| Which office/market are you in? | |
|---|---|
| Sanjit Shastri | Beehive |
| Anil Nair, CEO | Law and Kenneth Saatchi and Saatchi |
| Rajesh Ghatge - CEO | Indigo Consulting |
| Paritosh Srivastava, Chief Operating Officer | Publicis Ambience |
| Paritosh Srivastava, COO | Publicis Ambience |
| test | Orchard Advertising |
| Amit Misra, CEO | MSL Group India |
| What is the total number of employees at your office and nationally? How has this changed over the last 2 years? | |
| Sanjit Shastri | About 115. Not changes in the past few years |
| Anil Nair, CEO | 380 |
| Rajesh Ghatge - CEO | 289, Last year 253 and the Year before that 261 |
| Paritosh Srivastava, Chief Operating Officer | 125 |
| Paritosh Srivastava, COO | 125 |
| Amit Misra, CEO | We have 400 odd employees across our three brands in MSLGROUP India. Over the last two years - this number has come down from 450 to 400 |
| What are the total revenues for your office (substitute & indicate billings if this is the only available number): | |
| Sanjit Shastri | Rs 830 million |
| Anil Nair, CEO | 10.4 Mn Euro |
| Rajesh Ghatge - CEO | 323656 |
| Paritosh Srivastava, Chief Operating Officer | Rs 26.8 Crores |
| Paritosh Srivastava, COO | Rs 26.8 Crores |
| Amit Misra, CEO | 58 Cr |
| List your clients for the past 2 years (grouped by industry category, indicate past/current client). Cut and paste from another document if this helps. | |
| Sanjit Shastri | Travel and Tourism : Malaysia Tourism, Spain Tourism. FMCG - Bisleri Water, Chambor Beauty Products Education - MT Educare, XSeed Education, Clothing - Fab India, Mandana Designs ( Being Human) Retail - Sangetha Mobile, Technology - 360 Security Government - Ministry of Oil and Natural Gas, Adhar Card, National Mission for Clean Ganga, National Mission for Electronics and Information Technology, Life Insurance Corporation, etc Kitchen Ware - StoveKraft ( Pigeon Brand of Kitchenware) Automobiles -Binelli SuperBikes Real Estate - DAMAC, Shobha Developers, DLF (through an intermediary) (Please note that this is a shortlist and not an exhaustive list of clients) |
| Anil Nair, CEO | BPCL Emirates Exide India Godrej Hagwood HBS Hero MotoCorp Ltd. Omkar Realtors Page Ind.-Jockey Renault India Tata Housing Thomas Cook Times Now Nitesh Estates VIP Skybags Zydus Siemens Cipla Bombay Dyeing Reliance Petroleum Policy Boss Dr ReddyBPCL Lotus Herbals Ltd. McCain Carz on Rent Hamdard Hero Homes Biba Apparels DS Group ITC Ltd Spencer CESC Ltd Anmol Biscuits SREI Infrastructure Shyam Steel Grasim Industries Ltd Idea Cellular Limited Tata Value Home Gini & jony Axis Bank Godrej Properties DBS WASH United gGmbH Pg_Head_Shoulders Pg_Olay Pg_Pampers Novartis Carlsberg HSBC Pepper Fry Lodha Mondelez MJ/Merc Total Lubricants Empire Foods IDBI Federal Sheth Builders Dabur India |
| Rajesh Ghatge - CEO | Client 2017 HDFC Bank Limited BFSI JIO Telecom Google Internet Youtube Internet Danone FMCG Axis Bank Limited BFSI Tata Capital Financial Services Limited BFSI Vodafone India Ltd Telecom IndusInd Bank Limited BFSI HSBC Bank Middle East BFSI JEEP Auto Bajaj Auto Ltd Auto Kotak Mahindra General Insurance Company Ltd BFSI Bharti AXA Life Insurance BFSI PVR Pictures Ltd Entertainment IDFC Asset Management Company Ltd BFSI Dish TV India Ltd Entertainment General Mills FMCG Reliance Nippon Life Asset Management Limited BFSI Future Generali India Insurance Company Ltd BFSI Max Life Insurance Company Ltd BFSI Aviva Life Insurance Company India Ltd BFSI UTI Mutual Funds BFSI Dr. Reddy's Laboratories Ltd. Pharma Vedanta Limited Infrastructure TATA Sons Ltd Auto Qi Lifecare Private Limited Healthcare HDB Financial Services Ltd BFSI Mahindra & Mahindra Financial Services Limited BFSI Karvy Stock Broking Ltd Division Karvy Private Wealth BFSI Pillsbury