| What is the total number of employees at your office? | |
|---|---|
| Gavin Cranston. Group Business Director | 325 |
| Greg Jones, Group Business Director | 400 |
| Sieg Penaverde - Group Business Director/Regional Account Director | 280 |
| kyoko mitsui/ business unit leader | 338 |
| Yoshiko Abe, Group Business Director | 338 |
| What is the total number of employees nationally? | |
| Gavin Cranston. Group Business Director | 325 |
| Greg Jones, Group Business Director | 400 |
| Sieg Penaverde - Group Business Director/Regional Account Director | 320 |
| kyoko mitsui/ business unit leader | 300 |
| Yoshiko Abe, Group Business Director | 10 |
| What are the total revenues for your office (substitute & indicate billings if this is the only available number): | |
| Gavin Cranston. Group Business Director | do not know. |
| Sieg Penaverde - Group Business Director/Regional Account Director | 44mil Euro |
| kyoko mitsui/ business unit leader | N.A. |
| Yoshiko Abe, Group Business Director | na |
| List the clients the firm has worked for (grouped by industry category, and also indicate past/current client). Cut and paste from another document if this helps. | |
| Gavin Cranston. Group Business Director | Automotive MINI Food / beverage McDonald's Smirnoff InBev Kellogg's Fashion/retail Nike ASICS New Balance Travel/Tourism Tourism New Zealand Air New Zealand Air Asia Finnair Trivago airbnb Coleman Pharma Merial Sanofi Viagra Personal Care SKII Ariel Pampers Wella H&S Tobacco Marlboro LARK Virginia Slims IQOS Parliament Finance / Insurance AXA UBS Household T-Fal |
| Greg Jones, Group Business Director | 1. Philip Morris 2. McDonald’s 3. Procter & Gamble 4. MINI (Group BMW) 5. Sanofi & Merial 6. Diageo / Smirnoff 7. AXA Life Insurance 8. Asics 9. Symantec / Norton 10. Kellogg’s |
| Sieg Penaverde - Group Business Director/Regional Account Director | Tobacco - Philip Morris Food - McDonalds, Kelloggs, Pringles Manufacturing - P&G Automotive - Mini Spirits - Smirnoff Sports - Nike, Puma, Quicksilver, Asics Computer - Lenovo Beauty - SKII Outdoor - Coleman Airline - JAL, Air New Zealand, FinAir Medical - Pfizer Fashion - Giorgio Armani Photography - Nikon |
| kyoko mitsui/ business unit leader | P&G, Philip Morris, Mini, McDonald's, Sanofi & Merial, Diagio/Smirnoff AXA life insurance, Asics, Kellogg's, Visa |
| Yoshiko Abe, Group Business Director | Tobacco - Philip Morris Food/restaurants - McDonald's Beverage - Diageo/Smirnoff FMCG - Procter & Gamble, Kellogg's Automobile - MINI (Group BMW) Pharma - Sanofi & Merial, Pfizer Sporting goods - Asics Finance (banking, insurance, etc.) - AXA Life Insurance, UBS, VISA Tourism, airlines, hotels - Tourism New Zealand, Air New Zealand, Finnair, Hilton, airbnb IT - Symantec/Norton, Lenovo Others - Coleman, T-Fal, Nikon, SFA |
| Bullet point the services you offer your clients: | |
| Gavin Cranston. Group Business Director | Brand Development - Account / Creative / Strategic planning / Project Management Media Planning Digital Design/Development Pre-press Studio Print Management Design (pack, print, logo etc) |
| Greg Jones, Group Business Director | Full service agency Media Planning  |
| Sieg Penaverde - Group Business Director/Regional Account Director | Business planning Brand planning Thoughtful creative solutions Brand Activation - digital, CRM, promotional, field Production |
| kyoko mitsui/ business unit leader | Total communication strategy/brand building idea, advertising/asset creation, promotion idea & execution, media planning & buying (digital), |
| Yoshiko Abe, Group Business Director | - brand building - total marketing communication strategy development (incl. content marketing) - media planning, buying - consumer engagement planning/execution - PR |
| What outbound business development have you done over the past 2 years? | |
| Gavin Cranston. Group Business Director | |
| Greg Jones, Group Business Director | |
