| What has been your role in the new business efforts of the agency? | |
|---|---|
| Adam Mirabella SVP | 1 year |
| Robert Familetti, Director | New business for the Talent Practice and new business for all of TMA Practices |
| Ryan Huber, Account | Minimal. Research and deck building. |
| Rachel Armstrong, Account Manager | Mostly upsells within current clients, and opening new relationships within my main client. Have participated in a pitch with current company. |
| Andy Amendola, Director of Strategy | Determining strategy, integrating/ideating/guiding creative and presenting |
| Jennifer Chen. Director of Strategy. | Help drive strategy behind new business pitches. |
| Kelly Duncan Sr. Digital Producer | I assist with recommendations, information and presentations as they pertain to digital capabilities. |
| Brad Vettese, EVP, Managing Director, Wireless | Director of New Business, Head of Strategy, Head of Pharma & Health Care Vertical |
| Charles Black, Digital Director | n/a |
| Caroline Conroy, Account Manager | Very little experience. Have only been included in one pitch |
| Amanda Bromwich - Senior Account Executive | My role has been from an organic growth standpoint and growing existing clients through new relationships or business units. Generally I've provided insight and counsel to the pitch team around the client's business needs, personalities/dynamics, etc. as they build out the pitch strategy and presentation. |
| Tara Hall - Account Supervisor | Preparing presentation slides and presenting on behalf of the agency. |
| Bryon Morrison, President, Digital | Played all aspects at one time or another. Currently strategy, elevation input and presenter. |
| Charlie Pino, Account Supervisor | None yet, really. I've only been here two weeks. I am working on pushing through some projects that haven't "closed" yet. |
| Tony Amador, VP Client Service | VP of business development for wireless until January |
| Jeff Erickson - VP Digital Engagement | I've led a couple of "digital AOR pitches" but primarily provide digital support for "integrated" TMA pitches. |
| Kate Rafferty, Sr Manager Business Development | Help lead pitches for projects and AOR. |
| Tom Edwards, VP Digital Strategy & Innovation | Lead strategy teams that support new business |
| What is your background, in terms of agencies, accounts, and client-side experience? | |
| Adam Mirabella SVP | 2 years at agencies. 18 years in sales and account management starting with Coca-Cola's Strategic Selling Training |
| Robert Familetti, Director | VP Sales Director of New Business Development Warner Bros |
| Ryan Huber, Account | Before TMA, I worked for a collegiate sports marketing company (client side) that worked with agencies routinely to deliver onsite game day experiences. |
| Rachel Armstrong, Account Manager | Been at Fanscape a year. Was previously at a smaller PR/Social Firm running their social media department and did a lot of biz dev within that role. Current clients include ExxonMobil and GameStop. Lots of previous experience in startups and tech. |
| Andy Amendola, Director of Strategy | 10+years of agency life, from media agencies, hispanic agency, ad agency, digital agency, pr agency, social agency. Mostly CPG accounts but some b2b, automotive, spirits/beer, beauty, ent |
| Jennifer Chen. Director of Strategy. | 8+ years in agency life. Spanned industries including healthcare, CPG, fashion, beauty, entertainment and lifestyle. |
| Kelly Duncan Sr. Digital Producer | I came to TMA from one of our development partners as a Sr. Project Manager leading the digital production team under Jeff Erickson. I work across several clients and accounts such as AT&T, Frito Lay, State Farm, Multi-cultural, Pepsico, Hilton and Quaker. Prior to the development company I worked as an On-site Account manager for a technical staffing company meaning that I officed at our client offices and those clients included Nintendo, WB Games and Big Fish Games in Seattle/Redmond, WA. |
| Brad Vettese, EVP, Managing Director, Wireless | 20+ years working in ad or promotions agencies or on client side. Owned my own Promotion's agency in Canada which was sold to Omnicom |
| Charles Black, Digital Director | Digital, CPG, integrated marketing, New Biz, spirits industry |
| Caroline Conroy, Account Manager | I come from an agency background having worked as an Account Supervisor at RAPP |
| Amanda Bromwich - Senior Account Executive | All agency experience with large amounts of time spent on-site at the client's offices embedded in their internal teams. Verticals: Retail & Pharma |
