allocation, to tracking, to strategy, writing, etc. |
| John Stauffer VP | Identifying leads, leading pitch teams |
| Allyson Hummel, Creative Director, Senior Vice President | Working on the strategy, creative components, pitching |
| John Stauffer, Strategist | Identifying prospects, representing Social@Ogilvy in cross-discipline pitches, leading pitches. |
| Richard Lukstat, Executive Vice President, Creative Studio Group Head | Participation and voting member of the All or Nothing (formerly Go/No Go) new business assessment process. Assessment of speculative creative requests from proposal leads as well as language associated with these in RFPs. Assignment of creative team members for participation based on creative lift and best fit which includes strengths, experience as well as stretch opportunities. Assessment of scope of work, work up creative budgets and define parameters and timelines for milestone deliveries along with other key creative staff in department. Oversee production and project mgmt of proposals, presentations and room dressings. |
| Matt Schoenfeld - Business Manager | I support New Business from a financial perspective including budgeting for commercial proposals, reviewing contracts for commercial proposals, and go/no-go decisions. I am also a member of our New Business SEAL Team that was/is tasked with improving our semi-monthly office-wide new business meetings in an effort to improve the culture surrounding new business participation. |
| Kate Hays, COO, Social@Ogilvy DC | Until 2 months ago, not very significant. Now, route and direct most new biz efforts for my group (Social@Ogilvy). |
| Michael Briggs, Executive Vice President | As part of the Strategy+Planning team, I'm often called upon in the insights/strategy phase of a pursuit to lead work sessions and write creative strategy briefs. I also often propose creative ideas, help design program architecture, facilitate brainstorms, write proposals and help develop presentations. |
| Lissa Hajoway, Vice President | Social representation during brainstorming, development, budgeting and pitching. |
| Eddie Fernandez, Vice President and Group Director, OgilvyEarth San Francisco | Leading all sustainability and cleantech new biz efforts - as standalone and part of larger cross-team efforts |
| What is your background, in terms of agencies, accounts, and client-side experience? | |
| Cameron Coursen, Vice President | Worked at Ogilvy in the Public Affairs Group for over 3 years. I have run several large and small scale accounts in the areas of health care, food/nutrition, energy, etc. |
| Heather Innella, Finance Director | My primary experience before Ogilvy was government contracts management and proposals. I still do that at Ogilvy but I work on commercial accounts now as well. |
| Ellen Birek Vice President External Relations | Ogilvy is the only agency that I've worked for - and I have been here for 7 years. |
| Jennifer Wayman, Executive Vice President and Group Director | Been with Ogilvy my whole career. Lots of experience with women's health, public health, government agencies, pharmaceutical companies |
| Toby Phillips, Digital Strategist | I'm fairly new to Ogilvy -- intern in the summer, hired in September. Right now I spend a lot of time working on our BP account. Prior to Ogilvy, I was in broadcast journalism. Worked for a few years as a local TV news producers. |
| Julio Valeriano and I'm a Senior Account Executive at Ogilvy Washington. | Julio Valeriano brings a broad range of skills in multicultural integrated marketing communications to Ogilvy Washington. Julio has over three years of experience in public relations, event marketing, digital communications, crisis communications management, and market research. He has secured media placement in top tier media outlets including: CNNMoney, Forbes Magazine, Inc. Magazine and Univision. Since joining Ogilvy Washington in 2010, Julio has provided multicultural outreach expertise, public relations and social media counsel and support for a variety of clients, including Pfizer, DuPont Building Innovations, Cricket Wireless, the National Kidney Disease Education Program (NKDEP), the National Heart, Lung, and Blood Institute (NHLBI), the United States Hispanic Chamber of Commerce and the Government of Mexico. Prior to Ogilvy Washington, Julio interned at Fleishman-Hillard International Communications where he assisted in the development and execution of nationally recognized social media programs for Procter & Gamble and Tommy Hilfiger. He also conducted social media research and provided crisis management support for clients, such as Ernst & Young and CFA. Before joining Fleishman-Hillard, Julio worked as an event marketer for GMR Marketing and Campbell-Ewald Advertising. At GMR Marketing, Julio provided support for the execution of Best Buy’s first national event marketing campaign targeting U.S. Hispanics. While at Campbell-Ewald, he managed the execution of Carhartt’s event marketing program in the northeastern U.S. Julio participated as a speaker during Social Media Week DC 2011, where he presented a session titled: “Reaching Hispanics in the Digital Space. Insights and Learnings from an Increasingly Tech-savvy Audience.” Julio Valeriano holds a bachelor’s degree in Public Relations with a minor in Latin American Studies from the University of West Florida. He also holds a master’s degree in Integrated Marketing and Management Communication with emphasis in Hispanic Marketing Communication from Florida State University. A native of Peru, Julio is a devoted Seminole fan and social media enthusiast. He lives in Washington, D.C. |
| Allison Brown, Account Supervisor | Worked at a mid-size agency prior to coming to Ogilvy where I did a lot of new business as well. Prior to that, worked in politics / government relations. For example, as a jr. lobbyist, I represented a number of clients ranging from corporate to nonprofit. |
| Theresa Mencarini, Senior Account Executive - Media Planner & Buyer | My experience is in planning digital media campaigns for professional services, public affairs and advocacy clients. At Ogilvy PR, I manage a variety of media accounts in support of the larger in-house paid media team, mainly federal agency accounts. Most recently, I worked as the Media Manager at Greenfield/Belser handling all advertising efforts for major international and national law firms, super regional accounting firms and associations. This included traditional media buying and planning, search marketing strategy including pay-per-click campaigns and search engine optimization (SEO). I also oversaw the company’s social media practice and in-depth website analytics. Before joining Greenfield/Belser, I worked at APCO Worldwide managing media plans and website development projects for major pharmaceutical, transportation and consumer brands. |
| Carol Lyn Colon, Account Director | Prior to working at Ogilvy, I worked at a small firm and was the lead on government and private sector new business pursuits. I have lead and managed the following accounts: U.S. Department of State’s Passport Card campaign launch, the U.S. Department of Housing and Urban Development’s Back to Basics rebranding campaign and the U.S. Census 2010 recruitment campaign. Currently, at Ogilvy Washington I am the lead for the Center for Disease Control and Prevention’s Safe Teen Driving Communications Campaign, and Marriott's Fairfield Inn & Suites and Residence Inn brands. I have been part of the team for the following accounts: Government of Mexico, Rums of Puerto Rico, Cricket Communications and the National Heart, Lung and Blood Institute’s multi-platform campaign to reach Hispanic families in the U.S., We Can! |
| Brian Smith, Account Director Social@Ogilvy, Atlanta | Entrepreneurial (1) and agencies (2). No client-side experience. My area of focus has been almost exclusively within consumer marketing and communications with some experience in B2B. |
| Yazmine Esparza - Account Supervisor | Before working for Ogilvy, I worked independently as a PR professional and publicist, and I also did corporate PR work at a private company. Additionally, I worked at a boutique agency. I have worked on corporate communications accounts, as well as public affairs and issues involved with cause advocacy. I have managed accounts and have been in several cases the point of contact with the client, giving me daily exposure to and interaction with clients. |
| Richard Lukstat | Agency side only: Creative operations, production and project mgmt. Orchestrate the deliverables, room dressing, and final deliverables. |
| Heather Innella, Finance Director/SVP | I've been with Ogilvy for 8 years running the finance team. We negotiate and manage the client contracts as well as handle all financial aspects. Prior to Ogilvy, I worked for government contractors for 10 years managing contracts and pricing. |
