| As if you were writing to a prospective client, describe your agency in no more than 3 sentences: | |
|---|---|
| Shannon Hughes | Director of Digital and Media Strategy | Lessing-Flynn is a 115+ year-old full-service agency rooted in agriculture and manufacturing. We specialize is solving complex brand challenges. Our best brand guarantee is investing 5% of your spend with our business back into yours. |
| Erica Fee, Senior Project Manager | Lessing-Flynn is an agency of curious-minded individuals who really invest their time and talent into creating exciting new ideas for our clients. We like to explore opportunities to collaborate with our clients to help fulfill their ultimate big picture and their measure of success. |
| Curt Bennink, Senior Editor, PR | Lessing-Flynn specializes in solving complex brand challenges to make clients more competitive. The agency accomplishes this with a dedicated staff who are investors, creators, explorers and teammates. The agency strives to stay on the leading edge of emerging trends and technologies shaping the future of marketing. |
| Kendra Vorbrich, Senior Account Strategist | Located in Des Moines, Iowa, Lessing-Flynn is a full-service advertising agency with more than 115 years of experience serving a variety of clients. |
| Katie James, Public Relations Strategist | Lessing-Flynn is a full-service agency small enough to care deeply about your business but big enough to attract top talent. We have a team of experts eager to help you with your unique business challenges and invest in your success at every opportunity. Work with us for a results-driven team of dedicated, compassionate people with "above and beyond" signature styles. |
| Bailey Boyert, Account Strategist | Lessing-Flynn is a multi-service advertising agency that helps brands solve complex business challenges. Our team of marketing experts are ALL IN on helping brands refine their customer personas and target them with creative messages that resonate. We specialize in working with agriculture and construction B2B companies that market through a dealer network. |
| Kali Andersen Account Strategy Director | Our team of hungry, humble and smart marketers specializes in solving complex brand challenges in all sorts of industries. We are strategy-driven, creative-thinking straight shooters who thrive off of opportunities to build brands and tell stories. We build genuine relationships with our clients and we invest in them so we can offer them the highest value. |
| Jon Pauss, Senior Project Manager | We are a group of critical-thinking problem solvers focused on developing big ideas and solutions that meet our client's goals, but we are equally as focused on the well-being of our employees. We strive to work with like-minded companies that are passionate about their work and share the same core values. |
| Jessie Lee, Senior Project Manager | Lessing-Flynn is a true partner to all of our clients. We strive to provide the best recommendations with strategies influencing each decision we make. |
| Kasey Riebel, Senior Project Manager | We identify a client's needs and devise a plan to meet and exceed communications and marketing goals. We do so creatively, thoughtfully and together as a team. |
| Jenna Hasara, Account Strategy Director | Lessing-Flynn is an all-service marketing agency located in Des Moines, Iowa, empowered by 115 years of experience determined to exceed your business needs. The tenure of our existing agriculture and heavy equipment clients as well as our internal team speaks to our commitment to your overall satisfaction and desire to build a partnership that lasts. Whether your brand is looking for a refresh, needs to reach new audiences or is ready to take things to the next level, Lessing-Flynn has the top talent to strategically and creatively move the needle. |
| Sarah Stewart, Account Strategist | Lessing Flynn is a team of experts who are not afraid to ask questions, consider new approaches and bring smart recommendations to the table. It is our goal to work in a way that feels like we are an extension of our customers' internal marketing teams. |
| Sarah Hinners, Project Manager | Lessing-Flynn is an advertising agency covering a wide array of different companies. Whatever you may need, Lessing-Flynn has the expertise to help guide your company in the right direction with knowledge and passion behind the work we will provide to you. |
| Sydney Zehnder, Project Manager | Lessing-Flynn is a group of humble, hungry and talented people. We thrive on solving complex brand challenges, and want to become true partners with our clients. |