| Sieg Penaverde - Group Business Director/Regional Account Director | |
| kyoko mitsui/ business unit leader | |
| Yoshiko Abe, Group Business Director | |
| What percent of new revenue comes from the following sources: | |
| Gavin Cranston. Group Business Director | 80-90% |
| Greg Jones, Group Business Director | 90-100% |
| Sieg Penaverde - Group Business Director/Regional Account Director | 5-10% |
| kyoko mitsui/ business unit leader | 50-60% |
| Yoshiko Abe, Group Business Director | 10-20% |
| Do you use any CRM, contact management, and/or project management systems for new business? | |
| Gavin Cranston. Group Business Director | No. |
| Sieg Penaverde - Group Business Director/Regional Account Director | Yes, when necessary |
| kyoko mitsui/ business unit leader | N.A. |
| Overall, what has been most successful in bringing in new business? | |
| Gavin Cranston. Group Business Director | Reputation of our work. Recommendations from existing clients. |
| Greg Jones, Group Business Director | Organic growth |
| Sieg Penaverde - Group Business Director/Regional Account Director | Building off good professional and personal relationships (based on great work) with existing or past clients |
| kyoko mitsui/ business unit leader | approaching different division/business unit from existing client |
| How many people are regularly involved in your new business pitches and RFPs? (also list names/titles) | |
| Gavin Cranston. Group Business Director | |
| Greg Jones, Group Business Director | |
| Sieg Penaverde - Group Business Director/Regional Account Director | |
| kyoko mitsui/ business unit leader | |
| How many competitive pitches/RFPs will you enter this year? | |
| Gavin Cranston. Group Business Director | 8-10 |
| Greg Jones, Group Business Director | 3 |
| Sieg Penaverde - Group Business Director/Regional Account Director | 5-7 |
| kyoko mitsui/ business unit leader | 2 |
| Yoshiko Abe, Group Business Director | 2 |
| Of those, what percentage do you expect to win? | |
| Gavin Cranston. Group Business Director | 50-60% |
| Greg Jones, Group Business Director | 20-30% |
| Sieg Penaverde - Group Business Director/Regional Account Director | 70-80% |
| kyoko mitsui/ business unit leader | 50-60% |
| How many competitive pitches/RFPs did you enter last year? | |
| Gavin Cranston. Group Business Director | 5-7 |
| Greg Jones, Group Business Director | 1 |
| Sieg Penaverde - Group Business Director/Regional Account Director | 5-7 |
| kyoko mitsui/ business unit leader | 1 |
| Yoshiko Abe, Group Business Director | 2 |
| Of those, what percentage did you win? | |
| Gavin Cranston. Group Business Director | 50-60% |
| Greg Jones, Group Business Director | 5-10% |
| Yoshiko Abe, Group Business Director | 50-60% |
| What percentage of your Competitive Reviews/RFPs involve a credentials presentation that is separate from a final strategy/execution presentation (vs. one combined credentials/final presentation session)? | |
| Gavin Cranston. Group Business Director | 50% |
| Greg Jones, Group Business Director | 25% |
| kyoko mitsui/ business unit leader | 50% |
| Overall, what do you think the agency most has to do to improve at new business? | |
| Gavin Cranston. Group Business Director | We need to focus on the right opportunities. And be more selective and efficient with the way we assign staff to those pitches. |
| Greg Jones, Group Business Director | Highlight the team that will be working on the day to day business |
| Sieg Penaverde - Group Business Director/Regional Account Director | Further improve targeting and enhance effort for more and/or new business from existing clients |
| kyoko mitsui/ business unit leader | consider the system in place to quickly assign task force people. |
| How often do you submit a strategy/execution recommendation with no in-person presentation? | |
| Greg Jones, Group Business Director | 25% |
| kyoko mitsui/ business unit leader | 25% |
| Yoshiko Abe, Group Business Director | 75% |