| Anna Hughes, Account Director | 4+ years with boutique tech PR firm with a specialty in education tech 4+ years with Ogilvy, including tech practice, business solutions group, and public affairs tech experience, B2B experience, public sector experience, education experience |
| Allyson Hummel - Creative Director, Senior Vice President | I have been working in the creative field for 25 years. 17 years of that have been in the creative dept of large PR firms. 15 years with Porter Novelli, and 2 years with Ogilvy. I have worked on numerous national accounts including work on NHLBI, National Cancer Institute, Campbell Soup, American Lung Association, CMS, FDIC, FEMA, Crayola, March of Dimes,etc. I have worked with clients throughout my career. |
| Ted Greener, Account Executive | Ogilvy is my first agency job. I service multiple accounts and have managed one. |
| Lisa Osborne Ross, Executive Vice President and Group Head | 25 years in business. Half of that in agency and on client side. |
| Madeline McCaul, Account Director | Came from a not for profit organization that primarily served government funded projects and clients. |
| Meg Bartow, Senior Vice President | 15+ years in agency world - focused mainly on Gov. public education accounts, managing client relationships, building and leading cross office and cross-partner teams. |
| Carrie Dooher, VP Social Marketing | Ogilvy is my first agency; prior to Ogilvy, I worked in health communications and as a food and drug lawyer, handling multiple clients and accounts simultaneously. |
| eric rosenberg, svp in public affairs | been at ogilvy 4 years, have led some accounts, also have had major roles on others. lots of strategic counsel, high level writing for "c-suite" level folks |
| Kate Fisher, VP, Healthcare | I have 11 years of agency experience. I've been at Ogilvy for four years; before this I was at Rx Mosaic Health, Ketchum, Publicis and Marina Maher. I have worked in women's health, oncology, CNS (insomnia) and a little respiratory. I mostly work on 360 integrated-marketing campaigns. |
| Todd Metrokin, Vice President, Creative Strategist for Creative Studio | 1 year, Ogilvy Washington - clients range the gamut but mostly DC types 3 years, My own design studio - clients range the gamut but DC types 7 years, Porter Novelli, ACD - clients range the gamut but mostly DC types 5 years, Supon Design Group, AD - clients range the gamut but DC types 3 years, PBS, Senior Marking Assoc. |
| Tiana Allen, Account Supervisor | Prior to joining Ogilvy 4 years ago, I free-lanced, worked as the Special Projects Coordinator for Howard University's School of Communications, and held an Account Executive position at McKinney & Associates PR working on public affairs, issues management and multicultural accounts. I also held several internships while in undergrad. |
| Rebecca Davis EVP Social@Ogilvy | HSN.com - Digital marketing lead Discovery Channel - 8 years on Discovery Channel, FitTV, Discovery Health, TLC, Animal Planet, digital and social media strategy, portfolio strategy Group Head Social@Ogilvy - Pitched and won FSG (~$400K over 1 year), Siemens Ultrasound pitch, supervise Ford team on an interim basis, manage International Financial Corporation relationship |
| Sarah Chase, Executive Assistant to Robert Mathias | Media buying assistant at a political ad agency. Supported the TV/Radio buyers during the 2010 election cycle. (9 months) Communications coordinator at a community-based nonprofit (1.5 years) |
| Ellen Birek, VP External Relations | Ogilvy is the only agency I've worked at - I have been here for 7 years. |
| John Stauffer VP | 5 years at ogilvy, 8 years in total agency side work. |
| Allyson Hummel, Creative Director, Senior Vice President | I worked out two other PR firms, one for 5 years, one for 15 years before coming to Ogilvy 2 years ago. I have worked on national and global accounts including NIH, March of Dimes, Crayola, American Lung Association, FDIC, CMS, etc. I do not have client side experience. |
| John Stauffer, Strategist | Five years at Ogilvy, two of which in Hong Kong. Eight years experience total, all on the agency side. |
| Richard Lukstat, Executive Vice President, Creative Studio Group Head | Primarily on the agency operational side of responses as defined in question #2. Additionally, act as account director or account lead directly with clients when pieces of business that are solely in the creative studio and/or for the account teams if they have large or complex creative components. I have not been on the client side. |
| Matt Schoenfeld - Business Manager | I have worked at Ogilvy Washington for 4.5 years - I support virtually all of our commercial accounts from a financial perspective. |
| Kate Hays, COO, Social@Ogilvy DC | I've worked at one other boutique agency (where I was SVP client services, and did marketing/biz dev/operations/client services on both strategy and technology) and a professional services firm (marketing/biz dev). Have led local offices for two nonprofits, where I directed development/fundraising, staffing, marketing and programs. |
| Michael Briggs, Executive Vice President | I've been at Ogilvy nearly 15 years, joining from previous work as a communications/media relations manager with international humanitarian nonprofits. My first years at Ogilvy were spent on public health (HIV prevention programs) and several small healthcare accounts. I then led a big pharmaceutical account (respiratory) for four years, and then an NIH contract (kidney disease). I joined the Strategy+Planning group in 2008, and as such now work across the network on short-term assignments, but still spend have my time on Social Marketing and Washington clients/projects. |
| Lissa Hajoway, Vice President | Non-Profit (grant writing, events) JWT Action (shopper marketing and promotions for Nestle, KC, new Biz) Marcus Thomas (CPG lead for agency, Nestle, Pfizer) s@O (SCJ, Beam, New Biz) |
| Eddie Fernandez, Vice President and Group Director, OgilvyEarth San Francisco | 7 years agency experience at Ogilvy. Worked in public sector before. |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Cameron Coursen, Vice President | Ogilvy Public Relations is an integrated, global communications company with decades of experience helping corporations, non-profits, associations, and government entities with all of their communications needs. The diversity of our practice groups and our talent is second to none. |
| Jennifer Wayman, Executive Vice President and Group Director | Ogilvy Washington works at the intersection of national issues, politics, and policy. We engage influencers and advocates to elevate our client's priorities on the national agenda and change attitudes, beliefs, and behaviors. |
| Toby Phillips, Digital Strategist | Ogilvy is a full-service public relations firm that "get's it." Money is tight; pressure is high; content is everywhere. We have the brainpower, digital chops and experience to get even the biggest projects off the ground. |
| Julio Valeriano and I'm a Senior Account Executive at Ogilvy Washington. | Ogilvy Public Relations provides top-notch strategic communications services to a variety of clients from different industries. We excel at the interaction of issues and advocacy using a channel-neutral approach to achieve the most results on behalf of our clients. |
| Allison Brown, Account Supervisor | Ogilvy Washington is a full service communications firm, specializing in social, digital, public affairs and marketing. My colleagues at Ogilvy are well-versed in the ways of Washington, and the unique needs many Washington, DC based clients have. We are creative, experienced and strategic communications partners. |
| Theresa Mencarini, Senior Account Executive - Media Planner & Buyer | Our agency still encompasses the genius of David Ogilvy. The talent within the agency is immense and I would recommend anyone looking for a challenge to work here. The power of Ogilvy is that it has the larger WPP network and if we can't get the job done one of our brothers can. |
| Carol Lyn Colon, Account Director | We have what you need in one place. As a full service communications firm, our Washington, DC office has everything you need—and how you need it—in one location. This approach allows for efficiency of effort which simultaneously maximizes valuable resources—people, time, and budget. |
| Brian Smith, Account Director Social@Ogilvy, Atlanta | Ogilvy is a full-service agency grounded in the values and habits of our founder, David Ogilvy. This perspective unites our global team to deliver award-winning work and best-in-class counsel for the clients that we advise. I would encourage you to explore our work and point of view at www.ogilvy.com |