| Jamie Pfeiffer, Account Strategy Director | Lessing-Flynn is a marketing agency focused on solving complex brand challenges for its clients. Our experienced team has extensive experience in industrial manufacturing and agriculture. We are all in on supporting our clients. |
| Maggie Mathiasen - Project Manager | Founded in 1907, Lessing-Flynn is one of the oldest independently owned advertising agencies in the United States. Throughout our history, much has changed over the previous decades, but we continue to be a team of smart marketers who specialize in solving complex brand challenges in a variety of different industries. |
| Callie Hicks, Project Manager | Lessing-Flynn is an innovative and attested advertising agency focused on solving brand's complex challenges. At Lessing-Flynn, we employ talented creatives who are ready to dive into each brand and expand their knowledge. |
| Ian Anderson - Account Strategist | Lessing-Flynn is a family-run, 100+-year-old advertising agency with a team that is hungry, humble and smart. We thrive at helping brands solve complex challenges and specialize in working with the ag, education and heavy equipment industries. |
| Tom Flynn, President | Clients hire Lessing-Flynn because, after more than 100 years, we understand what motivates farmers. We use those insights to develop strategies, craft creative brand messages and deliver them through the sales channel, so our clients can sell more seed, hay balers, animal health supplements, and crop insurance. If you are looking to improve brand recognition, increase market share, launch a new product or develop sales channel strategies that pay long-term dividends, we have a proven approach that we'd like to show you. |
| Cassandra Pudenz, Marketing Director | Founded in 1907, Lessing-Flynn helps clients solve complex brand and marketing challenges. The advertising agency produces award-winning work across a variety of industries, including agriculture, financial, healthcare, higher education, manufacturing and technology. With a team of strategic marketing professionals, LF is known for it's ALL IN culture and has been named a Top Workplace in Iowa for four years in a row. |
| Stacey Williams Senior Project Manager | We are strategy-driven, creative-thinking team who thrive off of opportunities to build brands and tell stories that make complex things simple, boring things interesting and new things memorable. |
| Jordan Anderson, Account Strategy Director | Lessing-Flynn is an agency like no other I've ever heard of in the way we work and the people we hire. We focus on building and growing clients [much like yours] that have humble beginnings but have worked hard to be innovative, smart and strategic in their own industries. We love digging into your business, understanding challenges you face beyond marketing and partner with you to determine how marketing can help solve your complex challenges. |
| Laura Baumhover, Senior Digital Experience Strategist | Lessing-Flynn is a full-service marketing agency that can help you creatively solve complex brand challenges. With expertise in a variety of industries including industrial manufacturing, agriculture, education and healthcare, we are here to help support your business. |
| Kelsey Probasco Senior Account Strategist | Lessing-Flynn is an advertising agency that is ALL IN on its people and clients. We are creative-thinking and passionate brand explorers that create meaningful brand strategies. |
| Joe Winn, VP of Brand Strategy | Founded in 1907, Lessing-Flynn is America's longest-standing independently owned advertising agency. Our specialty is our ability to creatively solve complex brand challenges. Our team of 50 talented folks loves doing this for brands in agriculture, construction, financial, higher education, animal health and nutrition, tech and non-profits. |
| When you consider organic growth with current clients, specifically, where does your agency most need to improve? Answer as best you can, based on your role and involvement in this area. | |
| Shannon Hughes | Director of Digital and Media Strategy | Less time spinning wheels and more time in the effectiveness of putting together ideas for consider. We are very agile in the way we work with approved SOWs but not agile in how we put them together. |
| Erica Fee, Senior Project Manager | Still a little new, but maybe considering "no" doesn't always mean "heck no" it sometimes means, "not right now" and we can revisit old ideas to make them better and continue growing with the client that way. |
