| What has been your role in the new business efforts of the agency? | |
|---|---|
| Codie Costello, Business Development Supervisor | Leading new business efforts, establishing processes, building relationships in community and in target verticals/industries. |
| Brooklyn Baggett, Digital Supervisor | Digital new business, reviewing and helping respond to RFPs for digital pieces of new business, pitching/orals on behalf of the agency's digital expertise |
| Kathy Norford, Media Director | Lead media strategy in pitches, role in prospecting for new clients. |
| charles leshan - production director | just beginning NBD with Codie and Ian. |
| Ian Skinner / Account Supervisor | Support / Setting up process / lead generation / estimates / writing SOW |
| Katie Medred, Account Coordinator | writing, long form writing, blogging |
| Amanda Strickland, Associate Creative Director | I have been the lead on the creative side for most new business efforts in the past five year. |
| April Cook, Associate Director of Account Service | Pitching in to help if and when needed, not on the regular new business team. |
| Andy Zanto, Associate Creative Director - Broadcast | Until recently, assembling RFP responses |
| Jordan Clark, Digital Coordinator | Website and Blog updates to make the site a more efficient/accurate depiction of the agency's capabilities. |
| Brooke Shary, Account Coordinator | Research competitors, prospects, coordinating schedules of projects and team tasks, browsing RFPs, managing prospect lists, working with CRM tools. |
| Josh Feuerhelm - Copywriter | Writing RFPs, concepting/producing creative for pitches. |
| karen king, president and CEO | The new business team reports to me so leadership, consultation, planning, decision making. In large and/or strategic pitches, I often write a fair amount of the copy or at least edit it. |
| What is your background, in terms of agencies, accounts, and client-side experience? | |
| Codie Costello, Business Development Supervisor | My background is in nonprofit arts management. My experience has been mostly client-side, specifically in leadership roles with arts organizations in California, New York and Alaska. At Spawn, in addition to leading new business, I am the Account Supervisor for Alaska Railroad and Alyeska Pipeline. I've also been the lead on past accounts: The Salmon Project, United Way and Pick. Click. Give. |
| Brooklyn Baggett, Digital Supervisor | Almost every Spawn client I have worked on. More often than not, I am also introduced and communicate regularly with the client as "digital" support to account service. I have worked as client contact for a few clients as well. Digital/marketing background with emphasis in web, email and social. |
| Kathy Norford, Media Director | Started at Spawn in 1999. Moved to Denver in 2003 where I worked (briefly) with Integer and then Thayer Media giving me exposure to national brands including Coors Brewing, Village Inn, MoneyGram, Qdoba. Returned (remotely) to Spawn in 2007 and oversee all agency accounts, working most closely on GCI, McDonald's, and Northrim Bank. |
| charles leshan - production director | agency experience has resolved around strategic vendor sourcing, concept, and some client face-time when concept stories need to be walked through with account service and client together. i work on roughly 75% of spawn accounts. |
| Ian Skinner / Account Supervisor | 13+ years working in agencies from McCann Salt Lake City to Spawn Ideas here in Alaska. Plus some client side too. I've worked on everything from local brands to Verizon business and everything in-between. |
| Katie Medred, Account Coordinator | I have little agencies experience, I just came over to Spwan after several years in journalism. |
| Amanda Strickland, Associate Creative Director | Before moving to Alaska, I worked at two small agencies and one medium size agency in the Kansas City area. Notable past accounts: • Hill's Science Diet (Pet food, national) • Sprint Long Distance (telecom, national) • Boulevard Brewing Company (beer, national) • Indigo Wild (natural soap company, regional) • Community America Credit Union (finance, regional) • Payless Shoesource (internal communications, local) |
| April Cook, Associate Director of Account Service | At the agency for almost 13 year, no client side experience, have worked on a wide variety of clients, mostly focused around McDonald's and Department of Transportation. |