| Yazmine Esparza - Account Supervisor | Ogilvy PR is a global agency that has a history dealing with some of the most significant issues and prominent clients in the global market. Ogilvy is a tight network that offers high-quality service by the most forward thinking PR professionals in the industry. We love what we do and we live what we do, which is something that makes us integrate to our clients' needs and become part of them. |
| Heather Innella, Finance Director/SVP | Ogilvy is a professional communications firms specializing in media relations, crisis communication, behavior change, marketing, branding and issues management. |
| Anna Hughes, Account Director | Ogilvy is a full service PR firm that provides the client service and close attention of a boutique with the resources, talent and network for a global agency. |
| Lisa Osborne Ross, Executive Vice President and Group Head | Ogilvy is a full service agency that can provide a wide range of services to clients in Washington and nationwide. Areas of expertise include issues, crisis and reputation management as well as traditional and social media. Our practitioners are the strength of our agency and the best can be described as as innovative, diligent, hungry and results oriented. |
| Madeline McCaul, Account Director | Ogilvy PR is an award winning, creative, effective, and innovative group of communications professionals. We pride ourselves in providing unique traditional, digital, and social solutions to both local and global challenges. |
| Meg Bartow, Senior Vice President | Ogilvy is widely recognized as one of the nation’s leading communications firms. For more than two decades, Ogilvy has been recognized and awarded for setting the bar for strategic public relations counsel, digital engagement, issues and crisis management, public communications campaigns for government and private-sector clients. Building on the legacy of founder, David Ogilvy, Ogilvy Washington delivers effective communications support for the Washington Region, but with national and international reach. |
| Carrie Dooher, VP Social Marketing | Ogilvy is a full service agency, offering deep expertise across mutiple disciplines including pr, public affairs, and social media and content creation through our award-winning ii house Creative Studio and social@ogilvy team. We work with our clients to achieve their goals and objectives, ranging from helping to achieve public health goals to helping improve the quality of communications to mitigating or addressing crisis and crisis management. We pride ourselves in the quality of our work and results and our commitment to being partners with our clients. |
| eric rosenberg, svp in public affairs | ogilvy washington can help clients solve major problems and achieve their strategic goals, whether that is boosting revenue, addressing a public policy matter, shifting public opinion. |
| Kate Fisher, VP, Healthcare | Ogilvy is a full-service agency that specializes brand storytelling. It is great narratives that drive business outcomes and build brand affinity -- far more effective than mission statements or visions -- and this is where Ogilvy shines. We create masterful stories that raise awareness, shape opinions, influence all parties, and connect communities that will help propel our clients’ businesses. |
| Todd Metrokin, Vice President, Creative Strategist for Creative Studio | Ogilvy Washington is a multidisciplinary public relations office with deep experience in public affairs, social marketing and cause marketing. Our collaborative teams work across disciplines to deliver integrated campaigns including social media, advertising and design, media relations, event marketing, paid media strategy, and crisis management. |
| Tiana Allen, Account Supervisor | Ogilvy Washington is a full-service creative agency that understands the intersection of Washington and national issues. We are client-driven and seek opportunities to partner with organizations that are emerging or standing leaders in their fields. Our strategists are prepared to help you address your biggest challenges and identify new opportunities for you to explore. |
| Rebecca Davis EVP Social@Ogilvy | We are a full-service communications firm, with practices in the public affairs, social marketing, consumer and B2B spaces. We take our heritage -- David Ogilvy's emphasis on advertising that sells -- very seriously, thinking deeply about consumer and audience needs. We have some of the most remarkable creatives in the business. |
| Sarah Chase, Executive Assistant to Robert Mathias | Ogilvy Washington is a full-service communications agency, providing media relations, digital strategy, brand and message development, and more. Our staff is comprised of the smartest public relations professionals in the region. We help clients in a variety of industries to develop and communicate their messages to the Washington region, and beyond. |
| Ellen Birek, VP External Relations | Ogilvy Washington excels at the confluence of national issues, politics and policy, and advocacy. We design campaigns that mix insight with imagination to yield smart and creative solutions, helping our clients make a difference inside the Beltway, across the nation and across the world. |
| Allyson Hummel, Creative Director, Senior Vice President | Ogilvy is a global communications firm that has specialties in social marketing, public affairs, consumer advocacy, social media and advertising. In the Washington office we have 190 employees with a range of expertise in any area that you might need our assistance with. We are a group of fiercely dedicated, passionate and creative individuals who seek to make a difference with our work. |
| John Stauffer, Strategist | Global network of marketing and communications professionals. |
| Richard Lukstat, Executive Vice President, Creative Studio Group Head | Ogilvy Public Relations is a global communications firm with 85 offices strategically located around the globe with headquarters in New York City. Our Washington, DC office is the largest in the network and leads the way in digital strategies and engagements with our Social@Ogilvy practice, and integrated marketing programs with our Social Marketing, Cause Advocacy, Public Affairs offerings and award winning in-house Creative expertise. |
| Matt Schoenfeld - Business Manager | Ogilvy PR is an award-winning full-service global public relations agency specializing in campaigns that influence opinions, change behaviors, and inspire actions. Serving both the public and private sectors as well as for-profit and non-profit entities, we work closely with our clients to deliver creative and effective solutions to social, business, and political issues. |
| Kate Hays, COO, Social@Ogilvy DC | Ogilvy is where you can get all of your communications needs met, from media relations to digital strategy. We're tied to one of the largest marketing and communications in the world, so we can bring those resources to the table. But we're a group of accessible professionals who delight in solving our clients' biggest communications challenges. |
| Lissa Hajoway, Vice President | We develop and manage “always-on” relationships by delivering remarkable social experiences that drive advocacy and action. In short, we provide integrated social solutions for the new customer journey. |
| Eddie Fernandez, Vice President and Group Director, OgilvyEarth San Francisco | Ogilvy brings together global resources and truly talented team members to meet the need of clients across several disciplines, needs and sizes. From global brands to start-ups, Ogilvy can scale to provide solutions to communications issues - from media relations to advertising, from social media to government affairs. Our agency pinpoints the expertise and passion points within the network to provide you with a team that not only delivers results, but enjoys and has genuine interest in the type of work being done. |
| Stuart Elliott, who covers agencies for the New York Times, decides he is going to write an article about your agency. After spending a day at your offices, and then going back to write the piece.... what would the headline be? | |
| Cameron Coursen, Vice President | Washington DC Office of Global PR Agency Sets the Standard for Excellence |
| Jennifer Wayman, Executive Vice President and Group Director | Solid, Reliable, Lackluster |
| Toby Phillips, Digital Strategist | Looking forward, Ogilvy brings PR into the 'real world' |
| Julio Valeriano and I'm a Senior Account Executive at Ogilvy Washington. | Washington DC Public Relations Agency Elevates Communication to the Center of National Issues |
