| What is your name? | |
|---|---|
| Amy Cotteleer | |
| What is the total number of employees at your office? | |
| 25 | |
| What is the total number of employees in the U.S.? | |
| 25 | |
| What are the total revenues for your office (substitute & indicate billings if this is the only available number): | |
| 6M | |
| What percent of new revenue comes from the following sources: | |
| 60-70% | |
| List the clients the firm has worked for (grouped by industry category, and also indicate past/current client). Cut and paste from another document if this helps. | |
| Apparel, Handbags & Accessories · Gap (Active) · Vera Bradley (Past) · Old Navy (Past) · Piperlime (Past) · Kate Spade (Past) · Paul Frank (Past) · LEVI's (Past) · Westfield Shopping Centers (Past) · Juicy Couture (Past) Electronic Gaming: · Nintendo (Active) Insurance: · Progressive (Active) Magazines: · GQ (Active) · Cosmopolitan (Past) Computers & Electronics: · Motorola (Past) · Samsung (Past) · AOL (Past) · Lenovo (Past) Food & Beverage: · Seattle's Best Coffee (Past) · Grey Goose (Past) · Murphy-Goode Wines (Past) · Santa Barbara Wine Company (Past) Beauty & Personal Care: · Bare Escentuals (Past) · Method (Past) Entertainment & Television: · Universal (Past) · Bravo (Past) · Style Network (Past) Cause Marketing/Non-profit: · Product Red (Past) · One (Past) | |
| Bullet point the services you offer your clients: | |
| · Strategic Thought Leadership · Creative Strategy · Integrated Marketing Process · Production Services · Social Media · Mobile/ Pop-up Tour · Product Sampling · Product Launches · Brand Ambassador Community & Management · Consumer Engagement Campaigns · Strategic Partnerships · In-Store Events · Editor & Press Events | |
| What outbound business development have you done over the past 2 years? | |
| Check any of the sources below that have most help contribute to bringing in new business: | |
| Overall, what has been most successful in bringing in new business? | |
| WOM referrals from existing or former clients | |
| What is one of the most innovative "pitch or RFP tactics" the agency has ever applied in a new business situation? This might include a distinctive questionnaire response or RFP, "presentation theater," dressing of the room, unique video content, innovative research, a special way of engaging/interacting with the client, etc., etc. | |
| We built an entire website in response to an RFP in just under two weeks that could only be accessed by the client. You can view it here: progressiveishiptobesquared.com login is: progressive We won the business. | |
| How many people are regularly involved in your new business pitches and RFPs? (also list names/titles) | |
| How many competitive pitches/RFPs will you enter this year? | |
| 4 | |
| Of those, what percentage do you expect to win? | |
| 40-50% | |
| How many competitive pitches/RFPs did you enter last year? | |
| 4 | |
| Of those, what percentage did you win? | |
| 40-50% | |
| What percentage of your competitive pitches/RFPs involve a credentials presentation that is separate from a final strategy/execution presentation (vs. one combined credentials/final presentation session)? | |
| 25% | |
| How often do you submit a strategy/execution recommendation with no in-person presentation? | |
| 75% | |
| On the smaller half of your pitches, how much do you typically spend on each (out of pocket on average)? | |
| $1,000-$5,000 | |
| On the larger half of your pitches, how much did you typically spend on each (out of pocket on average)? | |
| $5,000-$10,000 | |