| Tara Hall - Account Supervisor | -5 1/2 years at Weber Shandwick Worldwide in Crisis Communication, Corporate and Social & Emerging Media PR - while I supported multiple brands across the agency, my core clients included: American Airlines, Omni Hotels, ExxonMobil Foundation and Susan G. Komen for the Cure -1 year at Tribal DDB Dallas supporting Pepsi brands AMP Energy and Sierra Mist -5 Years at The Marketing Arm, experience has included American Airlines, Hotels.com, Hertz Rental Car, YP.com, Frito-Lay, Harley-Davidson, Dewar's and AT&T. During my experience I also got the opportunity on a 10 month assignment Client-side with our American Airlines client supporting their internal promotions department. |
| Bryon Morrison, President, Digital | I've worked in agencies for 20+ years doing everything from AE tasks to designing to founding and running them. I typically work very closely with one or two of our larger more profitable clients at any given time. Today I focus the majority of my time against Frito Lay, JCPenney and other business related to our shopper / retail clients. |
| Charlie Pino, Account Supervisor | I've worked in digital marketing for 6+ years at both social media agencies and full service digital agencies. I've always been on the Account side and work closely with clients. I've worked on many different types of accounts. (CPG, liquor, telecom, entertainment, cosmetics, etc.) |
| Tony Amador, VP Client Service | Have been in business development for 6 years of my career and account management for 10 years. Have worked at market research firm, b2b ad agency and TMA Wireless (mobile marketing agency) |
| Jeff Erickson - VP Digital Engagement | I spent 7 years in account service for Tribal DDB. I lead a portfolio of accounts including the US Air Force, Blockbuster, Nokia and AT&T. I eventually was leading Account Service and new business for the Dallas office which led to an opportunity to create a spin off digital agency called Red Urban. I headed Red Urban for 3 years. winning and running accounts that included Walmart.com, American Airlines, Chili's, Arby's and AT&T. I joined the Marketing Arm 4.5 years ago and work across most major accounts |
| Kate Rafferty, Sr Manager Business Development | I have worked at a traditional ad agency in Biz Dev, at a small digital start up agency on the account side, and at Fanscape for around 4 years. |
| Tom Edwards, VP Digital Strategy & Innovation | 14 years of digital experience including strategy, new business, sales & marketing, etc... |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Adam Mirabella SVP | We are a highly experienced social / digital / mobile agency. We have a great deal of experience in your vertical (CPG, Entertainment, Healthcare, Retail, Gaming). Our results in driving ROI for social / digital / mobile are based on creating meaningful business objectives up front, based on Insights, Analystics and Measurements that we create with you. |
| Robert Familetti, Director | all things to all brands. not just some guy doing certain things for a brand, rather an entire practice of people a custom made agency |
| Ryan Huber, Account | TMA is truly a unique agency in that we offer specialized expertise in numerous verticals. What sets us apart is our ability to bring in talents from across the agency to build strategic teams that do award-winning work. |
| Rachel Armstrong, Account Manager | Fanscape is the social media practice of The Marketing Arm. We specialize in creating engaging social media campaigns, and multi-channel approaches to marketing and advertising. |
| Andy Amendola, Director of Strategy | -A next gen promotions agency for the social world (tma) -an agency dedicated to social media and social business success, with the most experience in the biz. -a group of passionate and creative individuals that act as your partners navigating the world of social media to meet your business objectives. |
| Jennifer Chen. Director of Strategy. | A consumer engagement agency dedicated towards developing quality experiences, specifically online, for consumers on behalf of brands. |
| Kelly Duncan Sr. Digital Producer | The Marketing Arm is a full-service marketing and promotional agency with over 20 practice areas, including experiential, digital, social and shopper marketing. We are able to concept and execute campaigns and promotions, large or small, that incorporates one or all of our practice areas. No matter how big or small the timeline or budget, we'll figure out a way to make magic happen! |
| Brad Vettese, EVP, Managing Director, Wireless | TMA has a unique set of capabilities- all of which drive engagement and are focused on the consumer experience. |
| Charles Black, Digital Director | TMA is an agency that does great promotional work for brands and companies. With a vast service offering and previous work to back them up, TMA is a one stop shop for engaging and creative promotions. |