| Allison Brown, Account Supervisor | Ogilvy Washington: Struggling to Self-Identify As Business Flies By |
| Theresa Mencarini, Senior Account Executive - Media Planner & Buyer | No Lack of Talent but Where are the Creative Clients? |
| Carol Lyn Colon, Account Director | Ogilvy Turns to the "Creed" to Reignite Fire |
| Brian Smith, Account Director Social@Ogilvy, Atlanta | Ogilvy: Embracing the past to "blaze new trails" towards the future |
| Yazmine Esparza - Account Supervisor | PR at its best, the Ogilvy way is the right way |
| Heather Innella, Finance Director/SVP | Ogilvy - the best in the business. |
| Anna Hughes, Account Director | Ogilvy: Bringing Mad Men into the 21st Century |
| Lisa Osborne Ross, Executive Vice President and Group Head | Real Potential Exist - Hope they Can Get there. |
| Meg Bartow, Senior Vice President | Ogilvy, D.C. demonstrates the real meaning of excellence - in their work and culture |
| Carrie Dooher, VP Social Marketing | Ogilvy, an agency with big agency resources and opportunities, but a small agency feel and approach to client relationships. The best of both worlds. |
| eric rosenberg, svp in public affairs | PR AGENCIES REINVENT THEMSELVES TO STAY CURRENT |
| Kate Fisher, VP, Healthcare | Collaboration Results in Creative, One-of-a-Kind Solutions |
| Todd Metrokin, Vice President, Creative Strategist for Creative Studio | Ogilvy Washington is a hodge podge of great ideas and people. |
| Tiana Allen, Account Supervisor | The Library on 19th Street. Why is one of the most influential PR shops virtually silent? |
| Rebecca Davis EVP Social@Ogilvy | A Resilient Name in Tough Times |
| Sarah Chase, Executive Assistant to Robert Mathias | Ogilvy Washington: Success is on the Horizon |
| Ellen Birek, VP External Relations | He loves Ogilvy's digital practice, so it would probably be a headline on John Bell. "The Bell(e) of the Ball - How Ogilvy's Social@ Practice is Changing the Way Companies Think About Measuring the Business Impact of Social Media" |
| Allyson Hummel, Creative Director, Senior Vice President | Ogilvy Washington delivers more than the usual agency. |
| John Stauffer, Strategist | Ogilvy Turning Behavioral Insights into a Competitive Advantage for Clients |
| Richard Lukstat, Executive Vice President, Creative Studio Group Head | Ogilvy Public Relations breaks through the clutter with work that gets noticed and results that matter. |
| Matt Schoenfeld - Business Manager | Smart, Creative Agency Works Tirelessly, Efffectively on Behalf of Clients. |
| Kate Hays, COO, Social@Ogilvy DC | Not your father's Ogilvy. |
| Lissa Hajoway, Vice President | The New Storytellers |
| Eddie Fernandez, Vice President and Group Director, OgilvyEarth San Francisco | Ogilvy's strength in network collaboration is also it's biggest potential hurdle. |
| Now bring the agency to life. You have certainly been through this exercise, however applying it to your agency agency can be quite revealing in understanding more about your "DNA". If the agency were a car, what kind would it be? What color? Why? | |
| Cameron Coursen, Vice President | Ford Edge. Red. We're old and reliable like a Ford, but new and innovative in our thinking and approach. Red is for Ogilvy. |
| Jennifer Wayman, Executive Vice President and Group Director | Honda Odyssey, gray. It's reliable, dependable, but not as cutting-edge and innovative as we need to be |
| Toby Phillips, Digital Strategist | Ogilvy is a bright red, dirt covered Land Rover. There's a touch of class and experience that comes with owning an expensive vehicle. But, Ogilvy is an agency that isn't afraid to go through puddles of climb hills -- we're not afraid to get dirty. Also, red is sexy. |
| Julio Valeriano and I'm a Senior Account Executive at Ogilvy Washington. | A red VW Beetle. It's a classic that always comes back, and in a big way. |
| Allison Brown, Account Supervisor | 1988 BMW 3 series in red. Ogilvy is classic, brand-centered and still running, but expensive. Red, because it's our signature color. |
| Theresa Mencarini, Senior Account Executive - Media Planner & Buyer | A Red 1967 Corvette Stingray. The car is sexy, has a lot of power, is a classic but lacks today's technology that if adapted could make the car run much farther and maybe faster. |
| Carol Lyn Colon, Account Director | Ogilvy would be a Ferrari, Rossa Corso, also known as "Ferrari Red." Ogilvy, like the Ferrari, is regarded as a world-class, prestigious and reputable brand. There's a WOW factor that is relative to both brands. However, along with the name and recognition comes the price. In today's market, there are other vehicles, like the Corvette for example, at a lower price point with the same competitive V-8 engine (power), brand recognition (not the same WOW factor, however) with newer technology offering the same quality, need for speed, and a fresher perspective. |
| Brian Smith, Account Director Social@Ogilvy, Atlanta | Red VW Beetle. Not just because of the ads often associated with the legacy of David Ogilvy, but because it is a vehicle that represents free spiritedness, playfulness, curiosity - but also for its persistence to first get into market, courage to be different and idealism that it asks of it's target consumer. |
| Yazmine Esparza - Account Supervisor | Ogilvy would be a James Bond style red, shiny convertible. It would be fast but stable; it would be modern looking but classic; it would take you to places you've never been and it would do it while providing you the best comfort and elegance. |
| Heather Innella, Finance Director/SVP | Red. It's the Ogilvy color. I'd say we'd be an Aston Martin. Expensive (but worth it), not to flashy and practical at the same time. |
| Anna Hughes, Account Director | A Delorean. Looks to the future (digital, etc.) while recognizing the past (wisdom from our founder, David Ogilvy). Built from all kinds of parts, all kinds of people, and always an adventure. Red (obviously) for Ogilvy red. |
| Lisa Osborne Ross, Executive Vice President and Group Head | A Black Cadillac Sedan. Great history and legacy. Classic and classy. Some new and interesting features but nothing really trendy (but trendy enough). Style and approach will still resonate with some but not the type of people who favor BMW, Audi or even Mercedes. |
| Meg Bartow, Senior Vice President | Red Range Rover. Like Ogilvy, the Range Rover has a deep heritage, is built tough, is known throughout the globe, and is known for it's standard of excellence. It's now considered a luxury brand, but is built for real life - and ready for all terrains. |
| Carrie Dooher, VP Social Marketing | Ford escort - safe, reliable, comfortable car made by a company that thinks creatively when needing to address challenges. |
| eric rosenberg, svp in public affairs | toyota highlander; big, consistent, sturdy and steady |
| Kate Fisher, VP, Healthcare | Silver Mini Cooper -- it's hip, fun, stylish, practical, edgy. You look at it and want one. |
| Todd Metrokin, Vice President, Creative Strategist for Creative Studio | A red Toyota Camry. It says it wants to be cool and current (red) but it's really quite happy being conservative and staid. |
| Tiana Allen, Account Supervisor | A red Jaguar. Ogilvy is flashy and will catch most suitor's eye, but like a crumbling roadster, we are stale and often struggling to make it to the finish line. This is especially relevant when pursuing new business, growing current business, and remaining relevant among our peers. Our reliance on our legacy as our calling card has made us lazy in our approach to our business, and while we honor the brand that we've developed, we are often over reliant on it and fail to innovate. |
| Rebecca Davis EVP Social@Ogilvy | Black Lincoln MKZ. It's big, fairly elegant, functional, comfortable, beautiful and potentially overpriced. |
| Sarah Chase, Executive Assistant to Robert Mathias | First, the car would certainly be red. It would also have to be a Ford, I guess, since we tend to use our clients' products (my clunky IBM Thinkpad immediately comes to mind). Fords are safe, American, and traditional much like some of our recent new business proposals. But I'd make us a Ford Escape, which is a crossover between an SUV and a station wagon (I think). This describes us pretty well, actually, because senior leadership working to turn us from a good (who doesn't love a station wagon?) but comfortable agency, into an agency giant (SUV). But, we're still in a transitional phase. |
| Ellen Birek, VP External Relations | A blue volvo with tan leather interior. Safe, reliable, expensive, luxury but not over the top luxury, WASP-y. |
