| As if you were writing to a prospective client, describe your agency in no more than 3 sentences: | |
|---|---|
| Kimberly Yorio, Senior Vice President | 5W is an award-winning independent agency with an incredible track record of success for clients. We specialize in earned media and our consumer division has worked with a number of national brands including Coca Cola and Boston Beer Co. |
| Amanda Garland, SVP | 5W is a top 10 full service PR agency, headquartered in NYC with an office in Miami and talented team members around the US. Our agency team members serve as generalists, allowing us to provide a range of services for a variety verticals. Bringing strategic thinking and media relationships to help further brand awareness, 5W can execute campaigns both large and small to any audience. |
| Cory Crayn, EVP Operations | 5WPR, a premier New York City-based PR agency since 2003, boasts a 300+ member team offering comprehensive services for diverse clients, from start-ups to global corporations, focusing on strategic PR goals and integrated campaigns. Our track record includes winning 4 American Business Awards and being named Agency of the Year three consecutive times, highlighting our resourcefulness and commitment to delivering measurable, innovative results. With a customized approach for each client, 5WPR's agile and forward-thinking strategies navigate the dynamic digital landscape, ensuring impactful public relations, digital media, and influencer campaigns that surpass expectations. |
| Annette Banca EVP | 5W is a full-service PR and digital agency. We are fast paced, aggressive and our staff is full of talented, energetic and motivated PR specialists. We have created specific industry silos to meet the needs of every brand, where you get the full attention from a dedicated team with the resources of a large agency. |
| Chris Thatcher - Senior Vice President | We understand what it takes to get media, we're quick and we're people you enjoy getting on the phone with every other week. |
| Jacolyn, SVP | 5W is a 20-year old traditional PR agency whose foundation is built on media relations and providing RESULTS for our clients through the relationships we have built over the years. Led by tenured senior employees, we execute integrative marketing communications campaigns through our expansive capabilities to create awareness for the brands we work with. |
| Kara Silverman, EVP Corp Tech | 5WPR is a team of talented results-oriented professionals. We have a lot of experience in X industry and know we'd do a great job as your partner. |
| Leigh Ann Ambrosi, EVP, CPG Group | 5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with consumers and businesses alike. Our areas of expertise include earned media relations, influencer campaigns (both organic & paid), events and activations, as well as partnerships and strategic alliances. We have more than 300 team members and are known for our client work in the B2C space. |
| Marijana Gucunski SVP | This answer is always different and tailored to who I'm speaking with. But one common description could be: A top 10 full-service PR agency with specialist groups including Food & Beverage. We have a team of specialists who are fluent in your category and execute programs across earned, influencer, events and beyond. We pride ourselves in being doers who mobilize quickly and act as a true extension to your marketing team. |
| Lori Ruggiero, Managing Partner | 5W is comprised of highly talented and extremely creative individuals. We can uniquely tailor programs, crowdsourcing from a team brimming with a varety of valuable expertise. Our agility and ability to evolve engagements as our client's businesses evolve, has proved to be a recipe for success. |
| Nicole Milazzo, svp lifestyle | Hi x - I’m reaching out to see if you are in need of a PR firm to represent your ongoing efforts for [BRAND]. By way of introduction, we are one of the largest independent PR firms in the US, known for our extensive work with [WOULD INCLUDE VERTICAL], having worked with leading brands including [LIST CLIENTS/RECENT WINS]. Our team works on a variety of PR activities for our clients – including general media relations, activations, stunts/events, and celebrity and influencer relations. With our strategic, and award winning campaigns, we keep consumers engaged and continue to talk about our clients (everything from broadcast opportunities, to print and online coverage). Let me know if you have any interest in setting up an intro call - would love to meet, and chat through our capabilities, as well as learn a bit more about your PR needs. Looking forward to connecting, X |
