| Which office/market are you in? | |
|---|---|
| Jeroen Fermie General Manager | MSL Group Vietnam |
| Jamie(Chien-Mei) Wang Account Lead(Digital) | Perfomics Vietnam |
| Ngan Hoang Kim Nguyen - Account Director | Publicis Vietnam |
| Kate Bayona-Garcia, General Manager | Leo Burnett Vietnam |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | Leo Burnett Vietnam |
| Tomasz Kasprzyca, Digital Consultant | Leo Burnett Vietnam |
| Anh Nguyen - Account Manager | Saatchi & Saatchi Vietnam |
| Firzan Mulafer - CSD/MD | Publicis Vietnam |
| Lisa Mah - Project Lead | Leo Burnett Malaysia |
| david soo, managing director | Saatchi & Saatchi Arachnid |
| Victoria Chu | Saatchi & Saatchi Arachnid |
| Alex Sin, Business Unit Head | Publicis Malaysia |
| Weeranuch Duangpikool - Account Management Director | Leo Burnett Thailand |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | Saatchi & Saatchi Vietnam |
| nhi do - director of client services | Saatchi & Saatchi Vietnam |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | Leo Burnett Thailand |
| Cheng Ie-Tsen, Associate Account Director | Leo Burnett Malaysia |
| Hoang Thi Ngoc Minh, Account Director | MSL Group Vietnam |
| Trinka Endaya, Business Director | Publicis Indonesia |
| Bebot Ngo, CEO | Publicis JimenezBasic |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | Optimedia Blue 449 |
| CJ Jimenez, Chief Strategy Officer | Optimedia Blue 449 |
| wirmandi sugriat - Client Service Director | Leo Burnett Indonesia |
| Sumit Kohli, Strategic Trading Director | Vivaki ThaiLand |
| sajju ambat - head of strategic planning | Publicis Vietnam |
| Vineeth Dhruvan. Sr. Business Director | Starcom Vietnam |
| Chrissy Roa - Division Head | Publicis Manila |
| Richard Cuevas, General Manager | Zenith Vietnam |
| Chu Kim Hue - Account Director | Leo Burnett Vietnam |
| What accounts are you directly involved with? | |
| Jeroen Fermie General Manager | P&G, Nivea |
| Jamie(Chien-Mei) Wang Account Lead(Digital) | Samsung, Mead Johnson, VISA, Singapore airline, Romano, |
| Ngan Hoang Kim Nguyen - Account Director | Nescafe, Nestle Nan, Heineken, Mondelez Kinh Do |
| Kate Bayona-Garcia, General Manager | Samsung, FrieslandCampina, P&G, URC, New businesses |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | McDonald's VN, P&G VN, Philip Morris VN, Perfetti Van Melle VN, Piaggio VN, Central Group VN. |
| Tomasz Kasprzyca, Digital Consultant | Samsung, Heineken |
| Anh Nguyen - Account Manager | Vinhomes, Vinamilk, Strongbow |
| Firzan Mulafer - CSD/MD | Nestle, Sanofi, Heinken and all brands in the Agency |
| Lisa Mah - Project Lead | 1. Selangor Properties Berhad 2. Bon Estate 3. Oriental Group 4. Sweet Spot |
| david soo, managing director | all |
| Victoria Chu | All accounts within Saatchi & Saatchi Arachnid: Mead Johnson, MINI, Dutch Lady, Friso, Astro, Drypers, Olay, Petronas Lubricant, Nestle Dolce Gusto, Nestle Ice Cream, HSBC Premier |
| Alex Sin, Business Unit Head | Telekom Malaysia, WEBE, MAGGI, NESCAFE, CIMB |
| Weeranuch Duangpikool - Account Management Director | Siam Commercial Bank |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | P&G, Masan, Mead Johnson |
| nhi do - director of client services | all accounts |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | DTAC, P&G, PT Energy, Siam Commercial Bank |
| Cheng Ie-Tsen, Associate Account Director | AIA, Carlsberg, Samsung |
| Hoang Thi Ngoc Minh, Account Director | Retainer: Electrolux, SC Vivo City, Corele, MasterCard, Louis Vuitton Ad-hoc: Nivea, ZARA, Thao Dien Investment (Millenium) |
| Trinka Endaya, Business Director | Garnier, Pizza Hut, Axa, Citibank, |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | Leads total agency. Agency's key accounts are Globe Telecom, Sanofi Group, BPI and Vivo Mobile |
| CJ Jimenez, Chief Strategy Officer | Jollibee Food Corporation, Globe Telecom, United Laboratories, San Miguel Purefoods, Monde Nissin Corporation |
| wirmandi sugriat - Client Service Director | Telkomsel Indonesia - Nu Green Tea |
| Sumit Kohli, Strategic Trading Director | Samsung, Coca-Cola, Mars, Mead Johanson, LVMH, Visa, and some local accounts |
| sajju ambat - head of strategic planning | nestle, heineken, sanofi |
| Vineeth Dhruvan. Sr. Business Director | All Accounts in Starcom, Masan & Vinamilk |
| Chrissy Roa - Division Head | 1. Nestle Philippines: MILO Powder, MILO RTD, MILO Nutri-Up, MILO Sports, NESTEA Powder Iced Tea, NESTEA RTD, NESFRUTA Powder Juice Drink, Nestle Yogurt, Nestle Corporate; 2. REBISCO Philippines: Snack and Confectionery products; 3. LOPEZ GROUP OF COMPANIES: First Gen Clean Energy; 4. CITIBANK Philippines: Credit Cards; New Business |
| Richard Cuevas, General Manager | Nestle, Sanofi, InBev |
| Chu Kim Hue - Account Director | FCV |
| What is your background, in terms of agencies, accounts, and client-side experience? | |
| Jeroen Fermie General Manager | +12 years in PR - both client and agency-side Europe & Vietnam Corporate communication & Marketing PR |
| Jamie(Chien-Mei) Wang Account Lead(Digital) | 4years+ social media(local company) & digital media (Mindshare & Performics). Serviced clients across the cosmetics, auto, entertainment, food & beverage, electronics, and recreations industries. |
| Ngan Hoang Kim Nguyen - Account Director | 2010 - 2013: Account Manager at J Walter Thompson Vietnam. Key accounts: HSBC, PepsiCo, Nestle Kit Kat, Lux, Ford 2013 - 2014: Account Manager at DDB Vietnam. Key accounts: TPBank, Lipton, Kirin Wonderfarm 2014 - 2016: Account Director at Saatchi & Saatchi Vietnam. Key accounts: Mead Johnson, P&G, Vinhomes 2016: Brand Manager at Masan Consumers - Beer Category Jan 2017 - Now: Account Director at Publicis Vietnam. Key accounts: Nescafe, Nestle Nan, Heineken |
| Kate Bayona-Garcia, General Manager | Account Management & Consumer Engagement Planning, 8 years with Leo Burnett Vietnam. Previously worked with Bates 141 and Biz/ Tequila |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | Almost 15 years of experience. Kazakhstan and Central Asia markets. Leo Burnett (PMI, P&G, EFES etc), Y&R (PepsiCo etc), Havas Worldwide (EFES, KCELL, Nivea etc). Joined Leo Burnett VN in 2015. |
| Tomasz Kasprzyca, Digital Consultant | Agency side: Ogilvy, Havas, K2 Internet S.A., Cheil Created two companies: Video Post-production & video streaming company & Advertising Agency Also worked at a software house InFullMobile. |
| Anh Nguyen - Account Manager | Have been Account Manager at Ogilvy and Lowe before Saatchi & Saatchi, focusing more on the digital expertise. |
| Firzan Mulafer - CSD/MD | AE/AGH- JWT Sri Lanka Brand Manager at Sri Lankas largest FMCG Manufacturer Account Manager/ Engagement Planning Director at Arc Sri Lanka Regional Engagement Planning Director - P&G ASEAN - Leo Burnette Bangkok Business Unit Head/CSD - Publicis Sri Lanka CSD/ MD Publicis Vietname |