| Amanda Bromwich - Senior Account Executive | A next generation promotions agency, The Marketing Arm is an expert across 22 capability areas including Sports, Hospitality, Talent, Entertainment, Experiential, Digital, Wireless and Social Media and works for over 100 of the leading brands in the world across multiple verticals and industries. TMA has been recognized with numerous awards including Agency of the Year in 2012. |
| Tara Hall - Account Supervisor | The Marketing Arm is a place of excitement and passion for their clients and brands. We create experiences for your customers that will be memorable and cherished. |
| Bryon Morrison, President, Digital | I would typically craft the message to their business, but in general my message would be... "I would argue The Marketing Arm is a very different agency than any other one with which you've worked. We were formed to be the best at the majority of the marketing skill needed for an organization like yours to succeed in marketing and business (i.e., Sports, Social, Mobile, Entertainment, Promotions, CRM, etc). This approach and our structure also allows us to stay nimble, continue evolving and to offer you only what you need, as opposed to making you pay for services you don't want. |
| Charlie Pino, Account Supervisor | Fanscape is social media marketing agency that specializes in creating connections between brands and consumers. With a deep knowledge of the social media landscape, Fanscape partners with clients across multiple verticals to deliver compelling, impactful and measurable results. |
| Tony Amador, VP Client Service | We're a full service mobile marketing agency specializing in designing, building and executing mobile-first programs. |
| Jeff Erickson - VP Digital Engagement | We are a next generation promotions agency with deep category experience in several disciplines including Experiential, Entertainment, Multicultural, Cause, Shopper,and digital. What differentiates our digital offering is deep expertise in Social Media, Mobile Marketing and our ability to create and distribute engaging content. Our unique blend of over digital minds allows us to create conversations with your consumers when, where and how they are most likely to engage |
| Kate Rafferty, Sr Manager Business Development | FANSCAPE is the longest running social media marketing agency dedicated to fostering connections between brands and their target consumers. Social media marketing is all we do and we’ve been doing it longer than anyone. Our services have been honed and carefully crafted to deliver the most comprehensive, effective, and measurable results. |
| Stuart Elliott, who covers agencies, decides he is going to write an article about your agency. After spending a day at your offices, and then going back to write the piece.... what would the headline be? | |
| Adam Mirabella SVP | The Most Experienced Social agency in the country! |
| Robert Familetti, Director | My best friend Robert Familetti works for an incredible agency! Seriously, Stuart and I are friends! |
| Ryan Huber, Account | The new-age family restaurant |
| Rachel Armstrong, Account Manager | Fanscape - Social Media is More than Just Facebook |
| Andy Amendola, Director of Strategy | ny office? social team integrates with ad agency for best in class integrated communications. |
| Jennifer Chen. Director of Strategy. | A lean, mean agency tucked in MDR takes on the CPG world |
| Kelly Duncan Sr. Digital Producer | You want scrappy and effective....We'll show you scrappy and effective! |
| Brad Vettese, EVP, Managing Director, Wireless | TMA is without a double the most creative and fun promotions agencies out there today. |
| Charles Black, Digital Director | TMA: An agency that embodies full service and fun! |
| Amanda Bromwich - Senior Account Executive | Omnicom's The Marketing Arm Has Arrived |
| Tara Hall - Account Supervisor | The Marketing Arm extends a helping hand to clients of all shapes and sizes. |
| Bryon Morrison, President, Digital | The Marketing Arm, Doing it a Little Different and 20% Better |
| Charlie Pino, Account Supervisor | Fanscape Lives Social Medai |
| Tony Amador, VP Client Service | Great mobile thinking leads to great mobile programs |
| Jeff Erickson - VP Digital Engagement | Wow, Bryon Morrison talks. A LOT! or. TMA everything your Brand Agency is not. |
| Kate Rafferty, Sr Manager Business Development | Fanscape is currently going through a shift in the way they operate, you can tell they are struggling between being a Social Agency and integrating into a Digital Agency. That being said, they are still doing great work with their core competencies within community management. |