| Allyson Hummel, Creative Director, Senior Vice President | Red BMW. It's international, red is the company brand color, it's classic, exciting, drives well, and has been around for a while. |
| John Stauffer, Strategist | The agency would not be a car. It's an urban firn though familiar the wilderness outside the world's major hubs. Perhaps instead a bullet train linking one major city to another. Painted red. |
| Richard Lukstat, Executive Vice President, Creative Studio Group Head | A red Ford Fusion hybrid. Because Ford is a client of ours and we believe in our clients and demonstrate loyalty to them just as our clients tend to be loyal to us. Also, just like the Ogilvy name and brand, Ford is seen as a quality company, who is smart and dependable, yet forward thinking. |
| Matt Schoenfeld - Business Manager | Black Acura - cool, high-performance, reliable, efficient without superfluous flash. |
| Kate Hays, COO, Social@Ogilvy DC | Red Lexus ES. Luxurious, but not ostentatious, but with the ability to be sporty, agile. And red defines us - our energy, our passion, our creativity: it's our signature. |
| Lissa Hajoway, Vice President | Car: Audi A7 Color: Black (not Ogilvy red, too predictable) Why: Classic, Always the right choice, Fast, Timeless |
| Eddie Fernandez, Vice President and Group Director, OgilvyEarth San Francisco | The vehicle would obviously be a Ford (not biased or anything since I lead that account) ;) The vehicle would be a plug-in hybrid - the most technologically advanced vehicle on the roads that can intuitively adapt as both a full electric car and a gas powered hybrid depending on needs. Ford Fusion Energi (plug-in hybrid) it is: http://media.ford.com/images/10031/2013_FusionEnergi.pdf (Doesn't hurt that it is also Ford's most attractive model) :) |
| What agencies do you most admire? Why? | |
| Cameron Coursen, Vice President | Edelman, their ability to stay on top even as an independent powerhouse. Blue State, for their ability to capitalize on recent trends and a changing landscape. |
| Jennifer Wayman, Executive Vice President and Group Director | Edelman. They beat us often; they are very visible and have great thought leadership; they are aggressive and hungry |
| Toby Phillips, Digital Strategist | Edelman -- they have the digital capabilities that I think we are striving for. Levick -- they're known for being the crisis guys. That's their "thing" (for Edelman it's digital). I think Ogilvy is known for being big/famous. Ogilvy's "thing" is being Ogilvy. |
| Julio Valeriano and I'm a Senior Account Executive at Ogilvy Washington. | Wieden+Kennedy for its creativity and risk-taking |
| Allison Brown, Account Supervisor | Edelman. They get the big contracts, big names. Play in lots of spaces well. Known for something (digital) and live up to it. |
| Theresa Mencarini, Senior Account Executive - Media Planner & Buyer | Ive always wanted to work for Ogilvy. As an advertiser, Ogilvy as the man and the firm is something Ive studied throughout school and aspired to work for. Agencies like GMMB and AKQA seem to come up a lot when I discuss campaigns that wow me. |
| Carol Lyn Colon, Account Director | When I worked in television, I had the opportunity to work with Fleishman Hilliard on a few projects, and that is when I fell in love with agency life and PR. |
| Brian Smith, Account Director Social@Ogilvy, Atlanta | Boutiques. Not for their margins, but for their swiftness and entrepreneurial drive to build and create first and sell second. Maybe not the smartest business model, but forces forward and innovative thinking. |
| Yazmine Esparza - Account Supervisor | In addition to Ogilvy, I admire Edelman. It is an agency that, in spite of being independent, has been able to position itself as the best of its type and as one of the key players among conglomerates. They get great clients and have a very successful track record. |
| Heather Innella, Finance Director/SVP | Edelman because they always seem to win. |
| Lisa Osborne Ross, Executive Vice President and Group Head | Edelman - win rate and portfolio. Ketchum - love their client relations head. Glover Park - spirit and connections. Weber - has business i want |
| Meg Bartow, Senior Vice President | Comparing agencies in DC - Edelman, for their take charge attitude, and ability to sell themselves to their clients |
| eric rosenberg, svp in public affairs | apco: i like the clients they have and what they do. i like the fact that they are not scared to spend money for top talent and rainmakers. |
| Kate Fisher, VP, Healthcare | Edelman -- they seem to get really cool accounts and win a lot of new biz. |
| Todd Metrokin, Vice President, Creative Strategist for Creative Studio | Cohn & Wolfe - they seem more entrepreneurial and risk-taking than other agencies their size. |
| Tiana Allen, Account Supervisor | Campbell-Ewald- multicultural is authentic and fun- not seeking to address the sins of the past for hulking clients that don't get it. Waggener- Edstrom- leading technology clients into the lifestyle segment mother-- true innovation, risk takers with results to show |
| Rebecca Davis EVP Social@Ogilvy | Martin, 72andSunny, PSFK These are creative agencies that think big thoughts and aren't constrained by delivery mechanism. They are whip-smart and work on big, ambitious projects for challenging clients. They tend to do creative work that sticks out. |
| Sarah Chase, Executive Assistant to Robert Mathias | Edelman - for being aggressive Ketchum - their clients seem really interesting |
| Ellen Birek, VP External Relations | Edleman. They Win. |
| Allyson Hummel, Creative Director, Senior Vice President | I admire Ogilvy Washington, they are a great company, a big brand, very smart with a great advertising heritage. I admire it's mother company O&M, really big brand, great creative. Since I'm in the creative department I admire other Ad agencies, JWT, Goodby, Silverstein & Partners, and Design Army. Very smart, award winning creative agencies. |
| John Stauffer, Strategist | Landor - very creative, strong reputation for planning and strategy. |
| Richard Lukstat, Executive Vice President, Creative Studio Group Head | The short answer is Ogilvy Public Relations and that is why I am here and not at another company. |
| Matt Schoenfeld - Business Manager | I don't know enough about other agencies to make a judgement. |
| Kate Hays, COO, Social@Ogilvy DC | AKQA - groundbreaking social/digital work, and beauty in the way they demonstrate that expertise. 360i, for Oreo Daily Twist. |
| Lissa Hajoway, Vice President | Digitas = digital-centric solutions (American express for example) W+K = Creative, integrated solutions (Old Spice for example) Deutsch = Creative (VW spot for example) |
| Eddie Fernandez, Vice President and Group Director, OgilvyEarth San Francisco | I admire Outkast and Text100 for the "startup" culture they have created |
| List the top few agencies that you do/will compete against most often. | |
| Cameron Coursen, Vice President | Ketchum, Edelman, Fleishman, Burson and Marsteller. |
| Jennifer Wayman, Executive Vice President and Group Director | Edelman, Weber Shandwick, Ketchum, Porter Novelli |
| Toby Phillips, Digital Strategist | Edelman Ketchum Weber Shandwick |
| Julio Valeriano and I'm a Senior Account Executive at Ogilvy Washington. | Edelman, H+K, Ketchum |
| Allison Brown, Account Supervisor | Edelman, Ketchum, Fleischmann, APCO, H&K |
| Theresa Mencarini, Senior Account Executive - Media Planner & Buyer | Fleishman, Edelmen, Porter |
| Carol Lyn Colon, Account Director | Edelman |
| Brian Smith, Account Director Social@Ogilvy, Atlanta | Edelman, Euro RSCG Worldwide, 360i, AKQA |
| Yazmine Esparza - Account Supervisor | Edelman Fleishman H&K Burson |
| Heather Innella, Finance Director/SVP | Edelman, Porter Novelli, Ketchum, Hager Sharp. |
| Anna Hughes, Account Director | Edelman, Ketchum, Burson, Hill & Knowlton, Qorvis |
| Lisa Osborne Ross, Executive Vice President and Group Head | All above with exception of Ketchum. |
| Meg Bartow, Senior Vice President | Porter Novelli, Edelman, Burson |
| Carrie Dooher, VP Social Marketing | Edelman Weber |
| eric rosenberg, svp in public affairs | edelman, skd knickerbocker, many small "boutique" to mid-level agencies |
| Kate Fisher, VP, Healthcare | Cohn & Wolfe Ruder Finn Ketchum Manning, Salvage & Lee |
| Todd Metrokin, Vice President, Creative Strategist for Creative Studio | Ketchum, Porter Novelli, Weber Shandwick |
| Tiana Allen, Account Supervisor | Edelman Fleishman- Hilliard Ketchum |
| Rebecca Davis EVP Social@Ogilvy | Digitas, Mindshare, AKQA, Fleishman, Weber, Edelman |
| Sarah Chase, Executive Assistant to Robert Mathias | Ketchum Porter Novelli Edelman Fleishman Hilliart |
| Ellen Birek, VP External Relations | Edleman, Ketchum, Weber, Fleishman, Burson, Glover Park Group, CGI, Porter Novelli, Booze Allen |