| Lisa Mah - Project Lead | Lisa has been in the marketing and advertising industry since the start of her career. During the infancy of her career, she worked at a local digital integrated agency dealing with many multinational corporations such as Petronas, Calsberg (Asahi), Gamuda Land, Yes Communications and Mamee. Never will to settle on her laurels, she set her sights on the big leagues and moved to Leo Burnett. While working at Leo Burnett, Lisa successfully managed the McDonalds' account for her 3 years. Based on her success, she was then afforded the opportunity to head the lifestyle and luxury department – the first of its kind in Malaysia. Armed with a wide social network and a natural knack for sales, she has taken the department to new heights. Elevating local brands to a premium status, while establishing a growing a stable of clients: AIRA Residence, Sweet Spot Malaysia, Oriental Group of Restaurant and Cycle & Carriage. |
| david soo, managing director | i have been running this agency for 12 years, prior i was regional CSD based in Bangkok and Jakarta, and prior to that with Bates Advertising (traditional) |
| Victoria Chu | 11 years of through-the-line experience in advertising agencies with digital as my core expertise. Handled accounts ranging from automobile and banking to FMCG and F&B. Brands include: Pampers, Olay, Honda, Petronas (PLI), MINI, McDonalds, Dutch Lady, Friso, Astro, HSBC and Alliance Bank, Drypers, Mead Johnson, Nestle Dolce Gusto, Nestle Ice Cream. |
| Alex Sin, Business Unit Head | Intl' Marketing (Client Side, Education Industry) - 7 years Saatchi & Saatchi Arachnid - 3 years (Digital) Publicis Malaysia - 3.5 years (Digital & Brand Integrated) Accounts: Petronas, Nestle, Unilever, P&G, Toyota, Honda, Celcom, Telekom Malaysia, Webe |
| Weeranuch Duangpikool - Account Management Director | I have worked in account management field for around 20 years after graduating, starting with Synergie Tokyo DMB &B, J Walter Thompson, SC Matchbox (Thai local advertising agency) and joining Leo Burnett for 5 years. My responsibility accounts covered both international & local accounts in various categories, i.e., Unilever - Omo detergent, Knorr seasoning products, Cadbury confectionary, Chevrolet & MG Automobile, banking, insurance, retail stores, skin cares. |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | I join Saatchi right after graduation. Get 'stuck' here for more than 5 years. |
| nhi do - director of client services | account |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | I started my career in 1997 where I co-founded a web production studio and got a chance to work in advertising industry by later joining Aegis' digital agency network - Isobar in 2005. It was later acquired by Dentsu in 2013. I've joined Leo Burnett as Chief Innovation Officer in 2015. The span of 2 decades allows me to have experiences with clients from different industries such as Coca-Cola, BMW, NIVEA, Honda, Unilever, P&G, etc. |
| Cheng Ie-Tsen, Associate Account Director | 1. JWT - Unilever, Kraft, HSBC 2. McCann Erickson - KFC, Ayamas 3. BBDO - J&J Baby, OldTown, ICI, Fedex, Wrigley's, Olympus, Bank Negara, Coway 4. TBWA Singapore - Great Eastern, Standard Chartered, MasterCard, Tigerair 5. Naga DDB - KFC 6. Leoburnett - AIA, Carlsberg, Samsung |
| Hoang Thi Ngoc Minh, Account Director | - 1 year working at Unilever, Customer & Market Insights Department - 2 years working at Marketing Department (Senior ABM) at LG Vina Cosmetics - From mid 2010, working at Venus Communication as SAE, AM, AAD and AD position, handling accounts across Foods (Heinz, Nestle, Meizan, Neptune, Simply), Formular Milk (MeadJohnson), FedEx (Retainer 2010-2015), MasterCard (retainer from 2010),Tigeair, FMCG (P&G, NIVEA), Rolls-Royce... |
| Trinka Endaya, Business Director | Solid foundation in FMCG account management, worked on local, regional and global scope of work. 10 years of regional work, first time to work on local business again in 2015. |
| Bebot Ngo, CEO | Publicis JimenezBasic is one of the largest agencies in the Philippines and our Clients are blue-chip companies in the Phils. Brands like Jollibee, San Miguel Foods, Globe Telecom, United Laboratories etc are agency clients. I have been with PJB for almost 20 years, and 1 year in Leo Burnett. |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | - Have been working for Publicis for a total of 12 years (Starcom & Zenith Optimedia). Personal accounts handled under Publicis are P&G, San Miguel Corp. (Food Conglomerate), Unilab (Pharma), Globe Telecom, BPI (Banking), Vivo Mobile - Worked for Uinversal McCann for 1.5 handling Jollibee Foods Corp (QSR) - Worked for L'Oreal Phils. for 1.5 years as their Media Head |
| CJ Jimenez, Chief Strategy Officer | Past Agency Experience: Ogilvy, Bates |
| wirmandi sugriat - Client Service Director | Account management |
| Sumit Kohli, Strategic Trading Director | Started my career in India with GroupM as a Media Planner, and moved to Trading after 4 years of planning. After spending 5 years in India in Media industry I moved to Medicom in Singapore, I was handling Coke & Sony in Mediacom. After 3 Years in Singapore I moved to Bangkok with Publicis. |
| sajju ambat - head of strategic planning | 16 years - unilever, etisalat, nestle, masan, tata indicom, novartis, brand consulting |
| Vineeth Dhruvan. Sr. Business Director | Agency |
| Chrissy Roa - Division Head | 1. Extensive integrated marketing communications experience in multinational agencies with account assignmentsas follows; Dentsu, Young & Rubicam-Alcantara: Colgate-Palmolive Ace-Saatchi & Saatchi: Procter & Gamble, Toyota Motors Lintas Manila: Purefoods McCann Erickson Philippines: San Miguel Brewery, Jollibee Foods, Caltex, Nissan Motors, Johnson & Johnson Harrison Communications: Globe Telecom, Universal Robina Corporation, UNILAB Pharmaceuticals McCann World Group: COKE 2. Entrepreneurship Established South Kids International School, a mainstream school for children with special needs. 3. Marketing Launched Avenue Plaza Hotel in Naga, Bicol with a 360 marketing communications campaign. |
| Richard Cuevas, General Manager | Creative Agency, Digital Agency, Business Development , Client Service |
| Chu Kim Hue - Account Director | Having 6 years of working as an account & 1 year on Client side |
| As if you were writing to a prospective client, describe the agency in no more than 3 sentences: | |
| Jeroen Fermie General Manager | MSLGROUP is Publicis One's strategic communications agency and engagement agency. We help brands and companies to creatively engage with their audiences through PR, social and event. We deliver integrated and creative campaigns that are based on insight to deliver real impact in the digital age. |
| Jamie(Chien-Mei) Wang Account Lead(Digital) | solution hub with innovative strategic thinking |
| Ngan Hoang Kim Nguyen - Account Director | We're leading change. Either taking change or die. We believe it's better to live a day as a lion than a lifetime as a sheep. |
| Kate Bayona-Garcia, General Manager | We are a solutions-oriented agency because "your success is our success" (its cliche but we truly live by it). We believe that creativity has the power to transform your business challenges into great opportunities, whether its through advertising or through innovations. We value Client relationships and collaborations so we ensure that working with our passionate people is fun and fulfilling! |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | LB unites 90 best local talents and 10 international talents that bring their expertise across various disciplines. More than a half of the Agency are digital natives, enabling us to provide end to end digital solutions for our Clients. LB is a part of Publicis One group that includes media, digital, PR, event and creative agencies, therefore many of our Clients enjoy one-stop-shop approach, having just one counterpart handling all their comms. |
