| What is your name? | |
|---|---|
| Richard Guest | |
| Name of Agency: | |
| Tribal Worldwide | |
| What is the total number of employees at your office? | |
| 65-80 | |
| What is the total number of employees nationally? | |
| 65-80 | |
| What are the total revenues for your office (substitute & indicate billings if this is the only available number): | |
| $20MM | |
| What percent of new revenue comes from the following sources: | |
| 10-20% | |
| List the clients the firm has worked for (grouped by industry category, and also indicate past/current client). Cut and paste from another document if this helps. | |
| CPG/Food Pepsi (Past) Mountain Dew (Past) Amp (Past) Gatorade (Past) Propel (Past) Aquafina (Past) Captain Crunch (Past) Clorox (Past) Greenworks (Past) Kingsford (Past) Glad (Past) Hidden Valley (Past) Brita (Past) Quaker Oatmeal OTC/Healthcare Nicotinell (Past) Lamisil AT (Past) Benefiber (Past) Gas-X (Past) Prevacid (Past) Robitussin (Past) Advil Congestion Relief (Past) Centrum (Past) Advil Children’s Advil Advil PM Thermacare Imedeen Alcon Vision Care/CIBA Vision Consumer Healthcare Products Association/Anti-DXM Abuse Beauty Neutrogena (Past) Neutrogena Cosmetics (Past) Clean & Clear (Past) AVEENO (Past) RoC (Past) OWN Skincare (Past) Technology/Media Intel (Past) McAfee (Past) Nickelodeon (Past) National Football League/Fantasy Football Platform Partypoker Sports Reebok (Past) IMG Academy (Past) Retail The Home Depot (Past) Lowe’s Home Improvement (Past) OfficeMax (Past) ExxonMobil Fuels H&R Block McDonald’s* Travel Walt Disney Cruise Lines (Past) Rail Europe Business to Business Hiscox Small Business Insurance (Past) Genpact General Atlantic Pro-bono The Lunchbox Fund UNICEF *Transitioning to DDB Chicago | |
| Bullet point the services you offer your clients: | |
| Communications: Engagement Strategy Marketing Platforms Campaigns Content Media Planning & Buying Community: Social Strategy Community Management Influencer Outreach Event/Crisis Publishing Custom Training Programs Commerce: User Experience Strategy Product & Service Design Digital Experiences @ Retail e/m/s Commerce Design CRM | |
| What outbound business development have you done over the past 2 years? | |
| Check any of the sources below that have most help contribute to bringing in new business: | |
| Overall, what has been most successful in bringing in new business? | |
| Nothing has been successful as we would like. But, we've seen the most success with organic growth and pitches with in-person presentations. | |
| How many people are regularly involved in your new business pitches and RFPs? (also list names/titles) | |
| How many competitive pitches/RFPs will you enter this year? | |
| 8-10 | |
| Of those, what percentage do you expect to win? | |
| 10-20% | |
| How many competitive pitches/RFPs did you enter last year? | |
| 11-15 | |
| Of those, what percentage did you win? | |
| 5-10% | |
| What percentage of your competitive pitches/RFPs involve a credentials presentation that is separate from a final strategy/execution presentation (vs. one combined credentials/final presentation session)? | |
| 25% | |
| How often do you submit a strategy/execution recommendation with no in-person presentation? | |
| 25% | |
| On the smaller half of your pitches, how much do you typically spend on each (out of pocket on average)? | |
| $10,00-$20,000 | |
| On the larger half of your pitches, how much did you typically spend on each (out of pocket on average)? | |
| $50,000-$75,000 | |