| Curt Bennink, Senior Editor, PR | Developing a more comprehensive PR approach to offer more turnkey services to existing clients. |
| Kendra Vorbrich, Senior Account Strategist | A number of small- to mid-size clients only utilize one or two of LF's key services. I think social, digital and PR represent significant opportunities for current clients not currently leveraging these LF services. |
| Katie James, Public Relations Strategist | Knocking it out of the park at every tactic instead of doing the bare minimum to complete a project. We need to show how every tactic directly relates to ROI. |
| Bailey Boyert, Account Strategist | I think we do a great job at setting aside budget to allow our account teams to build proposals and/or give visuals to creative ideas that help sell through new ideas. For me, the more challenging part is finding time to do so. I also think we have an opportunity to position ourselves as marketing/trend experts, as well as network facilitators, on a more consistent basis to our clients. |
| Kali Andersen Account Strategy Director | We need time to dedicate to building strategic proposals that clients do not directly as us for. We have a lot of good ideas and listen attentively to our clients to hear nuggets of opportunities but we struggle with having time to develop proposals to solve those challenges. |
| Jon Pauss, Senior Project Manager | As we get further away from the time when annual plans are approved, we can lose focus on growth opportunities that were discussed during planning and strategy discussions. We should work to continue to keep these top of mind and make the time to develop proposals that could lead to unplanned work. |
| Jessie Lee, Senior Project Manager | I think we have room for improvement with planning and strategy with our clients at the beginning of the year. This always helps set the tone moving forward, and with some clients, it feels like we're behind when the beginning of the new year starts. |
| Jenna Hasara, Account Strategy Director | I think we have an opportunity to spotlight a trending service on a more regular basis. Have 1-2 LF templated slides ready to pitch to clients when opportunities arise. We have several things already in place to share ideas such as account department fast 5's, slack client-sharables but at the end of the day, we are all very busy so having something 100% ready to be client-facing would make it quick and turn key. I think the other challenge we face is getting our clients to consistently share their business goals. We are only as strategic as the insights we have. It's much easier to pitch a new idea when you are confident it fits their goals. I think we do a great job of pulling together robust proposals but then the client selects what falls in their current budget and the rest are left in the dust. How do we include "next steps" projects as we report on the performance of the originally purchased projects? Do we use the data to drive where we can go from here instead of having data be the last touchpoint on an initiative. |
| Sarah Stewart, Account Strategist | Have a seat at the table when our clients are working through budget allocations. It seems that at times we are limited on project scopes because of arbitrary budget allocation and deliverable categories that are very black and white. |
| Sarah Hinners, Project Manager | I'm new to the agency and don't have much knowledge yet! |
| Sydney Zehnder, Project Manager | I think we can best improve by taking a step back from the day-to-day projects to allow ourselves time to brainstorm the next big thing. As we've spent the last year or so really building up our team, I think we're getting to a good place to have time to do this again. |
| Jamie Pfeiffer, Account Strategy Director | Capacity. Many times it feels like account strategists (me included) get so busy in the day to day tactical, that we miss opportunities to push for more business. We can also feel limited by the budgets clients have shared with us as well as client response times to new ideas. |
| Maggie Mathiasen - Project Manager | Honestly, I would say that we need to allocate time to thinking through organic ideas. I think creative ideas can get set on the back burner when we are working through daily tasks and are trying to keep our projects moving. You start to focus so much on keeping things moving that you can lose sight of the overall strategy sometimes. |
| Callie Hicks, Project Manager | In the web management space. This is an area where we can grow our expertise and better fit the needs of our clients to become a one-stop shop if that is what they are looking for. |