| Ilisa Wirgin - EVP & Managing Partner | We are incredibly connected, in the know, resourceful, experienced, collaborative, passionate, driven and personable. We are uniquely specialized but at the same time, incredibly skilled at looking out. Our results are unmatched as well as our ability to scale programming. |
| Elizabeth Minton, Executive Vice President | 5WPR is a top 10 independently owned agency that works with clients across consumer, lifestyle, corporate and technology. We provide emerging and established brands with communications and digital marketing programs that deliver actionable and measurable results. In a world that changes in an instant, 5W takes clients to tomorrow because we are built for now. |
| Kerri Nuzie, Senior Vice President | As a top ten PR and marketing agency, 5W is comprised of a team of 300 storytellers and is fearless when it comes to shaping brands and moving culture forward. Our group does tremendous work across the beauty, wellness and grooming categories focusing on product (new launches and hero), overall brand mission, thought leadership storytelling and more. We support indie & challenger brands looking to disrupt the U.S. market via impactful earned media, influencer, digital and experiential campaigns, and events. |
| Paul Miser - EVP, Digital (HOW Agency) | HOW is the digital & performance marketing arm of the 5WPR network of agencies. We create growth solutions through performance thinking and connected storytelling by bringing the influencer and creator economy together with digital media. Working with clients like GSHOCK, ThriftBooks, Samsung and more, we understand how to ignite brands into the speed of culture. |
| Monika Hathaway SVP | 5W has the best media relations chops in the United States, you'd be hard pressed to find another team that has our same breadth and depth of industry knowledge, especially for a generalist agency. We work with a lot of startups and fast-growth companies so moving quickly and pivoting on a dime is in our DNA. Because we work across so many industries, we're able to pull disparate trends together to surface creative ideas that land coverage. |
| Leslie Bishop, EVP Global Strategy, Managing Partner | Fast-paced, NYC-based integrated agency that prides itself on delivering smart, thoughtful, and creative campaigns that deliver results. |
| Diana Bunce, SVP | We are an innovative, scrappy agency that prides ourselves on results. We are nimble, aggressive and work quickly to ensure we reach KPIs for our clients and help with their brand growth. |
| Pola Finkelzon, Senior Vice President (HOW agency) | We are the HOW agency, the digital division of 5WPR. We are a full-service digital marketing agency with extensive experience in [name prospects industry] driving measurable results for our clients through customized solutions. Through a mix of strategy, content, creative, influencers, social media, paid media and SEO, we have a proven track record of driving growth and sales/leads [depending on b2b or b2c]. |
| When you consider organic growth with current clients, specifically, where does your agency most need to improve? Answer as best you can, based on your role and involvement in this area. | |
| Kimberly Yorio, Senior Vice President | Giving them room to grow. We sell in the biggest number they have and there's rarely budget left for upsell. |
| Amanda Garland, SVP | Global needs. As more clients are looking to expand or test markets outside of the states, we need to be able to support. |
| Cory Crayn, EVP Operations | To fuel our organic growth with current clients, integrating AI into our operations is a critical improvement area. Leveraging AI technologies would empower us to enhance the efficiency and effectiveness of our services, enabling us to deliver more personalized and data-driven solutions. By utilizing AI-driven analytics, we can better understand client preferences, optimize campaign strategies, and offer tailored recommendations, fostering stronger client relationships and opening avenues for upselling and cross-selling opportunities. |
| Annette Banca EVP | We need to improve on managing expectations and making sure clients are staffed appropriately, whether or not ratios are up/down |
| Chris Thatcher - Senior Vice President | There are limited differences between 10K vs. 15K vs. 17.5K retainers, making it more challenging to have clients grow when they are on the lower end. 20k+ have more detailed, refined scopes, but again the difference between 20K and 30K is limited. |
