| To help us understand your perspective, please tell us about your role. | |
|---|---|
| Management Team/Department Head | |
| How would clients categorize the core capabilities of your agency/marketing services firm? | |
| Independent Agency Network | |
| What is your staff size nationally? | |
| < 75 people | |
| If your primary role is Client Account Management, please provide one or two words that describe what it's currently like to work in this role? | |
| hectic | |
| Let's take a look ahead to 2023: what are you projecting for total agency fees and profitability as compared to 2022? Select one from each column. | |
| If you're able to answer, please rank what you expect will be the greatest sources of new revenue for your agency next year. | |
| If you selected "Other" above (greatest sources of new revenue), please explain. | |
| Company Acquisition | |
| When you consider organic growth (growing your accounts), what most holds back your account teams? Select three. | |
| What are the three most encouraging trends you are expecting in the coming year with current clients? | |
| will to revise strategy | |
| What are the three most concerning trends you are expecting in the coming year with current clients? Select three. | |
| On a scale of 1 to 5, how effectively is your agency preparing for these trends? Select one. | |
| 4. Somewhat prepared: our written plan/strategies are starting to be implemented | |
| What are the three biggest mistakes agencies make in servicing their clients? Select three. | |
| What are the three biggest mistakes clients make in getting the best work from agencies on a day-to-day basis? Select three. | |
| What should agencies do to improve the effectiveness and value of account management for clients? Select three. | |
| In working to serve clients effectively, which tools/technologies are most valuable to account management? (Consider tools for project management, performance tracking and analytics, estimates, billing, strategy, creative assets, proofing, etc.) Select three if you can. | |
| Thank you for providing your valuable insight! If you'd like an advance copy of the report, please enter your email below: | |
| dustin.metcalf@activeinternational.com | |