| Now bring the agency to life. You have certainly been through this exercise, however applying it to your agency agency can be quite revealing in understanding more about your "DNA". If the agency were a car, what kind would it be? What color? Why? | |
| Adam Mirabella SVP | A 6.1 Hemi Challenger, B5 Blue. It has the muscle to deliver on the road and offers a unique experience that satisfies everyone on board. B5 Blue is just badass. |
| Robert Familetti, Director | Range Rover- forest green. Leader of the pack! |
| Ryan Huber, Account | Tesla. Sleek black. A fresh approach to an industry that has been stuck in its ways for years. |
| Rachel Armstrong, Account Manager | White - We are transparent in our planning, strategic execution, and results. We may not be the flashiest car, but we have the experience and knowledge to do great work. |
| Andy Amendola, Director of Strategy | jeep 4x4 - black. We're versatile and adaptable to whatever comes our. can go off the beaten path to find best solutions. black because we're not flashy. we get shit done. |
| Jennifer Chen. Director of Strategy. | Toyota Rav4. Gray. Sturdy, dependable. |
| Kelly Duncan Sr. Digital Producer | It would be the batmobile. Stealth, flexible, multi-purpose, fast and reliable. You've never seen a batmobile broken down on the side of the road, have you? |
| Brad Vettese, EVP, Managing Director, Wireless | Shelby Cobra convertible- Black- 20 years old so a classic but with incredible power and style. Very cool and not afraid to show off a little. |
| Charles Black, Digital Director | TMA would be a blue old school VW bus - there's nothing you can't do with it, and its timeless. |
| Amanda Bromwich - Senior Account Executive | Fiat 500e, Red -- Because it's innovative (electric), classy (but in the Italian nightclub kind of way), and a little scrappy (small, luxury feel but without luxury price tag). |
| Tara Hall - Account Supervisor | Black BMW, classy and sleek. Dependable and gets the job done. |
| Bryon Morrison, President, Digital | Blue Cadillac sports sedan. We're very American; a little clunky at times depending on your view; we're understated, but still a noticeable stand out; reasonably priced among true competitors; and we perform. |
| Charlie Pino, Account Supervisor | We're a red Porsche. Reliable but still fast and sexy. |
| Tony Amador, VP Client Service | Mercedes - well designed, well built, premium service |
| Jeff Erickson - VP Digital Engagement | Silver SUV. We are very versatile. and I like silver cars |
| Kate Rafferty, Sr Manager Business Development | Toyota Prius -- because we all have one. Just kidding. I do think we'd be a used Toyota Prius (maybe like an 09) because we aren't totally uncool, but we're kind of still doing what was "innovative" a few years ago. We also aren't an embarrassing car to drive, you can be happy that you drive a reliable and efficient car, BUT you also aren't particularly excited like you would be if you had a Maserati. |
| What agencies do you most admire? Why? | |
| Adam Mirabella SVP | 360i We Are Social |
| Robert Familetti, Director | NA |
| Ryan Huber, Account | DDBO - sheer magnitude of client/brand base 360i - incredible digital activation executions. |
| Rachel Armstrong, Account Manager | Edelman - they do great work and are the largest, privately owned firm. Their smaller spin offs (Xeno) also cool. |
| Andy Amendola, Director of Strategy | W&K, AKQA, - platform agnostic idea machines RGA - amazing digital prod Ogilvy - branding, process oriented, company culture/events 360i - relentless self promoters deep focus (wouldn't say admire) but i think they have huge dedicated social teams that spend alot of time on creative/production for social |
| Jennifer Chen. Director of Strategy. | Creative agencies. Admire their big picture thinking and ability to execute on a large scale. |
| Kelly Duncan Sr. Digital Producer | BBDO - Unique ideas, big campaigns, typically work well with other partner agencies GSD&M - personality, scrappy, persistent |
| Brad Vettese, EVP, Managing Director, Wireless | Chiat-Day- outstanding and consistent creative |
| Charles Black, Digital Director | Digitas - innovation CPB - daring creative |
| Amanda Bromwich - Senior Account Executive | The agencies I admire to different work than TMA, so it's hard to make a comparison. |
| Tara Hall - Account Supervisor | BBDO Richard's Group Both have been around awhile and have great street cred with clients. |
| Bryon Morrison, President, Digital | Ogilvy One, Digitas, Droga 5, Crispin Porter (less now, used to be more with Bogusky) |
| Charlie Pino, Account Supervisor | 360i has done a lot of great work with major Fortune 500 brands and has found a way to push through innovative ideas. |