| Jacolyn, SVP | In certain silos - Most of our clients don't have the budget to expand capabilities and/or are start-ups with investors so PR and marketing can be pulled quickly, they sign short-term or non-renewal contracts, run out of money or are super challenging to be successful for. Having the client trust us by being transparent about results versus over-promising and underdelivering can be the initial foundation for them opening their strategy more for our capabilites. They will feel we wont steer them in the wrong direction at that point and will trust what we propose/ deem impactful. I think trying to prevent this from the start, however, is where we can improve more. When possible, we could maybe be saying no more to prospects we know won't have organic growth cause of budget, etc. versus accepting any client who can meet our monthly minimums if we are down in revenue and/or clients. And pitch larger portfolio brands who have connections across other brands and sub brands, etc. so build out work for more than just one brand, product line, etc. Likewise, having enough staff to effectively execute strategy and scopes of work and be set up for success for the client. |
| Kara Silverman, EVP Corp Tech | I've only been with the business for about a month so hard to be definitive yet. In the past I've found it helpful to have built in moments of reflection to start the conversation around organic growth opportunities -- ie strategic account reviews, quarterly goals refreshes, etc. |
| Leigh Ann Ambrosi, EVP, CPG Group | Integrating digital services into traditional PR services, and having digital participate more in the newbiz development calls, outreach, and proposals in a timely manner. |
| Marijana Gucunski SVP | I think our current teams are too lean. My staff are on more accounts then ever so it's become harder for clients to have the one-on-one attention and dedication that really helps foster deep, meaningful relationships with my full team. |
| Lori Ruggiero, Managing Partner | We need to improve our ability to sell, promote and execue integrated programs. |
| Nicole Milazzo, svp lifestyle | Continuously providing insights into new capabilities, cross-collaboration with other silos (was easier before covid with more team members in the office/being around other teams in person), and ideally showcasing HOW we can grow with our brands year over year, versus working with brands for a project or a 6 month program. |
| Ilisa Wirgin - EVP & Managing Partner | Asking for raises |
| Elizabeth Minton, Executive Vice President | We could do a better job of measuring organic growth across the board so that we can benchmark and incentivize teams for organic growth success vs. net new. |
| Kerri Nuzie, Senior Vice President | Annual raises where possible |
| Paul Miser - EVP, Digital (HOW Agency) | Leveraging trending industry data, we can do a better job at creating integrated solutions between PR and Digital to find new value with current and expanded stakeholders within the client organization. Taking a 'growth partner' mindset will give us a new perspective and platform for longer term planning. |
| Monika Hathaway SVP | Specifically with media training, coming up with a streamlined version at a lower price point would be helpful since we lose out on a lot of these opps because the clients feel we're too expensive. We need tighter SOWs that make it easier for team leads to ask for a higher fee perhaps based around KPIs so when we do sign $10K accounts we're not stuck at that rate forever. |
| Leslie Bishop, EVP Global Strategy, Managing Partner | retention of current clients, program add-ins/sell-ins |
| Diana Bunce, SVP | We have a lot of clients on my roster that have zero to no additional budget - would like to understand better ways to present opportunities to them that will help move the needle and be worth their investment. |
| Pola Finkelzon, Senior Vice President (HOW agency) | - Better cross practice understanding (e.g. base understanding of services from HOW for existing PR clients) - Getting ahead of key selling / awareness moments for each industry with proactive comms on additional programming |
| How consistently does your team write and execute a detailed written organic growth plan for each account you work on? This includes objectives, actions, timelines, and accountability. | |
| Kimberly Yorio, Senior Vice President | Some accounts have a plan in place |
| Amanda Garland, SVP | Some accounts have a plan in place |
| Cory Crayn, EVP Operations | Not at all |
| Annette Banca EVP | Some accounts have a plan in place |
