| If applicable, what has been your role in working to grow your client accounts? | |
|---|---|
| test, test | test |
| Amanda Spaeth - Accounting Manager | N/A |
| Phil Morabito , CEO | None, except maintaining a relationship with high paying clients via entertainment. |
| Chris Ferris, VP of Digital Strategy | I manage several accounts, and help staff several others. I am often in a position to encourage clients to expand their accounts into digital marketing (SEO, new website, online advertising, social media). |
| Allison Murray, Vice President & General Manager | I'm responsible for organic growth within our existing client roster as well as external new business development. For organic, this means delivering excellent work that makes our clients want to expand their engagement with us and identifying opportunities for Pierpont to support their business. For external new business development, I am involved with vetting potential leads (generated via web or referral, typically), conducting research, developing proposals and pitching/presenting to the prospect. |
| Victoria Cook, Senior Account Supervisor | Client service is at the core of my role - a happy client leads to organic growth. We have to perform for our clients consistently and continue to do so even when the engagement expands. Building trust with our client contacts opens the door for them to ask for additional budget, knowing we have their best interest, will deliver and make them look good! Also organic growth also means being transparent when we need additional budget to complete the work vs. allowing them to run over the monthly retainer amount month after month without making them aware. |
| Scott Tims, Account Supervisor | I'm the day-to-day contact for my clients. For CyrusOne, recognizing issues I knew we could correct set the stage for us taking on the website and also to build them a new one. For ScoreSense, outlining a revised strategy included more executions - they liked it and raised the retainer. But trust and results are important. |
| Morgan Moritz, Account Supervisor | I work to identify any growth areas for our clients. I realize that often times our clients don't realize the full capabilities and depths of our services. It helps to stay attuned to their needs and be able to make recommendations to scale the account when appropriate (i.e. design support, spokesperson training, messaging, etc.) |
| Meghan Gross, VP | I have been the primary client relationship manger after the lead has been cultivated. I am often brought in toward the mid to end of the sales process. Once I'm engaged in the business I stay in conversation with the clients about right sizing the engagement and redirecting or supplementing if needed. I've grown 2 of my accounts in the last couple months as I've identified growth opportunities either due to the industry dynamics or gaps in their organization. |
| Deanna Werner, Senior Account Executive | N/A two weeks in position |
| Jordan Brown, Assistant Account Executive | My role has just been continually doing good work with my teams for accounts and helping my account leads to convince our clients to grow our accounts when needed for specific things. |
| Christine Rashman, VP | As a VP, I often lead efforts to grow existing client accounts. I help to identify opportunities for additional support and monitor our budget to ensure the workload and budget figures are aligned. |
| Jaylon Brinkley - Senior Account Executive | Providing services that are gold standard to retain clients and enhance the opportunity for continued partnership. |
| Krystal Patout, Senior Account Supervisor | Instrumental, as the account lead managing strategy and day-to-day execution. Our role is to not only anticipate client needs (i.e. opportunities) but to take a proactive approach in identifying them. In my experience, earning client trust and delivering quality, consistently, is critical in growing accounts. |
| Julia Covini, Assistant Account Executive | I have managed media relations, in-depth research, social media and PR content creation and weekly agenda/action item planning to ensure clients are well-informed of their current and future development with Pierpont. |
| Clint Woods | Participating in pitches, overseeing sales team. |
| Chris J, SVP | Some of our accounts start as projects or limited engagements. These give us an opportunity to broaden our scope of work and transition to more of a traditional retainer. Kodiak Energy Services is a good example of growing accounts by doing good work and demonstrating our full capabilities. |
| Tracy Price, Art Director | I support the project managers with their client's graphic design needs. I help maintain the client's brand, messaging and awareness through various design projects. With a successful design project and a happy client on the final design project, a few of our client's have increased their retainers and asked us to help with additional graphic design projects. |
| Austin Staton; Senior Account Executive | While many of my current clients were pre-established before joining Pierpont, networking and high-performance to meet client needs has been instrumental in growing client accounts. |
