| What is your name? | |
|---|---|
| Marsha Dark | |
| Name of Agency: | |
| Draftfcb | |
| What is the total number of employees at your office? | |
| 180 | |
| What is the total number of employees nationally? | |
| 233 | |
| What are the total revenues for your office (substitute & indicate billings if this is the only available number): | |
| N/A | |
| List the clients the firm has worked for (grouped by industry category, and also indicate past/current client). Cut and paste from another document if this helps. | |
| Air Canada Fairmont Hotels & Resorts Dole Belair Direct Sun Life Financial Chartered Accountants of Canada Fido PFLAG Purolator Ontario Lottery and Gaming Royal Canadian Mint Nestle Ontario Power Authority WSIB Nivea Levis Mondelez Foodland Ontario Lassonde Juices | |
| Bullet point the services you offer your clients: | |
| STRATEGIC PLANNING ConsumerDigital Media DIRECT MARKETING & CRM CRM strategy & architectureSegmentation & modelingDatabase developmentProduction management & QCCampaign post-analysis & tracking BRAND ACTIVATION Consumer promotionContest managementEvent marketingGuerrilla & grassroots programs LICENSING (SEGAL) Exclusive entertainment & sports properties Retail & in-store activation Merchandise program management MULTILINGUAL COMMUNICATIONS Fully proficient in both official languagesMultilingual adaptation DIGITAL Website architecture & designE-mail campaign development, deployment & management (eCRM)Search (SEO and SEM)Social media, mobile, and immersive technologiesDigital Asset Management CREATIVE &PRODUCTION SERVICES French & English creative teamsDIG (in-house graphic design services,pre-press)Radar (in-house video and post suites, full offline and online capability, 3D & Motion graphics, audio recording and mixing)Print, broadcast, OOH & online advertising MEDIA PLANNING & BUYING In-house channel planningAll online and offline media planning and buying through sister company Initiative Media | |
| What outbound business development have you done over the past 2 years? | |
| Check any of the sources below that have most help contribute to bringing in new business: | |
| Overall, what has been most successful in bringing in new business? | |
| We have always relied on incoming RFP's. | |
| What is one of the most innovative "pitch or RFP tactics" the agency has ever applied in a new business situation? This might include a distinctive questionnaire response or RFP, "presentation theater," dressing of the room, unique video content, innovative research, a special way of engaging/interacting with the client, etc., etc. | |
| Embedded screens in our RFP's with custom videos that play when opened. We usually produce a mocked up version of a relevant magazine cover with a futuristic view of what success looks like for that client. We usually do 5 years out to start the meeting and another magazine cover 10 years out with a more lofty goal. | |
| How many people are regularly involved in your new business pitches and RFPs? (also list names/titles) | |
| How many competitive pitches/RFPs will you enter this year? | |
| 16-20 | |
| Of those, what percentage do you expect to win? | |
| 50-60% | |
| How many competitive pitches/RFPs did you enter last year? | |
| 30+ | |
| Of those, what percentage did you win? | |
| 40-50% | |
| What percentage of your competitive pitches/RFPs involve a credentials presentation that is separate from a final strategy/execution presentation (vs. one combined credentials/final presentation session)? | |
| 75% | |
| How often do you submit a strategy/execution recommendation with no in-person presentation? | |
| 25% | |
| On the smaller half of your pitches, how much do you typically spend on each (out of pocket on average)? | |
| $5,000-$10,000 | |
| On the larger half of your pitches, how much did you typically spend on each (out of pocket on average)? | |
| $10,00-$20,000 | |