| Chris Thatcher - Senior Vice President | Not at all |
| Jacolyn, SVP | We've talked about it |
| Kara Silverman, EVP Corp Tech | Not at all |
| Leigh Ann Ambrosi, EVP, CPG Group | Some accounts have a plan in place |
| Marijana Gucunski SVP | We have a clear plan for each account and are tracking progress against it |
| Lori Ruggiero, Managing Partner | Every account has a plan, but we are not consistently executing |
| Nicole Milazzo, svp lifestyle | We have a clear plan for each account and are tracking progress against it |
| Ilisa Wirgin - EVP & Managing Partner | Every account has a plan, but we are not consistently executing |
| Kerri Nuzie, Senior Vice President | We've talked about it |
| Paul Miser - EVP, Digital (HOW Agency) | Some accounts have a plan in place |
| Monika Hathaway SVP | We've talked about it |
| Leslie Bishop, EVP Global Strategy, Managing Partner | Every account has a plan, but we are not consistently executing |
| Diana Bunce, SVP | Some accounts have a plan in place |
| Pola Finkelzon, Senior Vice President (HOW agency) | Every account has a plan, but we are not consistently executing |
| Gabriella Velez, Senior Vice President | Every account has a plan, but we are not consistently executing |
| What are some of the proactive initiatives you’ve attempted to create organic growth on your accounts? Please explain what has been more successful and what has been more challenging. | |
| Kimberly Yorio, Senior Vice President | Regular account reviews and discussion of lowest hanging fruit--events! |
| Cory Crayn, EVP Operations | Not applicable, as my team does not do this. |
| Annette Banca EVP | always offering creative ideas on both a short lead and long lead process Budgets and high expectations are always the challenge |
| Jacolyn, SVP | Starting small on add-on programming that we know will be successful so client trusts additional programs we suggest. Being on a personal cadence with clients so they feel they have an extended team versus the PR professionals they hired in NYC. |
| Kara Silverman, EVP Corp Tech | At past agencies, I've proactively spent time with clients redefining their business goals and asking about their overall marketing mix. That usually let's me suggest new ways of achieving their goals, and then organically growing our work together. Very rarely have we been able to just "cold" pitch in a creative idea, campaign or service. |
| Leigh Ann Ambrosi, EVP, CPG Group | Reviewing annual results and reports with clients to see where we succeeded, where we failed, and how we can pivot in the next year to do more and grow with them. We also are constantly brainstorming ways to sell-in additional services for our clients. |
| Marijana Gucunski SVP | Selling in things like sizzle reels to current clients and past clients. We found that to be a great way to capture additional revenue. Also, building out influencer capabilities in an even stronger way to show value and create further sell in opportunities. |
| Lori Ruggiero, Managing Partner | We need to do a better job selling in integrated programs. |
| Nicole Milazzo, svp lifestyle | Recently, a client's term was up and they were on the fence about continuing through end of year. We proactively came up with new initiatives and angles that were outside of the current work we have been executing. We set time to walk through with the client, and they loved the thinking and thought process behind the plan, and ended up signing on through the end of the year. When our team is proactive and sees that something isn't working or we can ramp up a bit more, we take the initiative to call it out with our accounts and come up with solutions and ideas, versus sitting back and waiting for the client to bring up their frustrations. With this approach, we have created lasting relationships with many accounts on our team, who end up signing longer term agreements (circle line signed a 2 year agreement, and added two more accounts from their cruise line; foxwoods signed a 2 year agreement last December after a successful year 1 of work). |
| Ilisa Wirgin - EVP & Managing Partner | Program expansion via additional unique offerings - issues come down to expectations re direct conversions, especially for smaller programs where direct results are expected. |
| Kerri Nuzie, Senior Vice President | The Beauty team just executed a holiday gift preview event which generated $50K in revenue with existing clients. It can be challenging to do that consistently as our brands don't always have the OOP to make it a regular occurrence. |
