| Which office/market are you located in? | |
|---|---|
| Tan Kien Eng. CEO | Leo Burnett Malaysia |
| Lukasz Roszczyc CEO PublicisOne Vietnam | |
| Raymond Arrastia, CEO - Publicis One Philippines | |
| songkan sethesompobe - CEO | Leo Burnett Thailand |
| What is the total number of employees at your office and nationally? How has this changed over the last 2 years? | |
| Tan Kien Eng. CEO | 266 people from 250 people |
| Lukasz Roszczyc CEO PublicisOne Vietnam | 260 / 88% Vietnamese / 12% international |
| Raymond Arrastia, CEO - Publicis One Philippines | 700+ More employees capable of delivering integrated service |
| songkan sethesompobe - CEO | 150 most of them are Thais. The number of employee did not change significantly during the last 2 years |
| What are the total revenues for your office (substitute & indicate billings if this is the only available number): | |
| Tan Kien Eng. CEO | RM49mil |
| Lukasz Roszczyc CEO PublicisOne Vietnam | 8 mln E |
| Raymond Arrastia, CEO - Publicis One Philippines | Note: Publicis One introduced in 2016 |
| songkan sethesompobe - CEO | $ 8 Million |
| List your clients for the past 2 years (grouped by industry category, indicate past/current client). Cut and paste from another document if this helps. | |
| Tan Kien Eng. CEO | PRESENT CLIENTS Oil & Gas QSR Technology Telco FMCG Financial Services Properties Construction Developers |
| Lukasz Roszczyc CEO PublicisOne Vietnam | Samsung, Nestle, Friesland Campina, Heineken, P&G, Philip Morris, Masan, Vinamilk, BAT, others. |
| Raymond Arrastia, CEO - Publicis One Philippines | Nestle - Food and Beverage - Present URC - Food and Beverage - Present Monde Nissin - Food - Present Century Canning - Food - Present Del Monte - Beverage - Present Coca-Cola - Beverage - Present San Miguel - Food/Beverage/Alcoholic - Present NutriAsia - Condiments - Present Wyeth - Milk - Present Mead Johnson - Milk - Present McDonald's - QSR - Present Jollibee - QSR - Present Globe Telecom - Telecom - Present United Laboratories - Pharma - Present Pfizer - Pharma - Present Sanofi Syntelabo - Pharma - Present Splash - Personal Care - Present Shell - Petroleum - Past Emperador Distilers - Alcoholic Drinks - Present Heineken Alcoholic Drinks - Present |
| songkan sethesompobe - CEO | Finance / Banking / Insurance: SCB, TMB, Umay, TQM Broker, Thai Life Insurance, Bangkok Life Telco / Technology: DTAC, Samsung Mobile Retail: Tesco, The Pizza Company, Watson, Central Online Beverage: Singha Beer, Oishi Green Tea, 100 Plus, Ovaltine Car: Chevrolet / MG / Volvo Travel / Tourism: Tourism Authority of Thailand Food: CPF, Thai Union Food Household: Vixol, Downy Beauty & Personal Care: SKII, Pantene, Olay, Oral B Property: Max Future, Property Perfect |
| Bullet point the services you offer your clients: | |
| Tan Kien Eng. CEO | : Brand Consulting : Creative Advertising : Public Relations & CSR : Social : Shopper & Retail Marketing : Digital Web Film Content and Production : CRM : Events & Activation : Digital Solutions - Mobile, Programatic. |
| Lukasz Roszczyc CEO PublicisOne Vietnam | Strategic Branding, Creative, Media, Performance Marketing, PR, Activation, Social, Web/Mobile/dot.com Services, CRM, Production |
| Raymond Arrastia, CEO - Publicis One Philippines | Brand Consultancy Advertising Digital CRM Activation Shopper |
| songkan sethesompobe - CEO | Holistic Communication including brand consultancy, creative, CRM, digital and PR |
| What percent of new revenue comes from the following sources: | |
| Tan Kien Eng. CEO | 0 - 5% |
| Lukasz Roszczyc CEO PublicisOne Vietnam | 41-50% |
| Raymond Arrastia, CEO - Publicis One Philippines | 6-10% |
| songkan sethesompobe - CEO | 51-60% |
| Expanding on your answer above, how has most new business come in? | |
| Tan Kien Eng. CEO | Invitation from prospective clients as Leo Burnett ranked high on the agency demand list. |
| Lukasz Roszczyc CEO PublicisOne Vietnam | Mostly driven by expanding services with the current Clients |
| Raymond Arrastia, CEO - Publicis One Philippines | Organic growth as a result of expanded services offered and utilized by existing clients. |
| songkan sethesompobe - CEO | Most new business come from pitches. The invitations for the pitch is usually comes from the success of our works done for clients. |
| Have you done any outbound business development over the last 2 years? If so, please explain. | |
