| What is the total number of employees at your office? | |
|---|---|
| maiko itami / director of client services | 43 |
| Darren Rogers Group Account Director | 45 |
| What is the total number of employees nationally? | |
| maiko itami / director of client services | 6500+ |
| Darren Rogers Group Account Director | 45 |
| What are the total revenues for your office (substitute & indicate billings if this is the only available number): | |
| maiko itami / director of client services | 870M |
| Darren Rogers Group Account Director | 800 Million |
| List the clients the firm has worked for (grouped by industry category, and also indicate past/current client). Cut and paste from another document if this helps. | |
| maiko itami / director of client services | Lexus, Mondelez, h&s, L'Oreal, Berlitz, GSK, Novo Nordisk, Amway, IG, Godiva, CCJ, Citibank, Twinings, Adidas, Google, Tetrapak, Emirates, Mitsubishi Trading, Iams, Eukanuba, Oaklawn, UD track, SKPlanet, Conair, Volvo, Dyson, Electrolux, Tempur, NEC, Square, Delonghi, Novartis, Reebok, Canadian Tourism, Century Fox, Lycra, Heineken, Pip Fujimoto, Cartier, ITP, Playstation, Sony China, HSBC |
| Darren Rogers Group Account Director | Automotive: Toyota/Lexus (current) Volvo (past) VW (past) FMCG: P&G (current) Mondelez (current) Twinnings (current) Godiva (current) Beauty/Fashion: L'Oreal (current) Cartier (past) Omega (project) B2B: Google (past) TetraPak (past) Mitsubishi (past) Appliances: Shop Japan (past) Electrolux (past) Dyson (past) Rx: Abbot (current) Novartis (current) Norvonordisk (project) |
| Bullet point the services you offer your clients: | |
| maiko itami / director of client services | -Marketing Communication -Brand Consulting -Strategic Planning -Digital Planning, -Creative & Asset Dev, -Global Media Tie-Ups, -Analytics & KPI, -Event running -SNS running and report |
| Darren Rogers Group Account Director | - Strategic Planning - Digital Planning - Brand Consulting - Business Consulting - Advertising Services (planning thru execution) - Social Media Management - Digital Production - Digital Media Planning (and some buying for select media) - In-house marketing team support - Shopper Marketing (past) |
| What outbound business development have you done over the past 2 years? | |
| maiko itami / director of client services | |
| Darren Rogers Group Account Director | |
| What percent of new revenue comes from the following sources: | |
| maiko itami / director of client services | 70-80% |
| Darren Rogers Group Account Director | 80-90% |
| Do you use any CRM, contact management, and/or project management systems for new business? | |
| maiko itami / director of client services | No |
| Darren Rogers Group Account Director | No, unless excel qualifies |
| Overall, what has been most successful in bringing in new business? | |
| maiko itami / director of client services | client recommendation / introduction from previous lead |
| Darren Rogers Group Account Director | Growing current Clients (both their business and the new business they introduce) |
| How many people are regularly involved in your new business pitches and RFPs? (also list names/titles) | |
| maiko itami / director of client services | |
| Darren Rogers Group Account Director | |
| How many competitive pitches/RFPs will you enter this year? | |
| maiko itami / director of client services | 3 |
| Darren Rogers Group Account Director | 8-10 |
| Of those, what percentage do you expect to win? | |
| maiko itami / director of client services | 20-30% |
| Darren Rogers Group Account Director | 10-20% |
| How many competitive pitches/RFPs did you enter last year? | |
| maiko itami / director of client services | 4 |
| Darren Rogers Group Account Director | 16-20 |
| Of those, what percentage did you win? | |
| maiko itami / director of client services | 10-20% |
| Darren Rogers Group Account Director | 10-20% |
| What percentage of your Competitive Reviews/RFPs involve a credentials presentation that is separate from a final strategy/execution presentation (vs. one combined credentials/final presentation session)? | |
| maiko itami / director of client services | 25% |
| Darren Rogers Group Account Director | 50% |
| How often do you submit a strategy/execution recommendation with no in-person presentation? | |
| maiko itami / director of client services | 25% |
| Darren Rogers Group Account Director | 25% |
| Overall, what do you think the agency most has to do to improve at new business? | |
| maiko itami / director of client services | Thorough and consistent communication before / during / after RFI and RFP process. The dedicated team to know behind the brief / connections are essential elements to win. |
| Darren Rogers Group Account Director | Stop focusing on RFPs, especially those with unclear budgets or future growth potential. There is much more to gain by growing existing clients by servicing them properly and gaining new projects. When doing RFPs it is best to focus on those Clients with lots of future growth potential and budgets of a reasonable size. We have wasted so much effort on small clients and impossible wins |