| Ian Anderson - Account Strategist | Video is and will continue to be an opportunity where we can really showcase our creativity. The kicker is that it's generally the most expensive tactic and takes the longest amount of time. If we can find a way to expedite shorter-length videos for uses like social, etc. we'll really differentiate ourselves from competing agencies. |
| Tom Flynn, President | Understanding bigger client business challenges and presenting strategies to address those challenges. |
| Cassandra Pudenz, Marketing Director | Helping identify and/or getting involved with the complex challenges of our clients early on in the process so we have the opportunity to share our ideas and bring value. Identifying areas outside of marketing (or our current client contacts) where we can all value - HR, training, etc. |
| Stacey Williams Senior Project Manager | I have not had much involvement in organic growth with current clients since I have been with LF. I do think that we can be better about selling more strategic thinking when it comes to the clients I work on (HCMA specifically). I am hoping this will be easier to do this year with the new marketing manager in place. |
| Jordan Anderson, Account Strategy Director | One of my biggest challenges has been finding the time to put new and innovative ideas ahead of the client. As an Account Strategy Director, we have so many things on our plates that I find it difficult to get a team rallied to even start working on such proposals without a lot of direction. |
| Laura Baumhover, Senior Digital Experience Strategist | Identifying opportunities proactively (not being order-takers) |
| Kelsey Probasco Senior Account Strategist | I would say having budget conversations with clients ahead of the final budgets being set. We are often limited by client budgets and it would be great to get out ahead of their budgets to help identify areas of growth or big initiatives that we would like to help them go after that they would need to request an additional budget for. |
| Joe Winn, VP of Brand Strategy | There are several areas such as Social Media or Public Relations where we could achieve organic growth. But also in the strategy and planning area. |
| How consistently does your team write and execute a detailed written organic growth plan for each account you work on? This includes objectives, actions, timelines, and accountability. | |
| Shannon Hughes | Director of Digital and Media Strategy | Not at all |
| Erica Fee, Senior Project Manager | We've talked about it |
| Curt Bennink, Senior Editor, PR | |
| Kendra Vorbrich, Senior Account Strategist | Some accounts have a plan in place |
| Katie James, Public Relations Strategist | Some accounts have a plan in place |
| Bailey Boyert, Account Strategist | Some accounts have a plan in place |
| Kali Andersen Account Strategy Director | Some accounts have a plan in place |
| Jon Pauss, Senior Project Manager | We've talked about it |
| Jessie Lee, Senior Project Manager | Some accounts have a plan in place |
| Kasey Riebel, Senior Project Manager | Some accounts have a plan in place |
| Jenna Hasara, Account Strategy Director | Not at all |
| Sarah Stewart, Account Strategist | Some accounts have a plan in place |
| Sarah Hinners, Project Manager | We have a clear plan for each account and are tracking progress against it |
| Sydney Zehnder, Project Manager | Every account has a plan, but we are not consistently executing |
| Jamie Pfeiffer, Account Strategy Director | |
| Maggie Mathiasen - Project Manager | Some accounts have a plan in place |
| Callie Hicks, Project Manager | Some accounts have a plan in place |
| Ian Anderson - Account Strategist | Some accounts have a plan in place |
| Tom Flynn, President | We've talked about it |
| Cassandra Pudenz, Marketing Director | Some accounts have a plan in place |
| Stacey Williams Senior Project Manager | Not at all |
| Jordan Anderson, Account Strategy Director | Some accounts have a plan in place |
| Laura Baumhover, Senior Digital Experience Strategist | We've talked about it |
| Kelsey Probasco Senior Account Strategist | We've talked about it |
| Joe Winn, VP of Brand Strategy | Every account has a plan, but we are not consistently executing |
| What are some of the proactive initiatives you’ve attempted to create organic growth on your accounts? Please explain what has been more successful and what has been more challenging. | |