| Martha Cook, Vice President | As the relationship manager on multiple accounts, I play a significant role in growing our business organically. I’m involved in quarterly client reviews and bring ideas to the table on a regular basis. |
| Kaitlin Ross, Senior Account Executive | Every now and then I will be asked to assist with preliminary research or jump into new business meetings. |
| Hunter Dodson - Senior Account Executive | Quality Service. |
| Chelsi Smith, Senior Account Supervisor | Monitoring allocations and budgets for my accounts, understanding client needs and looking for areas of growth and opportunities to share with VPs/GMs. |
| Bradlee Borgfeldt, Account Executive | Providing recommendations on growing current programming, such as digital analytics tools and reporting to inform us of opportunities to reach new audiences and enter the narrative; Exploring proactive media outreach and thought leadership opportunities |
| Jack Holmes - Account Executive | Due to my writing skills, I have generally provided media relations support (drafting releases, pitching, securing coverage, etc.) to build brand awareness. I have also supported award submissions on several accounts. |
| Chris Talley, Senior Counsel | Client service, counsel and strategy. |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| test, test | test |
| Amanda Spaeth - Accounting Manager | N/A |
| Phil Morabito , CEO | We are a results oriented, full service agency that regularly exceeds client expectations and consistently delivers exceptional value for the fees paid to us. |
| Chris Ferris, VP of Digital Strategy | Pierpont is a full-service public relations and marketing agency. We help companies and organizations protect and enhance their reputations, always focusing on reaching their business goals. |
| Allison Murray, Vice President & General Manager | Pierpont provides a personal level of attention and service to all clients, regardless of budget. Pierpont has a talented roster of communications professionals. Pierpont, as an independent firm, is nimble and agile and therefore willing to adapt to client needs. |
| Victoria Cook, Senior Account Supervisor | Pierpont is an integrated communications firm delivering results that drive our clients' business performance and goals. From PR to digital marketing and crisis response to content generation, we touch every point of the communications value chain. Global, regional and startup clients come to Pierpont when they need strategy, execution and results. |
| Scott Tims, Account Supervisor | Pierpont is a PR, public affairs, and marketing agency serving B2C and B2B clients in multiple industries. Our strengths are tied to our culture of success - outstanding team, client-centric focus, and measurable results. We listen to what our clients need, sync to their business plans and goals, and put the right team in place to serve. |
| Morgan Moritz, Account Supervisor | Pierpont is an independent communications firm specializing in public relations, marketing, digital and crisis communications. For more than 35 years, we've worked with some of the nation's top companies and emerging brands. Our work is not one-size-fits-all, we tailor our approach to align with our client's goals and KPIs. |
| Meghan Gross, VP | Pierpont is a full-service, midsized marketing and PR agency focused on multiple industry verticals both b2b and b2c. Some of our key industries are technology, energy, professional services, real estate and consumer. We help clients attract, retain and expand their customer/client base through recommending the right messaging and channel mix. |
| Deanna Werner, Senior Account Executive | We can help you accelerate your business. Pierpont delivers business impact through PR & marketing with a combination of intellectual curiosity, industry experience, urgency, and precision. |
| Jordan Brown, Assistant Account Executive | Pierpont is a digital marketing, public relations and crisis communications firm that specializes in providing clients with the successful business outcomes that they are striving for through our guidance, work and expertise. |
| Christine Rashman, VP | We are the largest independently owned integrated marketing agency in the Southwest. We have deep industry expertise in (whatever industry is relevant to the prospective clients), having worked with (cite relevant clients). |
| Jaylon Brinkley - Senior Account Executive | Pierpont Communications is a full service communications agency. With 35 years as an independently owned Texas based firm and a presence in each of the state's major cities, Pierpont's expertise extends across sectors and has the ability reach the necessary audiences in various spaces. |
| Krystal Patout, Senior Account Supervisor | Pierpont Communications is a full-service communications agency. We work across industries and sectors to help clients meet both their communications and business objectives. Our strategic approach delivers results that are impactful, purposeful and in alignment with business imperatives. |
| Julia Covini, Assistant Account Executive | Pierpont is a proven expert in a multitude of industries to support companies with PR, digital marketing, crisis communications and public affairs delivering tangible, effective results in brand awareness, stakeholder engagement and progressive strategy for continuous success. |