| Tomasz Kasprzyca, Digital Consultant | I'm added during the New Business process starts - as support in Digital solutions, I'm not directly involved in first touch with client. |
| Anh Nguyen - Account Manager | An agency that cares less about technological, shiny gimmicks and more about truly local insights, sharp strategies and the big creative idea behind that can make the brand stand out. |
| Firzan Mulafer - CSD/MD | You'll see vibrancy and youthful Spirit in the Agency Strategic direction and input on all business challenges. Eternally evolving and dynamic culture |
| Lisa Mah - Project Lead | Leo Burnett have been around for many years and excel for storytelling. Not only that, with the experience and opportunity provided, we have managed to build brand connection with technology integration. Working with clients from different industry, we have managed to broaden and explore Malay consumer market together with our Malay specialist team. |
| david soo, managing director | We are a full service agency with digital at its core. Our purpose is to help our clients improve their business. We do this by embracing digital and are media neutral in solutions provided. |
| Victoria Chu | We focus on improving client's business through data driven creative solutions |
| Alex Sin, Business Unit Head | We focus on business strategy before consumer execution & help our clients Lead the Change. Our approach is Simple, Focus, Relevant and Engaging. As such, we deliver BIG, simple ideas and enduring campaign platforms that are fully integrated with the digital world through end to end solutions. |
| Weeranuch Duangpikool - Account Management Director | We are the Agency that provides creative solution for Client's business. Our way of working starts from understand client's business, people and competitive environment in order to crack for the best solution for Client. |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | We're the hot house of creativity |
| nhi do - director of client services | who we are what we do and how we do why we are for you |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | Publicis One is Thailand's top-tier agencies who brings real business solutions to clients through world-class strategists and creative teams backed by end-to-end supports from media and digital specialists. |
| Cheng Ie-Tsen, Associate Account Director | A partner that strives to provide strategic and creative solutions to help achieve marketing objectives. |
| Hoang Thi Ngoc Minh, Account Director | With deep local understanding and global experiences, we provide best-in-class integrated and strategic advisory to our clients. Zara, P&G, MasterCard, Electrolux, Biersdoft, MeadJohnson, Nestle and many more clients have been trusted us, and you will. |
| Trinka Endaya, Business Director | New blood, dynamic, and hungry |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | We are Zenith/Optimedia Blue 449 which is high performance media agency brand (Campaign Asia's Agency of the Year 2012, 2013, 2015 & 2016). We specialize in through-the-line media approach via our future-proofed thinking, best tools and the right people for our partners. |
| CJ Jimenez, Chief Strategy Officer | PJB is the builder and stewards of the Philippines biggest local brands. We take local entrepreneurial success into global marketing fame. We act with the speed of a small shop, the extensive tools of a big network, and the creativity of an independent agency. |
| wirmandi sugriat - Client Service Director | Full service agency to help grow your business |
| Sumit Kohli, Strategic Trading Director | My agency is a good mix of millennial brains and industry veterans, which gives the edge to us in the market. |
| sajju ambat - head of strategic planning | strategically nimble, creatively interesting and fluent across multiple channels |
| Vineeth Dhruvan. Sr. Business Director | The Digital First agency. |
| Chrissy Roa - Division Head | We create leading strategies and powerful ideas that allow our clients and brands to become unique, irreplaceable, in control and ahead. We mine insights and understand the market, craft strategies that help tell the story. We lead the change in creative and effective integrated work that builds Client's brands. |
| Richard Cuevas, General Manager | Zenith Optimedia is a full service Media Agency that provides rigorous and objective approach, transofrming business and brands for a greater ROI. We provide consultative collaboration with client as if the business is our own. Ultimately our goal is to provide profitable topline growth for our partners. |
| Chu Kim Hue - Account Director | LeoBurnett is an integrated marketing agency. Our international expertise and local know-how will provide the right strategic approach & full integrated campaign implementation solution for our brands. |
| If applicable, what has been your role in working to grow your client accounts? | |
| Jeroen Fermie General Manager | Strategic planning, quality control, client relations |
| Ngan Hoang Kim Nguyen - Account Director | I'd focus on the sustainable growth for the current accounts I'm handling. |
| Kate Bayona-Garcia, General Manager | Been leading Client's businesses, driving strong integrated marketing solutions to their business challenges while propelling digital transformation. |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | I joined LB to handle two accounts. In 1.5 years time I am still handling them, plus four big new businesses won. It was a result of team effort, and I was orchestrating the process. |
| Tomasz Kasprzyca, Digital Consultant | Due my past experience with Samsung business - I've understand their market point of view, the number of reports that they are using as market metrics & their importance for approval path. |
| Firzan Mulafer - CSD/MD | I have been playing an active role in all aspects of client business |
| Lisa Mah - Project Lead | Project Management to ensure the coordination between client & agency. Working collaboratively within agency to deliver an integrated proposal with client's best interest at heart. |
| david soo, managing director | Developing a strong relationship with our clients, demonstrating strong understanding of their business and consistently delivering high quality work through our teams. |
| Victoria Chu | I am involved in pitching for new business and nurturing the team to grow existing business |
| Alex Sin, Business Unit Head | Providing digital expertise and building client trust and belief in agency's digital, integrated capabilities. Building client relationship and trust in working team through business and brand led conversations |
| Weeranuch Duangpikool - Account Management Director | My main responsible account is the project base account and there are also other adverting agencies who serve this account. Hence, to grow my client accounts, we have to manage and ensure the work quality to meet with Client's business objective, work with them as partner so that they would choose us over other agencies for the next project. Meanwhile, the organic growth also comes from convincing Client to use additional services from us, i.e., not only offline creative works but also online, media, etc. |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | Be an inspirational player with knowledge-based leadership who inspires team to come up with innovative solutions to client's problems. |