| Shannon Hughes | Director of Digital and Media Strategy | We have done some good competitive research/intel gathering a few years back and great account overview and insights with our client resource guides |
| Erica Fee, Senior Project Manager | More recently, I've wanted to position helping the client with their dealer marketing and not pitching new ideas, but using things they've said and really circle back with them in a "we can help you do that" way. |
| Curt Bennink, Senior Editor, PR | Worked to actively pitch trade media to product more earned media content. |
| Kendra Vorbrich, Senior Account Strategist | Leading photo/video shoot coordination with clients, customers and dealers (machine transport continues to be a challenge). Facilitating dealer/customer in-person interviews with international client partners (cultural and language barriers). |
| Katie James, Public Relations Strategist | Pitching PR ideas and annual proposals to current clients. This has been successful with most clients, particularly when it comes to securing earned media. Challenges come when clients have alternative ideas on what their PR should look like or unrealistic expectations on a particular pitch's newsworthiness. |
| Kali Andersen Account Strategy Director | We have created a wide range of proposals for my clients based on their appetite for marketing and available budgets. One or two of my clients are savvy marketers and can understand and process the (more complex or integrated) marketing recommendations. These proposals usually take a year + to get approval and to begin development. One challenge we face as a team is finding the time to develop strategic, organic proposals for clients. Whereas, other smaller clients have an appetite for smaller, more tactical plans. |
| Jon Pauss, Senior Project Manager | We have discussed several times how we can get the most out of different assets that we have created. Asking ourselves, how can we take a finished video/article/ads and use or re-purpose them for other channels? |
| Kasey Riebel, Senior Project Manager | A client shared how workloads increased with the exit of an employee; we stepped in and outlined a proposal for how we could help. |
| Jenna Hasara, Account Strategy Director | I think we frequently discuss opportunities for future growth but I haven't seen this documented anywhere officially on the accounts I support. I think assigning teammates to bring these objectives to the forefront on a quarterly basis would be really helpful. |
| Sarah Stewart, Account Strategist | Listening to clients for pain points. Since I am meeting with clients on a reoccurring basis, there is always chat about what is going on or things that pop up. I always try to briefly expand on the topic and then offer a follow-up on a later call or with a proposal. |
| Sydney Zehnder, Project Manager | Using investment budgets to grow our client work and brainstorm larger proposals. |
| Jamie Pfeiffer, Account Strategy Director | One account has primarily been focused on content and media plan strategy and execution. This year we've pushed for opportunities to also take on ad creative development and put proposals in place for other broader campaigns. We were successfully able to get the business for one new ad creative and currently have an outstanding proposal for the rest. It has been a challenge to get clients to review or sign off on more budget. Another success was using invest budgets to put a case study in front of a client. She loved it, and we were able to bill for the work. |
| Maggie Mathiasen - Project Manager | Our invest budgets. I have been on a few accounts where we have put together a proposal for an initiative or project that we think would be great for our clients and present it to them. Then if they bite off on it, we would bill them for the work. |
| Callie Hicks, Project Manager | Pitching more projects for different events that we are supporting. This allows the client a chance to see where we can support them further and maybe discover something they didn't think about. What is challenging is being able to sell/ complete everything within the often limited timeframe. |
| Ian Anderson - Account Strategist | ProAg is a good example of how we've integrated multiple designers on the account, which has really made turning projects around for the client much more efficient. Between Jeremy, Rachel, Joel and even Adam has hopped in, each has a good grasp on the ProAg brand and tone. |
| Tom Flynn, President | Establishing growth goals for each client annually. Establishing an "invest budget" designed to generate new ideas. |
