| What is the total number of employees at your office and nationally? How has this changed over the last 2 years? | |
|---|---|
| Mrs Katie McMorran | Within PLB there are 100+ within the London office - but I work across the network and there are 1000's |
| What are the total revenues for your office (substitute & indicate billings if this is the only available number): | |
| Mrs Katie McMorran | not sure |
| List your clients for the past 3 years (grouped by industry category, indicate past/current client). Cut and paste from another document if this helps. | |
| Mrs Katie McMorran | All current clients: all pharma clients: Client Brand Sanofi Pasteur Dengue Janssen Stelara EMEA Janssen Corporate Janssen Ethicon ViiV GMAF ViiV UK Novartis Galvus Global Janssen Xeplion Janssen Patient Advocacy Merck Cladribine AbbVie Duodopa Janssen Darzalex/Velcade Novartis Fovista Sanofi Pasteur Dengue Novartis Gilenya Nestle Meritene Abbott Cardiometabolic Novartis Cosentyx Novartis Galvus Novartis Xolair HCP Stiefel (GSK) Toctino, Duac, All brands Merck Erbitux CRC Marketing Merck Erbitux SCCHN Marketing Stiefel (GSK) Bactroban, Vates AbbVie Duodopa Merck Erbitux CRC Medical Merck Erbitux SCCHN Medical Novartis Xolair Stiefel (GSK) Duasteride Alexion PNH |
| Bullet point the services you offer your clients: | |
| Mrs Katie McMorran | Marketing communications within healthcare and pharmaceuticals ranging from Advertising, Digitial, PR and Medical Communications |
| What percent of new revenue comes from the following sources: | |
| Mrs Katie McMorran | 71-80% |
| Expanding on your answer above, how has most new business come in? | |
| Mrs Katie McMorran | We pitch via network requests. We have just taken on a company to help generate new business leads. Through the teams own networks (but this is very limited). |
| Have you done any outbound business development over the last 2 years? If so, please explain. | |
| Mrs Katie McMorran | Not directly no. Only using a third party team. |
| Do you use any CRM, marketing or project management software for any of your new business activities? | |
| Mrs Katie McMorran | Salesforce. We have access to the network site and I believe we need to use it more extensively. |
| How many people are regularly involved in your new business competitive reviews/RFPs? (also list names/titles) | |
| Mrs Katie McMorran | |
| How aligned would you say your management / new business team is as it relates to new business approach? | |
| Mrs Katie McMorran | We could be better. |
| How many Competitive Reviews/RFPs will you enter this year? | |
| Mrs Katie McMorran | 11-15 |
| Of those, what percentage do you expect to win? | |
| Mrs Katie McMorran | 10-20% |
| What percentage of your Competitive Reviews/RFPs involve a credentials presentation that is separate from a final strategy/execution presentation (vs. one combined credentials/final presentation session)? | |
| Mrs Katie McMorran | 25% |
| How often do you submit a strategy/execution recommendation with no in-person presentation? | |
| Mrs Katie McMorran | 25% |
| On the smaller half of your Competitive Reviews/RFPs, how much do you typically spend on each (out of pocket on average)? | |
| Mrs Katie McMorran | $5,000-$10,000 |
| On the larger half of your Competitive Reviews/RFPs, how much did you typically spend on each (out of pocket on average)? | |
| Mrs Katie McMorran | $10,00-$20,000 |