| nhi do - director of client services | see if we already understand client's business well and if we've been partnering with them or not (or just doing whenever there is a brief, a passively waiting for client) |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | Bringing digital technology to solve client's business requirements, reduce turnaround time-to-market and seeking for new business opportunities. |
| Cheng Ie-Tsen, Associate Account Director | Strengthening and solidifying client-agency relationships. Organic business growth. Ensuring agency KPIs are met. |
| Hoang Thi Ngoc Minh, Account Director | - Build trust among current clients then expand our business with them. - Seeking for new clients through my personal network. - Support regional team in regional/global pitch which cover Vietnam market. |
| Trinka Endaya, Business Director | Improving Client relationship with the Agency, changing ways of working, process internally especially with Account management, making team understand their role in growing clients accounts. |
| Bebot Ngo, CEO | I lead new business and business talks with current clients |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | Aside from being the Deputy GM, I specifically support the agency's NewBiz group by leading the strategy development of the team. |
| CJ Jimenez, Chief Strategy Officer | Giving local clients the courage to create distinction for their brands through thoroughly researched, and inspired strategic thinking. |
| Sumit Kohli, Strategic Trading Director | Business Role |
| sajju ambat - head of strategic planning | strategic consulting and brand development |
| Vineeth Dhruvan. Sr. Business Director | I have been able to convert few business via x-clients joining new companies, for example Vinamilk. |
| Chrissy Roa - Division Head | Building the Client's business in a given, my added value as an Agency leader is to build a solid Client partnership and be able to leverage on that relationship to grow the account/s organically. On new business prospects, personalized service, knowledge, foresight and initiative on their potential needs are my key trademarks. |
| Richard Cuevas, General Manager | New member of the team. |
| Chu Kim Hue - Account Director | Planner |
| When you consider your clients, what do they most value about the agency? | |
| Jeroen Fermie General Manager | Relationship Go the extra mile Integrated view - beyond traditional PR International standard |
| Jamie(Chien-Mei) Wang Account Lead(Digital) | Digital knowledge |
| Ngan Hoang Kim Nguyen - Account Director | - Thorough understanding of market context & local insights - Creative outputs - Dedication on brands & client's business on the long-term business growth |
| Kate Bayona-Garcia, General Manager | Integrated marketing solutions in 1 house |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | Strategic thinking, creativity, structured approach in workflow, relationships. |
| Tomasz Kasprzyca, Digital Consultant | Creative ideas suited aligned with product benefits. |
| Anh Nguyen - Account Manager | Sharp local insights and creative ideas that click. |
| Firzan Mulafer - CSD/MD | The global network |
| Lisa Mah - Project Lead | - working as a brand consultant partner rather than as order takers - provides solution to help solve the problems - understanding their business obj & how to help them drive sales |
| david soo, managing director | That we have a strong understanding of digital and we are wired to think business results first and then creative. |
| Victoria Chu | Care for their business and providing solutions that deliver results |
| Alex Sin, Business Unit Head | Strategic & Business focused |
| Weeranuch Duangpikool - Account Management Director | - Strategic Partner (not only just about advertising works, but for total client business. - Helpful attitude. |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | Creative and talented people |
| nhi do - director of client services | partnership |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | Understanding of client's business challenges and always relentlessly come up with practical solutions. |
| Cheng Ie-Tsen, Associate Account Director | Ideas, creative solutions, and strategic recommendations. |
| Hoang Thi Ngoc Minh, Account Director | - Creativity with insight driven - Credibility - The team - Deliver best execution |
| Trinka Endaya, Business Director | Partnership in Ideas and Strategic thinking, business partnership |
| Bebot Ngo, CEO | strong local reputation and track record in servicing, market performance, agency growth |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | More than anything else, it's really the genuine servicing and partnership they value the most. |
| CJ Jimenez, Chief Strategy Officer | Our clients value strong relationships that have spanned decades. We have been with our clients when they were small, growing, struggling and succeeding. This is true for both company and individual client performance. |
| wirmandi sugriat - Client Service Director | creative business solutions |
| Sumit Kohli, Strategic Trading Director | Our media buying |
| sajju ambat - head of strategic planning | solid thought through thinking |
| Vineeth Dhruvan. Sr. Business Director | Make the client shine in their world |
| Chrissy Roa - Division Head | Our thought leadership, strategic perspective and strong above-the-line creative competence. Specific to Nestle, the long-term partnership is our advantage having grown their brands together. |
| Richard Cuevas, General Manager | Greater ROI, Partnership & continuing Innovations |
| Chu Kim Hue - Account Director | Strategic Planning & The great translation of the strategy to Ideas Smooth & On time Plan Implementation Cost Efficiency |
| When you consider your clients, what do they need but are not getting from the agency? In other words, do you see any missed opportunities in terms of fulfilling unmet client needs? This is not meant to be negative, but instead to have you consider Organic Growth from a "client need" perspective. | |
| Jeroen Fermie General Manager | Business understanding Proactive-ness Speed Senior media relations |
| Jamie(Chien-Mei) Wang Account Lead(Digital) | Not enough digital specialyst |
| Ngan Hoang Kim Nguyen - Account Director | A 360 points of view on client's business and how ideas can travel from concept level to shop floor items |
| Kate Bayona-Garcia, General Manager | Innovative creative and planning resources. |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | Consideration of not only communication objectives, but addressing business objectives of the Client. Speed and flexibility. Proactive initiatives. |
| Tomasz Kasprzyca, Digital Consultant | The problem is Client's are not open introducing agency to their business - there is no end-to-end understandment about Marketing role in their process, or decision making process. |