| Paul Miser - EVP, Digital (HOW Agency) | We have entry services like Organic Social Media and SEO, but are continuously listening and creating opportunities to offer new perspectives for growth (digital media, creative, content, influencer). |
| Monika Hathaway SVP | Searching out meaningful opportunities in speaking, awards, content, etc. that we can use to get an incremental fee, demonstrate success and use that as a conversation starter to add that service ongoing. |
| Leslie Bishop, EVP Global Strategy, Managing Partner | press trips, events, integrating services (digital) |
| Pola Finkelzon, Senior Vice President (HOW agency) | - upsell other digital services to existing digital accounts (i.e. introduce social media client to paid media team / suggest paid media review) - note "bigger" ideas (that would allow for upsell) in quarterly reviews and strategies - monthly leadership discussions with senior contact to identify opps |
| Gabriella Velez, Senior Vice President | What’s been most successful is embedding myself and our team into our client’s business. Understanding and keeping a true pulse on the client’s growth plans helps to plan accordingly and encourage upsells, program expansions, etc. |
| Do you have a customer (target audience) journey model for each account that you work on? If so, how are they used on a day-to-day basis? | |
| Kimberly Yorio, Senior Vice President | We don't use journey modeling for any of our accounts. |
| Amanda Garland, SVP | We use journey modeling on some accounts, on a case-by-case basis. |
| Cory Crayn, EVP Operations | We don't use journey modeling for any of our accounts. |
| Annette Banca EVP | We use journey modeling on some accounts, on a case-by-case basis. |
| Chris Thatcher - Senior Vice President | We don't use journey modeling for any of our accounts. |
| Jacolyn, SVP | We don't use journey modeling for any of our accounts. |
| Kara Silverman, EVP Corp Tech | We use journey modeling on some accounts, on a case-by-case basis. |
| Leigh Ann Ambrosi, EVP, CPG Group | We don't use journey modeling for any of our accounts. |
| Marijana Gucunski SVP | We use journey modeling on some accounts, on a case-by-case basis. |
| Lori Ruggiero, Managing Partner | We use journey modeling on some accounts, on a case-by-case basis. |
| Nicole Milazzo, svp lifestyle | We use journey modeling consistently / across most accounts. |
| Ilisa Wirgin - EVP & Managing Partner | We don't use journey modeling for any of our accounts. |
| Kerri Nuzie, Senior Vice President | We don't use journey modeling for any of our accounts. |
| Paul Miser - EVP, Digital (HOW Agency) | We don't use journey modeling for any of our accounts. |
| Monika Hathaway SVP | We use journey modeling consistently / across most accounts. |
| Leslie Bishop, EVP Global Strategy, Managing Partner | We don't use journey modeling for any of our accounts. |
| Diana Bunce, SVP | We use journey modeling on some accounts, on a case-by-case basis. |
| Pola Finkelzon, Senior Vice President (HOW agency) | We use journey modeling on some accounts, on a case-by-case basis. |
| Gabriella Velez, Senior Vice President | We use journey modeling on some accounts, on a case-by-case basis. |
| On a scale of 1 - 5, how well would your clients say your agency understands and addresses their business (and category-specific business/marketing measures)? For example, in Lodging, the measures are defined as Rate per Occupancy, Duration per Occupancy, and Inbound Inquiries. For Retail Grocery, the measures would include Basket Size, Basket Mix, Store Traffic, Trip Duration, etc. | |
| Kimberly Yorio, Senior Vice President | 5. “They are effective at tying all the agency’s work back to my category-specific business KPIs” |
| Amanda Garland, SVP | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Annette Banca EVP | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Chris Thatcher - Senior Vice President | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Jacolyn, SVP | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Kara Silverman, EVP Corp Tech | 2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.” |
| Leigh Ann Ambrosi, EVP, CPG Group | 2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.” |
| Marijana Gucunski SVP | 3. "They understand my category-specific business and marketing measures." |
| Lori Ruggiero, Managing Partner | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Nicole Milazzo, svp lifestyle | 3. "They understand my category-specific business and marketing measures." |
| Ilisa Wirgin - EVP & Managing Partner | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Kerri Nuzie, Senior Vice President | 2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.” |