FMCG Kaduna Properties Pvt. Ltd. Real Estate Unichem Laboratories Limited Pharma LT Foods India Pvt Ltd FMCG Clients 2016 HDFC Bank Limited BFSI Tata Capital Financial Services Limited BFSI Star India Private Limited Entertainment Axis Bank Limited BFSI Bridgestone Asia Pacific Pte Limited Auto IndusInd Bank Limited BFSI Vodafone India Ltd Telecom JEEP Auto PMI FMCG JIO Telecom HSBC Bank Middle East BFSI Bajaj Auto Auto Bharti AXA Life Insurance BFSI Max Life Insurance Company Ltd BFSI Asian Paints Limited FMCG Abudhai Commercial Bank BFSI IDFC Asset Management Company Ltd BFSI Dish TV India Ltd Entertainment Kotak Mahindra General Insurance Company Ltd BFSI India First Life Insurance Co Ltd BFSI ARC Worldwide Singapore (LB Singapore) COE Dosti Realty Ltd Real Estate USHA International Ltd Durables General Mills FMCG Future Generali India Insurance Company Ltd BFSI Aditya Birla Nuvo Limited BFSI PVR Pictures Ltd Entertainment India Infoline Finance Ltd BFSI LT Foods India Pvt Ltd FMCG Amazon Internet Aviva Life Insurance Company India Ltd BFSI Reliance Nippon Life Asset Management Limited BFSI UTI Mutual Funds BFSI IDBI Federal Life Insurance Co Ltd BFSI IDFC Bank Ltd BFSI Bharti Axa General Insurance Co Ltd BFSI Generali Life (Hong Kong) Limited BFSI Dr. Reddy's Laboratories Ltd. Pharma Rejoice FMCG Dabur India Limited FMCG Yes Bank Ltd BFSI Wipro Enterprises Private Limited-Pune Technology Dench Enterprises BFSI Think & Learn Pvt Ltd Education Vedanta Limited Infrastructure HPCL Infrastructure TATA Services Ltd Technology The Honkong & Shanghai Banking Corporation Ltd BFSI Payu Payments Pvt Ltd Internet The Karur Vysya Bank Ltd BFSI IDFC Foundation Ltd BFSI Qi Lifecare Private Limited Healthcare LEO BURNETT (Melbourne) COE First Gulf Bank BFSI Kaduna Properties Pvt. Ltd. Real Estate TLG India Private Limited-Inkompass - Google Internet Tata Global Beverages FMCG Franklin Tempelton Asset Management BFSI Mahindra & Mahindra Financial Services Limited BFSI Home Store India Ltd Retail Six String Ventures Pvt Ltd Entertainment Karvy Stock Broking Ltd Division Karvy Private Wealth BFSI Lok Advisory Services Pvt Ltd BFSI PPG Asian Paints Pvt Ltd FMCG Reliance Capital Asset Management Ltd BFSI Leo Burnett Sydney COE Canara HSBC OBC Life Insurance BFSI General Mills (I) Pvt Ltd-Pillsbury FMCG Bennette Coleman & Co Ltd Media Unichem Laboratories Limited Pharma Rokkan Media LLC Entertainment Magma HDI General Insurance Co Ltd BFSI TATA Chemicals Ltd FMCG OLX Internet ICICI Bank Limited BFSI HDFC Standard Life Insurance BFSI L & T Finance Ltd BFSI Assicurazioni Generali BFSI |
| Paritosh Srivastava, Chief Operating Officer | Client 2017 Lakme Citibank Nerolac AXA Skoda HDFC Heniken Shop CJ Mobile One ET Now Havmor Times Now DTDC Sony Ambuja Property Now Garden Enamor J.K. Helene Curtis |
| Paritosh Srivastava, COO | Client 2017: Lakme Citibank Nerolac AXA Skoda HDFC Heniken Shop CJ Mobile One ET Now Havmor Times Now DTDC Sony Ambuja Property Now Garden Enamor J.K. Helene Curtis |
| Amit Misra, CEO | We can share our client list separately but key new wins over lat two years, include: 1. Coca-Cola 2. Uber 3. BMGF 4. Panasonic 5. NetFlix 6. Air BNB 7. Xiaomi 8. Ministry of Steel 9. Vibrant Gujarat 10. Kingdom of Saudi Arabia 11. Watsapp 12. SAB Miller 13. Mondelez 14. Akamai 15. Air Asia Among many more. |
| Bullet point the services you offer your clients: | |
| Sanjit Shastri | 1. Creative Services 2. Integrated Amplification Services ( ATL Media and Digital Media) 3. Social Media Services 4. PR services 5. Lead Generation Services 6. Bespoke events for existing clients 7. Integrated Communications Lead Business Solutions 8. Crisis Management Services |
