| How would clients categorize the core capabilities of your agency/marketing services firm? | |
|---|---|
| Brand Strategy / Consulting | |
| What is your staff size nationally? | |
| < 150 people | |
| What is currently driving the greatest use of AI in your agency? | |
| Primarily led by individuals experimenting with new AI tools | |
| What AI tools are you and your agency currently using and for what purpose? Please list the tool(s) and briefly reference what they’re being used for. Consider AI use across the life cycle of a client project. You may also want to consider the different agency roles/functions, such as strategy, creative, media, new business, production, account management, operations, etc. | |
| IDK | |
| What is your agency’s biggest barrier to leveraging the potential of AI for greater efficiencies and to improve the value you provide clients? | |
| Lack of time/bandwidth to explore and implement AI tools | |
| Please respond to this statement with one of the options provided: I believe AI has the power to transform agencies – ultimately increasing the value we provide our clients in a far more efficient manner. | |
| Strongly agree | |
| How frequently are you, personally, using AI tools (for work or otherwise)? | |
| Rarely (have used, but not often) | |
| What most worries you about the impact of AI on the agency industry? | |
| Investment in tools before they are proven for our needs | |
| If you’d like to receive more information on Mirren’s (virtual) Agency AI Conference coming up in February, please include your email below. | |
| jeffmccurry@sjp.com | |