| Paul Miser - EVP, Digital (HOW Agency) | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Monika Hathaway SVP | 2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.” |
| Leslie Bishop, EVP Global Strategy, Managing Partner | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Diana Bunce, SVP | 3. "They understand my category-specific business and marketing measures." |
| Pola Finkelzon, Senior Vice President (HOW agency) | 4. "They are effective at tying all the agency’s work back to my category-specific marketing KPIs” |
| Gabriella Velez, Senior Vice President | 3. "They understand my category-specific business and marketing measures." |
| If any, which AI tools are you using to help in your day-to-day work? Have any been provided or encouraged by agency leadership? | |
| Kimberly Yorio, Senior Vice President | None that I know of |
| Cory Crayn, EVP Operations | ChatGPT |
| Chris Thatcher - Senior Vice President | chatgpt free version |
| Jacolyn, SVP | chatgpt rarely |
| Kara Silverman, EVP Corp Tech | I would say there's lot of discussion around AI. I use chatGPT on occasion, Otter.ai on a regular basis, and Grammarly. There are probably others as well. |
| Leigh Ann Ambrosi, EVP, CPG Group | None currently, but would love to be using more! |
| Marijana Gucunski SVP | Not using enough. |
| Nicole Milazzo, svp lifestyle | Grammarly, chatGPT |
| Kerri Nuzie, Senior Vice President | chatGBT for press releases |
| Paul Miser - EVP, Digital (HOW Agency) | We leverage ChatGPT and Adobe to support the creative process. We also leverage analytics and measurement platforms to help create trends and insights through AI. |
| Monika Hathaway SVP | None |
| Leslie Bishop, EVP Global Strategy, Managing Partner | Chat GPT, Grammarly |
| Pola Finkelzon, Senior Vice President (HOW agency) | chat gpt, AI image generators, AI video generators |
| Gabriella Velez, Senior Vice President | ChatGPT - if/were applicable. Otherwise, not much on the AI front. |
| On a scale of 1-10, how well do you base your presentations on a new and unexpected strategic target audience insight vs. a predictable target audience insight? In other words, how well do you always have something brand new to share about the client's target audience? (10 = we are always strong in this area) | |
| Kimberly Yorio, Senior Vice President | 5 |
| Amanda Garland, SVP | 6 |
| Cory Crayn, EVP Operations | 1 |
| Annette Banca EVP | 7 |
| Chris Thatcher - Senior Vice President | 3 |
| Jacolyn, SVP | 4 |
| Kara Silverman, EVP Corp Tech | 4 |
| Leigh Ann Ambrosi, EVP, CPG Group | 3 |
| Marijana Gucunski SVP | 7 |
| Lori Ruggiero, Managing Partner | 5 |
| Nicole Milazzo, svp lifestyle | 8 |
| Ilisa Wirgin - EVP & Managing Partner | 8 |
| Kerri Nuzie, Senior Vice President | 7 |
| Paul Miser - EVP, Digital (HOW Agency) | 4 |
| Monika Hathaway SVP | 5 |
| Leslie Bishop, EVP Global Strategy, Managing Partner | 6 |
| Diana Bunce, SVP | 7 |
| Pola Finkelzon, Senior Vice President (HOW agency) | 8 |
| Gabriella Velez, Senior Vice President | 9 |
| On a scale of 1-10, how well do your presentations always include a new and unexpected creative/concept/program/tactical idea? (10 = we are always strong in this area) | |
| Kimberly Yorio, Senior Vice President | 10 |
| Amanda Garland, SVP | 8 |
| Cory Crayn, EVP Operations | 1 |
| Annette Banca EVP | 9 |
| Chris Thatcher - Senior Vice President | 8 |
| Jacolyn, SVP | 8 |
| Kara Silverman, EVP Corp Tech | 9 |
| Leigh Ann Ambrosi, EVP, CPG Group | 8 |
| Marijana Gucunski SVP | 8 |
| Lori Ruggiero, Managing Partner | 5 |
| Nicole Milazzo, svp lifestyle | 10 |
| Ilisa Wirgin - EVP & Managing Partner | 8 |
| Kerri Nuzie, Senior Vice President | 8 |
| Paul Miser - EVP, Digital (HOW Agency) | 4 |
| Monika Hathaway SVP | 7 |
| Leslie Bishop, EVP Global Strategy, Managing Partner | 7 |
| Diana Bunce, SVP | 7 |
| Pola Finkelzon, Senior Vice President (HOW agency) | 7 |
| Gabriella Velez, Senior Vice President | 8 |
| On a scale of 1-10, how well do you demonstrate the business impact of your recommendation? (10 = we are always strong in this area) | |
| Kimberly Yorio, Senior Vice President | 7 |
| Amanda Garland, SVP | 5 |
| Cory Crayn, EVP Operations | 1 |
| Annette Banca EVP | 8 |
| Chris Thatcher - Senior Vice President | 6 |
| Jacolyn, SVP | 4 |
| Kara Silverman, EVP Corp Tech | 7 |
| Leigh Ann Ambrosi, EVP, CPG Group | 4 |
| Marijana Gucunski SVP | 5 |
| Lori Ruggiero, Managing Partner | 8 |
| Nicole Milazzo, svp lifestyle | 9 |
| Ilisa Wirgin - EVP & Managing Partner | 5 |
| Kerri Nuzie, Senior Vice President | 5 |