| Clint Woods | Deep category experience in specific categories such as energy and energy transition, enterprise technology and services as well as financial services and fintech. equipped with a decidedly senior team we focus on delivering business performance objectives for our clients through digital, PR, reputation management and crisis communications. |
| Chris J, SVP | Pierpont is a public relations firm with deep experience in B2B communications across a wide range of industries, including energy, professional services, technology, and heathcare. |
| Tracy Price, Art Director | Pierpont Communications is an all inclusive Public Relations firm. Pierpont has over 35 years of experience and experts that can help grow a companies bottom line, increase their awareness and help with any crisis to name a few of the benefits Pierpont provides. |
| Austin Staton; Senior Account Executive | Pierpont is a full-service communications and PR firm representing clients with a global footprint. |
| Martha Cook, Vice President | With expertise in media relations, corporate communications, crisis management and digital marketing strategy, Pierpont is the leading public relations agency in Texas. Led by a team of seasoned industry professionals, Pierpont is focused on delivering measurable outcomes for clients across multiple industries. |
| Kaitlin Ross, Senior Account Executive | Pierpont is an integrated marketing firm that has the experts needed to elevate your brand within your industry. Our team combines strategy and content creation to make something unique to you. |
| Hunter Dodson - Senior Account Executive | Dynamic, integrated communications firm ingrained in every industry across the globe. We are fearless problem solvers challenging the most complex messaging and communications crisis and opportunities the world hasn't even seen yet. |
| Chelsi Smith, Senior Account Supervisor | Pierpont Communications is the largest independent agency in Texas with more than 35 years of PR experience. Headquartered in Houston, Texas, Pierpont partners with brands across multiple industries, including healthcare, technology, energy, financial services and more. |
| Bradlee Borgfeldt, Account Executive | Pierpont is an integrated public relations and marketing firm, primarily focused on PR but also providing support on the digital front with social media, google ads, analytics reporting, website content development, and more. We have a robust client base of companies in a variety of industries, including B2B and B2C, with headquarters across the country and some internationally. |
| Jack Holmes - Account Executive | Pierpont Communications is one of the largest public relations firms in the Southwest, with offices in Houston, Dallas and Austin, and a presence in San Antonio and New Jersey. Founded 35 years ago, the firm is the trusted PR and marketing partner of both established, long-term companies and fresh, fast-growing businesses. Pierpont works with clients around the globe in a wide range of industries, from energy and finance to retail and real estate, and everything in between. |
| Chris Talley, Senior Counsel | Pierpont is the leading independent communications and marketing firm in Texas with offices in all four major cities. Our tenured and experienced team of counselor are strategists, writers, story tellers -- all have a bias for action and results. We nimble and assemble teams to deliver results. |
| When you consider Organic Growth, specifically, where does the agency most need to improve? Answer as best you can, based on your role and involvement in this area. | |
| test, test | test |
| Amanda Spaeth - Accounting Manager | N/A |
| Phil Morabito , CEO | We need everyone to be totally in-tune to any and all opportunities at clients. |
| Chris Ferris, VP of Digital Strategy | We need to improve our rankings in organic search. SEO is the least expensive way to draw in new customers. Also, expanding current engagements with clients to include more digital. |
| Allison Murray, Vice President & General Manager | Be more selective-- don't say "yes" to things we don't do. If a client asks us to do something that is not a strength of ours (I've heard anything from doing media buys, shooting a commercial, creating a website, event planning/management, etc.) we should refer it elsewhere so that we can invest more time into the things we already know how to do OR areas in which we want to grow. |
| Scott Tims, Account Supervisor | Ask our best clients for referrals |
| Morgan Moritz, Account Supervisor | Digital and creative. I've noticed we receive a lot of requests in these two areas from our clients. |