| Cassandra Pudenz, Marketing Director | "State of the company" presentations from leadership within clients so we have a better idea of challenges they are facing, goals for the year, etc. After these sessions, brainstorming ideas on where we can help. Sharing case studies from other clients that highlight a service they currently aren't taking advantage of. |
| Jordan Anderson, Account Strategy Director | We launched a internal client team initiative called "Kemin Circle" where we bring anyone who touches the account (creatives, digital, media, video, account) to the table to pitch new ideas and share insights. There have been multiple times that ideas brought to the table have been pitched to the client and turned into billable work. We've also tried to give the different departments the flexibility to have 8-10 hours throughout the year to bring ideas to the table to grow our clients. This has rarely been leveraged. I think one of the roadblocks is still needing account team oversight and driving. |
| Laura Baumhover, Senior Digital Experience Strategist | Investment budgets Kemin Circle - action items post meetings aren't always clear Case studies & example proposals - not sure if they ever make it to clients |
| Joe Winn, VP of Brand Strategy | Each account handles this slightly differently. Essentially, we brainstorm areas of growth, devise strategies for achieving this growth, fleshing out tactics and proposals, and then pitching to clients. Success varies by account team and client. |
| Do you have a customer journey model for each account that you work on? If so, how are they used on a day-to-day basis? | |
| Shannon Hughes | Director of Digital and Media Strategy | We use journey modeling on some accounts, on a case-by-case basis. |
| Erica Fee, Senior Project Manager | We use journey modeling consistently / across most accounts. |
| Curt Bennink, Senior Editor, PR | |
| Kendra Vorbrich, Senior Account Strategist | We use journey modeling on some accounts, on a case-by-case basis. |
| Katie James, Public Relations Strategist | We use journey modeling on some accounts, on a case-by-case basis. |
| Bailey Boyert, Account Strategist | We don't use journey modeling for any of our accounts. |
| Kali Andersen Account Strategy Director | We use journey modeling on some accounts, on a case-by-case basis. |
| Jon Pauss, Senior Project Manager | We don't use journey modeling for any of our accounts. |
| Jessie Lee, Senior Project Manager | We use journey modeling consistently / across most accounts. |
| Kasey Riebel, Senior Project Manager | We use journey modeling on some accounts, on a case-by-case basis. |
| Jenna Hasara, Account Strategy Director | We don't use journey modeling for any of our accounts. |
| Sarah Stewart, Account Strategist | We use journey modeling on some accounts, on a case-by-case basis. |
| Sarah Hinners, Project Manager | We use journey modeling consistently / across most accounts. |
| Sydney Zehnder, Project Manager | We use journey modeling on some accounts, on a case-by-case basis. |
| Jamie Pfeiffer, Account Strategy Director | We don't use journey modeling for any of our accounts. |
| Maggie Mathiasen - Project Manager | We don't use journey modeling for any of our accounts. |
| Callie Hicks, Project Manager | We use journey modeling on some accounts, on a case-by-case basis. |
| Ian Anderson - Account Strategist | We use journey modeling on some accounts, on a case-by-case basis. |
| Tom Flynn, President | We don't use journey modeling for any of our accounts. |
| Cassandra Pudenz, Marketing Director | We don't use journey modeling for any of our accounts. |
| Stacey Williams Senior Project Manager | We don't use journey modeling for any of our accounts. |
| Jordan Anderson, Account Strategy Director | We don't use journey modeling for any of our accounts. |
| Laura Baumhover, Senior Digital Experience Strategist | We don't use journey modeling for any of our accounts. |
| Kelsey Probasco Senior Account Strategist | We don't use journey modeling for any of our accounts. |
| Joe Winn, VP of Brand Strategy | We use journey modeling on some accounts, on a case-by-case basis. |
| On a scale of 1 - 5, how well would your clients say your agency understands and addresses their business (and category-specific business/marketing measures)? For example, in Lodging, the measures are defined as Rate per Occupancy, Duration per Occupancy, and Inbound Inquiries. For Retail Grocery, the measures would include Basket Size, Basket Mix, Store Traffic, Trip Duration, etc. | |
| Shannon Hughes | Director of Digital and Media Strategy | 2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.” |
