| From the client’s perspective, what are the two most important character traits for effective account management? Remember to select two answers. | |
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| Which of the following would be the most important KPI to a senior client in lodging/hotels? Select one. | |
| Direct bookings | |
| Providing genuine target audience insight is one of the most valuable services an agency can provide a client. Which of the following best defines genuine target audience insight, in terms of what would be most valuable to the client? Select one. | |
| New data points that reveal statistically significant purchase patterns | |
| When writing a strategy brief, which of the following would be considered the most meaningful objective for a client? Select one. | |
| Increase Q3 quote bind/conversion rate by 12% | |
| From the list below, what would be the most important step at the outset of each client assignment? Select one. | |
| Confirm the agency staffing plan | |
| What are the top-two reasons why management consulting firms use frameworks and models as part of their approach to solving clients' business challenges? Remember to select two answers. | |
| What is a valuable role for Journey Modeling? Select one. | |
| To help both the agency and client think “full funnel” and pinpoint opportunities for impacting priority KPIs | |
| Which is the most effective approach for asking a client for time to present a new idea? Select one. | |
| “Let’s schedule a call so we can share our ideas for your website design” | |
| What are two of the most important elements often missed in writing scopes? Remember to select two answers. | |
| Within this list, which would provide the most valuable insight into the overall financial health of each account? Select one. | |
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| Test- SH purposely try to fail | |