| Tony Amador, VP Client Service | R/GA, Razorfish. Digital prowess. |
| Jeff Erickson - VP Digital Engagement | Crispin Porter: great creatively. At one point in time (maybe not any more) they could choose who they did or did not want to do business with Digitas: great digital agency that can compete with any traditional or digital agency in US |
| Kate Rafferty, Sr Manager Business Development | In our space there is an agency called Deep Focus that we keep coming up against, they consistently come with interesting ideas, scrappy pricing and also don't lack in strategy (most of the time). Honestly, I've been less impressed with agencies lately and more impressed with brands who have been doing a lot of things in house. For example, Targets internal team has been doing some really cool innovation. |
| List the top few agencies that you do/will compete against most often. | |
| Adam Mirabella SVP | Digitas, Mr Youth, We Are Social, 360i |
| Robert Familetti, Director | there are individual agencies that compete with each practice. |
| Ryan Huber, Account | GMR 360i |
| Rachel Armstrong, Account Manager | 360i, Razorfish, Grey. |
| Andy Amendola, Director of Strategy | deep focus, we are social, 360i, attention, vayner media, edelman, |
| Jennifer Chen. Director of Strategy. | We are Social, Deep Focus, 360i |
| Kelly Duncan Sr. Digital Producer | BBDO, Edelman, Epsilon |
| Brad Vettese, EVP, Managing Director, Wireless | In the digital practice area and with focus on Health care we compete with Digitas, Hill Holliday and FCB |
| Charles Black, Digital Director | Integer |
| Amanda Bromwich - Senior Account Executive | R/GA, GMR, Hill Holliday, Concentric |
| Tara Hall - Account Supervisor | BBDO Rockfish Tracy Locke |
| Bryon Morrison, President, Digital | Deep Focus, Hyperfactory, Digitas |
| Charlie Pino, Account Supervisor | I could see an agency such as M80 being a competitor to Fanscape. I came from SapientNitro so we were more likely to compete against companies such as R/GA. |
| Tony Amador, VP Client Service | Razorfish, Hyperfactory, 5th Finger |
| Jeff Erickson - VP Digital Engagement | RGA, Digitas, Organic |
| Kate Rafferty, Sr Manager Business Development | Deep Focus We Are Social 360i |
| In the eyes of clients, what do you provide of value, that none of your competitors do? | |
| Adam Mirabella SVP | Tough one. We believe our strategies are truly insights based. Also, we are the premium provider in the space. We don't just deliver community management / project execution. We offer strategic guidance. We turn down opportunities that are just about delivering on execution. |
| Robert Familetti, Director | the people |
| Ryan Huber, Account | Stronger customer service in siloed verticals. |
| Rachel Armstrong, Account Manager | True agency integration |
| Andy Amendola, Director of Strategy | social media expertise, top notch strategy and execution for all social needs |
| Jennifer Chen. Director of Strategy. | Multitude of capabilities in-house including sports marketing, experiential, shopper, etc. |
| Kelly Duncan Sr. Digital Producer | Multiple practice areas, big picture thinking, ability to work well with other agencies |
| Brad Vettese, EVP, Managing Director, Wireless | We are seen as the innovation agency- the ones that think differently than anyone else. |
| Charles Black, Digital Director | true full service |
| Amanda Bromwich - Senior Account Executive | A different approach to thinking about a specific vertical, deep expertise in specific capabillities, the ability to deliver top-notch products and integrate with client's internal processes and systems |
| Tara Hall - Account Supervisor | Understanding brands and their customers to bring experiences to life. |
| Bryon Morrison, President, Digital | Centralization of multiple marketing skills = one throat to choke, but lots of services |
| Charlie Pino, Account Supervisor | Fanscape provides more measurable results than many other social media agencies I've worked with. |
| Tony Amador, VP Client Service | Ability to combine forward thinking, business strategy, execution and client service. |
| Jeff Erickson - VP Digital Engagement | Deep expertise in Social and mobile marketing, all under one roof. Combine the digital expertise with our other disciplines and no-one can compete |
| Kate Rafferty, Sr Manager Business Development | Our reporting is definitely something that sets us apart. We also have the ability to do a lot of different things within social, not just community management or influencer. We do a lot of things well so we can be a multi faceted solution. |
| In the eyes of clients, what do your competitors provide of value, that you do not? | |