| Tan Kien Eng. CEO | Leo Burnett have a strong reputation in Malaysia. This was created through the high profile work over the last 18 years till today. We contribute to creative and media related POVs in business and marketing sections of publications. Business enquiries has kept us busy. We've produced a magazine for outbound lead generation and we also use the magazine to strengthen our position with our existing clients to cross-sell our other services. |
| Lukasz Roszczyc CEO PublicisOne Vietnam | There ware number of M&A happening in the market, we were approaching pro-actively new management teams allocated for those M&A. We run seminars with European Chamber of commerce. We have conduced Cannes Predictions, inviting prospects. |
| Raymond Arrastia, CEO - Publicis One Philippines | Yes for Design and Social Media. |
| songkan sethesompobe - CEO | Very Few. |
| Do you use any CRM, marketing or project management software for any of your new business activities? | |
| Tan Kien Eng. CEO | Not at this point. We are open if there's a group wide tool available for use. |
| Lukasz Roszczyc CEO PublicisOne Vietnam | Nope. |
| Raymond Arrastia, CEO - Publicis One Philippines | None. |
| songkan sethesompobe - CEO | None |
| How many people are regularly involved in your new business competitive reviews/RFPs? (also list names/titles) | |
| Tan Kien Eng. CEO | |
| Lukasz Roszczyc CEO PublicisOne Vietnam | |
| Raymond Arrastia, CEO - Publicis One Philippines | |
| songkan sethesompobe - CEO | |
| How aligned would you say your management / new business team is as it relates to a new business approach? | |
| Tan Kien Eng. CEO | The core team are mostly aligned. There are still gaps in raising the benchmark. The insatiable spirit of winning can be better spread across the pitch team. As all of us have our own everyday responsibilities, sometimes the approached if not watched can be compromised. |
| Lukasz Roszczyc CEO PublicisOne Vietnam | Usually there is a one leaders within the Pitch team, who leads and aligns with the team. |
| Raymond Arrastia, CEO - Publicis One Philippines | --- |
| songkan sethesompobe - CEO | The team is very well aligned |
| How many Competitive Reviews/RFPs will you enter this year? | |
| Tan Kien Eng. CEO | 8-10 |
| Lukasz Roszczyc CEO PublicisOne Vietnam | 11-15 |
| Raymond Arrastia, CEO - Publicis One Philippines | 8-10 |
| songkan sethesompobe - CEO | 4 |
| Of those, what percentage do you expect to win? | |
| Tan Kien Eng. CEO | 70-80% |
| Lukasz Roszczyc CEO PublicisOne Vietnam | 40-50% |
| Raymond Arrastia, CEO - Publicis One Philippines | 60-70% |
| songkan sethesompobe - CEO | 80-90% |
| How many Competitive Reviews/RFPs did you enter last year? | |
| Tan Kien Eng. CEO | 11-15 |
| Lukasz Roszczyc CEO PublicisOne Vietnam | 16-20 |
| Raymond Arrastia, CEO - Publicis One Philippines | 8-10 |
| songkan sethesompobe - CEO | 11-15 |
| Of those, what percentage did you win? | |
| Tan Kien Eng. CEO | 60-70% |
| Lukasz Roszczyc CEO PublicisOne Vietnam | 40-50% |
| Raymond Arrastia, CEO - Publicis One Philippines | 40-50% |
| songkan sethesompobe - CEO | 60-70% |
| What percentage of your Competitive Reviews/RFPs involve a credentials presentation that is separate from a final strategy/execution presentation (vs. one combined credentials/final presentation session)? | |
| Tan Kien Eng. CEO | 25% |
| Raymond Arrastia, CEO - Publicis One Philippines | 75% |
| songkan sethesompobe - CEO | 25% |
| How often do you submit a strategy/execution recommendation with no in-person presentation? | |
| Tan Kien Eng. CEO | 25% |
| Raymond Arrastia, CEO - Publicis One Philippines | 25% |
| songkan sethesompobe - CEO | 25% |
| On the smaller half of your Competitive Reviews/RFPs, how much do you typically spend on each (out of pocket on average)? | |
| Tan Kien Eng. CEO | $5,000-$10,000 |
| Lukasz Roszczyc CEO PublicisOne Vietnam | $1,000-$5,000 |
| Raymond Arrastia, CEO - Publicis One Philippines | $1,000-$5,000 |
| songkan sethesompobe - CEO | $1,000-$5,000 |
| On the larger half of your Competitive Reviews/RFPs, how much did you typically spend on each (out of pocket on average)? | |
| Tan Kien Eng. CEO | $20,000-$30,000 |
| Lukasz Roszczyc CEO PublicisOne Vietnam | $1,000-$5,000 |
| Raymond Arrastia, CEO - Publicis One Philippines | $1,000-$5,000 |
| songkan sethesompobe - CEO | $5,000-$10,000 |