| Meghan Gross, VP | I still find we are murky around some of the integrated marketing areas and what we will and won't do in house - it depends client to client sometimes. For example most of my accounts have emerged from 2021 with a vengeance and want to hit the PESO model hard. Sometimes we outsource all of that but I wonder if we are missing a big opportunity by not keeping it in house - if the client likes the existing team, why not add to it? Also one small area where I feel like we could use guidance is during onboarding we all know its "okay" to invest the time in a new client - but when do we flip that off switch? Should we be telling clients we are willingly over servicing 10% during the first 2 months and win them over even more - like a carrot-and-stick approach - and then convert that? (Not specifically those numbers just illustrating the point.) Finally I feel like we aren't cross selling disciplines and experience very well - at other agencies we were often asked to join client teams to bring fresh POV and add value. At Pierpont there's a protectiveness around who talks to what clients. We always add more junior people but we rarely introduce other seniors. I think it's a bit of a missed opportunity. |
| Deanna Werner, Senior Account Executive | Still learning |
| Jordan Brown, Assistant Account Executive | My involvement in this area is minimal, but maybe we could improve in our natural traffic driven to our website or something of that sort. |
| Christine Rashman, VP | Either expanding integrated marketing offerings, are forming additional partnerships with subcontractors. Also, big idea thinking - finding the bandwidth to brainstorm what COULD be done, versus what they've asked for us to do. |
| Jaylon Brinkley - Senior Account Executive | N/A at this time. |
| Krystal Patout, Senior Account Supervisor | Reminding teams that organic growth is mutually beneficial for both Pierpont and the client. Sure, it is about increased fees and revenue for us, but if thoughtful and tailored to the client, we can help them move their comms/biz objectives forward. |
| Julia Covini, Assistant Account Executive | I don't have much involvement in this area but possibly expansion in other industries that we may not work with as often. |
| Clint Woods | Identifying, scoping and properly pricing opps |
| Chris J, SVP | Our best chance at organic growth comes when we are able to excel at an initial scope of work and, by exceeding expectations, create additional opportunities to grow the scope and budget. Unfortunately, we sometimes throw everything into the initial SOW and leave little room for upside. |
| Austin Staton; Senior Account Executive | Writing and editing. We have many strengths but we're weak in this area. |
| Kaitlin Ross, Senior Account Executive | N/A |
| Hunter Dodson - Senior Account Executive | Willingness to engage potential clients in the first place. |
| Chelsi Smith, Senior Account Supervisor | Making sure that accounts are properly staffed. |
| Bradlee Borgfeldt, Account Executive | I know we have focused on this especially in 2022, but hiring more people would help existing employees put more time and effort into their accounts rather than being overloaded with work. It would also give us more of an opportunity to provide proactive recommendations and strategies aside from our regular account work. |
| Jack Holmes - Account Executive | Pierpont continues to have a tremendous amount of organic growth, which is great for the bottom line and overall growth. However, an area of improvement could be hiring additional support at a faster rate. Everyone at the firm usually has a full plate and roster of clients, so taking on additional new business can sometimes prove a challenge. |
| Chris Talley, Senior Counsel | ESG and Web 3.0 |
| Are there any negative perceptions about the agency that might hold you back from securing more business with current clients? | |
| test, test | test |
| Amanda Spaeth - Accounting Manager | N/A |
| Phil Morabito , CEO | No |
| Chris Ferris, VP of Digital Strategy | We are considered a PR agency first. So persuading clients to hire us for digital work can be a challenge. |
| Allison Murray, Vice President & General Manager | People mistakenly think we're a Texas-only PR firm/that we don't service clients outside of Texas |
| Victoria Cook, Senior Account Supervisor | Teams are busy delivering on current work vs. thinking about long term growth. |
| Scott Tims, Account Supervisor | None that I know of |
| Morgan Moritz, Account Supervisor | People may think that our agency is too small to handle more business or more complex work. |
| Meghan Gross, VP | Not currently but occasionally size and geography will lock us out of growing further. The Texas centric approach works both for and against us but I worry that over time we actually might plateau if we lean too hard into the Texas angle. |
| Deanna Werner, Senior Account Executive | Not that I'm aware of |
| Jordan Brown, Assistant Account Executive | I don't think so? I believe we are a very well regarded and highly viewed PR firm in the state. |
| Christine Rashman, VP | That we are only capable of assisting with their PR needs. |
| Jaylon Brinkley - Senior Account Executive | Not to my knowledge. |
| Krystal Patout, Senior Account Supervisor | Not to my knowledge. |
| Julia Covini, Assistant Account Executive | No. |
| Clint Woods | no |
| Tracy Price, Art Director | Not that I am aware of. |
| Austin Staton; Senior Account Executive | No. |
| Martha Cook, Vice President | Nothing specifically negative but the occasional push back about the CSTIM fee. |
| Hunter Dodson - Senior Account Executive | None that the industry doesn't already face. 90% of the planet does not understand what we do. We are nebulous. |