| Andy Zanto, Associate Creative Director - Broadcast | I've worked at this agency for 15 years, in the creative department |
| Jordan Clark, Digital Coordinator | Spawn Ideas is my first agency. I work with nearly all of our clients on some level with either their social media strategy, email marketing strategy, website redesigns, or digital placements. |
| Brooke Shary, Account Coordinator | This is the first agency I have worked at. I often times work directly with clients on many accounts - Alaska Housing Finance Corp, Alyeska Resort, Alaska Center for Dermatology, Department of Transportation, University of Alaska Anchorage - Athletic Department and their new sports arena. I mainly manage client campaigns from start to finish. I coordinate the process and manage execution of such campaigns and other various projects, as well as work with them on building their brand and maintaining their presence (traditional Account Service duties). |
| Josh Feuerhelm - Copywriter | 5 years agency experience. Have worked mostly in mid-sized agencies, but have some experience in large (global) agencies. Accounts include healthcare, outdoor, retail, B2B, apparel, foodservice, pet food, paper products (plates, towels, cups, TP, napkins, towel dispensers), manufacturing (commercial kitchen equip), patio furniture, hospitality, tractors and farm/lawn equip, aquarium equipment, telecom, banking, Corn seed/fertilizer, |
| karen king, president and CEO | 3 sales promotion agencies in Minneapolis prior to Alaska, mainly working in CPG. I've spent 15 years at Spawn Ideas where I was director of client services for several years before becoming president in 2007. As director of client services at Spawn, I supervised more than half of the agencies billings. Even today, I management supervise some of our largest accounts. I've worked agency side only with the exception of my first 3-year job in a tourism nonprofit. Agency side, I've worked in many, many industries, but mostly telecom, consumer packaged goods, health/fitness, energy, education, cause and financial. |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Codie Costello, Business Development Supervisor | Spawn Ideas is a full service agency committed to finding business solutions for our clients through custom creative strategies and serious FUN. |
| Brooklyn Baggett, Digital Supervisor | Spawn is a full service ad and marketing agency. We cater to our clients and really get to know their business. We offer all marketing services they need from TV and radio to websites and social. |
| Ian Skinner / Account Supervisor | Spawn Ideas is a fully integrated marketing and advertising agency, specializing in strategic marketing communication plans and executions. |
| Katie Medred, Account Coordinator | Our agency is young, fresh and vibrant, but we're also committed, determined and brave. |
| Amanda Strickland, Associate Creative Director | Spawn Ideas is the type of business partner you need to grow your company. We pride ourselves in bringing brave ideas to the table and finding solutions to every-day challenges. We're the kind of people you WANT to work with. |
| April Cook, Associate Director of Account Service | We encourage our clients to push their boundaries, in smart and strategic ways. Our internal values are all about being brave and we ask our clients to do that as well. Bigger risks mean bigger rewards. |
| Andy Zanto, Associate Creative Director - Broadcast | We are an agency that believes in being brave. That means working with you to reach your audience in a way that makes you stand out. And sometimes not in the way you, or your audience, may expect but makes a positive impact. |
| Jordan Clark, Digital Coordinator | Spawn Ideas is a fully integrated advertising agency. We will help you grow your business with brave ideas and creative solutions. |
| Brooke Shary, Account Coordinator | Spawn Ideas is a brave and forward thinking advertising and marketing agency in Anchorage Alaska. Our highly talented teams strive to make our clients stand out, and become top of mind in their industry with comprehensive campaigns and strategic branding execution. We continuously push the boundaries of the industry and settle for nothing less than extraordinary for our clients. |