| Anh Nguyen - Account Manager | How to roll out the big idea to integrated communication activities, how to optimize the communication activities to best suit the brand's budget. |
| Firzan Mulafer - CSD/MD | Improved digital understanding with strong locally routed creatives. |
| Lisa Mah - Project Lead | - Collaboration from other internal dept - Internal Structure : Not everyone is aware on the type of categories or forte |
| david soo, managing director | Credibility in traditional work, the brand Arachnid prior to acquisition has been strongly associated to digital, hence with the merge to Saatchi & Saatchi, when we speak to clients about beyond digital scope, they find it hard to believe we can do it. That's a constant challenge but one that is being addressed with consistent quality of traditional work and using those as case study examples to newer clients. |
| Victoria Chu | Ideas that are backed by data, learnings and supporting facts to give them confidence and help them sell in to their management |
| Alex Sin, Business Unit Head | Strategic & business focused creative leadership |
| Weeranuch Duangpikool - Account Management Director | - Total holistic creative solution from one team. For the big campaign that involves many works, e.g., offline, online media, event, PR, etc, normally, client prefer use the professional agency for each work as they are not sure we are good in other works fields. However, this sometimes make the campaign not well synchronised. - Speed of time for urgent projects that we could not compete with other small agencies. |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | Lack of a strong understanding of client's business challenge because of a lack of regular communication. |
| nhi do - director of client services | probably the agency yet to understand the client, the market context, the competitor or trends that well, that sometimes not really partnering with client, discussing, sharing or providing any initiatives to clients...sometimes client just needs the agency to understand their challenge and together with them finding the solution |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | Most of the projects we won the pitches are integrated solutions but we can hardly get a pure digital-lead campaigns. |
| Cheng Ie-Tsen, Associate Account Director | Quicker to react with the current trends, provide solutions that are unconventional and out of the box. |
| Hoang Thi Ngoc Minh, Account Director | They need one-stop-shop. Sometimes they want to give us more jobs but we don't have enough human resource to do. Clients always ask for KPI but sometimes we cannot commit. Payment term. |
| Trinka Endaya, Business Director | Digital knowledge |
| Bebot Ngo, CEO | driving initiatives as current teams are swamped just by delivering on the needs today. |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | A through-the-line digital capability. |
| CJ Jimenez, Chief Strategy Officer | Digital thought leadership instead of digital advertising executions. E-commerce integration. Pop culture relevance of their brands. |
| wirmandi sugriat - Client Service Director | the implementation and production side of campaign |
| Sumit Kohli, Strategic Trading Director | IMC approach |
| sajju ambat - head of strategic planning | innovative cross channel ideas |
| Vineeth Dhruvan. Sr. Business Director | Team. |
| Chrissy Roa - Division Head | We are often regarded just as an "above-the-line agency", that we can't keep up with the demands of digital and shopper marketing to name a few. |
| Richard Cuevas, General Manager | Digital turnover services |
| Chu Kim Hue - Account Director | Strategic Planning Senior local creative (Lack of local insight) Digital Experts |
| When you think about competitive firms, what benefit do you provide to clients that they don’t? | |
| Jeroen Fermie General Manager | Integration Social competency Direct line with media agency |
| Jamie(Chien-Mei) Wang Account Lead(Digital) | media tools for data analysis and planning |
| Ngan Hoang Kim Nguyen - Account Director | Ability to think & implement from brand concept level |
| Kate Bayona-Garcia, General Manager | Integrated teams of traditional advertising and digital experts which started 4 years ago. Our competitors are just starting their integration now and it will take them at least 2 years to reach our stage now |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | Solid strategies. |
| Tomasz Kasprzyca, Digital Consultant | Clear paths of customer journey examples, capabilities of combined Publicis companies. |
| Anh Nguyen - Account Manager | Truly local insight and locally relevant ideas. |
| Firzan Mulafer - CSD/MD | Strategic guidance |
| Lisa Mah - Project Lead | - one stop place for everything with specialized team that helps client (an integrated company) |
| david soo, managing director | one stop solution with a mature understanding of digital |
| Victoria Chu | Pragmatic solutions. We don't just provide creative ideas that are nice to have but always tie it back to driving results for the business and within their means. |
| Alex Sin, Business Unit Head | integrated, digital, business focused, experienced track record, simple & solutions oriented. |
| Weeranuch Duangpikool - Account Management Director | - Helpful attitude & reliable works delivered. |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | One-stop-shop service with top class creativity and strategy. |
| nhi do - director of client services | the real partnership |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | End-to-end solutions from specialists within the agency network that integrated into one practical solution. |
| Cheng Ie-Tsen, Associate Account Director | They are able to provide more reactive work, things that sync with the current trends, and think outside the box. |
| Hoang Thi Ngoc Minh, Account Director | - Work with them as we are their internal team - Great insights that bring great ideas - Dedicated and professional team. |
| Trinka Endaya, Business Director | Not sure |
| Bebot Ngo, CEO | relationship that is built over the years. |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | Tools and people... |
| CJ Jimenez, Chief Strategy Officer | We are big, fast, and grounded with local insights and experience. We do not impose cookie cutter solutions or thinking from a regional think tank half a world away. |
| wirmandi sugriat - Client Service Director | great human resources in account management, planning and creative |
| Sumit Kohli, Strategic Trading Director | One Stop shop |
| sajju ambat - head of strategic planning | no one has the scale and width of P1 |
| Vineeth Dhruvan. Sr. Business Director | Commitment, 100% Transparency |
| Chrissy Roa - Division Head | Being part of a global network gives us an edge in terms of best practices, global trends and strategic alignments. |
| Richard Cuevas, General Manager | A better ROI to overall KPI set. |
| Chu Kim Hue - Account Director | Full Integration (inhouse digital team) |
| What benefit do they provide to clients that you don’t? | |
| Jeroen Fermie General Manager | Senior media relations In-house creative |
| Jamie(Chien-Mei) Wang Account Lead(Digital) | Inhouse programmatic & media buying ( bidding only) team |
| Ngan Hoang Kim Nguyen - Account Director | A 360 degree approach |