| Allyson Hummel, Creative Director, Senior Vice President | Porter Novelli, Edlemen, Fleishman Hillard, Ketchum |
| John Stauffer, Strategist | New Media Strategies, Edelman, Zocalo Group |
| Richard Lukstat, Executive Vice President, Creative Studio Group Head | Ketchum Edelman Fleishman-Hillard Porter Novelli Powell Tate |
| Matt Schoenfeld - Business Manager | Edelman, Fleishman-Hillard, Burson Marsteller |
| Kate Hays, COO, Social@Ogilvy DC | Edelman seems to be our biggest competitor in the area, at least in digital. |
| Lissa Hajoway, Vice President | Edelman BBDO |
| Eddie Fernandez, Vice President and Group Director, OgilvyEarth San Francisco | Edelman, Weber, Saatchi & Saatchi S |
| In the eyes of clients, what do you provide of value, that none of your competitors do? | |
| Cameron Coursen, Vice President | History of excellence and results. |
| Jennifer Wayman, Executive Vice President and Group Director | The Red Dress (ability to create a break-through creative idea that launched a movement)... but we need more current examples! Deeply experienced subject matter experts (public health, emergency preparedness), largest social marketing team within a creative agency in DC; wide range of staff experience and expertise (from MPHs to journalism to marketing to risk communications) Very strong social media expertise |
| Toby Phillips, Digital Strategist | Great social marketing programs (i.e. public health, the Red Dress campaign) |
| Julio Valeriano and I'm a Senior Account Executive at Ogilvy Washington. | We strive to become trusted counselors and partners. We care about their business as much as they do and work really hard to achieve our objectives. |
| Allison Brown, Account Supervisor | This is what's missing. What is our competitive advantage? |
| Theresa Mencarini, Senior Account Executive - Media Planner & Buyer | OPR is an agency of giants and do-gooders that really want to work on campaigns that effect society. |
| Carol Lyn Colon, Account Director | We build brands, think Heart Truth and Huggies Every Little Bottom. We address crisis and provide strategic thinking that results in solutions. |
| Brian Smith, Account Director Social@Ogilvy, Atlanta | Insight and data-based counsel, okay, maybe that's just based on my experience within my local market. We do have the world's largest network of digital strategists and practitioners. |
| Yazmine Esparza - Account Supervisor | The network, the quality and the service. Even though they know our network is huge, they feel close to us. Also, our reputation helps us. |
| Heather Innella, Finance Director/SVP | Professional social media capabilities; the breadth of behavior change we have; integrate, internal creative team & media buying team. |
| Anna Hughes, Account Director | in house services such as creative, advertising, digital, etc. reputation for building great brands |
| Lisa Osborne Ross, Executive Vice President and Group Head | I don't know that we do provide something that competitors don't. |
| Meg Bartow, Senior Vice President | We are in-house expertise for a true 360 offering - something that many agencies in DC can't claim. I also think our attention to quality, and our strategic thinking is strong against competitors. When clients want high-impact Creative, they know Ogilvy delivers. |
| Carrie Dooher, VP Social Marketing | No bait and switch - you get the team and the work promised, we provide creative solutions, we're a part of your team |
| eric rosenberg, svp in public affairs | access to a large and competent network, detailed subject matter knowledge and experience. |
| Kate Fisher, VP, Healthcare | Completely connected to all other practice areas: marketing, medical education, advertising, digital media. We are all under one roof working together every day. |
| Todd Metrokin, Vice President, Creative Strategist for Creative Studio | The social@ team, in-house paid media, and creative chops kick it. |
| Tiana Allen, Account Supervisor | n/a |
| Rebecca Davis EVP Social@Ogilvy | I think people buy into the "Ogilvy" idea, that this is a firm with a long history, it's a good steward of big brands, it's a little more conservative. There is a brand halo that people like, and they like telling friends and colleagues that they're employing us. |
| Sarah Chase, Executive Assistant to Robert Mathias | A global integrated network |
| Ellen Birek, VP External Relations | All of our competitors offer the same thing - so hopefully it's our people that stand apart. IE our clients do business with us because they like and trust the people who are staffed on their account. |
| Allyson Hummel, Creative Director, Senior Vice President | Ogilvy is a very big brand with a solid reputation in the industry. We have one of the largest, if not the largest, social marketing practice in the area. Our social@ department has a very good reputation in the area as well. |
| John Stauffer, Strategist | Effectiveness, process, experience |
| Richard Lukstat, Executive Vice President, Creative Studio Group Head | Part of a strong brand and network and ability to mobilize integrated offerings. |
| Matt Schoenfeld - Business Manager | In-house Creative, Digital/Social Media, Social Marketing expertise. |
| Kate Hays, COO, Social@Ogilvy DC | Resources of a global firm. Approachable team. All communications needs met in one place. |
| Lissa Hajoway, Vice President | Integrated solutions Meaningful strategy Solutions before they realize they need them |
| Eddie Fernandez, Vice President and Group Director, OgilvyEarth San Francisco | Power of integration and collaboration. For OgilvyEarth, power to act as a nimble boutique agency with larger global resources behind us as needed |
| In the eyes of clients, what do your competitors provide of value, that you do not? | |
| Cameron Coursen, Vice President | More innovative way of approaching their problems. |
| Jennifer Wayman, Executive Vice President and Group Director | proprietary research offerings (e.g., HealthStyles/DocStyles offered by Porter Novelli) |
| Toby Phillips, Digital Strategist | Advance reporting and measurement capabilities. Cheaper rates. |
| Julio Valeriano and I'm a Senior Account Executive at Ogilvy Washington. | Expertise in niche areas. |
| Allison Brown, Account Supervisor | Smart, strategic, cutting-edge, innovative thinking. |
| Theresa Mencarini, Senior Account Executive - Media Planner & Buyer | Flashy campaigns and more access to senior management. |
| Carol Lyn Colon, Account Director | New thinking, fresh thinking. As an "older" agency, we are viewed as more traditional, perhaps more conservative. |
| Brian Smith, Account Director Social@Ogilvy, Atlanta | They work for free...or it seems that way. |
| Yazmine Esparza - Account Supervisor | Sometimes they are a bit less expensive. |
| Heather Innella, Finance Director/SVP | Big advisory names. Comprehensive research capabilities. |
| Anna Hughes, Account Director | cheaper prices |
| Lisa Osborne Ross, Executive Vice President and Group Head | Legacy of good work - good brand, name value and recognition. Solid but not necessarily creative social marketing. |
| Meg Bartow, Senior Vice President | We are seen are more expensive, even though you are excellent support. I think we're also seen as larger, less nimble than other agencies. |
| Carrie Dooher, VP Social Marketing | Speedy and more creative responses, stronger pressure to develop opps and to get new work |
| eric rosenberg, svp in public affairs | much less cost -- for the smaller agencies; access to more senior people who have been in and out of government |
| Kate Fisher, VP, Healthcare | I think a lot of other companies have talented folks with certain areas of specialty that we don't always have. |
| Todd Metrokin, Vice President, Creative Strategist for Creative Studio | I have no idea. I'm not sure we've done a good job of differentiating ourselves. |
| Tiana Allen, Account Supervisor | Different cost-structures allow greater budget flexibility. |
| Rebecca Davis EVP Social@Ogilvy | Smaller clients are considered more innovative, faster, cheaper, and attractive to creatives. Edelman, the 800 pound gorilla, has a client roster and is the undisputed reputation leader in the field. |
| Sarah Chase, Executive Assistant to Robert Mathias | Out-of-the-box ideas |
| Ellen Birek, VP External Relations | One thing that Edleman does is bring the "big dogs" to the table. We don't do this because it's a bait-and-switch but it works in many cases. Our culture (rightly) doesn't allow for us to present the client with the big names that they'll only meet once in the pitch but will never work with - ever. |
| Allyson Hummel, Creative Director, Senior Vice President | More research capabilities. |