| Josh Feuerhelm - Copywriter | Alaska's leading ad agency, Spawn Ideas offers creative services, account services, media and in-house broadcast production. Being in Alaska gives Spawn a unique perspective on many things, especially the outdoor industry. This place has the chops and talent of a big-time agency in the Lower 48, but has a personal touch and work ethic only found in Alaska. |
| karen king, president and CEO | Spawn Ideas is always strategy first, using consumer insights to reach and engage audiences. The Agency's focus on "brave" work ensures ideas that garner attention and provide unique solutions. With both Alaska roots and employee ownership, our staff is always up to the challenge and committed to leading with results. |
| The New York Times decides they are going to write an article about your agency. After spending a day at your offices, and then going back to write the piece.... what would the headline be? | |
| Codie Costello, Business Development Supervisor | Spawn Ideas is a place where partnerships are created, friendships formed and brave work gets done. |
| Brooklyn Baggett, Digital Supervisor | Diverse crew of quirky ad pros find a home in Alaska |
| charles leshan - production director | AN AD AGENCY IN ALASKA? WOW, I DID NOT EXPECT THIS! |
| Ian Skinner / Account Supervisor | Northern Exposure |
| Katie Medred, Account Coordinator | Out-Of-The-Box Workplaces Attracts Fresh Vision, Creates New Vibe |
| Amanda Strickland, Associate Creative Director | Brave works in the last great frontier. |
| April Cook, Associate Director of Account Service | Spawn Ideas - smartest agency in Alaska. |
| Andy Zanto, Associate Creative Director - Broadcast | Big time agency in a small town community. |
| Jordan Clark, Digital Coordinator | Paving the Way in the Last Frontier |
| Brooke Shary, Account Coordinator | Spawn Ideas is Having too Much Fun |
| Josh Feuerhelm - Copywriter | New York Caliber Agency in the Last Frontier. |
| karen king, president and CEO | Big Wild Life -- and Advertising -- in Alaska |
| Now bring the agency to life. You have certainly been through this exercise, however applying it to your agency agency can be quite revealing in understanding more about your "DNA". If the agency were a car, what kind would it be? What color? Why? | |
| Codie Costello, Business Development Supervisor | Orange souped up Volkswagen bus with pop up tent. We are down-to-earth, enjoy life, always ready for an adventure and not afraid to get out there and take a chance. |
| Brooklyn Baggett, Digital Supervisor | A really colorful but nice SUV. Probably bright yellow or orange. But with roof rack and 4WD. We can be professional and look nice, but we're also fun and like to get dirty in the mud and adventure. |
| Kathy Norford, Media Director | I'm not a car person - but would pick one that is young, expensive |
| charles leshan - production director | Tesla Model S P85D: This is the car that comes with an "insane button", which allows the car to go from 0-60mph in 3 seconds. That is the best way to describe us... |
| Ian Skinner / Account Supervisor | Ford F150 – Black – Because Spawn is a versatile. Everyone in Alaska, people and businesses, needs to be multipurpose. |
| Katie Medred, Account Coordinator | Spawn would most likely be a "green" SUV or crossover vehicle, something that gets great gas milage, but can still manage a tough climb to get you to that remote scenic spot. |
| Amanda Strickland, Associate Creative Director | A 2010 silver 4Runner. Solid, reliable, somewhat trendy ... but a little outdated. |
| April Cook, Associate Director of Account Service | An orange Volvo. Utilitarian, but sporty, noticeable, a little unexpected and just slightly pretentious. |
| Andy Zanto, Associate Creative Director - Broadcast | SUV. Muddy. We are a jack-of-all-trades agency that works in a variety of clients in a variety of markets. We have to be nimble and able to carry a load at the same time. We aren't afraid to roll up our sleeves and get work done. And we'd rather dig in with our clients and get their work done, rather than just be pretty. |
| Jordan Clark, Digital Coordinator | Black Toyota 4runner: Efficient, versatile, durable |
| Brooke Shary, Account Coordinator | Bright blue Jeep Wrangler - because we are positive, down to earth, active explorers who are bold and excited about life's adventures and the unexpected! |
