BRIDGE PARTNERS: Mirren Organic Growth Training Attendee Survey

Your Name and Title
	Kyrsa Dixon, Sr Director
As if you were writing to a prospective client, describe Bridge Partners in no more than 3 sentences:
	Bridge is focused on helping global enterprises and emerging industry leaders accelerate customer reach and revenue through marketing, sales, and partner go-to-market excellence. We can help you define new strategies, design integrated programs, and execute at scale to drive the business outcomes that matter to you. Our team brings the industry, functional, and account expertise to hit the ground running on day one and connect the dots across your organization to deliver top quality outputs and outcomes.
When you consider organic growth with current clients, specifically, where does your agency most need to improve? Answer as best you can, based on your role and involvement in this area.
	Nurturing contacts and relationships off-project. Delighting clients on-project by providing value-add moments not necessarily tied to the project itself. Strengthening Bridge brand equity (e.g., Bridge is consistently viewed as superstar in these 3 areas) and expanding awareness via word of mouth referrals and customer testimonials.
How consistently does your team write and execute a detailed written organic growth plan for each account you work on? This includes objectives, actions, timelines, and accountability.
	Some accounts have a plan in place
What are some of the proactive initiatives you’ve attempted to create organic growth on your accounts? Please explain what has been more successful and what has been more challenging.
	In a previous role, I did try to build relationships with new contacts. My challenge was those contacts weren't the right level to make decisions. They repeatedly went to another contact that we already had a relationship with for their direction so I felt like was doing the motions, but was never going to break through.
Do you have a customer journey model (e.g., path to purchase) for each account that you work on? If so, how are they used on a day-to-day basis, whether internally or with the client?
	We don't use journey modeling for any of our accounts.
On a scale of 1 - 5, how well would your clients say your agency understands and addresses their business (and category-specific business/marketing measures)? For example, in Lodging, the measures are defined as Rate per Occupancy, Duration per Occupancy, and Inbound Inquiries. For Subscription Software, the measures would include License Sales, Monthly Recurring Revenue, Renewals, Lead Generation & Conversion, etc.
	3. "They understand my category-specific business and marketing measures."
On a scale of 1-10, how well do you base your presentations on a new and unexpected strategic target audience insight vs. a predictable target audience insight? In other words, how well do you always have something brand new to share about the client's target audience? (10 = we are always strong in this area)
	1
On a scale of 1-10, how well do your presentations always include a new and unexpected approach/concept/program idea? (10 = we are always strong in this area)
	3
On a scale of 1-10, how well do you demonstrate the business impact of your recommendation? (10 = we are always strong in this area)
	3
On a scale of 1-10, how well are your strategy and execution presentations backed up by an irrefutable logic trail? (10 = we are always strong in this area)
	2
AI is starting to play a role in agency operations. First, if any, which AI tools are you using to help in your day-to-day client and/or new business work? Second, is this use led by individuals experimenting, or has the agency started to institutionalize it with new tools, systems, and governance?
	Agency as deployed a standard internal AI tool - and is now beginning to institutionalize it with systems, governance, training.
Any final thoughts for us as we prepare to lead you through the training program?
	We have always operated in silos across our accounts, with a mindset of this is how we (on this account) do things, so I look forward to opening that up and learning from others as well as this group.
Please list any Mirren training programs, workshops, webinars, or conferences you’ve previously attended.
	I haven't attended any.