| Paul Miser - EVP, Digital (HOW Agency) | 4 |
| Monika Hathaway SVP | 10 |
| Leslie Bishop, EVP Global Strategy, Managing Partner | 7 |
| Diana Bunce, SVP | 6 |
| Pola Finkelzon, Senior Vice President (HOW agency) | 8 |
| Gabriella Velez, Senior Vice President | 10 |
| On a scale of 1-10, how well are your strategy and execution presentations backed up by an irrefutable logic trail? | |
| Kimberly Yorio, Senior Vice President | 7 |
| Amanda Garland, SVP | 5 |
| Cory Crayn, EVP Operations | 1 |
| Annette Banca EVP | 7 |
| Chris Thatcher - Senior Vice President | 5 |
| Jacolyn, SVP | 5 |
| Kara Silverman, EVP Corp Tech | 5 |
| Leigh Ann Ambrosi, EVP, CPG Group | 2 |
| Marijana Gucunski SVP | 8 |
| Lori Ruggiero, Managing Partner | 7 |
| Nicole Milazzo, svp lifestyle | 10 |
| Ilisa Wirgin - EVP & Managing Partner | 5 |
| Kerri Nuzie, Senior Vice President | 5 |
| Paul Miser - EVP, Digital (HOW Agency) | 4 |
| Monika Hathaway SVP | 9 |
| Leslie Bishop, EVP Global Strategy, Managing Partner | 4 |
| Diana Bunce, SVP | 8 |
| Pola Finkelzon, Senior Vice President (HOW agency) | 8 |
| Gabriella Velez, Senior Vice President | 8 |
| What are your thoughts on the potential role AI can play in helping agencies be more effective for clients? | |
| Amanda Garland, SVP | Things like ChatGPT can be helpful when starting copy for releases, activation ideas, general emails, etc. but it will always need to be edited based on client insights. In any case, it would be a time saver for many. |
| Cory Crayn, EVP Operations | To drive growth with current clients, integrating AI is crucial. This technology can boost service efficiency, offer personalized solutions, and optimize campaigns, fostering stronger client relationships and creating upselling opportunities. |
| Chris Thatcher - Senior Vice President | if you know how to use it, can work well. |
| Jacolyn, SVP | as a supporting role, can be successful but we need to teach it alot more before we can depend on it. also, the work needs to be checked significantly and we should only be using verified and vetted programs. |
| Kara Silverman, EVP Corp Tech | I think AI is an excellent idea generation partner and great at cleaning up and making excellent something that is already 80-90 percent done. It can also help with skills gaps. I don't think AI replaces humans, especially not in PR, but it can make us more powerful and help us to save time. |
| Leigh Ann Ambrosi, EVP, CPG Group | I think the AI potential is limitless! |
| Marijana Gucunski SVP | I think there is definitely value especially to brainstorming new ideas. I don't think it's a SOLUTION but I think it can be a powerful tool as a part of the process. |
| Nicole Milazzo, svp lifestyle | I encourage my team to utilize tools to help with thought starters for strategy/ideas/etc, as well as for grammar corrections. I believe using tools (on a case by case basis) can support time management across the board. |
| Paul Miser - EVP, Digital (HOW Agency) | I think it still plays a supporting role, but could help us get more effective over time through project management, analytics, and creative. in the new business arena, I'd love to see how we can best prospect, qualify and manage the end to end process. |
| Monika Hathaway SVP | In specific categories such as measurement and trend spotting but I would never create content with it |
| Leslie Bishop, EVP Global Strategy, Managing Partner | I think it will be incredibly helpful and will increase our efficiency |
| Pola Finkelzon, Senior Vice President (HOW agency) | Great time saver, many ways to use AI to make our services better and teams faster |
| Gabriella Velez, Senior Vice President | I’m for it as a starting point but believe AI still requires a human touch to truly differentiate from competitors for clients or otherwise. |
| Any final thoughts for us as we prepare to lead you through the training program? | |
| Cory Crayn, EVP Operations | Please note that my survey questions are all "1" as I don't work on presentations or directly with clients. |
| Paul Miser - EVP, Digital (HOW Agency) | We have a tremendous amount of lead volume at 5W, but I think there is an opportunity to get more intentional in how we qualify and what we deem success. This will give us the time and focus to be more strategic and thoughtful in our responses. |
| Please list any Mirren training programs, workshops, webinars, or conferences you’ve previously attended. | |
| Cory Crayn, EVP Operations | None. |
| Leigh Ann Ambrosi, EVP, CPG Group | N/A |
| Gabriella Velez, Senior Vice President | None, unfortunately. |