| Josh Feuerhelm - Copywriter | Jeep Cherokee. Black. Knows it's way around the great outdoors and the "roughin' it" lifestyle, yet can be sophisticated and stylish. |
| karen king, president and CEO | Jeep -- made for the outdoors. Rugged, accessible, fun. Not as pretentious as the Land Rover but gets the job done. Conjures up an appealing image that people seek to acquire. The company has ambitious sales goals and sales in several months in 2014 were best ever in the U.S. Color - granite. Not ostentatious, found in nature (real), cool. |
| What agencies do you most admire? Why? | |
| Codie Costello, Business Development Supervisor | Drake Cooper - they feel similar to us in terms of tone and outlook. They represent themselves in a clean non-snobby way. |
| Brooklyn Baggett, Digital Supervisor | Drake Cooper - doing awesome work for their size; Really good creative W+K - their Portland office is amazing; Old Spice commercials; they get to do humor more than we do |
| charles leshan - production director | I don't know if I have a favorite. What I do admire are agencies that strive to stay out of the norm and make it their mission to be an innovator. What I really don't like are agencies that only give the client's exactly what they ask for. At that point, the agency is just an "order taker". Any agency can do that! |
| Ian Skinner / Account Supervisor | Wongdoody – Mix of strategy and creativity Live Area Labs – Mix of strategy, creativity and technology |
| Katie Medred, Account Coordinator | New York's Area 17 for their creative work with Spin, Adweek and others. Portland, Or's Roundhouse for their innovative approach to community. Droga5 for their politically adventurous works like UNICEF's "Tap Project" and "Tap Project," a campaign for President Obama. |
| Amanda Strickland, Associate Creative Director | Droga5 - great creative work, seems like a fun place to work Drake Cooper - seems like a fun place to work and solid creative Brokaw - love the irreverent tone they use to talk about themselves |
| April Cook, Associate Director of Account Service | In Anchorage? hmmm. Solstice - seem to do some good work, just not a lot of it. |
| Jordan Clark, Digital Coordinator | Wieden + Kennedy for their often offbeat, but entirely effective, humor. Drake Cooper for their aesthetic savvy. |
| Brooke Shary, Account Coordinator | Omlete and Drake Cooper - Both because they do a lot of experimental and forward thinking advertising - they seem to have fun with different approaches and concepts. |
| Josh Feuerhelm - Copywriter | Brokaw - has a great brand voice/personality and agency culture. They're able to communicate their strengths/offerings without taking themselves too seriously. Get's your attention. Very likable. Barton F. Graf 9000 - They do very brave, very smart work. |
| karen king, president and CEO | Small to mid-size agencies doing great work and winning awards like Proof and Bohan -- I know something about these agencies work, people and history through the 4A's Orange Forum and admire their work, authenticity and people. I'm impressed with Bailey Lauerman's success from what might appear to be a less-than-creative place: Omaha. I've always liked Butler Shine Sterns, the way they run their agency and from where, innovative approaches, great work. |
| List the top few agencies that you do/will compete against most often. | |
| Codie Costello, Business Development Supervisor | In Alaska: Bradley Reid MSI Walsh Sheppard Solstice Northwest Strategies Porcaro Once we push into Lower 48 - we are still working on understanding this list, especially in Seattle/Denver areas. |
| Brooklyn Baggett, Digital Supervisor | The local agencies, Solstice, Bradley Reid, NW Strategies, MSI, etc. Hoping we start competing with more Lower 48 agencies in places like Portland, Seattle and Denver. |
| charles leshan - production director | In our market, I don't feel there are any agencies that are our competition.... that's a fact. To drive my need for competition, I feel I need to bring ideas and compete with the top agencies in the country (knowing full well, we'll never have the budgets that those agencies have). My mission, how do we buy the Mercedes and pay the Chevrolet pricing? |
| Ian Skinner / Account Supervisor | Within Alaska Bradley Reid + Associates North West Strategies MSI communications Walsh Sheppard |
| Katie Medred, Account Coordinator | Bradley Reid & Associates in Anchorage, AK. |