| Anil Nair, CEO | 1. Strategic brand consultancy 2. Advertising services - end-to-end creative solutions and services 3. Design services 4. Digital services |
| Rajesh Ghatge - CEO | BUILD Digital Strategy UX Design Website Build App Build SEO SEM Website Maintenance ENGAGE Digital Marketing Social Media Marketing & Management ORM Content (Video) Production |
| Paritosh Srivastava, Chief Operating Officer | Brand Strategy Creative Services Account Management on a day to day basis Film production Research advisory Digital Ideation and amplification |
| Paritosh Srivastava, COO | Brand Strategy Creative services Account management operations Digital amplification and ideation Production services |
| Amit Misra, CEO | 1. Traditional public relations 2. Integrated public relations 3. Online influencer engagement 4. Crisis management 5. Media and message development training 6. Public affairs and advocacy 7. Integrated content services 8. Creative studio services |
| What percent of new revenue comes from the following sources: | |
| Sanjit Shastri | 51-60% |
| Anil Nair, CEO | 61-70% |
| Rajesh Ghatge - CEO | 6-10% |
| Paritosh Srivastava, Chief Operating Officer | 6-10% |
| Paritosh Srivastava, COO | 6-10% |
| Amit Misra, CEO | 71-80% |
| Expanding on your answer above, how has most new business come in? | |
| Sanjit Shastri | In 2017 we expect existing clients to deliver about 50 % of our new revenue. This will include brands like games 24 x7 where we see a 30 % growth over last year, and Xseed where we see a growth over last year. Prospecting has landed us Brussels Airlines, Pitara Namkeen (a packaged snack) Malindo Air, and DLF (through an intermediary). We also expect to win at least 3 more government accounts through RFPs and have one one private sector account ( LCR Capital) through an RFP. We expect clients that under fired last year ( Bisleri) to fire to full force this year. |
| Anil Nair, CEO | Invitation to pitch - references from existing clients and good reputation in the industry. |
| Rajesh Ghatge - CEO | 1. Referrals 2. Inbound Leads 3. Network Opportunities |
| Paritosh Srivastava, Chief Operating Officer | Invitation for pitches Leads & Connections Market intelligence |
| Paritosh Srivastava, COO | Invites for pitches Connections and leads Market intelligence |
| Amit Misra, CEO | 1) RFP's 2) Relationships 3) References - alumni and clients 4) Global network references |
| Have you done any outbound business development over the last 2 years? If so, please explain. | |
| Sanjit Shastri | I am unsure of my understanding of `outbound'. We are working towards developing at least 2 brands from China that are looking at India carefully. We hope we see some success in this space this year. |
| Anil Nair, CEO | Yes, we reach out to potential clients who might be shopping for an advertising or digital agency, learnt from media, industry grapevine or current clients. Sharing updates about our work and developments are shared on a regular basis with all current and potential clients. |
| Rajesh Ghatge - CEO | Practically none |
| Amit Misra, CEO | We have successfully pitched with PWW for IFFCO and LCR Capital. Both were MSLGROUP references for PR that we expanded to include creative services. Many more are in the pipeline. |
| Do you use any CRM, marketing or project management software for any of your new business activities? | |
| Sanjit Shastri | No CRM - |
| Anil Nair, CEO | Yes, we have a weekly tracker shared internally between business heads, financial controllers and management for updates on the status of prospects, upcoming and active pitches. |
| Rajesh Ghatge - CEO | No |
| Paritosh Srivastava, Chief Operating Officer | No |
| Paritosh Srivastava, COO | No |
| Amit Misra, CEO | No. |
| How many people are regularly involved in your new business competitive reviews/RFPs? (also list names/titles) | |