| John Stauffer, Strategist | Speed, efficiency, creativity. |
| Richard Lukstat, Executive Vice President, Creative Studio Group Head | Good question and not sure. |
| Matt Schoenfeld - Business Manager | I don't know enough about other agencies to know this. |
| Kate Hays, COO, Social@Ogilvy DC | Edgier digital work. |
| Lissa Hajoway, Vice President | Timely education |
| Eddie Fernandez, Vice President and Group Director, OgilvyEarth San Francisco | Not sure - get feedback that most proposals are actually quite similar in terms of capabilities decks - its the team chemistry that seals the deal. When all things are equal they are buying YOU. |
| Are there any negative perceptions that prospects might have about the agency that could hold you back in new business? | |
| Cameron Coursen, Vice President | Possibly our cost. |
| Jennifer Wayman, Executive Vice President and Group Director | expensive |
| Toby Phillips, Digital Strategist | Old. Too big. Not current. |
| Julio Valeriano and I'm a Senior Account Executive at Ogilvy Washington. | Not aware of them. |
| Allison Brown, Account Supervisor | Seen as doing only federal government work. Seen as old-school, solid, consistent, but not progressive/innovative. Expensive is one of the most frequent comments we receive. |
| Theresa Mencarini, Senior Account Executive - Media Planner & Buyer | They may believe that OPR doesn't work on creative campaigns like other NY advertising agencies do. It could be that O&M actually steals that thunder from OPR. |
| Carol Lyn Colon, Account Director | I think people tend to perceive Ogilvy as BIG Ogilvy and assume that we are costly and only work with large corporations/brands. I don't believe people are aware of our local government and association work and growing diversity/multicultural work. Our talent now includes people of diverse backgrounds, cultures, languages, etc. whereas in the past, Ogilvy may have been perceived differently. |
| Brian Smith, Account Director Social@Ogilvy, Atlanta | Old school, large, slow & expensive |
| Yazmine Esparza - Account Supervisor | I have heard about our prices being too high but I don't have enough knowledge to compare. |
| Heather Innella, Finance Director/SVP | Being too expensive. |
| Anna Hughes, Account Director | expensive a smaller company/retainer could be lost in a pool of bigger clients not enough deep subject matter expertise into their particular verticals |
| Lisa Osborne Ross, Executive Vice President and Group Head | We are perceived as expensive and not consistently innovative. I also think we are perceived as old school and staid. Lack of diversity in terms of race, class and politics may be a problem too. |
| Meg Bartow, Senior Vice President | Cost, large agency where they might "not get the attention they want" |
| eric rosenberg, svp in public affairs | our cost; also the perception that ogilvy is an "advertising" company |
| Kate Fisher, VP, Healthcare | That they are not going to get the real team we present at the pitch. |
| Todd Metrokin, Vice President, Creative Strategist for Creative Studio | I'm not sure we've done a good job of differentiating ourselves. |
| Tiana Allen, Account Supervisor | We are expensive and uncompromising, which is not true. |
| Rebecca Davis EVP Social@Ogilvy | That the agency is big, slow, encumbered, and doesn't differentiate from others, so there is no justification for premium pricing. Edelman actively pitches that they are the only independent agency and so they don't have overhead, creating perception in the marketplace that they are better value for the money. |
| Sarah Chase, Executive Assistant to Robert Mathias | There's a perception that we are expensive (which we are) |
| Ellen Birek, VP External Relations | I think we're viewed as a safe, nice option. If a client thinks they need something cutting edge, even if we give that to them, knowing it came from us might make them less inclined to think it's a new/big idea. (Even if they won't ever implement any of the ideas). Also, I think sometimes we're too smart for our own good. Some RFPs are clients trying to CYA on an issue and before we established a trusted partnership with the client, we expose the issue - it's all within the realm of "we're going to help fix you" but often clients dont want to admit they are broken - or they know there is not enough political capital within the organization to actually fix what is broken. |
| Allyson Hummel, Creative Director, Senior Vice President | We are very big and might not be a nimble as a smaller agency. |
| John Stauffer, Strategist | Cost |
| Richard Lukstat, Executive Vice President, Creative Studio Group Head | We are big and expensive and they don't have the budget to engage us or are not big enough to get our best thinking and work. |
| Matt Schoenfeld - Business Manager | Often hear we are too expensive |
| Kate Hays, COO, Social@Ogilvy DC | Too slick. Too expensive. Too big - not able to be as responsive or scrappy. Perception of a client needing to come to us; we don't go after new business aggressively enough. |
| Lissa Hajoway, Vice President | Not that I am aware of |
| Eddie Fernandez, Vice President and Group Director, OgilvyEarth San Francisco | Too big/expensive for small accounts and start-ups. Won't get enough attention with accounts like Ford, Coca-Cola, IBM, etc. |
| What are the top 3 road blocks that most hold you back with new business? (check only 3) | |
| Cameron Coursen, Vice President | |
| Jennifer Wayman, Executive Vice President and Group Director | |
| Toby Phillips, Digital Strategist | |
| Julio Valeriano and I'm a Senior Account Executive at Ogilvy Washington. | |
| Allison Brown, Account Supervisor | |
| Theresa Mencarini, Senior Account Executive - Media Planner & Buyer | |
| Carol Lyn Colon, Account Director | |
| Brian Smith, Account Director Social@Ogilvy, Atlanta | |
| Yazmine Esparza - Account Supervisor | |
| Heather Innella, Finance Director/SVP | |
| Anna Hughes, Account Director | |
| Lisa Osborne Ross, Executive Vice President and Group Head | |
| Madeline McCaul, Account Director | |
| Meg Bartow, Senior Vice President | |
| Carrie Dooher, VP Social Marketing | |
| eric rosenberg, svp in public affairs | |
| Kate Fisher, VP, Healthcare | |
| Todd Metrokin, Vice President, Creative Strategist for Creative Studio | |
| Tiana Allen, Account Supervisor | |
| Rebecca Davis EVP Social@Ogilvy | |
| Sarah Chase, Executive Assistant to Robert Mathias | |
| Ellen Birek, VP External Relations | |
| Allyson Hummel, Creative Director, Senior Vice President | |
| John Stauffer, Strategist | |
| Richard Lukstat, Executive Vice President, Creative Studio Group Head | |
| Matt Schoenfeld - Business Manager | |
| Kate Hays, COO, Social@Ogilvy DC | |
| Lissa Hajoway, Vice President | |
| Eddie Fernandez, Vice President and Group Director, OgilvyEarth San Francisco | |
| Specifically regarding Competitive Pitches/RFPs, when you lose, what are typically the top 3 reasons? Consider both the client's expectations and how you compare to your competitive set. (check only 3) | |
| Cameron Coursen, Vice President | |
| Jennifer Wayman, Executive Vice President and Group Director | |
| Toby Phillips, Digital Strategist | |
| Julio Valeriano and I'm a Senior Account Executive at Ogilvy Washington. | |
| Allison Brown, Account Supervisor | |
| Theresa Mencarini, Senior Account Executive - Media Planner & Buyer | |
| Carol Lyn Colon, Account Director | |
| Brian Smith, Account Director Social@Ogilvy, Atlanta | |
| Yazmine Esparza - Account Supervisor | |
| Heather Innella, Finance Director/SVP | |
| Anna Hughes, Account Director | |
| Lisa Osborne Ross, Executive Vice President and Group Head | |
| Meg Bartow, Senior Vice President | |
| Carrie Dooher, VP Social Marketing | |
| eric rosenberg, svp in public affairs | |
| Kate Fisher, VP, Healthcare | |
| Todd Metrokin, Vice President, Creative Strategist for Creative Studio | |
| Tiana Allen, Account Supervisor | |
| Rebecca Davis EVP Social@Ogilvy | |
| Sarah Chase, Executive Assistant to Robert Mathias | |
| Ellen Birek, VP External Relations | |
| Allyson Hummel, Creative Director, Senior Vice President | |
| John Stauffer, Strategist | |
| Richard Lukstat, Executive Vice President, Creative Studio Group Head | |
| Matt Schoenfeld - Business Manager | |
| Kate Hays, COO, Social@Ogilvy DC | |
| Lissa Hajoway, Vice President | |
| Eddie Fernandez, Vice President and Group Director, OgilvyEarth San Francisco | |
| When you win a Competitive Pitch/RFP, what do think are typically the top 3 reasons? (check only 3) | |
| Cameron Coursen, Vice President | |
| Jennifer Wayman, Executive Vice President and Group Director | |
| Toby Phillips, Digital Strategist | |