| Amanda Strickland, Associate Creative Director | Bradley Reid MSI Northwest Strategies |
| April Cook, Associate Director of Account Service | Northwest Strategies, MSI |
| Jordan Clark, Digital Coordinator | MSI, Bradley Reid, |
| Brooke Shary, Account Coordinator | Bradley Reed and North West Strategies. |
| Josh Feuerhelm - Copywriter | Porcaro, Bradley Reid, Northwest Strategies |
| karen king, president and CEO | We compete in Alaska only for the most part. Bradley Reid is our top competitor for quality but others win, often on price, or perhaps aggressive prospecting. |
| In the eyes of clients, what do you provide of value, that none of your competitors do? | |
| Codie Costello, Business Development Supervisor | Actionable strategy backed up by data that we develop into meaningful insights. Partnership and listening - something we get complimented on consistently. |
| Brooklyn Baggett, Digital Supervisor | In Alaska, we provide the best design team in the state. We have modern, fresh and GOOD creative. |
| charles leshan - production director | Per question #2, the talent complied from across the country is as good (or better) than any agency coast-to-coast. That's what makes our agency #5 Best Places to Work according to Outside Magazine for the past three years. Our competition does not get out of the market. My first year in the agency, I was appalled at the work other agencies were charging clients for. I brought to our agency a vision of far exceeding the expectations of the client. Putting together marketing ideas that most in our market had never even heard of... Then continuously pushing further ahead on the next campaign. The competition in our market still prods on "doing business as they have always done", while we are consistently pushing the envelope with ideas. Being in Alaska, with a limited local vendor capabilities, we pull it off without issue. It doesn't hurt that I have brought to the agency an international vendor base in many specialty segments. |
| Ian Skinner / Account Supervisor | More experience and a deeper bench of talented people. |
| Katie Medred, Account Coordinator | Originality and flexibility. |
| Amanda Strickland, Associate Creative Director | Stronger creative, more strategic thinking |
| April Cook, Associate Director of Account Service | Strategy - but that's tough because everyone says they're strategic. It takes a smart client to know the reality. |
| Andy Zanto, Associate Creative Director - Broadcast | We are the largest, most experienced agency in the state. It's our goal to solve our clients problems, not just let consumers know what is on sale. |
| Jordan Clark, Digital Coordinator | An agency with enough tools and access to provide them with bold new ideas and deliverables, and that's small enough to be client focused and easily accessible when needed. |
| Brooke Shary, Account Coordinator | Forward thinking, experimental and strategic ideas. |
| Josh Feuerhelm - Copywriter | Talent ( in terms of experienced employees), digital savvy |
| karen king, president and CEO | Focus on the consumer experience. The best broadcast production. |
| In the eyes of clients, what do your competitors provide of value, that you do not? | |
| Codie Costello, Business Development Supervisor | Clearly communicating their approach to digital solutions. Less expensive when it comes to video production. Fewer layers. |
| Brooklyn Baggett, Digital Supervisor | Cheaper prices? |
| charles leshan - production director | Personally, the completion are probably great order takers. You get what you pay for... and it's crazy to me how many people are OK with that philosophy. |
| Ian Skinner / Account Supervisor | Smaller, more flexible. Maybe more personable and could possibly work with smaller budgets. |
| Katie Medred, Account Coordinator | Generality and safety. |
| Amanda Strickland, Associate Creative Director | More digital expertise |
| April Cook, Associate Director of Account Service | lower cost. |
| Jordan Clark, Digital Coordinator | A cheaper price tag. |
| Brooke Shary, Account Coordinator | Less expensive services. |
| Josh Feuerhelm - Copywriter | Lower price point |
| karen king, president and CEO | A cheaper price. Sometimes more experience in the vertical. |
| Which agencies do you most fear pitching against? Why? | |