| Chelsi Smith, Senior Account Supervisor | At this time, I can not think of any negative perceptions that would hold the company back from securing more business with current clients. |
| Bradlee Borgfeldt, Account Executive | I think the capacity that we are currently working with is limited, so often we do not have the bandwidth to grow current accounts. However, we explore every opportunity we can to grow current client relationships. |
| Jack Holmes - Account Executive | Not that I am aware of. |
| Chris Talley, Senior Counsel | N/A |
| How consistently does your team write and execute a detailed written organic growth plan for each account you work on? This includes objectives, actions, timelines, and accountability. | |
| test, test | Not at all |
| Amanda Spaeth - Accounting Manager | |
| Phil Morabito , CEO | We've talked about it |
| Chris Ferris, VP of Digital Strategy | We've talked about it |
| Allison Murray, Vice President & General Manager | Not at all |
| Victoria Cook, Senior Account Supervisor | We've talked about it |
| Scott Tims, Account Supervisor | Not at all |
| Morgan Moritz, Account Supervisor | We have a clear plan for each account and are tracking progress against it |
| Meghan Gross, VP | We've talked about it |
| Deanna Werner, Senior Account Executive | Not at all |
| Jordan Brown, Assistant Account Executive | Some accounts have a plan in place |
| Christine Rashman, VP | We've talked about it |
| Jaylon Brinkley - Senior Account Executive | Some accounts have a plan in place |
| Krystal Patout, Senior Account Supervisor | Not at all |
| Julia Covini, Assistant Account Executive | We have a clear plan for each account and are tracking progress against it |
| Clint Woods | We've talked about it |
| Chris J, SVP | We've talked about it |
| Tracy Price, Art Director | |
| Austin Staton; Senior Account Executive | Some accounts have a plan in place |
| Martha Cook, Vice President | Some accounts have a plan in place |
| Hunter Dodson - Senior Account Executive | We have a clear plan for each account and are tracking progress against it |
| Chelsi Smith, Senior Account Supervisor | We've talked about it |
| Bradlee Borgfeldt, Account Executive | Some accounts have a plan in place |
| Jack Holmes - Account Executive | Every account has a plan, but we are not consistently executing |
| Chris Talley, Senior Counsel | We've talked about it |
| What are some of the proactive initiatives you’ve attempted to create organic growth on your accounts? Please explain what has been more successful and what has been more challenging. | |
| test, test | test |
| Amanda Spaeth - Accounting Manager | N/A |
| Phil Morabito , CEO | Just asking key clients for more budget, but it’s random |
| Chris Ferris, VP of Digital Strategy | If offered to conduct audits of our current clients' websites to identify opportunities for improvement, both regarding SEO and the technical side of the website. |
| Allison Murray, Vice President & General Manager | n/a |
| Scott Tims, Account Supervisor | Expanding strategy/execution on a successful account is easy if you can map out why and what you want to accomplish. More challenging is a client that is "land locked" because they're niche and the media playing field is small. |
| Morgan Moritz, Account Supervisor | Bringing creative ideas to the table. Often times we don't have the capacity internally to fully realize these ideas OR the client likes the idea but isn't ready to take it on. |
| Meghan Gross, VP | Doing recaps and presenting to clients in a straightforward way always works. Data-driven rationale wins every time. Aligning PR results to search performance has been a really powerful way to show progress - maybe not resulting in growth all the time but definitely getting clients to think. Many of our clients are not PR people and not in large organizations so it's often hard to create the rationale for more of us when we are sometimes the biggest marketing line item they've ever had. |
| Deanna Werner, Senior Account Executive | N/A |
| Jordan Brown, Assistant Account Executive | For the most part I am not involved in this, but I just proactively just try to do good timely work for the clients and show them how much they need us. |
| Christine Rashman, VP | Encouraging more big picture brainstorms, asking the client for the opportunity to present some new thinking that falls outside of the scope. |
| Jaylon Brinkley - Senior Account Executive | For one account, we are going to be working with one of the organization's working groups which includes professionals from other companies. It was not planned, but has the potential to lead to client growth. |
| Krystal Patout, Senior Account Supervisor | Having transparent conversations about billing overages tied to work. When a client knows they aren't paying what we're delivering and they see value in the work, they will pay for it. Also, I think when we have clearly outlined scopes of work, we can present project work or ask for overages. Its when we don't that we tend to do everything within the retainer. |
| Julia Covini, Assistant Account Executive | I have made attempts to individually reach out to those on client account teams to ensure my work is thorough and being completed at a successful rate. |