| Erica Fee, Senior Project Manager | 3. "They understand my category-specific business and marketing measures." |
| Curt Bennink, Senior Editor, PR | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Kendra Vorbrich, Senior Account Strategist | 3. "They understand my category-specific business and marketing measures." |
| Katie James, Public Relations Strategist | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Bailey Boyert, Account Strategist | 2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.” |
| Kali Andersen Account Strategy Director | 3. "They understand my category-specific business and marketing measures." |
| Jon Pauss, Senior Project Manager | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Jessie Lee, Senior Project Manager | 2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.” |
| Kasey Riebel, Senior Project Manager | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Jenna Hasara, Account Strategy Director | 2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.” |
| Sarah Stewart, Account Strategist | 2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.” |
| Sarah Hinners, Project Manager | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Sydney Zehnder, Project Manager | 3. "They understand my category-specific business and marketing measures." |
| Jamie Pfeiffer, Account Strategy Director | 3. "They understand my category-specific business and marketing measures." |
| Maggie Mathiasen - Project Manager | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Callie Hicks, Project Manager | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Ian Anderson - Account Strategist | 2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.” |
| Tom Flynn, President | 3. "They understand my category-specific business and marketing measures." |
| Cassandra Pudenz, Marketing Director | 2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.” |
| Stacey Williams Senior Project Manager | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Jordan Anderson, Account Strategy Director | 2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.” |
| Laura Baumhover, Senior Digital Experience Strategist | 3. "They understand my category-specific business and marketing measures." |
| Kelsey Probasco Senior Account Strategist | 3. "They understand my category-specific business and marketing measures." |
| Joe Winn, VP of Brand Strategy | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| On a scale of 1-10, how well do you base your presentations on a new and unexpected strategic target audience insight vs. a predictable target audience insight? In other words, how well do you always have something brand new to share about the client's target audience? (10 = we are always strong in this area) | |
| Shannon Hughes | Director of Digital and Media Strategy | 8 |
| Erica Fee, Senior Project Manager | 5 |
| Curt Bennink, Senior Editor, PR | 7 |
| Kendra Vorbrich, Senior Account Strategist | 7 |
| Katie James, Public Relations Strategist | 8 |
| Bailey Boyert, Account Strategist | 7 |
| Kali Andersen Account Strategy Director | 3 |
| Jon Pauss, Senior Project Manager | 7 |
| Jessie Lee, Senior Project Manager | 5 |
| Kasey Riebel, Senior Project Manager | 7 |
| Jenna Hasara, Account Strategy Director | 4 |
| Sarah Stewart, Account Strategist | 3 |
| Sarah Hinners, Project Manager | 7 |
| Sydney Zehnder, Project Manager | 7 |
| Jamie Pfeiffer, Account Strategy Director | 6 |
| Maggie Mathiasen - Project Manager | 7 |
| Callie Hicks, Project Manager | 8 |
| Ian Anderson - Account Strategist | 8 |
| Tom Flynn, President | 6 |
| Cassandra Pudenz, Marketing Director | 5 |
| Stacey Williams Senior Project Manager | 5 |
| Jordan Anderson, Account Strategy Director | 7 |
| Laura Baumhover, Senior Digital Experience Strategist | 3 |
| Kelsey Probasco Senior Account Strategist | 5 |
| Joe Winn, VP of Brand Strategy | 2 |
| On a scale of 1-10, how well do your presentations always include a new and unexpected creative/concept/program/tactical idea? (10 = we are always strong in this area) | |
| Shannon Hughes | Director of Digital and Media Strategy | 7 |
| Erica Fee, Senior Project Manager | 5 |
| Curt Bennink, Senior Editor, PR | 10 |
| Kendra Vorbrich, Senior Account Strategist | 8 |
| Katie James, Public Relations Strategist | 8 |
| Bailey Boyert, Account Strategist | 7 |
| Kali Andersen Account Strategy Director | 7 |
| Jon Pauss, Senior Project Manager | 7 |
| Jessie Lee, Senior Project Manager | 5 |
| Kasey Riebel, Senior Project Manager | 6 |
