| What is the total number of employees at your office and nationally? How has this changed over the last 2 years? | |
|---|---|
| Tanya Shepley SVP, General Manager | DH SF - 15 |
| Alex Tamayo SVP Media | 150+ |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | 80 employees at Evolvr, slight decrease over past two years, can't speak for Publicis Healthcare Group. |
| Brendan Gallagher, EVP Connected Health Innovation | 450 in office, 600+ nationally |
| Kate Edmonds, SVP, Group Account Director | 400--we have grown 20% |
| List your clients for the past 3 years (grouped by industry category, indicate past/current client). Cut and paste from another document if this helps. | |
| Tanya Shepley SVP, General Manager | Gilead Abbott - Vascular & Diabetes Amgen Omeros |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | Mylan Labs - Pharmaceutical brand marketing, Corporate brand marketing, Employer brand marketing Thorne Research - Nutritional Supplements Medgenics - Corporate branding |
| Brendan Gallagher, EVP Connected Health Innovation | Lots of pharma. I'm sure someone from Biz Dev has the list. |
| Kate Edmonds, SVP, Group Account Director | AbbVie: AndroGel AOR CREON AOR veliparib AOR Humira digital Humira PS AOR |
| Bullet point the services you offer your clients: | |
| Tanya Shepley SVP, General Manager | DTP AOR HCP Digital |
| Alex Tamayo SVP Media | Creative AOR Full Service AOR Digital AOR Social AOR Digital project |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | - Drug and device brand positioning - Consumer brand campaigns across all media - Healthcare professional campaigns across all media - Market shaping campaigns - Social media campaigns - Brand identity - Customer relationship management programs - App development - Digital media (websites, digital advertising campaigns) -Search Engine Marketing and Optimization - Integrated Media Planning and Buying - Analytics, Metrics and Performance Management |
| Brendan Gallagher, EVP Connected Health Innovation | Mobile, social, technology, partnerships, and media |
| Kate Edmonds, SVP, Group Account Director | Brand development: positioning, messaging, character, creative strategy, Creative: campaign development and fully integrated, cross-channel execution CRM: behavioral design, CRM strategy and cross channel execution |
| What percent of new revenue comes from the following sources: | |
| Tanya Shepley SVP, General Manager | 91-100% |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | 81-90% |
| Brendan Gallagher, EVP Connected Health Innovation | 21-30% |
| Kate Edmonds, SVP, Group Account Director | 51-60% |
| Expanding on your answer above, how has most new business come in? | |
| Tanya Shepley SVP, General Manager | Organic opportunities within existing client relationships |
| Alex Tamayo SVP Media | RFPs |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | Largely through referrals |
| Brendan Gallagher, EVP Connected Health Innovation | Relationships and pitches |
| Kate Edmonds, SVP, Group Account Director | pitches and organic growth |
| Have you done any outbound business development over the last 2 years? If so, please explain. | |
| Tanya Shepley SVP, General Manager | Minimal responding to RFPs |
| Alex Tamayo SVP Media | NA |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | We launched this agency 18 months ago, spinning off from a bigger agency. Our first year was spent largely servicing one $20 million client and developing necessities for agency brand identity. We have spent the 10 months of this year developing the outbound tools we would need to market the agency. |
| Brendan Gallagher, EVP Connected Health Innovation | Not sure what this means. |
| Kate Edmonds, SVP, Group Account Director | Through the Digitas Health new business process. |
| Do you use any CRM, marketing or project management software for any of your new business activities? | |
| Tanya Shepley SVP, General Manager | No |
| Alex Tamayo SVP Media | NA |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | Not aware of any. |
| Brendan Gallagher, EVP Connected Health Innovation | Salesforce and thought leadership publishing |
| How many people are regularly involved in your new business competitive reviews/RFPs? (also list names/titles) | |
| Tanya Shepley SVP, General Manager | |
| Alex Tamayo SVP Media | 10 |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | |
| Brendan Gallagher, EVP Connected Health Innovation | |
| Kate Edmonds, SVP, Group Account Director | |
| How many Competitive Reviews/RFPs will you enter this year? | |
| Tanya Shepley SVP, General Manager | 1 |
| Alex Tamayo SVP Media | 16-20 |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | 8-10 |
| Brendan Gallagher, EVP Connected Health Innovation | 21-30 |
| Kate Edmonds, SVP, Group Account Director | 2 |
| How many Competitive Reviews/RFPs did you enter last year? | |
| Tanya Shepley SVP, General Manager | 2 |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | 4 |
| Brendan Gallagher, EVP Connected Health Innovation | 21-30 |
| Kate Edmonds, SVP, Group Account Director | 5-7 |
| Of those, what percentage did you win? | |
| Tanya Shepley SVP, General Manager | 50-60% |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | 20-30% |
| Brendan Gallagher, EVP Connected Health Innovation | 40-50% |
| Kate Edmonds, SVP, Group Account Director | 20-30% |
| What percentage of your Competitive Reviews/RFPs involve a credentials presentation that is separate from a final strategy/execution presentation (vs. one combined credentials/final presentation session)? | |
| Tanya Shepley SVP, General Manager | 50% |
| Alex Tamayo SVP Media | 50% |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | 25% |
| Brendan Gallagher, EVP Connected Health Innovation | 75% |
| Kate Edmonds, SVP, Group Account Director | 25% |
| How often do you submit a strategy/execution recommendation with no in-person presentation? | |
| Tanya Shepley SVP, General Manager | 75% |
| Alex Tamayo SVP Media | 25% |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | 25% |
| Brendan Gallagher, EVP Connected Health Innovation | 25% |
| Kate Edmonds, SVP, Group Account Director | 25% |
| What are the total revenues for your office (substitute & indicate billings if this is the only available number): | |
| Alex Tamayo SVP Media | NA |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | $20 million |
| Brendan Gallagher, EVP Connected Health Innovation | 80m |
| Kate Edmonds, SVP, Group Account Director | 80 MM |
| How aligned would you say your management / new business team is as it relates to new business approach? | |
| Alex Tamayo SVP Media | It's decided new for each pitch |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | Mostly aligned. Area that takes the longest time to align on are the winning pitch strategy and the creative brief to drive conceptual development. |
| Brendan Gallagher, EVP Connected Health Innovation | fairly aligned |
| Kate Edmonds, SVP, Group Account Director | Completely |
| Of those, what percentage do you expect to win? | |
| Alex Tamayo SVP Media | 30-40% |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | 20-30% |
| Brendan Gallagher, EVP Connected Health Innovation | 40-50% |
| Kate Edmonds, SVP, Group Account Director | 50-60% |
| On the smaller half of your Competitive Reviews/RFPs, how much do you typically spend on each (out of pocket on average)? | |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | $5,000-$10,000 |
| Brendan Gallagher, EVP Connected Health Innovation | $20,000-$30,000 |
| Kate Edmonds, SVP, Group Account Director | $20,000-$30,000 |
| On the larger half of your Competitive Reviews/RFPs, how much did you typically spend on each (out of pocket on average)? | |
| Mark Nolan, Executive Creative Director, Evolvr, A Publicis Lifebrands Agency | $20,000-$30,000 |
| Brendan Gallagher, EVP Connected Health Innovation | $150,000-$200,000 |
| Kate Edmonds, SVP, Group Account Director | $20,000-$30,000 |