ChangeMakers: Mirren Training Attendee Survey (Organic Revenue Growth & Proactive Prospecting)

Your Name and Title
	Samantha Murphy, SVP Client Partner
As if you were writing to a prospective client, describe ChangeMakers in no more than 3 sentences:
	we help our client navigate complexities. Our expertise in this area is as a result of our work in regulated complex categories such as healthcare. We have multidisciplinary experts across a breadth of practice areas which we can tap into to service your business.
When you consider organic growth with current clients, specifically, where does your agency most need to improve? Answer as best you can, based on your role and involvement in this area.
	Cross sell across disciplines, more specifically selling marketing services to non-marketing clients.
How consistently does your team write and execute a detailed written organic growth plan for each account you work on? This includes objectives, actions, timelines, and accountability.
	Every account has a plan, but we are not consistently executing
What are some of the proactive initiatives you’ve attempted to create organic growth on your accounts? Please explain what has been more successful and what has been more challenging.
	The majority if not all of the clients in my portfolio are project based so we are consistently looking for strategic opportunities to cross-sell new service offerings/practice areas or to sell in the next project.
Do you have a target audience journey model (e.g., path to purchase) for each account that you work on? If so, how are they used on a day-to-day basis, whether internally or with the client?
	We use journey modeling on some accounts, on a case-by-case basis.
On a scale of 1 - 5, how well would your clients say your firm understands and addresses their business KPIs (category-specific business/marketing measures)?
	2. "They understand and address only soft, top-of-the-funnel measures, such as awareness, impressions, traffic, CTR, etc.”
On a scale of 1-10, how well do you base your presentations on a new and unexpected strategic target audience insight vs. a predictable target audience insight? In other words, how well do you always have something brand new to share about the client's target audience? (10 = we are always strong in this area)
	7
On a scale of 1-10, how well do your presentations always include a new and unexpected approach/concept/program idea? (10 = we are always strong in this area)
	8
On a scale of 1-10, how well do you demonstrate the business impact of your recommendation? (10 = we are always strong in this area)
	7
On a scale of 1-10, how well are your strategy and execution presentations backed up by an irrefutable logic trail? (10 = we are always strong in this area)
	7
Which AI tools are you currently using in your client work (LLMs or others)? Is this use led by individuals experimenting, or has the agency started to institutionalize it with new tools, systems, and governance?
	Rep Scorecard
Any final thoughts for us as we prepare to lead you through the training program?
	none
Please list any Mirren training programs, workshops, webinars, or conferences you’ve previously attended.
	none