| Jenna Hasara, Account Strategy Director | 7 |
| Sarah Stewart, Account Strategist | 9 |
| Sarah Hinners, Project Manager | 8 |
| Sydney Zehnder, Project Manager | 8 |
| Jamie Pfeiffer, Account Strategy Director | 7 |
| Maggie Mathiasen - Project Manager | 7 |
| Callie Hicks, Project Manager | 9 |
| Ian Anderson - Account Strategist | 6 |
| Tom Flynn, President | 7 |
| Cassandra Pudenz, Marketing Director | 8 |
| Stacey Williams Senior Project Manager | 7 |
| Jordan Anderson, Account Strategy Director | 7 |
| Laura Baumhover, Senior Digital Experience Strategist | 7 |
| Kelsey Probasco Senior Account Strategist | 7 |
| Joe Winn, VP of Brand Strategy | 7 |
| On a scale of 1-10, how well do you demonstrate the business impact of your recommendation? (10 = we are always strong in this area) | |
| Shannon Hughes | Director of Digital and Media Strategy | 5 |
| Erica Fee, Senior Project Manager | 7 |
| Curt Bennink, Senior Editor, PR | 8 |
| Kendra Vorbrich, Senior Account Strategist | 7 |
| Katie James, Public Relations Strategist | 8 |
| Bailey Boyert, Account Strategist | 6 |
| Kali Andersen Account Strategy Director | 2 |
| Jon Pauss, Senior Project Manager | 9 |
| Jessie Lee, Senior Project Manager | 5 |
| Kasey Riebel, Senior Project Manager | 8 |
| Jenna Hasara, Account Strategy Director | 2 |
| Sarah Stewart, Account Strategist | 5 |
| Sarah Hinners, Project Manager | 9 |
| Sydney Zehnder, Project Manager | 9 |
| Jamie Pfeiffer, Account Strategy Director | 7 |
| Maggie Mathiasen - Project Manager | 7 |
| Callie Hicks, Project Manager | 9 |
| Ian Anderson - Account Strategist | 7 |
| Tom Flynn, President | 5 |
| Cassandra Pudenz, Marketing Director | 4 |
| Stacey Williams Senior Project Manager | 3 |
| Jordan Anderson, Account Strategy Director | 8 |
| Laura Baumhover, Senior Digital Experience Strategist | 7 |
| Kelsey Probasco Senior Account Strategist | 6 |
| Joe Winn, VP of Brand Strategy | 7 |
| On a scale of 1-10, how well are your strategy and execution presentations backed up by an irrefutable logic trail? | |
| Shannon Hughes | Director of Digital and Media Strategy | 8 |
| Erica Fee, Senior Project Manager | 5 |
| Curt Bennink, Senior Editor, PR | 9 |
| Kendra Vorbrich, Senior Account Strategist | 6 |
| Katie James, Public Relations Strategist | 10 |
| Bailey Boyert, Account Strategist | 5 |
| Kali Andersen Account Strategy Director | 2 |
| Jon Pauss, Senior Project Manager | 8 |
| Jessie Lee, Senior Project Manager | 5 |
| Kasey Riebel, Senior Project Manager | 8 |
| Jenna Hasara, Account Strategy Director | 3 |
| Sarah Stewart, Account Strategist | 5 |
| Sarah Hinners, Project Manager | 8 |
| Sydney Zehnder, Project Manager | 9 |
| Jamie Pfeiffer, Account Strategy Director | 6 |
| Maggie Mathiasen - Project Manager | 8 |
| Callie Hicks, Project Manager | 7 |
| Ian Anderson - Account Strategist | 7 |
| Tom Flynn, President | 6 |
| Cassandra Pudenz, Marketing Director | 4 |
| Stacey Williams Senior Project Manager | 4 |
| Jordan Anderson, Account Strategy Director | 7 |
| Laura Baumhover, Senior Digital Experience Strategist | 5 |
| Kelsey Probasco Senior Account Strategist | 5 |
| Joe Winn, VP of Brand Strategy | 7 |
| Please list any Mirren training programs, workshops, webinars, or conferences you’ve previously attended. | |
| Curt Bennink, Senior Editor, PR | This will be the first |
| Bailey Boyert, Account Strategist | None. |
| Jon Pauss, Senior Project Manager | None |
| Maggie Mathiasen - Project Manager | NA. |
| Tom Flynn, President | Mirren 1/2 day session for Intermarket Agency Network (IAN) last year. |
| Jordan Anderson, Account Strategy Director | N/A |
| Laura Baumhover, Senior Digital Experience Strategist | N/A |
| Any final thoughts for us as we prepare to lead you through the training program? | |
| Katie James, Public Relations Strategist | I'd be curious to know how other agencies tackle the questions presented in this survey. |
| Bailey Boyert, Account Strategist | I am one that gets fascinated by new business growth but have a goal this year to try to be more intentional to growth our current clients. I'm excited to learn about both SMALL and BIG strategies for bein a better asset to our clients, which in turn should hopefully fuel growth for the agency. |
| Jon Pauss, Senior Project Manager | For questions 9-12, I am not involved in those presentations, so I provided answers based on information to the best of my knowledge. |
| Jessie Lee, Senior Project Manager | Being on the project management of the business I'm still very new to proposals/strategy/etc. Excited to learn more in this training! |