| Adam Mirabella SVP | In entertainment, they have more experience doing live on-air social. Especially We Are Social. Lower price. |
| Robert Familetti, Director | some scope |
| Ryan Huber, Account | Less expensive solutions |
| Andy Amendola, Director of Strategy | not much, there is a lot of overlap. most don't do it as well as we do. some issue is experience of clients. some have bigger creative and digital production departments |
| Jennifer Chen. Director of Strategy. | precise category experience, i.e. pharma. |
| Kelly Duncan Sr. Digital Producer | Process and procedure, consistent points of contact |
| Brad Vettese, EVP, Managing Director, Wireless | Highly technical health related knowledge |
| Charles Black, Digital Director | true integration |
| Amanda Bromwich - Senior Account Executive | More experience in specific verticals or capabilities outside of TMA's expertise |
| Tara Hall - Account Supervisor | Concentration on measurement/analytics |
| Bryon Morrison, President, Digital | Media, Branding |
| Charlie Pino, Account Supervisor | Robust in-house design/dev services. |
| Tony Amador, VP Client Service | Stronger overarching digital chops |
| Jeff Erickson - VP Digital Engagement | Strong Media planning/buying |
| Kate Rafferty, Sr Manager Business Development | Innovative creative and thinking. Also, a truly integrated digital approach. |
| Which agencies do you most fear pitching against? Why? | |
| Adam Mirabella SVP | We don't fear them but respect Digitas and 360i. |
| Robert Familetti, Director | NA |
| Ryan Huber, Account | I have not enough knowledge in this area |
| Andy Amendola, Director of Strategy | depends on a client by client basis. |
| Jennifer Chen. Director of Strategy. | Don't fear one agency more than another. |
| Kelly Duncan Sr. Digital Producer | I haven't really done that much pitching to date so I can't really answer that. |
| Brad Vettese, EVP, Managing Director, Wireless | None |
| Charles Black, Digital Director | ? |
| Amanda Bromwich - Senior Account Executive | n/a |
| Tara Hall - Account Supervisor | Not that I fear any other agencies... |
| Bryon Morrison, President, Digital | Ogilvy One, Razorfish |
| Charlie Pino, Account Supervisor | The context is important. If the playing field is even, I believe that the team will rise to the occasion. However, there may be times when you make a pitch and the competitor has a more robust service for a crucial campaign element. This can put you at a disadvantage in the eyes of the client. |
| Tony Amador, VP Client Service | R/GA |
| Jeff Erickson - VP Digital Engagement | RGA, Digitas: they are really good. they tell a really good digital story and are big enough to back it up |
| Kate Rafferty, Sr Manager Business Development | Deep Focus, they always come in strong and WAY CHEAPER. |
| Are there any negative perceptions that prospects might have about the agency that could hold you back in new business? | |
| Adam Mirabella SVP | More expensive. They think of us as really only knowing CPG |
| Robert Familetti, Director | Dallas based, not well known |
| Ryan Huber, Account | I have not enough knowledge in this area |
| Andy Amendola, Director of Strategy | not perception, but awareness. there is little to no awareness on east coast. |
| Jennifer Chen. Director of Strategy. | N/A |
| Kelly Duncan Sr. Digital Producer | We aren't quite as well known outside of the agency world as some of our competitors (Ogilvy, BBDO, etc) so I think we have to prove ourselves more than some of our larger competitors. |
| Brad Vettese, EVP, Managing Director, Wireless | Not grounded enough |
| Charles Black, Digital Director | That TMA is siloed. |
| Amanda Bromwich - Senior Account Executive | Not any in particular |
| Tara Hall - Account Supervisor | Growing too quickly. |
| Bryon Morrison, President, Digital | Too fraternal, informal and cumbersome if there's a bad SAL representing us |
| Charlie Pino, Account Supervisor | I haven't been here long enough to know that. (2.5 weeks) |
| Tony Amador, VP Client Service | Lack of awareness of our breadth of offerings |
| Jeff Erickson - VP Digital Engagement | We are not viewed as a digital agency. In many cases we are still viewed as only an experiential or sports consulting agency |
| Kate Rafferty, Sr Manager Business Development | I think clients and other agencies see us as a vendor more then an agency. They want to use us for a certain service, but often not as a partner. I think a lot of that goes back to not having a reputation for big thinking/creative. |
| What are the top 3 road blocks that most hold you back with new business? (check only 3) | |
| Adam Mirabella SVP | |
| Robert Familetti, Director | |
| Ryan Huber, Account | |
| Andy Amendola, Director of Strategy | |
