| From the client’s perspective, what are the two most important character traits for effective account management? Remember to select two answers. | |
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| From the options below, what are the two most important reasons agencies must understand their clients' category-specific business KPIs? Remember to select two answers. | |
| Which of the following would be the most important KPI to a senior client in lodging/hotels? Select one. | |
| Revenue per available room | |
| Which of the following best defines genuine target audience insight, in terms of what would be most valuable to the client? Select one. | |
| A new belief, value or need of the target audience that can be leveraged to drive purchase behavior | |
| Agencies generally don’t do as much qualitative research as they used to. What is the most important benefit of qualitative over quantitative research? Select one. | |
| Which of the following options are places to reach your target audience for research, according to the Mirren Research Framework? Select one. | |
| From the list below, what would be the most important step at the outset of each client assignment? Select one. | |
| Identify the client’s business objectives | |
| When writing a strategy brief, which of the following would be considered the most meaningful objective for a client? Select one. | |
| Increase Q3 quote bind/conversion rate by 12% | |
| What are the top-two reasons why management consulting firms use frameworks and models as part of their approach to solving clients' business challenges? Remember to select two answers. | |
| What is a valuable role for Journey Modeling? Select one. | |
| All of the above | |
| Thanks for taking the test. To receive your Mirren Certification for Account Management Effectiveness, please enter your name and email below. | |
| Cady May, cmay@luquire.com | |