| Sanjit Shastri | |
| Anil Nair, CEO | |
| Rajesh Ghatge - CEO | |
| Paritosh Srivastava, Chief Operating Officer | |
| Paritosh Srivastava, COO | |
| Amit Misra, CEO | |
| How aligned would you say your management / new business team is as it relates to a new business approach? | |
| Sanjit Shastri | I think the team is reasonably aligned as the senior most people drive new business development. As CEO i believe it is my core duty to find the new business opportunities and to drive them forward to bring them to fruition. And while the others have duties to manage existing relationships they see NBD as a critical part of their KRAs |
| Anil Nair, CEO | 100% alignment. Every pitch process is lead by a member of the management and NCD/Jt.NCD and are involved 100% with the pitch. |
| Rajesh Ghatge - CEO | Fairly well aligned - however, given the aggressive growth targets - there is a need to make the new business approach more effective and also productive (ie we need to be able to handle more RFPs) |
| Paritosh Srivastava, Chief Operating Officer | Very Aligned |
| Paritosh Srivastava, COO | Very aligned |
| Amit Misra, CEO | Mostly aligned. The key is the proposed 'team' and as we never have spare bandwidth - getting the right team in front of the client is often a challenge. |
| How many Competitive Reviews/RFPs will you enter this year? | |
| Sanjit Shastri | 5-7 |
| Anil Nair, CEO | 16-20 |
| Rajesh Ghatge - CEO | 30+ |
| Paritosh Srivastava, Chief Operating Officer | 16-20 |
| Paritosh Srivastava, COO | 16-20 |
| Amit Misra, CEO | 21-30 |
| Of those, what percentage do you expect to win? | |
| Sanjit Shastri | 40-50% |
| Anil Nair, CEO | 70-80% |
| Rajesh Ghatge - CEO | 50-60% |
| Paritosh Srivastava, Chief Operating Officer | 50-60% |
| Paritosh Srivastava, COO | 50-60% |
| Amit Misra, CEO | 50-60% |
| How many Competitive Reviews/RFPs did you enter last year? | |
| Sanjit Shastri | 5-7 |
| Anil Nair, CEO | 30+ |
| Rajesh Ghatge - CEO | 11-15 |
| Paritosh Srivastava, Chief Operating Officer | 16-20 |
| Paritosh Srivastava, COO | 16-20 |
| Amit Misra, CEO | 21-30 |
| Of those, what percentage did you win? | |
| Sanjit Shastri | 30-40% |
| Anil Nair, CEO | 50-60% |
| Rajesh Ghatge - CEO | 20-30% |
| Paritosh Srivastava, Chief Operating Officer | 40-50% |
| Paritosh Srivastava, COO | 40-50% |
| Amit Misra, CEO | 20-30% |
| What percentage of your Competitive Reviews/RFPs involve a credentials presentation that is separate from a final strategy/execution presentation (vs. one combined credentials/final presentation session)? | |
| Sanjit Shastri | 50% |
| Anil Nair, CEO | 100% |
| Rajesh Ghatge - CEO | 50% |
| Paritosh Srivastava, Chief Operating Officer | 75% |
| Paritosh Srivastava, COO | 100% |
| Amit Misra, CEO | 75% |
| How often do you submit a strategy/execution recommendation with no in-person presentation? | |
| Sanjit Shastri | 25% |
| Anil Nair, CEO | 25% |
| Paritosh Srivastava, Chief Operating Officer | 25% |
| Paritosh Srivastava, COO | 25% |
| Amit Misra, CEO | 25% |
| On the larger half of your Competitive Reviews/RFPs, how much did you typically spend on each (out of pocket on average)? | |
| Sanjit Shastri | $1,000-$5,000 |
| Anil Nair, CEO | $5,000-$10,000 |
| Rajesh Ghatge - CEO | $5,000-$10,000 |
| Paritosh Srivastava, Chief Operating Officer | $5,000-$10,000 |
| Paritosh Srivastava, COO | $5,000-$10,000 |
| Amit Misra, CEO | $1,000-$5,000 |
| On the smaller half of your Competitive Reviews/RFPs, how much do you typically spend on each (out of pocket on average)? | |
| Anil Nair, CEO | $1,000-$5,000 |
| Rajesh Ghatge - CEO | $1,000-$5,000 |
| Paritosh Srivastava, Chief Operating Officer | $1,000-$5,000 |
| Paritosh Srivastava, COO | $1,000-$5,000 |
| Amit Misra, CEO | $1,000-$5,000 |