| Clint Woods | layered services, knowledge sharing of like category information, industry data and insights |
| Tracy Price, Art Director | Making suggestions to the Pierpont client team about other design projects we can do with the client. |
| Austin Staton; Senior Account Executive | N/A |
| Martha Cook, Vice President | Competitive analysis of client’s website, digital assets Thought leadership initiatives Crisis communications planning |
| Chelsi Smith, Senior Account Supervisor | Identifying the needs and addressing them internally to present to the client. This is currently underway. Helping out when an employee leaves the company (client side). Proving we can fill in and take on that role with an increased budget (also currently underway). |
| Bradlee Borgfeldt, Account Executive | Often times when an account has slowed down, we find opportunities for proactive media outreach by identifying trends that our client can speak to and upcoming editorial opportunities. From the digital side, we also provide strategic recommendations for growing their network, opportunities to get more exposure in certain markets, etc. We also in the past have identified speaking opportunities for industry events and awards and recognitions for the company to apply for. All of the above have been quite successful, but the media relations and awards typically show the most impact for the client. |
| Jack Holmes - Account Executive | Thought leadership campaigns are one way we attempt to create organic growth. Garnering interest/coverage in trade publications tends to be the most successful route, however, many clients have aspirations of national/tier one coverage, which can be more challenging. |
| Chris Talley, Senior Counsel | N/A |
| Do you have a customer journey model for each account that you work on? If so, how are they used on a day-to-day basis? | |
| test, test | test |
| Amanda Spaeth - Accounting Manager | N/A |
| Phil Morabito , CEO | No |
| Chris Ferris, VP of Digital Strategy | No, I don't |
| Allison Murray, Vice President & General Manager | no |
| Victoria Cook, Senior Account Supervisor | No |
| Scott Tims, Account Supervisor | We do not have this |
| Morgan Moritz, Account Supervisor | No. My accounts are mostly b2b. |
| Meghan Gross, VP | Somewhat - I use a general onboarding process for the first few weeks which most of the team knows/follows. Lately I've been creating and sharing a 30-60-90-day plan which we say in new business we'll do but then we sometimes don't. Implementing it lately has been a game changer - it shows quick wins and measurable improvements and secures almost instant loyalty. Clients have unlocked more project fee and also introduced us around the organization which I also believe is almost as good as organic growth because it positions us as part of their team and almost indispensable. I also make sure I am in constant high touch conversations with them - not just the weekly check-ins but I talk to them 1:1, share extras, etc. I want them to know we are not just collecting our fee but are invested in their success. |
| Deanna Werner, Senior Account Executive | I'm not sure. |
| Jordan Brown, Assistant Account Executive | All of my account leads have one of these for each account. They are kept in the back of everyone's minds every day and they guide our activities. |
| Christine Rashman, VP | We discuss it during the onboarding and often bring it up and refer back to it when developing strategy. I wouldn't say we look to it on a day to day basis. |
| Jaylon Brinkley - Senior Account Executive | Not to my knowledge. |
| Krystal Patout, Senior Account Supervisor | no. |
| Julia Covini, Assistant Account Executive | I'm not sure. |
| Clint Woods | no |
| Tracy Price, Art Director | N/A |
| Austin Staton; Senior Account Executive | N/A |
| Martha Cook, Vice President | The customer journey exists on the majority of the accounts. Not typically used on a daily basis but is invaluable when developing landing pages, email campaigns |
| Chelsi Smith, Senior Account Supervisor | I work on several accounts that have a customer journey model but it is not used on a day-to-day basis. It is used when brainstorming ideas and when it is relevant to our PR opportunities. |
| Bradlee Borgfeldt, Account Executive | Not that I am aware of. |
| Jack Holmes - Account Executive | Most accounts have a "customer journey model" in the form of a powerpoint deck that is created and agreed upon at the beginning of the engagement. This creates the foundation of the relationship and provides objectives, actions, timelines, and accountability that we track against on a regular basis. |
| Chris Talley, Senior Counsel | No. |
| On a scale of 1 - 5, how well would clients say your team understands and address their business (and category-specific business/marketing measures)? For example, in Lodging, the measures are defined as Rate per Occupancy, Duration per Occupancy, and Inbound Inquiries. For Retail Grocery, the measures would include Basket Size, Basket Mix, Store Traffic, Trip Duration, etc. | |
| test, test | 1. "They never really discuss my business or marketing measures with me." |
| Phil Morabito , CEO | 5. “They are effective at tying all the agency’s work back to my category-specific business KPIs” |