| Jennifer Chen. Director of Strategy. | |
| Kelly Duncan Sr. Digital Producer | |
| Brad Vettese, EVP, Managing Director, Wireless | |
| Charles Black, Digital Director | |
| Amanda Bromwich - Senior Account Executive | |
| Tara Hall - Account Supervisor | |
| Bryon Morrison, President, Digital | |
| Charlie Pino, Account Supervisor | |
| Tony Amador, VP Client Service | |
| Jeff Erickson - VP Digital Engagement | |
| Kate Rafferty, Sr Manager Business Development | |
| Specifically regarding Competitive Pitches/RFPs, when you lose, what are typically the top 3 reasons? Consider both the client's expectations and how you compare to your competitive set. (check only 3) | |
| Adam Mirabella SVP | |
| Robert Familetti, Director | |
| Ryan Huber, Account | |
| Andy Amendola, Director of Strategy | |
| Jennifer Chen. Director of Strategy. | |
| Kelly Duncan Sr. Digital Producer | |
| Brad Vettese, EVP, Managing Director, Wireless | |
| Charles Black, Digital Director | |
| Amanda Bromwich - Senior Account Executive | |
| Tara Hall - Account Supervisor | |
| Bryon Morrison, President, Digital | |
| Tony Amador, VP Client Service | |
| Jeff Erickson - VP Digital Engagement | |
| Kate Rafferty, Sr Manager Business Development | |
| When you win a Competitive Pitch/RFP, what do think are typically the top 3 reasons? (check only 3) | |
| Adam Mirabella SVP | |
| Robert Familetti, Director | |
| Ryan Huber, Account | |
| Andy Amendola, Director of Strategy | |
| Jennifer Chen. Director of Strategy. | |
| Kelly Duncan Sr. Digital Producer | |
| Brad Vettese, EVP, Managing Director, Wireless | |
| Charles Black, Digital Director | |
| Amanda Bromwich - Senior Account Executive | |
| Tara Hall - Account Supervisor | |
| Bryon Morrison, President, Digital | |
| Tony Amador, VP Client Service | |
| Jeff Erickson - VP Digital Engagement | |
| Kate Rafferty, Sr Manager Business Development | |
| Given the type of agency you are, what do you find most challenging about your new business presentations? | |
| Adam Mirabella SVP | Getting time to really deliver on a well thought out insight, strategy and creative idea. |
| Robert Familetti, Director | the capes deck is week, irrelevant |
| Ryan Huber, Account | I have not enough knowledge in this area |
| Andy Amendola, Director of Strategy | allocating the right about of time and team resources, while balancing client work. |
| Jennifer Chen. Director of Strategy. | Having enough time to work on an RFP. |
| Kelly Duncan Sr. Digital Producer | Having a deep understanding of all of our practice areas. I know some of them really well but, if asked for specific detail about some other areas, I don't have an honest response. |
| Brad Vettese, EVP, Managing Director, Wireless | Resources and timelines |
| Charles Black, Digital Director | I haven't experienced one at TMA |
| Amanda Bromwich - Senior Account Executive | Process of bringing together the actual presentation |
| Tara Hall - Account Supervisor | Getting the presentation together and rehearsing. |
| Bryon Morrison, President, Digital | Getting to know the client well enough to know the angle and not seem like you'e selling everything under the sun |
| Jeff Erickson - VP Digital Engagement | dedicating people/resources to consistently deliver our best work. |
| Kate Rafferty, Sr Manager Business Development | Lack of resources to get everything together in the time allotted and to compete with other agencies that have more resources. |
| Bottom line, what do you think the agency most has to do to improve at new business? | |
| Adam Mirabella SVP | Focus in on the verticals we want to win in and drive deeper into those. Leveraging agency consultants etc. |
| Robert Familetti, Director | planning, war room |
| Ryan Huber, Account | Resources are scarce. |
| Rachel Armstrong, Account Manager | not getting too tactical and not getting defensive with client feedback. |
| Andy Amendola, Director of Strategy | not really that sure. |
| Kelly Duncan Sr. Digital Producer | Being prepared to support them once they become a client, from a resource allocation standpoint. |
| Brad Vettese, EVP, Managing Director, Wireless | specific biz dive teams |
| Charles Black, Digital Director | Show true integratoin |
| Amanda Bromwich - Senior Account Executive | Refine the process of preparing for a pitch |
| Tara Hall - Account Supervisor | Plan better. |
| Bryon Morrison, President, Digital | Have a plan, work the plan, be consistent. |
| Tony Amador, VP Client Service | At bats...need more at bats. |
| Jeff Erickson - VP Digital Engagement | Become more selective in what we pitch and dedicate resources to winning |
| Kate Rafferty, Sr Manager Business Development | Add more resources and think bigger. |