| Kate Bayona-Garcia, General Manager | Senior Creative and Local Planning Resources |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | Most commonly lower fee. Senior local talents. |
| Anh Nguyen - Account Manager | Clear execution proposals for below-the-line activities. |
| Firzan Mulafer - CSD/MD | cost effective fast turn around work with a strong local flavour |
| Lisa Mah - Project Lead | - no idea |
| david soo, managing director | other specialization such as social or performance marketing (that we also do provide but not seen as specialist) |
| Victoria Chu | Our area of weakness current lies in social media whereby we are unable to provide the speed and agility to meet the demand on the consumer and market. |
| Alex Sin, Business Unit Head | Creative leadership |
| Weeranuch Duangpikool - Account Management Director | - Strong connection with Client's top management. |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | Social media savvy, digital planner |
| nhi do - director of client services | well structure & human resource |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | There is not much different from my observation since almost all agencies are structure similarly. |
| Cheng Ie-Tsen, Associate Account Director | Similar to the above - reactive work, out of the box ideas, solutions. |
| Hoang Thi Ngoc Minh, Account Director | - More human resource working on their job - "free-of-charge: job |
| Trinka Endaya, Business Director | proprietary tools for strategic thinking, business reviews, digital knowledge |
| Bebot Ngo, CEO | tools and creative leadership |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | Content support. |
| CJ Jimenez, Chief Strategy Officer | They are cheaper, and have global expertise they can leverage, especially for digital and other emerging fields in marketing communications (i.e. analytics) |
| wirmandi sugriat - Client Service Director | none |
| Sumit Kohli, Strategic Trading Director | Media Buying clout |
| sajju ambat - head of strategic planning | creative involvement |
| Vineeth Dhruvan. Sr. Business Director | Team, and projection of being a MNC |
| Chrissy Roa - Division Head | Speed in turning around the work as clearances are only done locally and processes are flexible. They can also take calculated risks and push the envelope in their recommendations. Their roster of talent are more digitally savvy. |
| Chu Kim Hue - Account Director | Strategic Planning & Strong Local insights |
| On a scale of 1-10, how well does the logic of a typical client presentation set up the program with an irrefutable logic trail? (10 = we are always strong in this area) | |
| Jeroen Fermie General Manager | 6 |
| Jamie(Chien-Mei) Wang Account Lead(Digital) | 8 |
| Ngan Hoang Kim Nguyen - Account Director | 7 |
| Kate Bayona-Garcia, General Manager | 7 |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | 7 |
| Tomasz Kasprzyca, Digital Consultant | 5 |
| Anh Nguyen - Account Manager | 9 |
| Firzan Mulafer - CSD/MD | 9 |
| Lisa Mah - Project Lead | 8 |
| david soo, managing director | 8 |
| Victoria Chu | 9 |
| Alex Sin, Business Unit Head | 10 |
| Weeranuch Duangpikool - Account Management Director | 7 |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | 7 |
| nhi do - director of client services | 8 |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | 8 |
| Cheng Ie-Tsen, Associate Account Director | 6 |
| Hoang Thi Ngoc Minh, Account Director | 7 |
| Trinka Endaya, Business Director | 8 |
| Bebot Ngo, CEO | 8 |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | 8 |
| CJ Jimenez, Chief Strategy Officer | 8 |
| wirmandi sugriat - Client Service Director | 8 |
| Sumit Kohli, Strategic Trading Director | 7 |
| sajju ambat - head of strategic planning | 3 |
| Vineeth Dhruvan. Sr. Business Director | 9 |
| Chrissy Roa - Division Head | 8 |
| Richard Cuevas, General Manager | 7 |
| Chu Kim Hue - Account Director | 5 |
| On a scale of 1-10, how well do you orient your presentation around a new and unexpected strategic consumer insight vs. a predictable consumer insight? In other words, how well do you always have something brand new to share about the client's target audience? (10 = we are always strong in this area) | |
| Jeroen Fermie General Manager | 6 |
| Jamie(Chien-Mei) Wang Account Lead(Digital) | 7 |
| Ngan Hoang Kim Nguyen - Account Director | 4 |
| Kate Bayona-Garcia, General Manager | 6 |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | 8 |
| Tomasz Kasprzyca, Digital Consultant | 4 |
| Anh Nguyen - Account Manager | 7 |
| Firzan Mulafer - CSD/MD | 5 |
| Lisa Mah - Project Lead | 7 |
| david soo, managing director | 8 |
| Victoria Chu | 6 |
| Alex Sin, Business Unit Head | 8 |
| Weeranuch Duangpikool - Account Management Director | 5 |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | 5 |
| nhi do - director of client services | 8 |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | 7 |
| Cheng Ie-Tsen, Associate Account Director | 5 |
| Hoang Thi Ngoc Minh, Account Director | 8 |
| Trinka Endaya, Business Director | 5 |
| Bebot Ngo, CEO | 7 |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | 8 |
| CJ Jimenez, Chief Strategy Officer | 8 |
| wirmandi sugriat - Client Service Director | 6 |
| Sumit Kohli, Strategic Trading Director | 7 |
| sajju ambat - head of strategic planning | 6 |
| Vineeth Dhruvan. Sr. Business Director | 5 |
| Chrissy Roa - Division Head | 8 |
| Richard Cuevas, General Manager | 6 |
| Chu Kim Hue - Account Director | 2 |
| On a scale of 1-10, how well do you orient your presentation around a new and unexpected creative/concept/program/tactical idea? (10 = we are always strong in this area) | |
| Jeroen Fermie General Manager | 6 |
| Jamie(Chien-Mei) Wang Account Lead(Digital) | 9 |
| Ngan Hoang Kim Nguyen - Account Director | 4 |
| Kate Bayona-Garcia, General Manager | 8 |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | 8 |
| Tomasz Kasprzyca, Digital Consultant | 10 |
| Anh Nguyen - Account Manager | 8 |
| Firzan Mulafer - CSD/MD | 5 |
| Lisa Mah - Project Lead | 8 |
| david soo, managing director | 7 |
| Victoria Chu | 7 |
| Alex Sin, Business Unit Head | 6 |
| Weeranuch Duangpikool - Account Management Director | 6 |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | 5 |
| nhi do - director of client services | 8 |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | 8 |
| Cheng Ie-Tsen, Associate Account Director | 6 |
| Hoang Thi Ngoc Minh, Account Director | 8 |
| Trinka Endaya, Business Director | 6 |
| Bebot Ngo, CEO | 8 |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | 7 |
| CJ Jimenez, Chief Strategy Officer | 8 |
| Sumit Kohli, Strategic Trading Director | 8 |
| sajju ambat - head of strategic planning | 5 |
| Vineeth Dhruvan. Sr. Business Director | 8 |
| Chrissy Roa - Division Head | 6 |
| Richard Cuevas, General Manager | 6 |
| Chu Kim Hue - Account Director | 4 |
| On a scale of 1-10, how well do you demonstrate the business impact of your recommendation? (10 = we are always strong in this area) | |
| Jeroen Fermie General Manager | 5 |
| Jamie(Chien-Mei) Wang Account Lead(Digital) | 7 |
| Ngan Hoang Kim Nguyen - Account Director | 4 |
| Kate Bayona-Garcia, General Manager | 6 |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | 5 |