| Chris Ferris, VP of Digital Strategy | 3. "They understand my category-specific business and marketing measures." |
| Allison Murray, Vice President & General Manager | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Victoria Cook, Senior Account Supervisor | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Scott Tims, Account Supervisor | 2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.” |
| Morgan Moritz, Account Supervisor | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Meghan Gross, VP | 3. "They understand my category-specific business and marketing measures." |
| Deanna Werner, Senior Account Executive | 3. "They understand my category-specific business and marketing measures." |
| Jordan Brown, Assistant Account Executive | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Christine Rashman, VP | 3. "They understand my category-specific business and marketing measures." |
| Jaylon Brinkley - Senior Account Executive | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Krystal Patout, Senior Account Supervisor | 3. "They understand my category-specific business and marketing measures." |
| Julia Covini, Assistant Account Executive | 3. "They understand my category-specific business and marketing measures." |
| Clint Woods | 3. "They understand my category-specific business and marketing measures." |
| Chris J, SVP | 2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.” |
| Tracy Price, Art Director | 1. "They never really discuss my business or marketing measures with me." |
| Austin Staton; Senior Account Executive | 3. "They understand my category-specific business and marketing measures." |
| Martha Cook, Vice President | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Hunter Dodson - Senior Account Executive | 3. "They understand my category-specific business and marketing measures." |
| Chelsi Smith, Senior Account Supervisor | 5. “They are effective at tying all the agency’s work back to my category-specific business KPIs” |
| Bradlee Borgfeldt, Account Executive | 5. “They are effective at tying all the agency’s work back to my category-specific business KPIs” |
| Jack Holmes - Account Executive | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Chris Talley, Senior Counsel | 1. "They never really discuss my business or marketing measures with me." |
| On a scale of 1-10, how well do you base your presentations on a new and unexpected strategic target audience insight vs. a predictable target audience insight? In other words, how well do you always have something brand new to share about the client's target audience? (10 = we are always strong in this area) | |
| test, test | 1 |
| Phil Morabito , CEO | 5 |
| Chris Ferris, VP of Digital Strategy | 7 |
| Allison Murray, Vice President & General Manager | 8 |
| Victoria Cook, Senior Account Supervisor | 5 |
| Scott Tims, Account Supervisor | 7 |
| Morgan Moritz, Account Supervisor | 7 |
| Meghan Gross, VP | 7 |
| Deanna Werner, Senior Account Executive | 6 |
| Jordan Brown, Assistant Account Executive | 10 |
| Christine Rashman, VP | 4 |
| Jaylon Brinkley - Senior Account Executive | 7 |
| Krystal Patout, Senior Account Supervisor | 5 |
| Julia Covini, Assistant Account Executive | 7 |
| Clint Woods | 6 |
| Chris J, SVP | 4 |
| Tracy Price, Art Director | 6 |
| Austin Staton; Senior Account Executive | 8 |
| Martha Cook, Vice President | 8 |
| Hunter Dodson - Senior Account Executive | 6 |
| Chelsi Smith, Senior Account Supervisor | 7 |
| Bradlee Borgfeldt, Account Executive | 7 |
| Jack Holmes - Account Executive | 5 |
| Chris Talley, Senior Counsel | 5 |
| On a scale of 1-10, how well do your presentations always include a new and unexpected creative/concept/program/tactical idea? (10 = we are always strong in this area) | |
| test, test | 1 |
| Phil Morabito , CEO | 5 |
| Chris Ferris, VP of Digital Strategy | 7 |
| Allison Murray, Vice President & General Manager | 2 |
| Victoria Cook, Senior Account Supervisor | 3 |
| Scott Tims, Account Supervisor | 10 |
| Morgan Moritz, Account Supervisor | 9 |
| Meghan Gross, VP | 5 |
| Deanna Werner, Senior Account Executive | 6 |
| Jordan Brown, Assistant Account Executive | 10 |
| Christine Rashman, VP | 4 |
| Jaylon Brinkley - Senior Account Executive | 9 |
| Krystal Patout, Senior Account Supervisor | 3 |
| Julia Covini, Assistant Account Executive | 7 |
| Clint Woods | 4 |
| Chris J, SVP | 5 |
| Tracy Price, Art Director | 10 |
| Austin Staton; Senior Account Executive | 6 |
| Martha Cook, Vice President | 7 |
| Hunter Dodson - Senior Account Executive | 3 |
| Chelsi Smith, Senior Account Supervisor | 8 |
| Bradlee Borgfeldt, Account Executive | 8 |
| Jack Holmes - Account Executive | 7 |
| Chris Talley, Senior Counsel | 5 |
| On a scale of 1-10, how well do you demonstrate the business impact of your recommendation? (10 = we are always strong in this area) | |
| test, test | 1 |
| Phil Morabito , CEO | 7 |
| Chris Ferris, VP of Digital Strategy | 8 |
| Allison Murray, Vice President & General Manager | 6 |
| Victoria Cook, Senior Account Supervisor | 4 |
| Scott Tims, Account Supervisor | 8 |
| Morgan Moritz, Account Supervisor | 8 |
| Meghan Gross, VP | 8 |
| Deanna Werner, Senior Account Executive | 7 |