| Codie Costello, Business Development Supervisor | Agencies like Drake Cooper, Mercury CSC for L48 business, especially in the Outdoor vertical. We are still working to understand our competitors in L48 in our other verticals. |
| Brooklyn Baggett, Digital Supervisor | None in state. |
| charles leshan - production director | I don't. I fear only the inability of not telling the story well in a pitch. So, I guess the answer to this question is, I only fear ourselves. |
| Katie Medred, Account Coordinator | Bradley Reid & Associates because they hold sway in town. |
| Amanda Strickland, Associate Creative Director | ?? |
| April Cook, Associate Director of Account Service | Northwest Strategies - they talk a pretty good game, are willing to bid very low costs, and have nothing to back it up. |
| Andy Zanto, Associate Creative Director - Broadcast | Agencies that are incumbents - and are deeply entrenched with their clients. |
| Jordan Clark, Digital Coordinator | I have yet to pitch against another agency. |
| Brooke Shary, Account Coordinator | Not very experienced in this realm, but in recent weeks - Bradley Reed because they have had clients that seem very loyal to them, and they seem to have the resources for large scale campaigns. |
| karen king, president and CEO | Out of state agencies because of our lack of experience and perceptions (sometime realities) that the agencies are more progressive than ours. Agencies with greater experience with analysis. And I hate pitching and losing to lesser agencies who win on artifice and price. |
| Are there any negative perceptions that prospects might have about the agency that could hold you back in new business? | |
| Codie Costello, Business Development Supervisor | Our location is a perception issue / barrier to those in the L48. Locally, we are one of the more expensive. We don't do digital. |
| Brooklyn Baggett, Digital Supervisor | None. |
| charles leshan - production director | I've come to find that Anchorage is an incestuous market. I believe that most negative perceptions people may have of our agency is one of favoritism rather than ability. |
| Ian Skinner / Account Supervisor | Why would a prospect work with an agency way up in Alaska. It's so far away from the lower 48. |
| Katie Medred, Account Coordinator | We're too young, we're unknown, we're too flashy. Things like this. |
| Amanda Strickland, Associate Creative Director | We are perceived to be more expensive than other agencies. |
| April Cook, Associate Director of Account Service | Any ex-client of Northwest Strategies can go on and on about how awful they are/were. I feel like our ex-clients would say that we do really good work, they just couldn't afford us. |
| Andy Zanto, Associate Creative Director - Broadcast | We are in a remote place, a long way from everyone else. |
| Jordan Clark, Digital Coordinator | That we're too far removed from the L48. |
| Brooke Shary, Account Coordinator | Being in Alaska - for all prospects in the lower 48, we may seem too far away to be effective or knowledgeable about their industry. |
| Josh Feuerhelm - Copywriter | Expensive |
| karen king, president and CEO | We're geographically distant. In Alaska: we're expensive. |
| What are the top 3 road blocks that most hold you back with new business? (check only 3) | |
| Codie Costello, Business Development Supervisor | |
| Brooklyn Baggett, Digital Supervisor | |
| charles leshan - production director | |
| Ian Skinner / Account Supervisor | |
| Amanda Strickland, Associate Creative Director | |
| April Cook, Associate Director of Account Service | |
| Andy Zanto, Associate Creative Director - Broadcast | |
| Jordan Clark, Digital Coordinator | |
| Brooke Shary, Account Coordinator | |
| Josh Feuerhelm - Copywriter | |
| karen king, president and CEO | |
| Specifically regarding Competitive Pitches/RFPs, when you lose, what are typically the top 3 reasons? Consider both the client's expectations and how you compare to your competitive set. (check only 3) | |
| Codie Costello, Business Development Supervisor | |
| Brooklyn Baggett, Digital Supervisor | |
| Ian Skinner / Account Supervisor | |
| April Cook, Associate Director of Account Service | |
| Jordan Clark, Digital Coordinator | |
| Brooke Shary, Account Coordinator | |
| Josh Feuerhelm - Copywriter | |
| karen king, president and CEO | |