| Julio Valeriano and I'm a Senior Account Executive at Ogilvy Washington. | |
| Allison Brown, Account Supervisor | |
| Theresa Mencarini, Senior Account Executive - Media Planner & Buyer | |
| Carol Lyn Colon, Account Director | |
| Brian Smith, Account Director Social@Ogilvy, Atlanta | |
| Yazmine Esparza - Account Supervisor | |
| Heather Innella, Finance Director/SVP | |
| Anna Hughes, Account Director | |
| Lisa Osborne Ross, Executive Vice President and Group Head | |
| Meg Bartow, Senior Vice President | |
| Carrie Dooher, VP Social Marketing | |
| eric rosenberg, svp in public affairs | |
| Kate Fisher, VP, Healthcare | |
| Todd Metrokin, Vice President, Creative Strategist for Creative Studio | |
| Tiana Allen, Account Supervisor | |
| Rebecca Davis EVP Social@Ogilvy | |
| Sarah Chase, Executive Assistant to Robert Mathias | |
| Ellen Birek, VP External Relations | |
| Allyson Hummel, Creative Director, Senior Vice President | |
| John Stauffer, Strategist | |
| Richard Lukstat, Executive Vice President, Creative Studio Group Head | |
| Matt Schoenfeld - Business Manager | |
| Kate Hays, COO, Social@Ogilvy DC | |
| Lissa Hajoway, Vice President | |
| Eddie Fernandez, Vice President and Group Director, OgilvyEarth San Francisco | |
| Bottom line, what do you think the agency most has to do to improve at new business? | |
| Cameron Coursen, Vice President | Start thinking differently about the entire process from soup to nuts. |
| Jennifer Wayman, Executive Vice President and Group Director | I think everyone needs to dig a bit deeper to arrive at insights that support a smart strategy |
| Toby Phillips, Digital Strategist | Think more creatively about how we're pitching. I think we need to tell more stories. I think our decks tend to be out dated and formulaic to the point that it's boring. |
| Julio Valeriano and I'm a Senior Account Executive at Ogilvy Washington. | Grow expertise in emerging niches |
| Allison Brown, Account Supervisor | We need to determine what makes us different. For example, we say things like "We know DC, we know how to do business here, we know how to help our clients with their DC problems" but we don't have the creative capabilities to play in that space (true public affairs / issues management). |
| Theresa Mencarini, Senior Account Executive - Media Planner & Buyer | Get everyone involved; from assistant account executives up. |
| Carol Lyn Colon, Account Director | Have a team dedicated solely to new business - this team will scour and find opportunities (Proactive approach) Ogilvy employees that come across a new opportunity will engage the new business team to pursue opportunity, pull in the right people with specific expertise to contribute to a proposal. The dedicated new biz team will focus on putting the proposal together (resumes, bio, responses, etc.) and select strong prospect-facing members to attend pitch. Another thought - assign a number of hours each employee must dedicate to new business per year/month (similar to Red Ed credits). |
| Brian Smith, Account Director Social@Ogilvy, Atlanta | 3 things: Pursue the right prospects, engage the client early in the pitch process (don't just take the RFP and run), rehearse rehearse rehearse |
| Yazmine Esparza - Account Supervisor | I think that it has to change its focus. The agency has been drilling all of its employees at all levels putting pressure on everyone to go get new business, but they don't have a good, solid plan. It comes across like we need new clients for survival, and that affects morale. At the agency there are specific positions that are required to bring in new clients and instead of drilling on those, they are spreading hysteria among everyone. I think the agency needs to stop doing that and to also stop going after every piece of business that they come across and be selective and strategic in its search and pursual of new business. Also, we should have teams dedicated to new business, not just use anybody who's available. We should be smart about going after business. |
| Heather Innella, Finance Director/SVP | It's hard to apply a one size fits all to us. Each discipline and their clients function differently. In general, I think people need to know how best to pursue new business (ie identify leads) and they best way to determine what is important to the client and speak to it clearly. |
| Anna Hughes, Account Director | find prospects that match our strengths, or hire people that match the prospects we want |
| Lisa Osborne Ross, Executive Vice President and Group Head | Have better talent. More time to pursue and better use of time. more innovative and creative ideas. |
| Meg Bartow, Senior Vice President | Improve prospecting to court new clients, think differently about how to network, make sure we have buyin from all involved in a new biz pursuit to best thinking gets done. |
| Carrie Dooher, VP Social Marketing | Get the right people, give them the time and resources to create a strong proposal, bring iin outside expertise to help us think/ act differently |
| eric rosenberg, svp in public affairs | higher rainmakers (former senior govt officials; former chiefs of staff); experiment with lower pricing |
| Kate Fisher, VP, Healthcare | Pick the most relevant RFPs to respond to...where we have the right expertise and can offer the best solutions. |
| Todd Metrokin, Vice President, Creative Strategist for Creative Studio | Understand and differentiate our brand, have a better grasp of strategy (vs tactics) and integrate throughout proposal, and more creativity |
| Tiana Allen, Account Supervisor | Take a smarter approach. Target prospects with a scalpel, not a firing squad. |
| Rebecca Davis EVP Social@Ogilvy | Improve the quality of the strategy and the ideas in the pitches. Put forth our most appealing, smartest people. |
| Sarah Chase, Executive Assistant to Robert Mathias | We need to focus on innovative ideas and presenting a polished, flawless product. |
| Ellen Birek, VP External Relations | We need to get uncomfortable. Try new things, breathe new life into the new business we do every day. We put out almost 200 proposals every year. That's alot. But it's necessary (and might need to increase this year). We don't celebrate wins like we should and we need to get more excited about the possibilities of new business rather than think of it as a burdon. |
| Allyson Hummel, Creative Director, Senior Vice President | Spend more time in research at the beginning developing that unique insight that will drive to the best strategy and make sure we have the right team, with the right chemistry. A strong pitch leader is a must. |
| John Stauffer, Strategist | Acknowledge that 80% of the staff are not suited for new business (e.g, not hungry enough, not particularly brilliant, better suited to serve existing accounts). With the remaining 20%, identify the 2-3 people per practice group that will be Pitch Leaders. People who put their name - and their name only - on the line for the outcome of the pitch. Those folks then tap others in the 20% for speciality help as needed (e.g research, presentation etc) In short, set free a few well-trained gladiators. Designing a pitch response with many senior people - all with decision making authority - is like stuffing bodies in a phone booth. The more people that go in, the less room you have to work. |
| Richard Lukstat, Executive Vice President, Creative Studio Group Head | 1) Do a better job of understanding exactly what the potential client is asking for. 2) Take time to figure out where a potential client is in their brand story at this point in time. 3) Figure out who is capable of distilling all the research rather than giving everyone on the team a mountain of it to read overnight before the next meeting. 4) Identify who can lead the effort in the first few days to get to the key insight(s) which will drive the big idea(s). 5) Make better use of everyone's time in each and every meeting with clear next steps and actionable items. |
| Matt Schoenfeld - Business Manager | Change culture/approach around new business - make it more of a priority/increased importance. |
| Kate Hays, COO, Social@Ogilvy DC | Get more efficient about what we pursue, and why. Be more proactive about seeking the kind of clients we want to serve. And get more efficient about our proposal/pitch process. |
| Lissa Hajoway, Vice President | Show an integrated approach while telling the best story. |
| Eddie Fernandez, Vice President and Group Director, OgilvyEarth San Francisco | Collaborate more - bring in other offices, disciplines, etc while still staying specialized - especially in planning process. OK to focus on one specialty area but ensure the network's bestr esources are used in strategy and planning/development of proposal/pitch. |