| Jordan Brown, Assistant Account Executive | 9 |
| Christine Rashman, VP | 5 |
| Jaylon Brinkley - Senior Account Executive | 9 |
| Krystal Patout, Senior Account Supervisor | 6 |
| Julia Covini, Assistant Account Executive | 9 |
| Clint Woods | 6 |
| Chris J, SVP | 5 |
| Tracy Price, Art Director | 8 |
| Austin Staton; Senior Account Executive | 7 |
| Martha Cook, Vice President | 8 |
| Hunter Dodson - Senior Account Executive | 8 |
| Chelsi Smith, Senior Account Supervisor | 7 |
| Bradlee Borgfeldt, Account Executive | 8 |
| Jack Holmes - Account Executive | 7 |
| Chris Talley, Senior Counsel | 6 |
| On a scale of 1-10, how well are your strategy and execution presentations backed up by an irrefutable logic trail? | |
| test, test | 1 |
| Phil Morabito , CEO | 7 |
| Chris Ferris, VP of Digital Strategy | 9 |
| Allison Murray, Vice President & General Manager | 6 |
| Victoria Cook, Senior Account Supervisor | 3 |
| Scott Tims, Account Supervisor | 6 |
| Morgan Moritz, Account Supervisor | 8 |
| Meghan Gross, VP | 9 |
| Deanna Werner, Senior Account Executive | 6 |
| Jordan Brown, Assistant Account Executive | 9 |
| Christine Rashman, VP | 7 |
| Jaylon Brinkley - Senior Account Executive | 10 |
| Krystal Patout, Senior Account Supervisor | 5 |
| Julia Covini, Assistant Account Executive | 10 |
| Clint Woods | 7 |
| Chris J, SVP | 3 |
| Tracy Price, Art Director | 5 |
| Austin Staton; Senior Account Executive | 8 |
| Martha Cook, Vice President | 8 |
| Hunter Dodson - Senior Account Executive | 5 |
| Chelsi Smith, Senior Account Supervisor | 7 |
| Bradlee Borgfeldt, Account Executive | 9 |
| Jack Holmes - Account Executive | 8 |
| Chris Talley, Senior Counsel | 4 |
| Any final thoughts for us as we prepare to lead you through the training program? | |
| Phil Morabito , CEO | We need a current client growth culture that it is second nature to always be asking for more work, presenting new ideas for work and deepening our relationships with clients so more work regularly flows to us. |
| Chris Ferris, VP of Digital Strategy | We've done exercises like this before, but I feel like we often don't follow through. |
| Allison Murray, Vice President & General Manager | Please recognize that our new business development structure often results in silos. Telling us to include a new idea in a presentation or vet a client for fit is great, but not applicable when often we're not involved in presenting or vetting clients. |
| Scott Tims, Account Supervisor | I have a lot to learn from you |
| Morgan Moritz, Account Supervisor | N/A |
| Deanna Werner, Senior Account Executive | I am new to Pierpont and agency in general, and look forward to learning through this training program. |
| Jordan Brown, Assistant Account Executive | Nothing that I can think of! |
| Christine Rashman, VP | n/a |
| Jaylon Brinkley - Senior Account Executive | N/A |
| Krystal Patout, Senior Account Supervisor | Looking forward to the session! |
| Julia Covini, Assistant Account Executive | Culture of the company is something that is important to me, allowing me to work even better with my teams and enjoy my day-to-day work. |
| Clint Woods | organic growth is typically a third of our net new revenue. As we secure larger clients and engagements this should blossom and we need a consistent toolset and approach to identify and secure these opportunities. |
| Austin Staton; Senior Account Executive | N/A |
| Hunter Dodson - Senior Account Executive | Nope! |
| Bradlee Borgfeldt, Account Executive | Our proactive ideas and contributions definitely demonstrate our value to clients, but how can we take the time to do this while also trying to get our regular account work done? |
| Jack Holmes - Account Executive | Not at this time. I'm looking forward to it! |
| Chris Talley, Senior Counsel | Look forward to learning. |
| Please list any Mirren training programs, workshops, webinars or conferences you’ve previously attended. | |
| Phil Morabito , CEO | A number. |
| Chris Ferris, VP of Digital Strategy | Some at past Pierpont retreats |
| Allison Murray, Vice President & General Manager | n/a |
| Victoria Cook, Senior Account Supervisor | Pierpont learning events. |
| Scott Tims, Account Supervisor | None |
| Morgan Moritz, Account Supervisor | Mirren's presentation at the Las Vegas retreat. |
| Meghan Gross, VP | I participated in the Pierpont training in 2017-2018 and also attended a bit of the conference in NYC sometime in either 2018 or 2019. |
| Deanna Werner, Senior Account Executive | None |
| Jordan Brown, Assistant Account Executive | NA |
| Christine Rashman, VP | n/a |
| Jaylon Brinkley - Senior Account Executive | N/A |
| Krystal Patout, Senior Account Supervisor | Only the previous workshops you have hosted for Pierpont, so I think two or three. |
| Julia Covini, Assistant Account Executive | None |
| Clint Woods | CEO summit, NYsummit x2 |
| Chris J, SVP | I believe it was "Accelerate Your Growth" in 2016. |
| Austin Staton; Senior Account Executive | N/A |
| Martha Cook, Vice President | I’ve never participated in Mirren trainings |
| Hunter Dodson - Senior Account Executive | Previous retreat. |
| Bradlee Borgfeldt, Account Executive | N/A |
| Jack Holmes - Account Executive | None to date. |
| Chris Talley, Senior Counsel | N/A |