| Your Name | |
|---|---|
| Michael Echter | |
| What is the total number of employees at your office? | |
| 198 | |
| What is the total number of employees in the U.S.? | |
| 750 approximately | |
| What are the total revenues for your office (substitute & indicate billings if this is the only available number): | |
| 15% growth in 2007 -- cannot share revenue or billings | |
| What percent of new revenue comes from the following sources: | |
| 50-60% | |
| List the clients the firm has worked for (grouped by industry category, and also indicate past/current client). Cut and paste from another document or email the document to cara.kombol@mirren.com if this helps. | |
| MS&L has more than 350 clients globally. Clients listed and categorized below are primary clients for the NY office. At the end of the email are major clients of our network that NY does not work on, but indicate experience that can be leveraged. Pharma -- Lilly, Roche, sanofi-aventis, Bayer, Solvay, Daichi-Sankyo, J&J (previous), Pfizer (previous), Schering-Plough (previous), Biogen-Idec (in most cases, multiple products/brands), Novartis (previous) Consumer health--Philips, Nestle, Coca-Cola (primarily another office), Allergan, Novartis CPG -- P&G (many, many brands that span categories, healthcare) Consumer Electronics -- Philips, Best Buy Food & Beverage -- Heineken (multiple brands and products), Ferrero USA (multiple brands and products), Hennessy, Outback/OSI (multiple restaurant chains) Fashion & Beauty -- Stiefel/Revaleskin, Novartis/Keri Lotion, Cartier (previously), Clinique (previously) Management Consulting -- Heidrick & Struggles Financial services -- CIT, Chubb, Deutsche Bank, Citi, JP Morgan, Guardian, Western Union, Turbo Tax Technology -- Qliktech, IBM (historical), IAC (including corporate, Match.com, Chemistry.com and eVite), Dolphin Digital, Goodmail, Security Benefit Energy -- BPL global Design/Building -- Skanska Other offices -- Coca-Cola, GM (all brands, corporate), Porsche, Home Depot, Staples (previously), Cuill, Sunkist Growers, UPS, Diamond Trading Company (previous), Chevron-Texaco, National Geographic Society, Blue Cross/Blue Shield Assoc., Reynolds, Reebok (previous), Robert Wood Johnson Foundation | |
| Bullet point the services you offer your clients: | |
| Below is how our new branding describes our "solutions" -- agency is moving away from primarily talking about services -- Navigation Reputation Creativity Loyalty Influence Results These solutions are supported by expertise in Corporate communications Consumer marketing Healthcare B2B marketing Technology Financial communications Government Actual services include PR Counsel Insights and Research Influencer Marketing Media Relations Entertainment Marketing Digital Strategies Mobile Communications Diversity Marketing Corporate Communications Cause and Responsibility Employee Engagement Sustainability -- The ECO Network Litigation Communications Financial Communications Measurement | |
| What outbound business development have you done over the past 2 years? | |
| What are the top 4 sources that most contribute to generating new business? | |
| How many people are regularly involved in your new business pitches and RFPs? (also list names/titles) How do you structure your approach? Names/Titles/Structures | |
| New Business Team Mike Echter, NB Director, NY Ofer Erenfeld, Creative Director, NY Colleen Pallett, AE, NB Ally Aleman, AE, NB Each pitch requires the following roles and responsibilities Owner -- Practice director or head of office Director -- Person responsibile for activating teams and delivering strategy Driver -- NB director or associate Support players -- often team captains for parts of the RFP Budgeteer Competiteer -- tracks the competition Subject Matter Expert Team Usually Insights/Research, Entertainment, Digital, Cause, Diversity, etc. | |
| How many competitive pitches/RFPs will you enter this year? | |
| 16-20 | |
| Of those, what percentage do you expect to win? | |
| 60-70% | |
| How many competitive pitches/RFPs did you enter last year? | |
| 30+ | |
| Of those, what percentage did you win? | |
| 60-70% | |
| What percentage of your competitive pitches/RFPs involve a credentials presentation that is separate from a final strategic/creative presentation (vs. one combined credentials/final presentation session)? | |
| 50% | |
| How often do you submit a strategic/campaign recommendation with no in-person presentation? | |
| 25% | |
| On the smaller half of your pitches, how much do you typically spend on each (out of pocket on average)? | |
| $1,000-$5,000 | |
| On the larger half of your pitches, how much did you typically spend on each (out of pocket on average)? | |
| $30,000-$50,000 | |