| Tomasz Kasprzyca, Digital Consultant | 4 |
| Anh Nguyen - Account Manager | 6 |
| Firzan Mulafer - CSD/MD | 4 |
| Lisa Mah - Project Lead | 8 |
| david soo, managing director | 7 |
| Victoria Chu | 8 |
| Alex Sin, Business Unit Head | 3 |
| Weeranuch Duangpikool - Account Management Director | 6 |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | 5 |
| nhi do - director of client services | 8 |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | 7 |
| Cheng Ie-Tsen, Associate Account Director | 6 |
| Hoang Thi Ngoc Minh, Account Director | 7 |
| Trinka Endaya, Business Director | 5 |
| Bebot Ngo, CEO | 9 |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | 10 |
| CJ Jimenez, Chief Strategy Officer | 5 |
| wirmandi sugriat - Client Service Director | 6 |
| Sumit Kohli, Strategic Trading Director | 8 |
| sajju ambat - head of strategic planning | 7 |
| Vineeth Dhruvan. Sr. Business Director | 7 |
| Chrissy Roa - Division Head | 6 |
| Richard Cuevas, General Manager | 6 |
| Chu Kim Hue - Account Director | 5 |
| Overall (and as you consider the questions above), what do you believe most holds your account teams back in terms of the effectiveness of your client presentations? | |
| Jeroen Fermie General Manager | Human resources - need to be all-round (no full creative and strategic planning teams) Time for strategic and creative development |
| Ngan Hoang Kim Nguyen - Account Director | presenting skill |
| Kate Bayona-Garcia, General Manager | Strong senior local resource who can provide strong 'unexpected' local insight. Data-driven resource who can provide measurable impact of the proposal. |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | We often cannot forecast the impact of the campaign on Client's business performance due to lack of deep knowledge of it. |
| Tomasz Kasprzyca, Digital Consultant | Barrier of opening the business process with any Agency - we are exposed only to the brief, many times not even understanding the product deeply. |
| Anh Nguyen - Account Manager | proper time for research, dig-down and figuring out new insights; as well as coming up with fresh ideas and executions. |
| Firzan Mulafer - CSD/MD | Lack of understanding of the business problems |
| Lisa Mah - Project Lead | - Not having enough resources from each team as they are swamped with their own existing work/projects |
| david soo, managing director | ability to articulate clearly the various points leading to the proposal in a compelling manner |
| Victoria Chu | We often do not have the tools and time to deep dive into finding an unexpected insights and laddering it to an unexpected creative solutions |
| Alex Sin, Business Unit Head | we are not able to link creative proposal with business impact. |
| Weeranuch Duangpikool - Account Management Director | The working limitation that we always face from Client and the perception that at the end Client's top management, who makes the final decision has already have something in their mind they are not opened for our new creative/ concept. |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | Lack of a strategic understanding of client's business |
| nhi do - director of client services | not fully define the brief clear enough, not understand client well enough, not discussing/ talking/ sharing with client close enough |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | Most of the time they feel that the stage belongs to strategist and creative team. |
| Cheng Ie-Tsen, Associate Account Director | Understanding the client's wants / needs and taste level - and based on historical interactions. |
| Hoang Thi Ngoc Minh, Account Director | Great insights, appealing concept and new tactics |
| Trinka Endaya, Business Director | Lack of experience, strategic capabilty |
| Bebot Ngo, CEO | most presentations are led by the planners. account team holds back on comments but drive internal discussions. |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | With media as the core of our agency, it's pushing the core creative strategy that will lead to innovative executions that generally challenges that team. |
| CJ Jimenez, Chief Strategy Officer | Measurement and accountability of programs to business results. |
| wirmandi sugriat - Client Service Director | resources on getting a relevant data and insight |
| Sumit Kohli, Strategic Trading Director | Big Idea |
| sajju ambat - head of strategic planning | timing and deadline management |
| Chrissy Roa - Division Head | It seems like a balancing act between pleasing the clients and giving in to what they want and pushing back to present Agency's POV. Further to this, Clients tend to be traditional and conservative so, the Accounts Team often avoid confrontation. |
| Richard Cuevas, General Manager | Still assessing on the capability but seems the whole team doesn't have the opportunities to work on many client presentations. |
| Chu Kim Hue - Account Director | Lack of planning & strong local creative |
| Overall, where does the agency most need to improve as it relates to Organic Growth? | |
| Jeroen Fermie General Manager | Quality delivery |
| Ngan Hoang Kim Nguyen - Account Director | a 360 degree understanding of client's business and how to approach it. |
| Kate Bayona-Garcia, General Manager | Data and best practices sharing, senior resources |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | Clients are looking for integrated solutions and less hassles in managing workflow with different partners, having just one instead. Publicis One is testing integrated servicing of big scale clients and it is far from seamless yet. |
| Firzan Mulafer - CSD/MD | Improve its service offerings beyond the traditional work realm |
| Lisa Mah - Project Lead | - From the current trend, the agency will need to think out of the box on idea & activation and host it themselves. |
| david soo, managing director | strengthening our specialisation as clients want fewer agencies to deal with but one that can manage several scope of work |
| Victoria Chu | Second level of leaders that are capable of driving client's business beyond running the day-to-day delivery. Tools that allows us to find an unexpected insight in the shortest time frame. Continuos demonstration of thought leadership beyond the initial stages of the relationship. |
| Alex Sin, Business Unit Head | ability to lead in digital/integrated creative leadership linked with business results/impact |
| Weeranuch Duangpikool - Account Management Director | - Competency of other business units. |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | Strategic thinking and leadership to produce strong strategy and turn it into effective creativity. |
| nhi do - director of client services | the account team to be proactively understand the client, their business, be a real partner with client, let the client trust the agency and agency to be TOM when either they need support or they are in great business growth |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | An extra effort to take risks with bold ideas. |
| Cheng Ie-Tsen, Associate Account Director | To think beyond the current boundaries of the creative agency and embrace the fast moving consumer landscape. |