| When you win a Competitive Pitch/RFP, what do think are typically the top 3 reasons? (check only 3) | |
| Codie Costello, Business Development Supervisor | |
| Brooklyn Baggett, Digital Supervisor | |
| Ian Skinner / Account Supervisor | |
| Amanda Strickland, Associate Creative Director | |
| April Cook, Associate Director of Account Service | |
| Andy Zanto, Associate Creative Director - Broadcast | |
| Jordan Clark, Digital Coordinator | |
| Brooke Shary, Account Coordinator | |
| Josh Feuerhelm - Copywriter | |
| karen king, president and CEO | |
| Given the type of agency you are, what do you find most challenging about your new business presentations? | |
| Codie Costello, Business Development Supervisor | We seem to start from zero every time. We put too many cooks in the kitchen and it's always a secondary priority. We need a tight process for approach to everything from briefing like we would for a client to how we are working on the development of the proposal/pitch. |
| Brooklyn Baggett, Digital Supervisor | Putting together better templates so we're not re-inventing the wheel every time we pitch new business. |
| charles leshan - production director | - Perception that an agency in Alaska is relevant. - Inability to get outside the market, and in our case, that means into the lower 48 states. |
| Ian Skinner / Account Supervisor | I think the presentations have too much information and we don’t do a good job of being clear. |
| Amanda Strickland, Associate Creative Director | The internal struggle without a clear voice and clear leadership. |
| April Cook, Associate Director of Account Service | I feel like we're in a constant state of flux in our approach, our voice, our strategy, etc., etc., so we're constantly re-inventing the wheel (my perspective from someone not on the new business team). Makes every RFP response/presentation a giant cluster... |
| Jordan Clark, Digital Coordinator | N/A |
| Brooke Shary, Account Coordinator | Getting them completed in smooth and efficient time frames. |
| Josh Feuerhelm - Copywriter | Clients from Lower 48 don't want to work wit an agency "way up here." |
| karen king, president and CEO | Preparing for and presenting at Orals since we have so little experience doing so. We don't have a deep bench of team members with depth of new business experience to contribute in a big pitch. |
| Bottom line, what do you think the agency most has to do to improve at new business? | |
| Codie Costello, Business Development Supervisor | Make it a priority. Clear roles for the New Biz team and others within the agency with clear strategy for moving forward. Process for writing RFPs and developing pitches. Allowing those assigned roles/responsibilities to then own it and hold them accountable. Solid process for proactive prospecting. Solid evaluation process so we can be faster and better at it. Strong evaluation of our content development plan for outreach, how does it need to evolve? |
| Brooklyn Baggett, Digital Supervisor | Have a full time person dedicated to it without accounts to work on as well. More templates. More understanding across the ENTIRE agency of new business and how we can ALL help. |
| charles leshan - production director | Getting noticed outside the market as a real and legitimate player. |
| Ian Skinner / Account Supervisor | We have to find a way to compete outside the state of Alaska. |
| Amanda Strickland, Associate Creative Director | Simplify our messaging, find our voice and streamline our pitching process. |
| April Cook, Associate Director of Account Service | Get the whole team aligned with the strategy/approach/etc., so that we simply need to modify as appropriate and then execute. |
| Andy Zanto, Associate Creative Director - Broadcast | how to cross the distance barrier to potential "outside" clients |
| Jordan Clark, Digital Coordinator | Prove that our ideas and capabilities far out weigh our geographical location. We need to find ways to help businesses in the L48 trust an agency up in AK. |
| Brooke Shary, Account Coordinator | More clearly define the process, and do more outreach to show companies of interest our capabilities and talent. |
| Josh Feuerhelm - Copywriter | Position itself as expert in outdoor. |
| karen king, president and CEO | Learn to proactively go after it in the most effective and efficient way. Differentiate ourselves. Get over the location (and its perceptions) barrier. |