| Hoang Thi Ngoc Minh, Account Director | - Build trust with current projects and show more capacity in other SOW - Not only just wait for the brief, we can proactivety talk to client to know more about new products, new campaign and propose our ideas for that. |
| Trinka Endaya, Business Director | Improvement of caliber of people especially on the mid level. Everyone needs to have culture of excellence not just coasting along, strong ownership. |
| Bebot Ngo, CEO | mindset of being swamped and busy, need to have more people who want to do more. |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | Content and other digital solutions. |
| CJ Jimenez, Chief Strategy Officer | Internal diversification of skill sets to cater to diversifying client needs. |
| wirmandi sugriat - Client Service Director | understanding on marketing communication business and all industries related to it and see opportunities that agency can reap the benefits from them. |
| Sumit Kohli, Strategic Trading Director | innovative thinking |
| sajju ambat - head of strategic planning | commitment and engagement with clients |
| Chrissy Roa - Division Head | Agency's clientele is 80% dominated by Nestle. Therefore, the room to grow is nil. We need to expand our territory in acquiring new business. In this regard, we need a dedicated team who will focus on chasing and generating acquisitions which we do not have at the moment. Pitches are often relegated to anyone or any team who has the free time to do it. |
| Richard Cuevas, General Manager | Strategic presentation and digital innovation |
| Any final thoughts for us as we prepare to lead you through the training program? | |
| Jeroen Fermie General Manager | No |
| Ngan Hoang Kim Nguyen - Account Director | we need good case studies and specific examples. And updated trends. |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | How to establish an effective model of interaction between different leaders within the Group? Everyone is very busy and, consequently, integrated proposals take too long to be prepared, while the quality of these are often below Client's expectations, considering the time Group has consumed. Thanks. |
| david soo, managing director | would be keen to learn different approaches to unlock organic growth and open to learnings from other markets/clients |
| Victoria Chu | The most memorable and useful training i have attended are the ones that put us in stimulations of actual scenarios that allows us to practice the theories learnt/utilize the tools given. |
| Weeranuch Duangpikool - Account Management Director | There's different culture and way of working between international client and local client. For Thai local client, there are so many layers of approval process and at the end, the top one will be the final say and none dare to defend. How to apply this training program for local client? |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | None. |
| nhi do - director of client services | na |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | How to strengthen relationship with clients to gain more trust and business. |
| Trinka Endaya, Business Director | Look forward to the training. |
| wirmandi sugriat - Client Service Director | None |
| Sumit Kohli, Strategic Trading Director | Nothing |
| sajju ambat - head of strategic planning | we need it |
| Chrissy Roa - Division Head | Any organization's success is closely tied to the quality of its people. In an industry where the demand for great talent is bigger than the supply, we have a scarcity of people in the agency who are equipped with skills and tools which can successfully realize new business and organic growth. |
| Richard Cuevas, General Manager | Cases. |
| How would you define a Consumer Insight? | |
| Jamie(Chien-Mei) Wang Account Lead(Digital) | Human behavior of making decision and process |
| Ngan Hoang Kim Nguyen - Account Director | Consumer insight is something very true to consumer, true to what they think/ want/ need from deep inside but they even not aware about it until the brand shows them. |
| Kate Bayona-Garcia, General Manager | A underlying fact about a target consumer that has been unearthed after an effective probe that can be satisfied by the product that we are selling |
| Dariya Khamitzhanova, MNC Business Director at Leo Burnett Vietnam | An accepted consumer belief shared by the majority of certain TA. |
| Anh Nguyen - Account Manager | a cultural tension, unmatched need or a contrary-to-common-belief finding that is relevant and big enough to unlock a communication strategy for the brand. |
| Firzan Mulafer - CSD/MD | A deep routed human truth that can be triggered by touching the right nerve |
| Lisa Mah - Project Lead | Based from a study of trends in human behaviors to help increase the particular product with the consumer to boost sales |
| david soo, managing director | key human behavioural observations that are true across a particular psychographic |
| Victoria Chu | Human behaviours, emotions & mindset that allows a brand to create content that would resonate with the consumers. |
| Alex Sin, Business Unit Head | An ultimate truth about consumers, their habits, aspirations and motivations. |
| Weeranuch Duangpikool - Account Management Director | the way he/ she feels, thinks, acts not only just one dimension as towards about product/ service, but the whole dimension as human. |
| Van Ngoc Thanh Thanh - Account Manager (Saatchi & Saatchi VN) | It is not a fact. It's a relevant observation, an Ah-ha moment of inspiration for ideas. |
| nhi do - director of client services | ask why 5 times |
| Amares Chumsai Na Ayudhya / Chief Innovation Officer - The Leo Burnett Group Thailand | An in-depth knowledge about specific group of targets that they don't always explicitly express. |
| Cheng Ie-Tsen, Associate Account Director | Current behavior / trends that affect our target audience. |
| Hoang Thi Ngoc Minh, Account Director | A truth about consumers that have never been leveraged yet. |
| Trinka Endaya, Business Director | Highly resonant truth that breaks consumers barrier and changes mindset, habits to solve business issue. |
| Bebot Ngo, CEO | irrefutable truth that results to an irresistible offer |
| Jerome "Jay" Lim Deputy GM - Optrimedia/Blue 449 | It's something that exposes or brings out an inner desire or reason of being.... |
| CJ Jimenez, Chief Strategy Officer | Research based inferences on human behaviour that can be leveraged by brands to drive customer preference. |
| wirmandi sugriat - Client Service Director | external factors that can be turned into opportunities for client's business |
| Sumit Kohli, Strategic Trading Director | Consumer insights helps in defining the direction of the campaign |
| sajju ambat - head of strategic planning | deep cultural/emotional code |
| Chrissy Roa - Division Head | A consumer insight is a naked truth, so compelling it makes us uncomfortable but, believable that it changes perspective of what we thought we knew all along. In turn, it inspires ideas which generate transformational experiences and lead to solutions. |
| Richard Cuevas, General Manager | Is the core assessment of customer understanding, affinity, desire and the whole behavior towards services or products. |
| Chu Kim Hue - Account Director | What consumers really care/think which we can use to sell our product by giving them the solution |